Sofia Pires

Skills Officer at The Alan Turing Insitute and Independent AI Researcher 

Coaching in the Age of AI: Opportunities vs Risks

Skills Officer at The Alan Turing Insitute and Independent AI Researcher

Paul Wilson

Executive Coach ACC for Senior Leaders Navigating High-Pressure Change

Understand AI adoption and where AI intersects with coaching practice.

The AI landscape

Assess the practical and ethical consequences of AI in coaching
and weigh the opportunities vs challenges.

Risks and Opportunities

Define your posture on the AI adoption spectrum and clarify your own responsibilities as AI reshapes the profession.

Your position

Learn practical ways to lead in responsible AI, with tools you can apply today. 

Responsible AI Advisor & Instructor 

Ahold Delhaize

Johnson & Johnson

ABN AMRO

Hinda Haned

Legatus I

Legatus II

Responsible AI is no longer a niche topic, it’s on the agenda of regulators, boards, and business leaders everywhere. In 2024 alone, governments worldwide issued more than twice as many AI-related regulations as the year before. Add to that more than 80 frameworks, countless checklists, and a steady stream of new tools, and the field quickly feels overwhelming. The real challenge isn’t whether AI should be used responsibly; it’s knowing where to begin. 🎯This course brings you back to the foundations: cutting through the noise, grounding you in what matters, and giving you a clear path forward.Here is detailed breakout of the course:🟩 Week 1: Power Session | Responsible AI PrimerA focused 3-hour session that cuts through the noise and gives you a practical overview of Responsible AI governance.🟩 Week 2: Mentoring &amp; Application | RAI Lab<blockquote>In the second week, you’ll have up to three hours of 1-to-1 mentoring to apply the tools directly to your own context. This may include building a governance checklist, evaluating a vendor, or stress-testing a project plan. The goal is for you to walk away with a concrete, business-ready action plan tailored to your organisation.</blockquote>

Your Responsible AI power session: from principles to practice

Understand core Responsible AI principles in practical business contexts

Recognise common AI risks through real-world system failures

Use a simple Responsible AI risk assessment framework

Define actionable first steps toward Responsible AI adoption

Anyone seeking a clear, practical intro to RAI with real-world examples to apply best practices or guide others effectively.

Leaders seeking to build or improve RAI governance with concrete SOPs and case studies from leading organizations.

Professionals who need to understand and apply RAI to meet regulatory and ethical standards, using field-tested examples.

Leave this course able to lead AI adoption on any Agile team, with frameworks, facilitation skills, and the credibility to back it up.

Generative AI Coach for Agile Teams

Wipro

Product School

Christopher Lee

Applied AI Educator

Cohort 1

Agile coaches are expected to guide teams through AI-driven change, but most were never taught how AI actually works, or how to apply it in sprint planning, retros, or coaching conversations.You've read the articles. You've sat through the demos. But when it's time to bring something concrete to your team or clients, it falls flat. Generic AI literacy isn't the same as knowing how to use AI as a coach.With a practical, Agile-native framework, you'll: Integrate AI into your daily coaching workflows as a force multiplier Facilitate AI-readiness conversations with teams and leadership Use generative AI to synthesize retro data, draft working agreements, and accelerate delivery Position yourself as the coach who bridges Agile practice and AI fluencyThis isn't a course about ChatGPT prompts. It's built by a practitioner who has coached Agile teams at scale and led AI product initiatives inside government and enterprise. Every session is grounded in real scenarios. You leave with tools you can use in your next standup.

Agile coaches who ignore AI are already falling behind.


Apply AI tools directly inside Agile ceremonies, standups, retros, planning, etc

Facilitate AI-readiness conversations with skeptical stakeholders and leadership

Use generative AI to synthesize qualitative data, surface patterns,  etc.

Build a personal AI toolkit tailored to your coaching practice.

Position yourself as an AI-fluent Agile coach, a rare, high-demand profile.

Speak confidently about AI concepts, risks, and opportunities.

The Practicing Agile Coach A certified SAFe, CSP, or ICAgile practitioner with 3–10 years of experience who is fielding AI questions.

The Scrum Master Moving Up A Scrum Master ready to grow into an Agile Coach or transformation lead role. They see AI as the skill gap.

The Product or Delivery Leader A product manager, program manager, or delivery lead who runs Agile teams and needs to make real decisions.

Shift from "Hero Manager" burnout to high-impact coaching with AI.

Accredited Sales Leadership Coach

Google

Indeed

Lycos

Allianz Direct

Linda Scotti 

Executive Coach Driving Measurable Leadership Effectiveness and Behaviour

Certified-Facilitator and Leader

Dale Carnegie

ZipRecruiter

Handshake

Nathan Davison

Enablement expert helping leaders coach smarter and drive real behavior change.

Cohort 2

<h3>​Most sales managers were promoted because they were great at developing people. But between pipeline reviews and firefighting, that purpose often gets lost. You end up in "Hero Mode"—solving everyone's problems while your team becomes dependent on you for answers. This cycle creates a ceiling on performance and leads to burnout. This workshop is a leadership transformation designed to break that cycle.</h3>​The Preparation GapWe tackle the friction of leadership by moving you from stress-led improvisation to structured coaching. You will learn to manage the Emotional Tax of leadership by using AI to remove reactivity from difficult feedback, allowing for objective and calm dialogue.​The Ownership ProblemWe shift the burden of growth from your shoulders back to your reps. You will learn to use AI as a strategic thinking partner that surfaces the critical questions you aren't asking. By the end, you will have a repeatable coaching workflow and a complete AI-assisted playbook.​The TransformationStop being the person with all the answers and start being the coach who builds independent teams. Give yourself back the tools and confidence to lead the way you always intended.

Move from "Hero Manager" burnout to high-impact coaching. Use AI as a thinking partner to build rep ownership and drive performance. 

🦸‍♂️ Exit "Hero Mode" and Burnout

🤖 Master AI as a Thinking Partner

⚖️ Navigating High-Stakes 1:1s

📈 Driving Rep Ownership

📋 Build a Repeatable Coaching System

The Hero Leader, exhausted from "rescuing" the team. Stop being the answer machine and start building a team that thinks for itself.

Frontline Managers and Team Leads ready to run more effective 1:1s, pipeline reviews, and rep development conversations in less time.

Sales and Enablement Leaders who want to elevate coaching from intuition to insight using AI, without losing the human touch.

Managers & senior ICs use AI daily, yet it hasn't made them better leaders. 

 Teach at HBS, Brown, Cornell, Columbia

Mike Grandinetti

AI Practitioner, 8X Founder, HBS AI Institute Exec Ed Cornell Columbia Brown NYU

The news about the economy is depressing. Layoffs are a constant threat, even with strong performance reviews. Hybrid human agent teams are now a thing. The job market is frozen.How do you operate like a leader before someone gives you the title? Output might help you keep your job. Preparation gets you promoted. At risk if unsolved: the next promotion. The reliable operator who is perpetually “not quite ready” every cycle — while a systematically prepared peer becomes the obvious choice.Already tried: prompt collections, AI-tips newsletters, tool subscriptions. Didn't work because no recurring trigger. The habit never survived the 3rd Monday.Managers &amp; senior ICs who already use AI daily are discovering it hasn't changed how they lead: AI usage is now table stakes, so the career edge has moved to whoever runs a system.In one hands-on half-day, you'll build a personal AI Leadership Operating System on your real week — a context file, three engines, and a 30-minute Monday ritual that leaves as a scheduled habit, not notes. Unlike videos or prompt libraries, you get live feedback on your real material until it works — the ritual is on your calendar before the room closes.

How to use Claude, ChatGPT, etc. to create your own complete Personal Leadership Operating System on your own real work week in real time.  

•	Build and deploy a one-page personal context file 

•	Run the 1:1 Prep Engine on your own real calendar 

•	Define your 3 standing risk categories 

•	Extract every commitment from a week of meeting notes — owed and owed-to

Leave with 6 actionable artifacts that turn the lesson into a  weekly habit, 

We will be using a chatbot to build your personal operating system in real time. 

Basic familiarity with a Frontier chatbot. 

The free version of these tools will not enable you to get the full results

A paid subscription to Claude, ChatGPT, or Google Gemini

Titles: Manager/Sr Manager/Director (engineering, product, ops, marketing, finance), senior ICs on mgmt track, senior PM, principal

Experience: 6–15 years; owns a calendar of 10+ meetings a week and outcomes delivered through other people.

Company: growth-stage and mid-market (50–5,000 employees), where roles are broad and preparation is visible.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Broad professional audience — content relevant across many roles and functions.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Establishing policies, ethics frameworks, and oversight for responsible AI use in organizations.

Coaching in the Age of AI: Opportunities vs Risks

What you'll learn

Why this topic matters

You'll learn from

Sofia Pires

Paul Wilson