Coaching in the Age of AI: Opportunities vs Risks

Hosted by Sofia Pires and Paul Wilson

Fri, Sep 25, 2026

1:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

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What you'll learn

The AI landscape

Understand AI adoption and where AI intersects with coaching practice.

Risks and Opportunities

Assess the practical and ethical consequences of AI in coaching and weigh the opportunities vs challenges.

Your position

Define your posture on the AI adoption spectrum and clarify your own responsibilities as AI reshapes the profession.

Why this topic matters

AI is already influencing coaching, whether coaches are using it directly or clients are experimenting with it between sessions. This session will help coaches build confidence in understanding the practical and ethical questions AI raises for their coaching practice.

You'll learn from

Sofia Pires

Skills Officer at The Alan Turing Insitute and Independent AI Researcher

I have been researching the effects of AI in our thinking and learning for the past four years and leading training programmes for ten. I'm an award winning writer on the topics of AI, which I publish on my substack.

In my day to day job, I lead live trainings and workshops on different topics of AI, from Responsible AI, Cyber Security and Data Governance.

This session is side project where I am acting independently, not representing my employer.

Paul Wilson

Executive Coach ACC for Senior Leaders Navigating High-Pressure Change

I work with senior leaders and mid-career professionals who are navigating high-pressure moments of change, where emotion affects judgement and performance.

I've been exploring ways to democratise access to coaching, including the development of an AI-enabled CoachBot that takes a more playful approach to career transition.


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