Elisabeth Hendrickson

Engineering executive. Systems thinker. Author, Signals & Levers and Explore It!

Three Illusions in Software Delivery

Joel Tosi

CTO/Technical Coach. Systems Thinker. Author Signals & Levers, Create Your Dojo.

Dispel illusions so you can see what's real, then make better decisions.

How to spot common illusions

Software delivery is non-linear and adaptive. When you poke the system, the system pokes back.

Why improvement attempts often backfire

Learn to read signals and find better levers...but sometimes the best thing to do is nothing.

When and how to intervene (or not)

Get from scattered prompts to semi-automated systems that run with minimal time from you—and run evals to find what works best.

Training teams at YouTube, Canva, Maze +

YouTube

Canva

Figma

Ramp

Caitlin Sullivan

Ex-Head of UXR in Product Team - Spotify Business, Advisor, Top 100

Cohort 2

Cohort 3

‼️ $850 Early-bird price ends May 16. Price goes up to $1,050 on May 17. ‼️ In 2 weeks, you'll go from Claude running superficial scans of your discovery data to rock-solid decisions from continuous workflows. No missed hidden gems. No hallucinations you didn't catch. Just insights you can actually bet your career on. From workflows that let you gather customer signal on repeat. Free Claude Code tutorials teach you how to use the tool to go faster. But faster can also = superficial. This course teaches you to build insight systems that are fast, validated, and run with minimal effort. -- You'll build systems that: - Have trustworthy verification built-in - Apply your own style and process that you know works - Minimize unnecessary context window/token use - Deliver customer signals in half the time

10x faster insights—that are actually right.

Build systems for insights that are FAST *and* RIGHT

Connect + update everything, export nothing

Know what works -- and prove it

Ship with confidence

You have a computer you're allowed to install Claude Code on, give file access to, and you'll use it in the Terminal. 

You're allowed to use Claude Code on your computer

Claude Pro or Max subscription (from $20/month), or Anthropic developer console account with credits (pay as you go).

You have Claude Pro or Max

You'll get most out of this if you can practice with your own data - and even connect sources like Google Drive, Notion via MCPs

Recommended: Your own data

You're a PM who's watched free Claude Code tutorials--but know you can't trust their superficial synthesis. You need systems for big bets.

You're a Researcher or Designer who want to 10x your analysis speed without sacrificing reliability.

You're making product decisions from qualitative or quantitative customer data<ul><li></li></ul>

Strengthen inner confidence, inspire others, and sharpen leadership skills through hands-on exercises and real-world tools

Leadership Coach 

Ha Tran

Founder, Ex-Google, Chief of Staff, U.S Department of State Professional fellow

Cohort 1

In high-stakes moments, three things show up at once: 1. what you know is true2. what it might cost3. what you think you should do Most people try to resolve this by thinking harder or speaking better.It does not work. Because the problem is not clarity. The problem is authority. When no one is clearly leading, you: - hesitate even when you know the answer- over-explain to justify your position- say something, then walk it back- leave conversations feeling misaligned This is not a confidence issue. It is a governance issue. What changes after this workshop- You speak without over-explaining or softening your position- You make decisions faster without needing full certainty- You stop negotiating against yourself in real time- You handle pushback without collapsing or escalating- You stay aligned with your decision after the conversation ends This workshop is for you if: - You know what you want to say, but change it in the moment- You make decisions, then second-guess them after- You feel tension between what is true and what is acceptable- You are seen as capable, but do not feel fully in control under pressureMaximum 20 people/workshop to keep it intimate and practical.

You are not confused. You are running multiple leaders.

Make decisions under pressure without internal conflict

Senior leaders and managers looking to lead with conviction and assurance.

High-performing professionals who want to build stronger, more confident leadership skills.

Emerging leaders who seek to develop self-assurance, overcome self-doubt, and project confidence in high-stakes situations.

Most PMs build the wrong thing. This is how you stop.

Led Oscar and Emmy awards products

Adobe

Roblox

Adobe Substance 3D

Nicolas LIATTI

Product leader behind Oscar and Emmy award winning products

Feature requests never stop. Most PMs either comply or overthink alone. Senior PMs reframe requests into outcomes and use AI as a sparring partner to challenge assumptions before committing teams. In this session, you’ll practice that shift on a real feature request and walk away with a reusable mental model.

You'll leave with a system you can use Monday morning — and the AI prompts to run it on any feature request, every time.

Reframe any feature request into a behavior change hypothesis in minutes

Run the diagnostic live with AI on your own feature requests

Build an Outcome Brief that replaces the feature spec, with a decision gate

Simulate exec objections with AI before walking into the room

You ship features but metrics don't move. This workshop gives you a system to connect what you build to real behavior change.

You get handed feature requests and feel pressure to execute. This gives you the framework and AI prompts to push back with evidence.

You use AI to go faster. This shows you how to use it to think better, a sparring partner that challenges assumptions before you commit.

Move from leveraging Claude to creating an entire Operating system with Claude

AI Engineering Head, Ex- Qualcomm, Intel

Qualcomm

Intel

University of Michigan

Sairam Sundaresan

Sairam Sundaresan is a seasoned ML Leader with over 14 years exp & AI Advisor

Founder & AI Product Advisor , Ex-Amazon

Amazon

Avinash Mahalingam

Avinash is an AI Advisor and Seasoned AI PM(RBC, Amazon) with 14+ yrs of exp

Most organizations today are experimenting with AI.Some teams are using it to move faster.But almost no companies have redesigned how executives, product teams, and operators actually run the business with AI at the core.That’s the gap.And that’s exactly what this workshop solves.<hr>In a single day, you won’t just learn prompts or tools—you will rebuild your end-to-end operating system using Claude across Exec → Product → Design → Engineering → GTM.You’ll design a system where AI becomes:<ul><li>An executive thought partner for strategy, prioritization, and real-time visibility</li><li>A product strategist for opportunity discovery and decision-making</li><li>A co-pilot for PRDs, user stories, and specs</li><li>An analyst synthesizing customer, market, and product insights</li><li>An execution engine accelerating delivery across teams</li></ul>

Product Managers wanting to 10x their productivity

Product Leaders wanting to 10x their team productivity

Tech Leaders wanting to learn to collaborate effectively with Business