Free Lesson
Agent-Led Growth: How ChatGPT and Claude Pick Products
45 min
Nov 11, 2026 12:00 PM
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What you'll learn
Why AI agents will do the buying for your users
See how agents already search, compare and book for users, and why they skip your website and UI.
How fast the ChatGPT plugin and Claude connector race moves
Watch the directories grow from 142 listings to over 14,000 in under a year, and see the trends behind it.
Why ChatGPT and Claude pick so few plugins and connectors
See the Discoverability Scores and category leaderboards, and what the products agents pick do differently.
Which platform to bet on: ChatGPT, Claude, Muse or Grok
Compare audience, growth and how each one picks products, so you know where to build first.
Where your product stands with AI agents today
Look up your product or a competitor live, and see results for attendee products scored ahead of the lesson.
Why this topic matters
Growth used to mean ranking on Google. Now your customers ask ChatGPT or Claude, and the agent picks the product for them. Over 14,000 plugins and connectors showcase products and compete to be that pick. Yet ChatGPT suggests only about 200 of its 7,000+. Elliot Garreffa tracks every one daily. Learn how to make your product one of them: pick the right directory for your users, find out what gets you suggested, then track it and improve it.
