The Bootstrapping Framework: 0 to 100,000 Users

Hosted by Jason Tan

Thu, Jul 2, 2026

10:30 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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What you'll learn

Scale adoption for AI products

I will show you how to scale adoption for AI products with no VC funding and a marketing team.

Use your engineering skills for marketing

Build free, tiny tools and AI agents to solve specific problems, organically attracting and converting users.

Grow and market without the content treadmill

Skip social media. Partner with others and integrate into bigger platforms to "borrow" their audiences.

Why this topic matters

Mastering this framework frees founders from the VC hamster wheel and expensive marketing agencies. It allows you to retain control and equity while proving real market demand. Professionally, it elevates you into a growth-driven PM who controls both the product roadmap and user adoption. Students leave with zero-dollar growth loops to immediately acquire their first 100, then 1,000 users.

You'll learn from

Jason Tan

Bootstrapped AI Founder | Author & Speaker | AI Product & Business Advisor

Jason Tan is the Chief AI Officer of Ascendnce, author of Behind the Scenes, speaker, and an AI veteran.

Jason teaches practical frameworks like Engineering-as-Marketing and rapid AI prototyping to help product teams identify a profitable niche, then build, launch, and scale AI products that solve real problems on a limited budget.

He is a bootstrapped founder who grew Engage AI to 100,000 users, applying a deep data science background that includes architecting pricing optimization systems for insurers.

He regularly conducts AI workshops and delivers keynotes at the Open Data Science Conference, the Founder Institute, and tech summits across the world.

As Ascendnce, he develops AI agents that help SMEs scale their revenue without adding headcount.

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