Nate Desmond

Automate Anything: The Non-Coder's Guide to AI Automation

Growth Marketer & AI Enthusiast

We'll use AI to build a fully automated reminder system... to give you the skills to automate anything you need!

Become your team's automation hero

We'll cover common pitfalls to avoid, how to iterate on AI responses, and ways to gradually build up complex projects.

Structure effective prompts to get AI to write your code

Rather than trying to write code yourself, learn how to get AI to do all the work for you - including debugging!

Debug Apps Script code using AI-assisted troubleshooting

Master the art of making your automation truly hands-free using Google Apps Script triggers.

Set up  triggers to run your scripts automatically

This course is specifically designed for people who've never written code before.

No prior coding experience needed

Every business struggles with inefficiency, inconsistent messaging, and manual tasks that take up valuable time. Teams often get bogged down with repetitive work like lead generation, competitor analysis, and data entry, leaving little room for strategic focus. This leads to slow decision-making, increased human error, and missed growth opportunities.This course is designed to solve those problems by teaching you how to leverage AI agents to automate critical but tedious tasks. Imagine having systems in place that not only reduce mistakes but also ensure that your team spends less time on manual work and more time driving business growth. AI agents allow you to scale faster, streamline processes, and maintain brand consistency across all channels. Why You Need This Course:• Automate lead generation and competitor analysis: Say goodbye to the hours wasted on research and data entry, and let AI handle it for you.• Improve accuracy and efficiency: With fewer manual processes, your team will make fewer mistakes and work smarter.• Maximize team focus on strategic goals: Free your team from tedious tasks so they can concentrate on what really matters—driving real results for your business. The Problems This Course Helps You Solve:• Inefficient operations: Your team wastes time on tasks that should be automated.• Inconsistent messaging: With AI, you ensure consistency across every channel, avoiding the misalignment that slows growth.• Growth bottlenecks: By reducing human error and increasing speed, you’ll see faster results without compromising quality.

Let your team tackle high-impact work, not waste time on busywork.

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Kick off with an introduction to AI agents and their role in automating GTM strategies. Learn how to identify tasks AI can automate and begin building your AI-driven GTM plan.

Week 1

Dive into hands-on sessions for creating and deploying AI agents. Learn how to automate key GTM processes like lead generation and competitor analysis, without needing any coding experience.

Week 2

Master the skills to scale your AI agents across multiple channels, ensuring consistency and efficiency. We’ll also cover strategies for troubleshooting and optimizing AI agents to ensure ongoing performance.&nbsp;

Week 3

For the final project, you’ll build, deploy, and optimize an AI agent that automates a key part of your Go-to-Market strategy. You’ll gather data, define your goals, and implement a working AI agent that can automate lead generation, competitor analysis, or data management.

Final Project 

Course Structure

CMOs or Senior Marketing leaders who are responsible for scaling marketing efforts across various channels.

Sales Executives looking to automate repetitive sales processes, improve lead scoring, and enable their teams to focus on higher-value tasks

AI and Digital Transformation Leaders leading AI or digital transformation initiatives in mid-to-large businesses.

Who is this course for

What you’ll get out of this course

You’ll learn to create AI agents from scratch, automating tasks like lead generation and follow-ups. Through hands-on projects, you'll actively build workflows that can be applied to real-world business scenarios.

Design and Build AI Agents

You’ll dive into case studies and simulations to understand how AI can improve lead quality, automate scoring, and streamline customer engagement. By the end of the course, you’ll know how to apply AI solutions to boost your team’s productivity.

Apply AI to Solve Marketing Challenges

You’ll experiment with top AI tools and platforms, gaining practical experience in automating repetitive tasks like data entry and competitor analysis. These skills will help you reduce errors and increase operational efficiency.

Optimize Workflows with AI Tools

You’ll learn the step-by-step process for integrating AI agents into existing systems, focusing on scalable solutions that grow with your business. Through interactive assignments, you’ll deploy AI solutions that can handle increased workloads without extra staff.

Implement and Scale AI Systems

Learn how to build AI agents to automate lead gen, competitor analysis, and data entry, boosting your GTM strategy and productivity.

Ashley Gross

CEO & Founder of AI Workforce Alliance

Cohort 1

Cohort 3

Curious about breaking into AI without coding? This course is designed for professionals from all backgrounds—whether you’re in healthcare, finance, retail, marketing, or any other field—to explore new roles in the expanding AI industry. Just as the software boom of the 1980s and 90s transformed non-technical roles, AI is creating exciting opportunities for those who bring industry insights to the table. Over three weeks, we’ll cover the essentials of AI and explore practical applications across industries, so you can understand how machine learning, NLP, and other AI tools are reshaping the landscape. That’s where "AI for Non-Coding Professionals" comes in.Over three weeks of live sessions with Q&amp;A, hands-on assignments, and a supportive community, this course will give you a solid foundation in AI essentials and the confidence to build a career in roles like AI Product Manager, Consultant, or Ethics Specialist. Each session is recorded so you can revisit the material whenever you need. 💻🎁 One lucky winner from this cohort will receive a Dell Latitude 7650 Laptop worth ~2300$, and an autographed copy of Aishwarya Srinivasan's book - What's your worth? 📒 Here’s What You Can Expect: 🤖 Strategic Foundations of AI for Non-CodersUnderstand the AI ecosystem, identify where AI can add value in your field, and discover emerging roles tailored for professionals without coding backgrounds. Gain insights into high-impact applications in sectors like healthcare, finance, and retail. 📚 Deep Dive into AI Technologies &amp; Ethical EvaluationLearn about core AI models—predictive analytics, recommendation engines, anomaly detection—and build a toolkit for evaluating AI tools ethically, focusing on business impact and responsible use. 🚀 The AI Project Journey and Your Career RoadmapWalk through each stage of an AI project lifecycle, from concept to deployment, and see where your skills fit best. Build a practical roadmap for transitioning into an AI-focused role and define the steps to get there, such as certifications, projects, or networking. ⭐️ BONUS MODULE: Boosting Productivity with AI ToolsThis course offers a bonus module focused on practical AI tools to enhance your daily work and productivity. This module covers essential use-cases for non-coding professionals, equipping you with powerful tools to automate tasks, streamline workflows, and gain insights without needing technical expertise. - Automate Routine Tasks: Discover tools to handle repetitive tasks, saving time on data entry, report generation, and project updates.- Effortless Content Creation: Use AI to draft emails, reports, and social posts, ensuring quality communication with minimal effort.- Actionable Data Insights: Explore tools that analyze feedback and visualize trends, turning complex data into easy-to-understand insights.- Staying Updated in AI: Set up tailored alerts and newsletters to keep up with AI trends that impact your field without information overload. 🎁 Plus Exclusive Features: 🙋‍♀️ One-Hour AMA SessionJoin me for a dedicated Ask-Me-Anything at the end of the course to ask open questions, discuss career paths, and tailor your AI roadmap. 🤝 Interactive Community &amp; NetworkingConnect with like-minded professionals, collaborate on assignments, and build a network of peers navigating similar journeys in AI. 📃 Industry AI Career ToolkitAccess curated worksheets and resources designed to support your journey into AI roles, from strategic planning templates to ethical AI checklists. This toolkit will help you build credibility in the field and stay grounded in ethical and practical AI applications. Whether you're aiming to transition into AI product management, consulting, or ethics roles, this course offers a well-rounded approach to AI learning, with live sessions, Q&amp;A, community support, and practical assignments. Start building the roadmap to transform your career in AI, even without a technical background.

Transform your career with AI and step into high-impact roles, with no coding!

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

Perfect for professionals with industry expertise in customer insights, compliance, or business strategy who want to leverage AI at work

Designed for individuals starting their careers in non-technical fields who are eager to understand AI and explore new roles within the grow

Ideal for those aiming to shape AI strategy, product management, or ethics, and lead responsible AI initiatives in their fields.

Gain a solid foundation in AI and how it's impacting industries like healthcare, finance, and retail. You’ll learn to identify where AI can add value in your field, understand key challenges, and recognize bottlenecks that impact successful AI adoption.

Understand AI’s Core Concepts and Industry Applications

Explore roles like AI Product Manager, Consultant, &amp; Ethics Specialist, tailored for non-coders. You’ll learn to assess engineering feasibility, prioritize efforts, and direct resources effectively, bridging the gap between business needs &amp; technical capabilities—without coding.

Follow a Structured Roadmap to Non-Technical AI Roles

Engage in practical, industry-relevant tasks to apply AI concepts directly to your field. These exercises will deepen your understanding of real-world AI challenges, ethical considerations, and the effort required to make AI solutions viable and impactful.

Apply your expertise to real-world AI scenarios with hands-on tasks.

Learn how to use AI tools to streamline tasks, address complex problems, and improve productivity. By the end, you’ll be equipped to integrate AI into your daily work and make strategic decisions, confidently identifying where AI efforts should be focused for maximum impact.

Leverage AI Tools for Productivity and Problem-Solving

Unlock new career paths in AI without coding! In just 3 weeks, dive into high-impact roles like AI Product Manager, AI Consultant & more 🚀

Aishwarya Srinivasan

Being a manager today is harder than ever. Teams are bigger and flatter.You may be managing more people—sometimes in areas where you’re not the expert—and still expected to deliver your own work. It’s a balancing act that leaves little room to breathe. Your days are packed with 1:1s, reviews, and meetings, yet your best coaching moments only reach one person at a time. Meanwhile, your team needs daily guidance, not just during scheduled check-ins. This is where most managers get stuck. They either:- Burn out trying to give everyone enough attention,- Cut corners and watch quality suffer,- Or throw basic AI tools at the problem and hope for the best There's a better way.This course will show you how to build systems that scale your expertise, boost your team’s performance, and free up time for the work that truly matters—like tackling tough challenges and building stronger relationships. Course StructureIn five hands-on sessions, you’ll build AI-powered tools designed to tackle real management challenges, saving you time and boosting your team’s performance. 1. AI as Teacher: Spend less time repeating yourself. Create tools that automate knowledge-sharing, helping your team develop critical thinking and gain insights without relying on constant 1:1 coaching. 2. AI as Editor: Eliminate endless revision cycles. Build systems that catch common mistakes—like unclear summaries or weak data visualizations—before they reach your desk, ensuring your team delivers high-quality work faster. 3. AI as Mentor: Supercharge career growth. Develop personalized tools that turn vague growth goals into actionable plans, track progress, and match team members with stretch assignments tailored to their interests. 4. AI as Coach: Make feedback stick. Design AI-driven systems that provide real-time coaching for your team, helping them learn faster and achieve better outcomes—all while freeing you from repetitive performance reviews. 5. AI Upskilling: Maximize your team’s potential. Teach your team how to use AI thoughtfully and effectively, empowering them to solve problems, save time, and deliver better results. What to Expect Each session combines real-world demonstrations, hands-on practice, and peer feedback, ensuring that by the end of the course, you’ll have practical tools you can implement immediately to transform how you manage. What You'll Get﻿Live demonstrations of every tool and technique (including behind the scenes visibility into how I built it)Template library of proven AI prompts for building management toolsPrivate Slack community for ongoing supportLifetime access to course updatesCertificate of completion demonstrating your AI management expertise How You'll Win Lead bigger teams with ease: Transform your best coaching moments into AI-powered tools your team can access anytime. Say goodbye to repeating yourself or relying on your team to remember last week’s 1:1 feedback.Reclaim your time for what matters: Automate document reviews and repetitive coaching tasks, giving you the freedom to focus on solving tough problems and driving your team toward meaningful results.Sharpen your leadership standards: Build clear frameworks that allow you to ask insightful questions and provide actionable feedback, even in areas where you’re not a technical expert.Provide 24/7 guidance without burnout: Give your team unlimited access to your thinking, mental models, and expertise between meetings. They’ll feel supported, and you’ll get valuable hours back for strategic priorities.Focus on what matters: Let AI handle the routine while you double down on the human side of leadership—your judgment, empathy, and ability to grow your team. Who is this course for This course is perfect for managers who:- Lead growing teams (5+ reports) and need to scale their impact without sacrificing quality- Balance IC work with management and need to be more efficient with their time- Care deeply about developing their team and want to provide more consistent support Do not take this course if: You’re hoping to fully automate your management. If you’re looking to use AI as a replacement for leadership, this course isn’t for you. The tools you’ll build are designed to amplify your expertise and judgment, not remove the manager from the equation.You want to copy-paste prompts and call it a day. While I’ll share plenty of battle-tested prompts for you to use, they’re meant to be a starting point. This course is about customizing tools to fit your team’s unique challenges—not using one-size-fits-all solutions.You’re not actively managing a team. This course is built for leaders who are in the trenches, guiding and supporting their teams every day. You’re expecting instant solutions. The strategies here require upfront effort, iteration, and experimentation to create lasting systems that scale your leadership. You'll get the most value if you're:- Moderately comfortable with ChatGPT or Claude- Open to experimenting with new management approaches- Willing to invest time upfront to build systems that scale

Unlock your team's full potential while reclaiming your time and energy.

Five sessions between Tues Feb 4 and Thurs Feb 18: <ol><li>AI as Teacher</li><li>AI as Editor</li><li>AI as Mentor</li><li>AI as Coach</li><li>Upskill your team in AI</li></ol>

Classes on Tuesdays & Thursdays

During these focused building sessions, you'll:<ul><li>Create real AI tools that solve your actual management challenges</li><li>Get immediate feedback from peers who face similar leadership demands</li><li>Test and refine your tools with your team between sessions</li><li>Build a personal library of AI assist</li></ul>

Hands-on AI tool building

Team leads, directors, and VPs who run a team and have to balance managing up, down, sideways to drive outcomes.

People managers who still have significant IC responsibilities and are struggling to balance both roles effectively.

First-time managers of large teams (5+ reports) who are overwhelmed by the volume of coaching and feedback needed.

No more repeating the same advice in every 1:1. We'll build 5 AI tools that share your thinking with the team 24/7. By the end of the first session, you'll have systems that handle recurring questions and help people level up between meetings.

Reduce coaching time without sacrificing quality

Speed up feedback with AI tools that catch common issues before work reaches you - from weak data visualization to unclear exec summaries. Your team gets instant feedback while you focus on more strategic coaching.

Cut review cycles in half

Transform vague growth goals into daily progress. Build AI tools that turn your team's career plans into daily challenges, track their progress, and suggest personalized stretch assignments. Improve team retention by helping people meet their career goals faster.

Accelerate career growth on your team

Give your team the tools and confidence to integrate AI into their daily workflows, solve real problems, and deliver higher-quality work with fewer revisions--all while helping them build one of today’s most in-demand skillsets.

Equip your team with AI superpowers

Scale your influence by automating recurring management tasks, freeing up hours per week for higher-value work.

Boost your leadership impact

Build custom AI tools that improve team performance, foster independent thinking, and drive higher-quality work—while freeing up your time.

Hilary Gridley

Product Director @ WHOOP

February Cohort

While most people are still struggling with basic AI prompts, top product leaders are using AI to take back time, ship faster, and unlock career-changing opportunities. The 100,000+ people who read my newsletter know that I don’t like to waste your time. That's why I’ve distilled my most powerful AI tactics into this intensive weekend bootcamp.&nbsp;Over 2 days of live, hands-on training, you'll learn how to: 1. Build your personal AI co-pilot. You’ll get the advanced AI prompts, tools, and workflows that save me 10+ hours weekly. No more generic AI responses - you'll have an AI co-pilot who truly understands what you want. 2. Use AI to advance your career. From writing cold emails that get replies to crafting your promotion narrative - you'll learn how to unlock AI as your career coach and personal storyteller. 3. 10x your productivity at work. I'll show you my exact AI system for extracting insights from messy feedback, crafting influential documents, and communicating effectively. You'll get back hours of your life every week. 4. Create AI prototypes fast. We'll build 3 functional demos using Claude, v0, and Cursor. You'll learn how to turn basic requirements into prototypes that wow stakeholders - no coding required. 5. Craft AI products users love. I'll share the best insights from deep dives with 30+ AI founders and product leaders. You'll learn to identify winning AI use cases and ship successful AI products. This is not an AI theory course. You’ll walk away with the exact tools, prompts, and workflows I use to balance a demanding product job and a creator business that reaches 300K+ people.&nbsp;My goal is to take you from AI novice to AI-powered product leader in a single weekend. What makes this course different ✅&nbsp;Extremely practical: No fluff, no theory – just battle-tested AI workflows you can use immediately. ✅&nbsp;Built for busy product leaders: Everything is optimized for people who want to save time and get results now. ✅&nbsp;Learn from AI insiders: Get the best-curated insights from my interviews with leaders at OpenAI, Perplexity, and more. ✅&nbsp;Immediate ROI: Get back 10+ hours every week using my personal AI systems from day one. Only 50 spots are available for the upcoming cohort to ensure that everyone gets my personal attention.

Advance from AI novice to AI-powered product leader in 48 hours

Busy product managers and founders who want to get back 10+ hours a week and build better AI products.

Designers, data scientists, and marketers who want to get more done with practical AI workflows.

This course is not for those seeking AI theory or technical ML concepts. We're laser focused on practical applications only.

Learn advanced AI prompt techniques and get the most out of the 20+ AI tools and workflows that are already working for me.

Skip months of trial and error with my personal AI prompts, tools, and workflows

Create an AI partner that gives you personal, tactical advice on advancing your career, getting unstuck, and solving challenges at work.

A customized AI co-pilot built for your specific needs

Transform your daily workflow with tactics and prompts to turn feedback into insights, craft influential artifacts, and communicate like the best.

12+ workflows to use AI to save time and get more done at work

Move beyond basic requirements to deliver functional demos that wow stakeholders using Claude, v0, Cursor, and other AI tools.

3 prototypes that’ll give you the confidence to build with AI

Get exclusive lessons on identifying winning AI use cases and launching successful products from the best in the industry.

Proven playbooks for crafting AI products from leaders at OpenAI, Perplexity, and more

My library includes 20+ up-to-date prompts I use weekly as a product leader and creator. It's your cheat code to get more done in less time.

[BONUS $150 value] My personal AI prompt library, annual membership to my newsletter, and private community access

An extremely practical AI bootcamp to 10x your productivity, prototype ideas fast, craft great AI products, and advance your career

Lightning Lessons

Automate Anything: The Non-Coder's Guide to AI Automation