cloop

Reputation to Recruitment

Nike

Booking.com

Amazon

Walmart

Kellie McCann

Talent Branding Leader for Fortune 100 Companies + Your Reputation Expert

Insider knowledge & actionable strategies to enhance your personal brand to effectively navigate the current job market

Reclaim your reputation, transform your future.

Most job seekers blend in. You’ll learn the modern visibility strategy — optimizing your digital presence.

Build a brand that gets you seen

Master the final step: Learn how to leverage your reputation into interviews, referrals and offers.

Convert credibility into career momentum

Transform your career into a powerful professional brand in 4-weeks. Gain the tools, strategies and confidence to stand out in an AI world.

This will be a small class setting and group environment so that we can focus on outcomes & success. 

Design Your Next Chapter - Cohort 3

Helping Leaders & Companies Thrive

Microsoft

NBCUniversal

Warner Bros. Discovery

Unilever

Shawn Johnson

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

This will be a small class setting and group environment so that we can focus on outcomes & success.

Design Your Next Chapter - Cohort 2

Design Your Next Chapter - Cohort 4

By the end of this course, you’ll go from being uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity in an AI driven world.You’ll leave with a professional brand system, career toolkit and leadership-ready presence that helps you stand out in today’s competitive market.Learn how to frame your narrative, design a unique brand system, and apply proven communication frameworks that companies can’t ignore.Each week, we’ll build practical tools and skills that give you the clarity and confidence to navigate transitions, pursue promotions and land your next big role.I bring 25+ years of executive experience leading design, product and brand organizations at Microsoft, NBC &amp; Warner Bros. Discovery. Now I’m bringing those same frameworks and insights directly to you. Key Takeaways:• A clear, compelling career narrative • A repeatable professional brand system • Communication frameworks for clarity and impact • A career toolkit built for today’s market • A networking plan to position yourself for leadershipThis course will help you better promote yourself through your strengths, narrative and brand.

Go from uncertainty to unstoppable with a presence companies can't ignore.

Audit & Frame Your Career Story

Craft Your Professional Brand System

Communicate with Clarity & Impact

Develop a Foundational Toolkit for Changing Markets

Networking for Visibility, Influence & Leadership

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

Transform your career narrative into a powerful professional brand  with tools, strategies and confidence to stand out from the noise.

Helping Leaders & Companies Grow+Thrive

Clarify your story, define your brand and build a 30-day plan in this fast paced 4-hour workshop.

Build Your Professional Brand Presence - Cohort 2

Build Your Professional Brand Presence - Cohort 3

In today’s competitive market, your story and presence define your opportunities. This workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...fast.In just four hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear professional message, a simple brand system, and a tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A 30-day plan to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Build a clear narrative, professional brand and plan to elevate your visibility.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create a 30-Day Visibility & Networking Plan

Strengthen Your Presence

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Stop waiting to update your LinkedIn. Do it live, with expert and peer feedback.

Portfolio Career Strategist

Slack

Asana

Deloitte

Maggie Blackburn

Marketing Strategist & Multi-Passionate Solopreneur

Cohort 1

You're creative, multi-dimensional, and dynamic but yet, your online presence doesn't reflect that.While you know building a personal brand can give you freedom, you haven't prioritized it in months and... it's starting to show.In this ~3.5-hour working session, you won't just learn how to improve your personal brand, you'll actually work on it live with peers, from honing in on your positioning to refreshing your visuals and bio on LinkedIn.By the time we wrap up, you'll have completed a personal brand refresh, which includes:<ul><li>A cohesive positioning statement: The north star to weave together the various things you work on</li><li>A personalized voice and tone guide: So you can input it into Claude for help down the road</li><li>A LinkedIn page you're proud of: A refreshed LinkedIn bio, about section, and cover image ready for Spring</li></ul>If you've been delaying because you're wanting things to be "perfect", this workshop is the forcing function you need, so you can stop waiting for the right way to do it and walk away feeling clear and accomplished.I'll be providing templates that you can use to make this fun and easy.

We'll be using Claude to help create our voice and tone guidelines + uploading to Claude for future reference.

Access to Claude

Access to 3-5 writing samples you can upload to Claude.

Writing Samples (if you have them)

I'll be providing Canva templates for you to use for your LinkedIn. The free version is A-OK!

Access to Canva

Individual contributors or team leaders who want to build their personal brand outside of their 9-5

Solopreneurs or freelancers whose LinkedIn and website doesn't fully capture what they do

Anyone building a portfolio career that's been meaning to update their online presence but hasn't due to lack of time or overwhelm

Clarify your value, amplify your voice, and grow your visibility and presence

Personal Branding Pioneer

Google

American Express

LinkedIn

L'Oreal Paris

Adobe

William Arruda

Personal Branding Pioneer. Author. Speaker. AI Enthusiast.

Your personal brand already exists.The real question is: is it opening doors or quietly holding you back?In today’s world, where AI is changing how we work, compete, and get noticed, being good at what you do is no longer enough. You need to be clear about your value, visible in the right ways, and consistent in how you show up.Most people struggle with this. Not because they lack talent, but because they lack clarity and a system.That’s what this course gives you.In this highly interactive, one-day workshop, you’ll define your personal brand using a simple, proven framework and learn how to use AI to make the process faster, easier, and more effective.You’ll walk away with a clear understanding of what makes you stand out, a compelling way to communicate it, and a practical plan to grow your visibility and opportunities.No fluff. No jargon. No becoming a content machine.Just a smarter, faster way to build a brand that works for you.

Build a compelling personal brand and use AI to grow your visibility/opportunities. Know exactly what you need to do to achieve your goals.

Define a clear personal brand that sets you apart

Turn your experience into a compelling brand story

Learn how to use meetings to build your brand and impress leaders

Build visibility without feeling self-promotional

Leaders and Career-minded ProfessionalsYou’re good at what you do, but not enough people know it. You seek more visibility and recognition.

Consultants and Coaches You know personal branding matters, but you’ve never had a structured way to define and communicate yours.

People in Career Transition You’re at a career inflection point. You want to grow or pivot and need a clearer way to position yourself.