Marcus Stiehler

Ex-Disney Solutions Consultant | Native German | AI & Digital Transformation

Build Dashboards Executives Actually Decide From

The Walt Disney Company

The one question that determines what belongs on a dashboard — and why most teams answer it backwards.

Start From the Decision, Not the Data

Completeness, vanity metrics, no threshold, no owner — spot which of the four killed yours in under a minute.

Diagnose Why a Dashboard Died

Take a real 20-widget executive dashboard down to the three views a leader actually needs, on screen.

Watch a Cluttered Dashboard Get Rebuilt, Live

Stop being the “number explainer.” Build the stories, systems, and credibility to lead with clarity and confidence in the age of AI.

Data & AI Leader, 19yrs of scaling data

Wayfair

Scotiabank

Wunderflats

ZEAL Network SE

Pier Martin

Data & AI leader with 19+ years scaling global teams, Executive coach 

Cohort 8

Cohort 9

Do you lead a data or analytics team and you keep asking yourself:<ul><li>How do I get executives to act on my insights instead of nodding and moving on?</li><li>How do I influence Product, Marketing, and Finance when none of them report to me?</li><li>How do I build real credibility on AI without just demoing tools?</li><li>How do I get my team seen as a trusted partner, not a ticket shop?</li></ul>If those are your questions, you're in the right place. The work is strong. You are just not in the room yet when the decisions get made.Here you fix that by building your own AI Operating System. A working system that keeps supporting you long after the course ends. It remembers every stakeholder you map, drafts in your voice, pressure-tests your decisions before the room, and gets sharper every time you use it. One person, operating like a team.So you turn data into stories executives repeat. You turn AI pilots into business cases that win support. And the system keeps compounding, carrying more of your load as you take on more. You own it for life.

Get in the room with the decisions - taught by a VP who still runs a data team.

How to Make Executives Act on Your Insights

How to Lead AI Change Without the Fear

How to Run a Data Team That Scales

How to Decide What Matters Under Pressure

Folks who are early in their career, focused only on technical execution, or looking to break into data/analytics should not enroll.

This course is NOT FOR everyone

It is designed for data managers, analytics leads, and heads of data already managing teams and facing leadership challenges.

This is NOT a beginner-level technical course

The Overlooked Data Manager: you ship dashboards but get talked over in strategy rooms, and want to be trusted for impact, not output.

The Stretched Head of Data: you lead 5 to 15 people, firefight all week, and need a system that shows control and builds credibility.

The New Data Leader: just promoted from IC, strong technically but light on storytelling and presence, ready to lead in the AI era.

Go from a designer who presents work to a strategic partner who influences what gets built.

Medium's Top Design Writer. Educator.

Medium

Designlab Learning

ADPList

Substack

National Cancer Institute

Kai Wong

Medium's Top Design Writer. 13 Years Defending Design Where UX Wasn't Valued.

June cohort

August Cohort

Most designers do great work. But when they present it, they say "reduced cognitive load" and executives hear "nice to have." They say "user friction" and leadership hears "fix it later."They leave the room. Nothing changes.This isn't a design problem. It's a translation problem. It's why strong designers get ignored, passed over for promotion, and waiting for buy-in. Or stuck in a job search where the portfolio doesn't land."Selling and advocating for design is 50 to 60% of a designer's job." — Director of UX, Ford"You have to translate usability findings into how it's driving your business KPIs." — Design Leader, MastercardMake the Case gives you the frameworks to translate design decisions into the business outcomes leadership needs. It also comes with AI workflows to help apply them without your evenings disappearing.Built from 13 years presenting design in low-UX-maturity environments, pressure-tested with 30 leaders at Target, Ford, Mastercard, Meta, and Amazon.8 sessions over 4 weeks. 60 minutes each, Mondays and Wednesdays. You'll learn pressure-tested frameworks and how to implement them in the same week.By the end, you'll make the case. And it will land.

Great design Doesn't Speak for Itself. Learn to Speak for It.

Connect your design work to business outcomes

Build the business case for your design work, even without perfect data

Turn research findings into decisions, not just data

Make recommendations leadership can't ignore

Structure arguments that hold up under scrutiny

 Adapt your argument for the room you're actually in

Designers who want to use data to bypass office politics to start having a bigger impact

Designers ready to operate at the strategic level, using evidence to shape what gets built, not just how it looks

Designers in low-UX maturity environments who've outgrown relationship-building as their only tool

Stop over-explaining and start guiding decisions. You'll become the professional who walks into senior rooms and walks out with a yes.

Cohort 7

24-Year Banker -> Presentation Expert

JPMorgan Chase & Co.

Commerzbank

Royal Bank

Mary Beth Hazeldine

24 years at JPMorgan, PwC, RBS. Now training executives to win decisions.

Cohort 6

You've done the work. You know the material. You've prepared the slides.And yet the decision stalls.Polite nods. Reasonable questions. Then: "Let's take this offline." "We'll circle back." "Good discussion."Translation: No decision today.If this keeps happening, it's not because you lack expertise or presentation skills. It's because the way you're structuring your message doesn't match how senior people decide.Here's what nobody tells you: executives make their decision in the first few minutes, then spend the rest of the time looking for reasons to trust that instinct—or doubt it. When you lead with context, build to your recommendation, and back it up with extensive data, you're triggering doubt, not confidence.The unspoken question in their mind: "If they need this much explanation, is the recommendation actually solid?"This course gives you a different approach—a system built on how decisions actually happen in senior rooms. You'll learn to structure your message so that "yes" feels like the obvious, low-risk choice.Not through tips you'll forget under pressure. Through a repeatable system that works even when you're tired, rushed, or facing pushback.

Executives decide before your presentation ends. Structure accordingly

Structure presentations that win decisions

Remove the anxiety before you even start

Build credibility without over-explaining

Choose proof that reassures, not proof that defends

Handle pushback without becoming defensive

Use AI tools without sounding generic or losing authority

<code>You present to executives, boards, or steering committees—and need decisions, not "good discussions." Your credibility is on the line.</code>

You pitch to clients and present recommendations for a living. Stalled decisions cost you deals, revenue, and repeat business.

You're in relationship management, business development, or sales—presenting to win deals, budgets, or strategic alignment.

Turn Purpose and Values Into Clear Decisions That Move Your Business Forward

Founder & People-First Systems Advisor

Joyce Ventures

Lovable

University of Wisconsin-Madison

Positive Behavior Supports Corp.

Joyce White Nelson 

Founder, systems-change advisor, and creator of The Human Advantage in AI 

Small Interactive Group 

Your organization may already have a meaningful purpose and clearly stated values. The harder work is making them useful as AI accelerates decisions involving competing priorities, people, partnerships, technology, customer needs, or growth.How do you turn what your business says it stands for into the way it makes decisions and operates?In this interactive workshop, you will apply a practical process to one consequential business challenge:Purpose → Supporting Values → Decision Criteria → Actions → Systems → EvidenceYou will:<ul><li>clarify the impact you want to create, identify the values that must guide the path, and translate those values into criteria for what to choose, reject, test, revise, pause, or decline.</li><li>then define the actions, ownership, systems, and evidence needed to carry the decision into practice.</li><li>leave with a clearer next move, a practical Decision Blueprint, and a repeatable method for future decisions involving people, growth, partnerships, service, and technology.</li></ul>The goal is to make purpose operational—so your business can move forward with greater clarity, alignment, accountability, and confidence.Related insight: <a target="_blank" rel="noopener noreferrer nofollow" href="https://lovable.dev/projects/cfb90cf0-0f9d-411d-a85a-9bd435ef8556">Creating a Business for Impact</a>

Turn purpose and values into clear business decisions your team can act on, repeat, and improve with evidence.

Clarify one consequential business decision

Turn purpose and values into practical criteria

Identify the people, stakeholder interests, and tradeoffs

Translate the decision into observable actions, clearer ownership, 

Spot gaps in workflows, communication, accountability, and review points

Choose practical evidence signals

<h3>Founders and business owners</h3>Purpose-driven leaders making decisions about hiring, growth, partnerships, vendors, technology, or standards.

<h3>Executives and team leaders-</h3><h3>navigating misalignment, competing priorities, rework, or slow implementation across teams.</h3>

<h3>Consultants and Advisors - helping organizations translate mission and values into practical decisions, actions, and responsible AI adoption</h3>

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Operations professionals who optimize processes and manage day-to-day business functions.

Executive communication — presenting to boards, writing memos, running all-hands, and high-stakes messaging.

Using data and metrics to measure performance, run experiments, and inform decisions.

Business analysts defining requirements and bridging business and technical teams.