Matthew, a seasoned professional with over a decade of experience across 50+ companies, specialises in tracking, analytics, data stacks, and data analysis.

Matthew, also known as the "Decision Engineer", excels in engaging stakeholders, drafting technical specifications, and collaborating with others to create insightful data products and reports. He's also a dedicated content creator, sharing his expertise through Twitch livestreams, webinars, events, and YouTube videos.

He is uniquely qualified and focused on transforming companies from simply "data-driven" to "decision-centric", being one of the first analytics professionals to make Decision Science his go-to discipline, applying it consistently to bridge the gap between insight generation and real-world impact.