Bootstrapped Giants

How to use content to generate $15 million in annual sales

Notion

Andrew Warner

Bootstrapped Giants, Mixergy, Bradford & Reed, and Grab.com

Marvin Sanginés

Founder, notus, which helps founders grow their businesses via personal branding

X, LinkedIn, YouTube, etc. How do you know which to go with with? Learn the no-stress approach for picking platforms.

Pick a platform

Instead of scrambling at the last minute to figure out what to create, learn the system that guides organic creation

Build a content engine that generates 5-10 demos per week

See the never-before-revealed DMs that turn social views into real customers.

Convert social views to sales

We'll give you the templates we use to lead our content development process.

Bonus #1: content development templates

Notion is the platform that helps us create our content and organize our production calendar.

Bonus #2: Up to 6 months of Notion for free

You're an ambitious, accomplished high performer who KNOWS the power of a personal brand. But you haven't gotten around to it... You're held back by: →&nbsp;Overwhelm→&nbsp;Procrastination→&nbsp;Cringe Mountain→&nbsp;Imposter Syndrome→&nbsp;Not having a clear plan→&nbsp;Not knowing where to start LET ME GUESS... →&nbsp;You KNOW that building your brand on Linkedin works, you’ve seen other people do it, you just don’t know how to get started. →&nbsp;You feel stuck and overwhelmed by social media. You’re posting - but nothing is happening! →&nbsp;You already spend time on Linkedin, you just don’t know how to optimize your time spent. HAVE YOU EVER... →&nbsp;Let the fear of posting stand in the way of huge career and business value? →&nbsp;Watched your friends or colleagues seemingly “blow up” on social overnight, wondering how they went from 0 to influencer so quickly? →&nbsp;Watched other professionals that aren’t even talented as you, take your clients just because of their audience size? THEN YOU'RE IN THE RIGHT PLACE! You'll learn the exact systems, strategies, and process to master LinkedIn. You'll skyrocket your clients, job opportunities, press, and audience growth. You'll overcome your fear of "putting yourself out there" and step into a position as a thought leader. LinkedIn is one of the most powerful platforms to grow your personal brand in 2024. Many see LinkedIn as a just place for job applications, but it's so much more than that. With the right strategy and approach, you can leverage LinkedIn to build your personal brand, network with potential clients and companies, and establish yourself as an expert in your field.&nbsp; You may be thinking: Why should I even be on LinkedIn? How can I level up my career using Linkedin? How can I be an authority in my field? How can I grow my business with LinkedIn? What should I post? How do I connect with right people? All of these questions were in my head when I started LinkedIn a few years ago. I thought LinkedIn was boring. It was too corporate and professional. I don’t know if this is the right platform for me. But I was gradually shifted from being a consumer to a creator. And everything changed. - Leads- Clients- Community- Job opportunities- Press opportunities- And hundreds of thousands of dollars later... I'm finally teaching you how to do the same. In this course, I will share everything that I have learned with you during my LinkedIn journey, including my systematic approach to gaining over one million impressions month after month, finding jobs, clients, and more, and becoming a thought leader in your industry. *Early bird pricing ends 12/31*

Higher-Paying Jobs, More Clients, & Increased Revenue thru Thought Leadership

Get a solid understanding of why LinkedIn is essential for your personal brand and how to effectively use it to your advantage and get course overview. Learn how to adopt the right mindset to become a successful thought leader and develop a clear strategy to achieve your goals.

MONDAY, OCT 9: INTRODUCTION, MINDSET, AND PROFILE

Your profile is your first impression on LinkedIn, and it's crucial that you get it right. Get hands-on framework to create a top-notch LinkedIn profile that showcases your expertise and attracts the right audience.

WED, OCT 11: BRANDING AND POSITIONING 

Get the inside scoop on creating high-quality, shareable &amp; compelling content that drives engagement and grows your audience. You'll discover how to use various formats, such as blog posts, videos, and infographics, to communicate your message effectively.

MON, OCT 16: THOUGHT LEADERSHIP, PRESS, AND CONTENT

You'll learn how to connect with potential clients, partners, press and influencers and make meaningful connections that lead to success. Learn how to create meaningful connections and engage with your target audience to build relationships and grow your influence.&nbsp;

WED, OCT 18: ENGAGEMENT AND AUDIENCE BUILDING

Course Syllabus 

<ul><li>LIVE Cohort Kickoff Session</li><li>Workshop Take-Home Challenge</li></ul>

WORKSHOP #1 (Europe Group)

<ul><li>LIVE Cohort Kickoff Session</li><li>Workshop Take-Home Challenge </li></ul>

WORKSHOP # 1 (USA Group)

<ul><li>LIVE Cohort Session #2</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #2 (Europe Group)

WORKSHOP # 2 (USA Group)

<ul><li>LIVE Cohort Session #2</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #3 (Europe Group)

<ul><li>LIVE Cohort Session #3</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #3 (USA Group)

<ul><li>LIVE Cohort Session #4</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #4 (Europe Group)

<ul><li>LIVE Cohort Session #4</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #4 (USA Group)

<ul><li>Office Hours with Courtney</li></ul>

(OPTIONAL) Co-working #1

(OPTIONAL) Co-working #2

Course schedule

You want to take the next step in your career You feel like you just can’t break into that next level of your career, and need a boost.

You want to monetize your Linkedin You know the Linkedin basics but you're not sure exactly how to monetize it.

You want to drive more inbound leads from LinkedIn You're tired of spending time job hunting or cold outreaching clients.

You want to start showing up online powerfully. You're tired of playing small and want your personal brand to be a business driver.

This course is for you if:

What you’ll get out of this course

You'll learn how to connect with potential clients, partners, press and influencers and make meaningful connections that lead to success

Discover the secrets to growing a massive and engaged following that you can leverage for your business
and your career.

You'll learn how to create engaging content, participate in conversations, and build a loyal following that supports your brand, plus tips and tricks for job and client hunting.

Learn how to reach the next level in your career using Linkedin, and monetize your time spent on Linkedin

&nbsp;You'll discover how to use various formats, such as blog posts, videos, and infographics, to communicate your message effectively.

Get the inside scoop on creating high-quality, shareable & compelling content that drives engagement and grows your audience. 

l wrap up everything you've learned and provide you with a clear plan of action to help you reach your goals.

You'll leave this course with the knowledge, skills, and confidence to become a successful thought leader on LinkedIn.

Learn to Overcome "Cringe Mountain" and Leverage the Power of Your Most Valuable Professional Asset: your Personal Brand on Linkedin

Courtney Johnson

Q4 2024

January 2025

So you want to reach the top of B2B Sales or get there more consistently? It takes a system. Sales Rocket Fuel is that system. Sales Rocket Fuel teaches the best strategies, habits and actionable tips that I've used to become a 4-time #1 Account Executive, 13x Club Winner, and reach the top 1% of Salesforce - 2x. I've sold $50M+ since 2020 alone and have helped hundreds of AEs &amp; also sales teams level up, while having awesome client relationships. I built this course to share what actually works in B2B sales today to be consistently successful. This isn't the "standard" training stuff. Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. If you're looking to level up your B2B sales game, you're in the right place. This is a high-impact, high-energy class designed to help you have your best sales year ever. Over 5 interactive group sessions, you'll level up your sales skills across the entire sales process, along with your mindset &amp; your habits to unleash your potential. We'll cover the entire sales cycle - your mindset, your habits &amp; your sales skills across these areas: 1. Get inspired with bigger, SMARTER goals for your Professional and personal life to ignite your motivation. Then build powerful habits, and leverage accountability to make them happen. 2. Build powerful prospecting messages that get executives attention. Want to see how we got a Yes from Mark Cuban on the first email? 3. Ask Powerful Discovery Questions and build compelling, ROI driven presentations that close multi-million dollar deals 4. Build powerful relationships with the power of moments and growing accounts with raving fans. 5. Closing deals, building industry expertise &amp; how to focus on activities that drive revenue. Each class includes action items so you'll drive immediate and lasting results. You'll get 90 mins / week of video spaced out over 5 weeks, and live workshops each week to put the ideas into action and cover questions as you level up each step of your sales process. This program has been battle-tested for years. Join the next cohort and see why people are saying, "Sales Rocket Fuel was one of the most valuable things I’ve ever done for my career."

Sales Rocket Fuel: 5-Week System for Top 1 Percent B2B Sales

<ul><li>Set big, inspiring professional and personal goals with actionable steps.</li><li>Take consistent action &amp; overcome fear of change with small steps</li><li>Build lasting consistent habits for success on repeat with proven frameworks&nbsp;</li><li>Mindset + Habits + consistent action lead to big results!&nbsp;</li><li>Learn to compete against yourself, not others to have your best year yet</li></ul>

WEEK 1: CRUSH YOUR GOALS WITH HABITS & SYSTEMS!
 

<ul><li>Want to see how I helped a friend get a yes from Mark Cuban?</li><li>Leverage proven prospecting tips to reach more C-Level executives</li><li>Previous Sales Rocket Fuel students are reaching Fortune 500 C-Level executives&nbsp;</li><li>Use Moneyball hacks to focus on the right accounts in your territory</li><li>Using your brain &amp; the human touch, but leveraging AI for research </li></ul>

WEEK 2: REACHING THE C-LEVEL (CA$H-LEVEL)  

<ul><li>Ask powerful discovery questions &amp; help your clients crush their goals (not just solve their pains, you’ve heard that 100x already).</li><li>Have deeper conversations &amp; more engaging conversations.&nbsp;&nbsp;</li><li>Create compelling, high-impact that WOW customers &amp; close huge deals</li><li>Create compelling value &amp; ROI driven presentations </li><li>Use social proof &amp; customer stories</li></ul>

WEEK 3: ASK POWERFUL DISCOVERY QUESTIONS + HIGH-IMPACT PRESENTATIONS
 

<ul><li>Can you create raving fans who love working with you?&nbsp;</li><li>Build genuinely meaningful, memorable client relationships &amp;&nbsp;happy customers.</li><li>Harness the Power of Moments &amp; how to create them.</li><li>Dive into pricing psychology &amp; positioning to make your year-making proposals a no-brainer!</li></ul>

WEEK 4: GROW ACCOUNTS WITH RAVING FANS + MULTI-MILLION DOLLAR PROPOSALS
 

<ul><li>Negotiation tips &amp; strategies to close the deals of your career.</li><li>How to network, build mastermind groups with top Account Executives &amp; to replicate their success.</li><li>Become an industry expert to better advise customers &amp; become a trusted advisor</li><li>Tips on hot topics like sales minimalism, focus &amp; blocking the noise, and managing yourself. </li></ul>

WEEK 5: SURROUND YOURSELF WITH WINNERS + CLOSING DEALS

Each week, you'll get videos + live workshops to put ideas into action. Over 5 Weeks of Workshops we will:<ul><li>Build your goals template with monthly process to stay on track</li><li>Build prospecting messages for a target account</li><li>Practice a presentation for a big meeting</li><li>Build relationships faster</li><li>Hack your calendar &amp; learn from other top salespeople</li></ul>

Workshops throughout the 5 weeks to put the ideas into action 

Course syllabus

Live workshop + Q&amp;A for each week's course material. All live sessions will be recorded &amp; shared.

Weekly Live Workshops (7.5 hours total)

Each of the 5 weeks has approximately 75-90 mins of high-quality video content for self-study that we will discuss in the class. One student said this video content was "one of the most engaging trainings I've ever listened to."

Engaging Weekly Video Content (8 hours total)

Experienced Salespeople seeking to consistently crush quota or looking for the edge to reach elite sales performance

Salespeople in a new role or company, such as a new job, new territory, between jobs or recently promoted - looking to crush their quota

Founders &amp; Small Business Owners seeking repeatable frameworks and a proven process to drive growth

Who is this course for

<ul><li>Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. I built this course to share what actually works in B2B sales today.</li><li>This course teaches the best strategies and actionable tips that I've used to become a 4-time #1 Account Executive and reach the top 1% of Salesforce — twice.</li></ul>

Different — and better — sales strategies that actually works, from a top 1% seller in B2B SaaS

<ul><li>Get proven resources &amp; playbooks throughout the sales cycle</li><li>Take action each week with tips to improve your process and mindset.</li></ul>

A proven step-by-step playbook & resources to grow your business from 13x Club Winner who sold $50M+ since 2020

<ul><li>Follow a proven process to turn your goals &amp; dreams into reality</li><li>Set exciting, SMARTER goals that ignite your drive.</li><li>Build new habits to drive consistent results &amp; implement change both personally and for clients.</li><li>Leverage Sales Rocket Fuel systems for consistent success</li></ul>

Set SMARTER goals and build new habits

<ul><li>Maximize your sales performance by making both subtle and dramatic shifts in how you think about your customers and each step of the sales process.</li><li>Discover how you think — and what you think — to inspire change in yourself and in your clients.</li></ul>

Improve your mindset & get fired up!
 

<ul><li>Prioritizing your territory &amp; focusing on the right accounts is key, many people make huge mistakes here. Learn better ways.</li><li>Ask Powerful Discovery questions &amp; help your clients crush their goals. Stop qualifying so much &amp; have deeper + more engaging conversations.</li></ul>

Hack your territory & Ask Powerful Discovery Questions

<ul><li>Grow your network and join a community of salespeople committed to excellence.</li><li>Gain accountability and feedback as you workshop new ideas throughout the sales process.</li></ul>

Grow your network and drive meaningful change to grow your sales
 

<ul><li>Everyone knows that relationships are key - but do you know how to build them fast? We cover specific strategies on how to build genuine relationships faster &amp; help your clients win</li><li>Leverage the Power of Moments &amp; learn strategies on how to create them.</li></ul>

Create Raving fans who love working with you, build relationships faster & create powerful, memorable moments with clients

<ul><li>Create compelling, high-impact presentations that engage and educate your customers. </li><li>Craft a story with strong ROI that wows them!</li></ul>

Leverage the power of Million$ and create compelling, high impact presentations

<ul><li>Almost every salesperson struggles with one of these: anxiety, confidence, fear, perfectionism, overdrive, time management. </li><li>This is not professional therapy but we will work on identifying your barrier that holds you back &amp; unblocking it so you can get to the next level.</li></ul>

What's holding you back? Unblock it.

Grow your B2B sales skills, mindset & habits. Learn from $50M+ seller, 15/17 years over quota with a proven repeatable system for success

Waste-Dynamics

November-Dec Q4 Blitz

Chris Bogdan - CEO Sales Rocket Fuel

4 Time #1 Account Executive.  AE at Salesforce / MuleSoft. CEO at Sales Rocket Fuel. 

Docusign MM Install Q4 2024

2025: Q1 Fast Start

This course helps Product Managers drive meaningful business outcomes, not just ship features. You’ll not only explore how leading companies have successfully implemented revenue-driving experiments, but also receive personalized 1:1 guidance on how to apply those insights to your own product. By the end, you'll have a custom roadmap and actionable strategies to boost revenue next quarter. Session 1: Identify your revenue equation, Learn to apply the Litmus prioritization, and explore 1 growth lever.&nbsp; Session 2: Explore 3 growth levers through real-world case studies to ideate experiments. Session 3: Explore 3 more growth levers and develop a Litmus roadmap. Artifacts:Growth levers &amp; real-world case studiesLitmus prioritization frameworkAccess to a database of successful experiments for continuous impact Course Structure:3 - 90-minute sessions over 2 weeks1:1 deep-dive sessions

Crush Your Business Outcomes This Quarter, Not Next Year

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Tuesdays & Thursdays

Weekly projects

B2B and Marketplace Product Managers that want to crush their business outcomes

Product Managers who want to learn proven strategies to meet their revenue targets

Mid-Career Product Managers who want to learn better ways to build confidence and gain executive buy-in for a Growth Roadmap

By figuring out your revenue equation, it forces you to think about the inputs that drive your business, the outputs you want to prioritize, and how these variables interact.

Deeper understanding of your revenue equation

You don’t know what you don’t know. We’ll study 20+ case studies of successful growth experiments to help you identify pitfalls and successes to help create your own roadmap.&nbsp;

Review real case studies and come up with your ideas

Use the Litmus Prioritization Framework to quickly identify the right solution, the opportunity size, and then have the data at your fingertips to get buy-in in real time. Each one of your ideas will have a litmus value attached to them that you can then use to prioritize.

Estimate and prioritize your ideas, fast

You will build a Litmus-based roadmap that you can confidently take back to your business, get buy-in from key stakeholders, and start making an immediate impact.&nbsp;

Create a roadmap primed for executive buy-In

You will get exclusive access to a comprehensive database of successful experiments. This invaluable resource provides you with a wealth of tested strategies and insights that you can immediately apply to your job.

Gain access to a proven experiment database

Boost product revenue next quarter with 1:1 support, tailored tactics, and case studies. Build your custom roadmap with proven a strategy.

Kunal Thadani

Head of Revenue Product @ Houzz

Gaurav Hardikar

VP Product @ HomeLight


Cohort 2

Cohort 3

"This is the underpinning of how this industry-wide conversation needs to be." - Sarah Sher. | Director of Content - Codeless (Round 1 Student) 🔸 Are you unsure of how to approach audience research—or what it really even is?&nbsp; 🔸 Do you struggle to get approval on strategies that are outside leadership’s limited view of content? 🔸 Does the content you’re producing feel irrelevant, disconnected, or ineffective? Content Theory is an actionable approach and proven framework that gives content professionals and non-marketing c-suite leaders a durable, repeatable process they can follow to build content programs that are creatively fulfilling, effectively distributed, and distinctly algorithm-proof.

Rules to create, analyze, interpret, and build high-performing content programs.

Coming Soon

Event schedule

60% of content marketers are unsure or unconfident their content stands out on voice.

43% of content marketers report not doing their research nearly enough.

Only 30% of in-house content marketers feel their leadership is fully bought-in.

Most content marketers are stuck “playing content”
 

The nitty-gritty details:
 

﻿"Very, very few, if any courses are as nutritional in terms of value-per-minute as what Tommy put together." - Ryan Baum&nbsp;- Content Consultant Four jam-packed interactive group-based lessons and a day to reflect and discuss learnings and how to apply them.

An Intimate Five-Day Virtual Event:

﻿"The way he gets you thinking about your audience's wants and needs, it's almost impossible to create a similar piece of content." - Erica Schneider - Cut The Fluff You'll get the systems and frameworks I've used to create wildly differentiated content for Fortune 1,000 brands.

A Methodology For Creating Differentiated, High-Performing Content

﻿"Everyone is rethinking their approach to content marketing and I think your approach digs into things that are eternal." - Emily Epstein - Sigma We're at an inflection point. If we keep doing things the same way, we're toast. It's time to adapt and rethink what's possible.

An Entirely New Way of Thinking

﻿"When you come out of it, you'll realize it is B2B's moment, I'm feeling refreshed again, I'm feeling like this industry is possible, and we're not just selling degrees of differentation." - Sara Sher - Codeless I love this stuff and I want to help you fall back in love too.

A Reinvigorated Passion For The Work

Students will receive worksheets, templates, and the foundation for their own personal content manifesto. These resources are designed to be used with your team, making it easier to implement what you learn.

Lightning Lessons

How to use content to generate $15 million in annual sales