Bootstrapped Giants

How to use content to generate $15 million in annual sales

Notion

Andrew Warner

Bootstrapped Giants, Mixergy, Bradford & Reed, and Grab.com

Marvin Sanginés

Founder, notus, which helps founders grow their businesses via personal branding

X, LinkedIn, YouTube, etc. How do you know which to go with with? Learn the no-stress approach for picking platforms.

Pick a platform

Instead of scrambling at the last minute to figure out what to create, learn the system that guides organic creation

Build a content engine that generates 5-10 demos per week

See the never-before-revealed DMs that turn social views into real customers.

Convert social views to sales

We'll give you the templates we use to lead our content development process.

Bonus #1: content development templates

Notion is the platform that helps us create our content and organize our production calendar.

Bonus #2: Up to 6 months of Notion for free

So you want to reach the top of B2B Sales or get there more consistently? It takes a system. Sales Rocket Fuel is that system. Sales Rocket Fuel teaches the best strategies, habits and actionable tips that I've used to become a 4-time #1 Account Executive, 13x Club Winner, and reach the top 1% of Salesforce - 2x. I've sold $50M+ since 2020 alone and have helped hundreds of AEs &amp; also sales teams level up, while having awesome client relationships. I built this course to share what actually works in B2B sales today to be consistently successful. This isn't the "standard" training stuff. Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. If you're looking to level up your B2B sales game, you're in the right place. This is a high-impact, high-energy class designed to help you have your best sales year ever. Over 5 interactive group sessions, you'll level up your sales skills across the entire sales process, along with your mindset &amp; your habits to unleash your potential. We'll cover the entire sales cycle - your mindset, your habits &amp; your sales skills across these areas: 1. Get inspired with bigger, SMARTER goals for your Professional and personal life to ignite your motivation. Then build powerful habits, and leverage accountability to make them happen. 2. Build powerful prospecting messages that get executives attention. Want to see how we got a Yes from Mark Cuban on the first email? 3. Ask Powerful Discovery Questions and build compelling, ROI driven presentations that close multi-million dollar deals 4. Build powerful relationships with the power of moments and growing accounts with raving fans. 5. Closing deals, building industry expertise &amp; how to focus on activities that drive revenue. Each class includes action items so you'll drive immediate and lasting results. You'll get 90 mins / week of video spaced out over 5 weeks, and live workshops each week to put the ideas into action and cover questions as you level up each step of your sales process. This program has been battle-tested for years. Join the next cohort and see why people are saying, "Sales Rocket Fuel was one of the most valuable things I’ve ever done for my career."

Sales Rocket Fuel: 5-Week System for Top 1 Percent B2B Sales

<ul><li>Set big, inspiring professional and personal goals with actionable steps.</li><li>Take consistent action &amp; overcome fear of change with small steps</li><li>Build lasting consistent habits for success on repeat with proven frameworks&nbsp;</li><li>Mindset + Habits + consistent action lead to big results!&nbsp;</li><li>Learn to compete against yourself, not others to have your best year yet</li></ul>

WEEK 1: CRUSH YOUR GOALS WITH HABITS & SYSTEMS!
 

<ul><li>Want to see how I helped a friend get a yes from Mark Cuban?</li><li>Leverage proven prospecting tips to reach more C-Level executives</li><li>Previous Sales Rocket Fuel students are reaching Fortune 500 C-Level executives&nbsp;</li><li>Use Moneyball hacks to focus on the right accounts in your territory</li><li>Using your brain &amp; the human touch, but leveraging AI for research </li></ul>

WEEK 2: REACHING THE C-LEVEL (CA$H-LEVEL)  

<ul><li>Ask powerful discovery questions &amp; help your clients crush their goals (not just solve their pains, you’ve heard that 100x already).</li><li>Have deeper conversations &amp; more engaging conversations.&nbsp;&nbsp;</li><li>Create compelling, high-impact that WOW customers &amp; close huge deals</li><li>Create compelling value &amp; ROI driven presentations </li><li>Use social proof &amp; customer stories</li></ul>

WEEK 3: ASK POWERFUL DISCOVERY QUESTIONS + HIGH-IMPACT PRESENTATIONS
 

<ul><li>Can you create raving fans who love working with you?&nbsp;</li><li>Build genuinely meaningful, memorable client relationships &amp;&nbsp;happy customers.</li><li>Harness the Power of Moments &amp; how to create them.</li><li>Dive into pricing psychology &amp; positioning to make your year-making proposals a no-brainer!</li></ul>

WEEK 4: GROW ACCOUNTS WITH RAVING FANS + MULTI-MILLION DOLLAR PROPOSALS
 

<ul><li>Negotiation tips &amp; strategies to close the deals of your career.</li><li>How to network, build mastermind groups with top Account Executives &amp; to replicate their success.</li><li>Become an industry expert to better advise customers &amp; become a trusted advisor</li><li>Tips on hot topics like sales minimalism, focus &amp; blocking the noise, and managing yourself. </li></ul>

WEEK 5: SURROUND YOURSELF WITH WINNERS + CLOSING DEALS

Each week, you'll get videos + live workshops to put ideas into action. Over 5 Weeks of Workshops we will:<ul><li>Build your goals template with monthly process to stay on track</li><li>Build prospecting messages for a target account</li><li>Practice a presentation for a big meeting</li><li>Build relationships faster</li><li>Hack your calendar &amp; learn from other top salespeople</li></ul>

Workshops throughout the 5 weeks to put the ideas into action 

Course syllabus

Live workshop + Q&amp;A for each week's course material. All live sessions will be recorded &amp; shared.

Weekly Live Workshops (7.5 hours total)

Each of the 5 weeks has approximately 75-90 mins of high-quality video content for self-study that we will discuss in the class. One student said this video content was "one of the most engaging trainings I've ever listened to."

Engaging Weekly Video Content (8 hours total)

Course schedule

Experienced Salespeople seeking to consistently crush quota or looking for the edge to reach elite sales performance

Salespeople in a new role or company, such as a new job, new territory, between jobs or recently promoted - looking to crush their quota

Founders &amp; Small Business Owners seeking repeatable frameworks and a proven process to drive growth

Who is this course for

What you’ll get out of this course

<ul><li>Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. I built this course to share what actually works in B2B sales today.</li><li>This course teaches the best strategies and actionable tips that I've used to become a 4-time #1 Account Executive and reach the top 1% of Salesforce — twice.</li></ul>

Different — and better — sales strategies that actually works, from a top 1% seller in B2B SaaS

<ul><li>Get proven resources &amp; playbooks throughout the sales cycle</li><li>Take action each week with tips to improve your process and mindset.</li></ul>

A proven step-by-step playbook & resources to grow your business from 13x Club Winner who sold $50M+ since 2020

<ul><li>Follow a proven process to turn your goals &amp; dreams into reality</li><li>Set exciting, SMARTER goals that ignite your drive.</li><li>Build new habits to drive consistent results &amp; implement change both personally and for clients.</li><li>Leverage Sales Rocket Fuel systems for consistent success</li></ul>

Set SMARTER goals and build new habits

<ul><li>Maximize your sales performance by making both subtle and dramatic shifts in how you think about your customers and each step of the sales process.</li><li>Discover how you think — and what you think — to inspire change in yourself and in your clients.</li></ul>

Improve your mindset & get fired up!
 

<ul><li>Prioritizing your territory &amp; focusing on the right accounts is key, many people make huge mistakes here. Learn better ways.</li><li>Ask Powerful Discovery questions &amp; help your clients crush their goals. Stop qualifying so much &amp; have deeper + more engaging conversations.</li></ul>

Hack your territory & Ask Powerful Discovery Questions

<ul><li>Grow your network and join a community of salespeople committed to excellence.</li><li>Gain accountability and feedback as you workshop new ideas throughout the sales process.</li></ul>

Grow your network and drive meaningful change to grow your sales
 

<ul><li>Everyone knows that relationships are key - but do you know how to build them fast? We cover specific strategies on how to build genuine relationships faster &amp; help your clients win</li><li>Leverage the Power of Moments &amp; learn strategies on how to create them.</li></ul>

Create Raving fans who love working with you, build relationships faster & create powerful, memorable moments with clients

<ul><li>Create compelling, high-impact presentations that engage and educate your customers. </li><li>Craft a story with strong ROI that wows them!</li></ul>

Leverage the power of Million$ and create compelling, high impact presentations

<ul><li>Almost every salesperson struggles with one of these: anxiety, confidence, fear, perfectionism, overdrive, time management. </li><li>This is not professional therapy but we will work on identifying your barrier that holds you back &amp; unblocking it so you can get to the next level.</li></ul>

What's holding you back? Unblock it.

Grow your B2B sales skills, mindset & habits. Learn from $50M+ seller, 15/17 years over quota with a proven repeatable system for success

Waste-Dynamics

Docusign MM Install Q4 2024

November-Dec Q4 Blitz

Chris Bogdan - CEO Sales Rocket Fuel

4 Time #1 Account Executive.  AE at Salesforce / MuleSoft. CEO at Sales Rocket Fuel. 

Karbon & Sales Rocket Fuel 

2025: Q1 Fast Start

This course helps Product Managers drive meaningful business outcomes, not just ship features. You’ll not only explore how leading companies have successfully implemented revenue-driving experiments, but also receive personalized 1:1 guidance on how to apply those insights to your own product. By the end, you'll have a custom roadmap and actionable strategies to boost revenue next quarter. Session 1: Identify your revenue equation, Learn to apply the Litmus prioritization, and explore 1 growth lever.&nbsp; Session 2: Explore 3 growth levers through real-world case studies to ideate experiments. Session 3: Explore 3 more growth levers and develop a Litmus roadmap. Artifacts:Growth levers &amp; real-world case studiesLitmus prioritization frameworkAccess to a database of successful experiments for continuous impact Course Structure:3 - 90-minute sessions over 2 weeks1:1 deep-dive sessions

Crush Your Business Outcomes This Quarter, Not Next Year

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Tuesdays & Thursdays

Weekly projects

B2B and Marketplace Product Managers that want to crush their business outcomes

Product Managers who want to learn proven strategies to meet their revenue targets

Mid-Career Product Managers who want to learn better ways to build confidence and gain executive buy-in for a Growth Roadmap

By figuring out your revenue equation, it forces you to think about the inputs that drive your business, the outputs you want to prioritize, and how these variables interact.

Deeper understanding of your revenue equation

You don’t know what you don’t know. We’ll study 20+ case studies of successful growth experiments to help you identify pitfalls and successes to help create your own roadmap.&nbsp;

Review real case studies and come up with your ideas

Use the Litmus Prioritization Framework to quickly identify the right solution, the opportunity size, and then have the data at your fingertips to get buy-in in real time. Each one of your ideas will have a litmus value attached to them that you can then use to prioritize.

Estimate and prioritize your ideas, fast

You will build a Litmus-based roadmap that you can confidently take back to your business, get buy-in from key stakeholders, and start making an immediate impact.&nbsp;

Create a roadmap primed for executive buy-In

You will get exclusive access to a comprehensive database of successful experiments. This invaluable resource provides you with a wealth of tested strategies and insights that you can immediately apply to your job.

Gain access to a proven experiment database

Boost product revenue next quarter with 1:1 support, tailored tactics, and case studies. Build your custom roadmap with proven a strategy.

Kunal Thadani

Head of Revenue Product @ Houzz

Gaurav Hardikar

VP Product @ HomeLight


Cohort 2

Cohort 3

If you're a senior IC or product leader who dreams of building impactful 0-1 products, you've likely already demonstrated your talent and execution. But to bring big ideas to life, it's not just about what you can do—it's about inspiring others, driving cross-functional collaboration, and creating the internal momentum necessary to build something truly innovative. Unfortunately, no one gives us a playbook on how to do this from scratch. The reality is, creating bottoms-up momentum can be intimidating. You'll likely face skepticism, pushback, or apathy when trying to challenge the status quo and advocate for projects you believe in. Most of the time, this doesn't even appear to be an option. But with the right tools, frameworks, and strategies, you can navigate these hurdles, rally your team, and drive meaningful impact. This course is designed to help you do just that. It provides the tactics and lessons I learned while incepting, pitching, and building Figma Slides—a rollercoaster of a journey that taught me how to turn a vision into reality. WHAT TO EXPECT: This highly interactive course will walk you through the key strategies that helped build Figma Slides from the ground up. You’ll dive into frameworks, case studies, and real-world examples with live discussions and Q&amp;A. Over the course of 9 hours of live instruction, you’ll learn how to:- Build internal momentum and hype around your ideas- Present a compelling vision and align stakeholders- Work effectively with cross-functional teams- Advocate for projects with confidence and clarity- Tell stories that resonate and inspire action- Pitch your ideas to senior leaders to gain support- Navigate challenges with practical, battle-tested strategies RESOURCES:This course includes exclusive resources that contributed to the success of Figma Slides and other 0-1 products:- The original hackathon pitch strategy- The first vision deck, complete with design prototypes- Documentation of our North Star, which guided our product development- Tips and tricks for effectively engaging senior leaders- Tactics for smooth cross-functional collaboration- Public speaking advice for presenting your ideas with impact All live sessions will be recorded so you can review the material later WHO WILL BENEFIT MOST FROM THIS COURSE:This course is ideal for senior PMs, ICs, and other product leads who:- Want to create 0-1 products that challenge the status quo- Are passionate about driving impact and influencing company-level strategy- Are ambitious, open-minded, and ready to sharpen their skills in storytelling and vision-building WHO THIS IS NOT FOR:This course is not for those looking for 1:1 coaching or a slow-paced experience. It’s designed for busy operators who want to drastically improve their ability to influence and drive action.

Going 0-1 can be one of the most impactful moments in a career

8am - 8:30am PST11am - 11:30pm EST8:30pm - 9pm IST Optional meet &amp; greet. Get to know your fellow students.

December 9, 2024

8am - 9:30am PST11am - 12:30pm EST8:30pm - 10pm IST

December 10, 2024

December 12, 2024

December 17, 2024

December 19, 2024

This course will be interactive, so get ready to chime into Zoom chat, unmute to share, etc.

Live workshops, Q&A, group discussion, exercises, real-life examples

Do you want feedback on a piece of communication? You'll have the opportunity to submit your homework for a live teardown. (You can redact before submitting.) I'll pick to share the most useful ones with the class.

Submit your homework for live review in class

Senior ICs who are looking for an angle change in impact and internal company influence

Product leaders who must collaborate with and influence founders, executives and other cross functional leaders

Any senior tech worker or XFN who wants to build a 0-1 product at their company.

In this course, you will learn:

Learn to craft and communicate a strong vision, backed by designs, that aligns teams and drives action. You'll gain tools to present actionable ideas and build excitement around your product vision.

Building a vision that wins over your CEO

Master the art of influencing key stakeholders without formal authority. Learn strategies to align goals, build rapport, and gain support from leaders, peers, and cross-functional teams.

Influencing stakeholders upwards, downwards and sideways to get things done

Create compelling narratives that make your ideas resonate. Learn how to simplify complex concepts, tailor your message to different audiences, and ensure your story drives action.

The art of product-led storytelling that goes internally viral

Build bottoms-up momentum for your ideas by getting buy-in from colleagues and leaders. Discover ways to rally support, generate excitement, and create an internal movement for your vision.

How to sell internally and generate momentum across your entire company

Navigate uncertainty and make progress in unclear situations when building 0-1. Learn how to make decisions with limited information and balance short-term goals with long-term vision.

Building through ambiguity and limited resources

Deliver pitches with confidence and clarity. Learn techniques to handle tough questions, manage pressure, and structure presentations that captivate stakeholders and drive decisions.

Presenting & pitching with confidence

Learn to build conviction, generate internal momentum, tell powerful stories, build and sell an impactful product vision.

Mihika Kapoor

Founding PM for Figma Slides

Cohort 1

If you’re a founder with institutional backing, you’re probably doing a lot right. But if you’re a technical founder, you might be in unfamiliar territory. Building the product is one thing, but now you need to sell and market it—or hire and manage those who do. In short, you need to nail go-to-market (GTM). To succeed, founders need to figure out GTM early because everything hinges on it. Not only does more revenue mean more cash and less dilution, it also means better metrics and higher valuations–for each round, and for your exit. It’s hard to trust or invest in what you don’t understand. Many technical founders learn GTM on the job, leading to critical mistakes. This course aims to prevent that by tactical and practical knowledge–learned and practiced in a group setting with your peers. WHAT TO EXPECT This course combines live lessons, interaction, peer activities, and in depth discussion. You'll receive 9 hours of live instruction over 2 weeks, plus have 4 hours of unstructured, live time with the instructor for your own specific questions. All of it will be recorded and available after the course is over. You'll participate in fun, small group or 1:1 activities, such as practicing negotiating a contract, pitching a sale, or asking questions of a prospect. Every major skill taught in the class will be practiced at least once. You will leave knowing:• How to find prospects, nurture them through the sales process and close sales• How to transition from founder-led to professional sales and marketing• How to hire and manage sales and marketing teams• What terms are typical for sales of various sizes, from self-serve to enterprise, and how to negotiate them• How to find and manage lawyers• How to break GTM challenges into smaller, sprint-sized&nbsp;experiments• What metrics to follow to keep your team on track• How to conceptualize and build a financial model for your GTM efforts• How to communicate with investors, advisors and your board• How and where to leverage outsiders to drive your GTM processes forward (agencies, advisors, partners, lawyers, etc.) COURSE CONTENT• The customer-centric approach to marketing and sales• How to understand your customer's journey and reach them where they are• How to drive top-of-funnel leads and nurture them to be ready to convert or engage with sales• How to create awareness and build a brand• How to nurture relationships with potential acquirers early in your company's journey–without being distracted or giving away the secret sauce• How to run effective campaigns in cold outbound email, social, and other tactics• How to structure partnerships for success• How to structure your customer agreements to increase your chances of closing, retention and growth while reducing sales cycle• How to price at every stage of growth to drive higher close rates and better net revenue retention (NRR) The course also includes:• The top-of-mind questions you&nbsp;and your peers have on GTM• Specific tactics, scripts and questions you can ask to uncover willingness to pay and pains your customers have• Things you can do right now to drive additional leads–without sending a single cold email• Detailed how-tos on things like the Customer Advisory Board hack and other strategies employed by veteran founders• Hands on&nbsp;exercises reviewed by your instructor• Detailed metrics on key channels so that you know if what you're doing is working• Pitfalls and risks to be aware of so that you're never caught in a rut• Optional homework or projects to help retain learnings–that are also useful in your business. If you follow my writing, listen to my podcast, or have been through my sessions at the Alchemist Accelerator, you'll find this course draws on all of it so that you can internalize it and put it to practice. Founders don't have to do everything themselves. You'll learn what you need to DIY everything GTM, but you'll also have the&nbsp;confidence to hire and manage others in various GTM roles. WHO WILL BENEFIT MOST FROM THIS COURSE While the course is open to all, the people who will get the most out of it:• Are founders of technology companies, especially those launching novel products such as deep tech or AI companies• Have a background in product, engineering, design, etc.• Have raised institutional capital (Series Seed or later)• Are at a company with a product either in development or already in market WHO THIS COURSE IS NOT FOR • Junior sales people or people trying to get into sales for the first time. The material is focused on management and board-level issues as much as it is on being good at sales; there are better courses for you if you're learning basic tech sales skills.• People who think their product is perfect and have all their GTM problems figured out. Participants will benefit the most if everyone comes with a beginners' mindset and a curious approach. Nobody knows all the GTM answers (not even your instructor).• People looking for the GTM magic bullet that will solve all of their sales or marketing problems. Sorry, no magic bullets here. But you will learn tactics, approaches, and strategies that might help you solve your problem without a magic bullet.• People looking for a 1:1 coach or advisor, though there will be Q&amp;A sessions, and you will definitely get to know your instructor and peers.

Get GTM right early to create the best outcome with the least stress

Three live, interactive courses per week covering all things GTM.

Mondays, Wednesdays & Thursdays

Optional office hours, two days a week including a time Tuesday that works for many global timezones.

Tuesdays and Wednesdays

Take home projects for your business enable you to apply learning and get live feedback in class and at office hours.

Founders who come from a technical background–engineering, product, finance

First time CEOs and anyone who is in charge of bringing something new to market for the first time

Leaders of companies with a new or novel product that hasn't been sold before, such as deep tech or artificial intelligence

Founders hiring or managing GTM individual contributors for Series Seed and later companies

Understand how to tell quickly the future customers from the time wasters. Build a customer-centric funnel that drives the right customers to your product or sales teams.

Identify and target your ideal customers and customer personas

Become more than proficient at the key channels most startups use to get their first 10-100 customers–from board intros to cold email, paid advertising, social, events and more. Model how you can scale this into your next milestone–whether breakeven, funding round or acquisition.

Implement and test different GTM channels to fill your funnel with quality leads

Details are what lead to more customer conversions. You'll know what details matter and you'll even fill in many of them during the course–like high-performing&nbsp;sales decks, landing pages, or funnels.

Build a killer sales deck, landing page or funnel to convert prospects

With a superior understanding of GTM you'll be better positioned to hire and manage a team. Whether you already have a team, and want more confidence and gravitas, or are still doing founder-led selling, you'll leave armed with a hiring plan, dashboards, and interviewing tips.

Build your GTM team and know how to lead them with confidence and authority, from a place of knowledge

Know the right type of agreement for your goals, so you can create fast, low friction sales cycles–or go toe-to-toe with enterprise procurement and legal teams to maximize the value of each deal.

Structure and negotiate sales agreements that close quickly and drive real revenue

Learn how to build partnerships that support your strategy rather than distract from it. Know how to identify and court potential future acquirers–without ever looking desperate.

Build partnerships that create real value  and possibly lead to M&A

Effectively plan your company's GTM strategy and oversee its execution with confidence and without doubt

Lightning Lessons

How to use content to generate $15 million in annual sales