Subha Shetty is an AI-first product leader, transformation coach, and advisor shaping the future of commerce, SaaS, and marketplaces. If you have shopped online, you have used one of her products!

She has led product and design organizations at Fanatics, eBay, Walmart and Upwork and today serves as a Fractional Chief Product and AI Officer, guiding companies through the GenAI and Agentic revolution with confidence and helping leaders separate signal from noise.

Subha’s work across consumer and vertical SaaS, paired with deep experience in machine learning and data science, has given her front-row access to the latest strategy around AI tools, transformation, and innovation. She actively coaches product leaders and advises start-up accelerators such as 500 Global and Founders Institute.

Supriya is a pioneering AI executive with over 20 years of experience transforming innovative technologies into market-defining products. Her leadership journey spans tech giants and startups including IBM, Meta, BrightRoll (acquired by Yahoo). She most recently served as VP/GM at Credit Karma (acquired by Intuit), where she redefined AI-powered personalization to simplify consumer finance, and spearheaded the development of a groundbreaking AI-native Financial Assistant serving millions monthly. 

A frequent speaker at industry conferences and events, Supriya holds an MBA from The Wharton School at the University of Pennsylvania and a Master's in Engineering from the University of Illinois.