John Vetan, co-founder of Design Sprint Academy, is a hands-on expert in product innovation with over 20 years of experience building products in his own software company—where he learned the hard lessons of both success and failure. These experiences shaped his practical, no-nonsense approach to product development, ultimately leading him to discover design sprints.

In 2016, John launched the world’s first Design Sprint Training, setting a new standard for how organizations can quickly tackle complex product challenges. Since then, he has led Google’s official Sprint Chapters in London and Berlin, spoken at Google Sprint Conferences, and delivered training to global brands like eBay, SAP, Mattel, IMF, and Deloitte. Both a practitioner and teacher, he continues to conduct design sprints with industry leaders, sharing an approach grounded entirely in experience—not theory.

Over the past eight years, John has trained more than 3,000 professionals and built a global community of 10,000 design sprint practitioners. His training isn’t about hypothetical frameworks; it’s about tried-and-true methods that rapidly validate ideas, minimize risk, and keep customer focus in product development.