Wed, Jul 1, 2026
10:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Get Your First Sample Made: A One-Day Workshop for Apparel Founders

Ed O'Connell
Founder of SÔZ STUDIOS ATELIER (EX-Amazon)
Wed, Jul 1, 2026
10:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Get Your First Sample Made: A One-Day Workshop for Apparel Founders

Ed O'Connell
Founder of SÔZ STUDIOS ATELIER (EX-Amazon)
What you'll learn
Why Factories Ghost You — And How to Fix It
Decode the silence. Learn exactly what factories need before they respond — and how to give it to them.
How Apparel Development Actually Works
Walk through the real sequence from idea to production — and see exactly where most founders get stuck or skip steps.
What a Tech Pack Is and Why Factories Reject Yours
Discover the 3 most common things missing from a first-time founder's tech pack before it ever reaches a factory.
What Sampling Actually Costs — In Time and Money
Get a realistic picture of sample rounds, revision timelines, and costs so you can plan and budget with confidence.
Why this topic matters
Most founders spend months stuck in the same loop — reaching out to factories, hearing nothing, assuming they're not ready. The truth is they just don't know what factories need. Understanding this process means fewer wasted months, fewer costly mistakes, and a clearer path from idea to finished product. That's the difference between a brand that gets made and one that stays an idea.
You'll learn from
Ed O'Connell
Founder of SÔZ STUDIOS ATELIER (EX-Amazon)
Previously at soz