Use the MORTN Scale to Measure Your Customer Obsession
Hosted by Dino Myers-Lamptey and Lee Henshaw
Go deeper with a course
What you'll learn
The meaning of pricing power
The meaning of market orientation
How to work with The Mortn scale
Why this topic matters
You'll learn from
Dino Myers-Lamptey
The UK's foremost marketing strategist
Dino is the founder of the marketing consultancy The Barber Shop. He is also Co-Chair of CAN (Conscious Advertising Network), a non-executive director at MGOMD and serves on the boards of the UK Effies and the Marketing Society. He is also a trustee of the Brixton Finishing School. In 2023, Campaign recognised Dino as a Top 10 Media Planner for the sixth year. This year, Dino became a Marketing Society Fellow and Campaign added him to their A-list.
Lee Henshaw
Serial marketing entrepreneur
Over his twenty-five-year career as an entrepreneur, Lee has launched, grown and sold two online marketing agencies. He recently founded Into-it. Launching in the UK in February 2025, Into-it is a Chrome browser that transforms news websites for music fans by replacing banner ads with personalised notifications, keeping them up-to-date on their favourite artists' latest singles, albums, merchandise and tours.
By continuing, you agree to Maven's Terms and Privacy Policy.
By continuing, you agree to Maven's Terms and Privacy Policy.