Dino is the founder of the marketing consultancy The Barber Shop. He is also Co-Chair of CAN (Conscious Advertising Network), a non-executive director at MGOMD and serves on the boards of the UK Effies and the Marketing Society. He is also a trustee of the Brixton Finishing School. In 2023, Campaign recognised Dino as a Top 10 Media Planner for the sixth year. This year, Dino became a Marketing Society Fellow and Campaign added him to their A-list. 

Over his twenty-five-year career as an entrepreneur, Lee has launched, grown and sold two online marketing agencies. He recently founded Into-it. Launching in the UK in February 2025, Into-it is a Chrome browser that transforms news websites for music fans by replacing banner ads with personalised notifications, keeping them up-to-date on their favourite artists' latest singles, albums, merchandise and tours.