Shahed Syed

Vibe Coding for Designers: Build Your Own Design Tools w/ AI

E*TRADE

Morgan Stanley

Publicis Sapient

Director of Design at Focused

Learn how to build your own SaaS tools with AI, making you more valuable, adaptable, and in control of your career.

Future-proof your career

Create custom tools and automate repetitive tasks with AI-driven solutions that boost your productivity.

Supercharge your workflow

Turn your ideas into working software at the speed of though. No previous coding experience necessary.

Coding is fun!

Hey! I'm Dr. Phil and I'm excited to invite you to my four-week blended bootcamp to get ahead of the AI curve and learn how to use AI to optimise the efficiency and effectiveness of your learning design process. Each week, you'll complete an async project (~90 mins) and join me for a 1hr live debrief &amp; exploration class. Together, we'll transform the velocity &amp; impact of your learning analysis, design, development, implementation &amp; evaluation process with AI. The Overview In this four-week bootcamp, you'll complete 4 x hands-on projects: Week 1: AI-Powered Analysis- Test multiple cutting-edge AI use cases for analysis.- Learn how to use AI to conduct evidence-based needs analysis faster and with greater accuracy.- Test how AI impacts the speed &amp; quality of instructional analysis.- Master evidence-based prompting—the secret to getting high-quality AI-generated outputs in instructional design. Week 2: AI-Powered Design- Discover how AI can enhance the design part of your process.- Explore how to use AI to access research-backed strategies &amp; optimise course design with AI.- Use AI to build a virtual SME and develop knowledge and skills maps, learning objectives &amp; course outlines. Week 3: AI-Powered Development &amp; Implementation- Use AI tools to create engaging multimedia content (videos, images, assessments, simulations).- Leverage AI for rapid prototyping and course development.- Design effective AI-powered review, coaching and feedback systems. Week 4: AI-Powered Evaluation- Master AI-enhanced learning evaluation techniques.- Use AI to measure ROI, learner engagement, and business impact.- Learn to refine and optimise training based on AI-driven analytics. Bonus: Implementation Week (no live class)- Get continued access to the course materials, community and Phil for a bonus week to get advice, feedback and help transfer your learning into practice._____ How it Works: - Projects are released in the community on. Monday morning. - Projects are completed between Mon and Thurs PM (UK) - We meet at a 1hr live class each Friday to explore our projects and try more AI use cases. Throughout, Phil is available in the community to take questions and give feedback. _____ Cohort &amp; Live Class Details Class of March 2025: Mar 17—Apr 11, 2025Weekly live classes on Fridays @ 8-9 AM UK Class of April 2025: Apr 14—May 9, 2025Weekly live classes on Fridays @ 4-5 PM UK Class of May 2025: May 12—June 6, 2025Weekly live classes on Fridays @ 8-9 AM UK

“All learning designers will be AI-enhanced learning designers in the future"

<ul><li>Test multiple cutting-edge AI use cases for analysis.</li><li>Learn how to use AI to conduct evidence-based needs analysis faster and with greater accuracy.</li><li>Test how AI impacts the speed &amp; quality of instructional analysis.</li><li>Master evidence-based prompting—the secret to getting high-quality AI-generated outputs.</li></ul>

Week 1 - AI-Powered Analysis 

<ul><li>Discover how AI can enhance the design part of your process.</li><li>Explore research-backed strategies to optimise course design with AI.</li><li>Use AI to build a virtual SME, develop knowledge and skills maps, learning objectives &amp; course outlines. </li></ul>

Week 2 - Project 2: AI-Powered Design

<ul><li>Use AI tools to create engaging multimedia content (videos, images, assessments, simulations).</li><li>Leverage AI for rapid prototyping and course development.</li><li>Design effective AI-powered coaching and feedback systems.</li></ul>

Week 3 - Project 3: AI-Powered Development & Implementation

<ul><li>Master AI-enhanced learning evaluation techniques.</li><li>Use AI to measure ROI, learner engagement, and business impact.</li><li>Learn to refine and optimize training based on AI-driven analytics.</li></ul>

Week 4 - Project 4: AI-Powered Evaluation

Four Weeks, Four Projects, One End to End Instructional Design Experience: Powered By AI + Learning Science

🗄️ Project Outcome: You will learn how use AI to accelerate &amp; augment your analysis process: how can AI help us to us define what to design? 🧳 Use Cases: include AI-powered needs analysis &amp; simulating learner interviews.

Week 1, Project 1: AI-Powered Analysis  

🗄️ Project Outcome: You will learn how use AI to accelerate &amp; augment your design process: how can AI help us to us define how to design? 🧳 Use Cases: include AI-powered ZPD definition &amp; outline creation.

Week 2, Project 2: AI-Powered Design

🗄️ Project Outcome: You will learn how use AI to accelerate &amp; augment your delivery: how can AI help us to build learning content &amp; evaluate its impact on learning and business outcomes? 🧳 Use Cases: include AI-powered content creation &amp; the creation of an AI tutor-bot.

Week 3, Project 3: AI-Powered Development & Implementation

🗄️ Project Outcome: You will learn how to use AI to accelerate and augment both formative &amp; summative evaluation. 🧳 Use Cases: include building an AI-powered evaluation bot &amp; using AI to analyse evaluation data. I will be in the community throughout to support you!

Week 4, Project 4: AI-Powered Evaluation

Course schedule

Learning Designers - you want to stay ahead of the curve &amp; leverage AI to optimise your efficiency &amp; impact on learners

L&amp;D Professionals - you want to optimise org performance by taking an evidence-based, AI-powered approach to workplace training design

Academics &amp; Teachers - you want adopt an evidence-based design approach to learning design process &amp; stay ahead of the AI curve

Who is this course for?

Bootcamp Summary

I'll show you the most powerful and up-to-date AI tools for educators &amp; instructional designers, all pre-tried &amp; tested by me. You'll get hands-on experience with 50 state-of-the-art AI tools specially curated for each step of the instructional design process.

Integrate Cutting-Edge AI into Your Course Design & Delivery
 

You'll master both structured and conversational prompting techniques to get the best results from a range of up to date AI models.

Become a Prompting Pro

You'll choose from 50 cutting-edge use cases and ship 4 AI projects, receiving feedback from me and your peers as you go.

Hands-On By Design

I believe in communities, not islands. You'll join a carefully curated cohort of like-minded people, support one another, hold one another to account &amp; build your network as well as your knowledge &amp; skills.

Connected By Design

Learn once, rinse &amp; repeat. You'll leave with the tools, prompts, use cases and skills you need to be ahead of the AI curve and optimise your process for both efficiency and effectiveness using AI.

Take-Away Skills for Life

The #1 AI- Bootcamp for people who design & develop learning & training, led by LinkedIn Top Voice, Dr Phil 

Dr Philippa Hardman 

Creator - DOMS™️ | AI Expert | Cambridge Scholar | Chief Academic Officer | TEDX Speaker, AI & Education

Class of February 2025 

Class of April 2025

Over 6 weeks, I will teach the essentials of AI through practical examples, from simple API calls to fine-tuning LLMs for unique use cases. Each weekly session will consist of hands-on examples (with code) that you can adapt to your projects and use cases. 📖 Course Overview: Acquiring a practical understanding of AI through building projects, lectures will center around specific use cases that students can leverage in developing their projects. Students learn the basics of AI, machine learning, LLMs, prompt engineering, RAG, agentic systems, fine-tuning, and AI project management. 🎯 Learning Objectives1. Define key terms and concepts associated with AI2. Eﬀectively use AI tools to accelerate existing workflows3. Transform project ideas into valuable prototypes and MVPs with Python4. Develop custom AI systems using OpenAI and Hugging Face APIs5. Identify which AI techniques are best suited to a particular problem ✅ Who should take this course?This course is designed for people who want to develop practical AI skills. While this can include many backgrounds, it is highly recommended that you have some coding experience (ideally Python). • Founders building AI products (or just trying to use them effectively)• Freelancers selling data/ML services and want to add LLM-based solutions• Business Leaders and Product Managers leading AI initiatives and teams• Data scientists and ML Engineers new to LLM development and GenAI** ❌ Who should NOT take this course?• People seeking mathematical and algorithmic details behind AI development• People who want to learn LLMOps 🧑‍💻 10+ example projects built in past cohorts...• Automated report builder and emailer• AI Job Board Scraper• Interactive AI Job Dashboard• ML-based email classifier• Research paper summarizer• LLM-based text classifier• (Local) Document QA Chatbot• Structuring unstructured survey data• Semantic search over Blog Posts• RAG Chatbot with LLM Blog series• Fine-tuning LLM response style• Fine-tuning BERT for text classification

Learn AI by Building It.

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Weekly live lectures with instructor and fellow cohort members.

Fridays

(Optional) reading and video content to prepare for the upcoming session.

Session Pre-work

(Optional) weekly homework to put your learnings into practice.

Weekly projects

Founders 🚀 ﻿Learn essential AI and ML engineering skills for developing AI-native products and services.

Freelancers + Indie Consultants 🧑‍💻 ﻿Get hands-on experience with LLMs and the skills you need to expand your service offerings.

Business leaders and PMs 🧑‍💼 ﻿Gain the technical foundation needed to&nbsp;effectively lead AI initiatives&nbsp;and teams.

Who is this course for

What you’ll get out of this course

Create AI systems using machine learning, prompt engineering, fine-tuning, and beyond. Build functional prototypes that demonstrate your AI solutions as POCs.

Build custom projects from start to finish.

Build a solid foundation in Python for AI. Learn to automate tasks, create scripts, and understand key Python concepts that power AI solutions, setting the stage for more advanced AI techniques.

Develop essential Python skills.

Explore the evolution of AI, from Software 1.0 to Software 3.0, and learn how modern AI technologies like LLMs, GenAI, and prompt engineering are transforming industries and shaping the future of intelligent systems.

Understand the AI landscape.

Master a 5-step AI project management framework to guide you from problem formulation to deployment. Learn to structure AI projects efficiently, ensuring successful implementation and measurable results.

Manage AI projects effectively.

This is not about theories and abstract ideas. Rather, the guiding learning principle is to learn by building.

Shaw Talebi

Cohort 3

Cohort 4

** Designed as a follow on for graduates of our 'How to Scale A Business With AI Workflows - Foundations' cohort or by application only. AI Build Lab transforms hands-on AI creators into market-ready builders, equipping you with the expertise to craft and deploy high-impact agents and workflows that truly scale businesses.Graduate with a fully developed AI agent or workflow—either a real client project or a top-voted community solution—ready to deploy and designed to meet genuine market needs. You'll be equipped with every resource, template, and asset you need to adapt and launch this project into your business or vertical. Imagine stepping into AI Build Lab with hands-on AI experience under your belt, eager to take your skills to the next level. In just a few weeks, you’ll progress from capable creator to skilled builder, mastering what it takes to deploy impactful AI agents and workflows for real business growth. No more abstract exercises—AI Build Lab is all about building high-value projects, created for real clients and designed to address real business challenges. The Journey: •	From Experimenter to Expert: You’re already familiar with the basics of AI, and in AI Build Lab, you’ll refine those skills to confidently design, deploy, and scale agents and workflows that deliver tangible results.•	From Builder to Market-Ready Innovator: This is hands-on, no-code AI building, where every project equips you with advanced, practical skills to launch solutions that make a genuine impact.•	From Idea to Market-Demanded Product: Every project you work on is grounded in real-world demand. Whether it’s a client project or a community-upvoted solution, you’ll build with a clear market need and business value. The Result: •	Portfolio-Ready and Market-Tested: You’ll leave AI Build Lab with more than skills—you’ll have a portfolio of fully developed, marketable AI agents or workflows ready to make an impact.•	Strategic, AI-Ready Mindset: With insights that go beyond technical building, you’ll learn to think like an AI leader, bringing market-driven, scalable solutions into any business.•	Empowered for Real-World Success: With hands-on experience, you’ll be equipped to tackle client needs and market challenges, showcasing AI projects that address real business demands. In short, AI Build Lab will transform you into a market-ready AI builder, ready to tackle high-impact, real-world challenges with no-code AI solutions that scale. You’ll not only know what it takes to build AI that’s deployable and marketable but feel empowered to do it, project after project. ** Recommend starting with our 'How to Scale A Business With AI Workflows - Foundations' 4 week cohort first *** OR, enrolling in our AI Build Lab Accelerator which combines the 4 week Foundations course + 4 week AI Build Lab Launch Studio for an 8 week immersive hands on experience

AI Build Lab Approach: Design + Build + Deploy & Join The 1% of AI Practitioners

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Mondays 

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

Thursdays 

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Non-tech professionals looking to become the 1% AI Leaders &amp; Operators in their organizations

Consultants &amp; agencies looking to provide AI consultancy &amp; implementation services

Business leaders &amp; owners looking to build scalable growth machines with AI.

Level up your AI skills to build and deploy AI agents &amp; agentic workflows designed to solve real business challenges. You’ll gain the confidence to tackle client needs with AI solutions that are market-tested and demand-driven.

Hands-On Expertise in Building Market-Ready AI

Each project you work on is a real client need or a community-upvoted solution, ensuring your efforts are focused on market-relevant, high-impact outcomes. By the end of the course, you’ll have a fully deployable AI project to showcase.

Real-World, Client-Centric Projects

This course is 100% no-code, making it accessible to non-tech professionals who want to build AI solutions without the steep learning curve of coding. Every session is hands-on, turning complex AI workflows into achievable, high-value results.

Advanced No-Code Skills for Business Impact

Graduate with a project of AI agents or agentic workflows that are ready to deploy in the business world. These aren’t hypothetical projects—they’re actionable, market-ready solutions that reflect genuine demand and can drive business scale.

Build a Portfolio of Marketable AI Solutions

Beyond technical skills, you’ll learn to think strategically about implementing AI in business. With guidance on designing scalable, impactful solutions, you’ll leave prepared to integrate AI effectively and drive growth wherever you go.

Develop A Strategic, AI-Ready Mindset

Join a cohort of ambitious professionals also looking to scale their AI capabilities. Gain insights from peers, share ideas, and collaborate on projects that mirror the challenges and demands of today’s business landscape. The magic happens in the LIVE classes!

Community & Collaboration

From design to deployment: Build market-ready AI agents & agentic workflows w real, marketable client & upvoted projects ready to implement

Cohort 3 - Feb 2025

Sara Davison

Founder & Chief AI Growth Architect at Maivenly

Tyler Fisk

Founder & Chief Nerd at Galactic Ranch

Cohort 2 - Jan 2025

Cohort 4 - April '25

While most people are still struggling with basic AI prompts, top product leaders are using AI to take back time, ship faster, and unlock career-changing opportunities. The 100,000+ people who read my newsletter know that I don’t like to waste your time. That's why I’ve distilled my most powerful AI tactics into this intensive weekend bootcamp.&nbsp;Over 2 days of live, hands-on training, you'll learn how to: 1. Build your personal AI co-pilot. You’ll get the advanced AI prompts, tools, and workflows that save me 10+ hours weekly. No more generic AI responses - you'll have an AI co-pilot who truly understands what you want. 2. Use AI to advance your career. From writing cold emails that get replies to crafting your promotion narrative - you'll learn how to unlock AI as your career coach and personal storyteller. 3. 10x your productivity at work. I'll show you my exact AI system for extracting insights from messy feedback, crafting influential documents, and communicating effectively. You'll get back hours of your life every week. 4. Create AI prototypes fast. We'll build 3 functional demos using Claude, v0, and Cursor. You'll learn how to turn basic requirements into prototypes that wow stakeholders - no coding required. 5. Craft AI products users love. I'll share the best insights from deep dives with 30+ AI founders and product leaders. You'll learn to identify winning AI use cases and ship successful AI products. This is not an AI theory course. You’ll walk away with the exact tools, prompts, and workflows I use to balance a demanding product job and a creator business that reaches 300K+ people.&nbsp;My goal is to take you from AI novice to AI-powered product leader in a single weekend. What makes this course different ✅&nbsp;Extremely practical: No fluff, no theory – just battle-tested AI workflows you can use immediately. ✅&nbsp;Built for busy product leaders: Everything is optimized for people who want to save time and get results now. ✅&nbsp;Learn from AI insiders: Get the best-curated insights from my interviews with leaders at OpenAI, Perplexity, and more. ✅&nbsp;Immediate ROI: Get back 10+ hours every week using my personal AI systems from day one.

Advance from AI novice to AI-powered product leader in 48 hours

Tuesdays & Thursdays

May 7, 2022

Busy product managers and founders who want to get back 10+ hours a week and build better AI products.

Designers, data scientists, and marketers who want to get more done with practical AI workflows.

This course is not for those seeking AI theory or technical ML concepts. We're laser focused on practical applications only.

Learn advanced AI prompt techniques and get the most out of the 20+ AI tools and workflows that are already working for me.

Skip months of trial and error with my personal AI prompts, tools, and workflows

Create an AI partner that gives you personal, tactical advice on advancing your career, getting unstuck, and solving challenges at work.

A customized AI co-pilot built for your specific needs

Transform your daily workflow with tactics and prompts to turn feedback into insights, craft influential artifacts, and communicate like the best.

12+ workflows to use AI to save time and get more done at work

Move beyond basic requirements to deliver functional demos that wow stakeholders using Claude, v0, Cursor, and other AI tools.

3 prototypes that’ll give you the confidence to build with AI

Get exclusive lessons on identifying winning AI use cases and launching successful products from the best in the industry.

Proven playbooks for crafting AI products from leaders at OpenAI, Perplexity, and more

My library includes 20+ up-to-date prompts I use weekly as a product leader and creator. It's your cheat code to get more done in less time.

[BONUS $150 value] My personal AI prompt library, annual membership to my newsletter, and private community access

An extremely practical AI bootcamp to 10x your productivity, prototype ideas fast, craft great AI products, and advance your career

Lightning Lessons

Vibe Coding for Designers: Build Your Own Design Tools w/ AI