How to build AI beyond the classic
chatbot

Hosted by Madalina Turlea and Catalina Turlea

In this video

What you'll learn

Why most teams default to chatbots

You'll understand why the "add a chatbot" default happens and when it's actually the wrong choice for your product

"The framework: ways to integrate AI beyond chat interface

You'll get a practical framework for identifying where AI can enhance your product without adding a chat interface

How to choose the right AI integration for your product

You'll learn how to evaluate which AI integration pattern fits your users' workflow, not just copy what others are doing

Why this topic matters

Your AI chatbot is going to disappoint your users and make your product fail when done wrong. When you implement the chatbot, you actually do the comfortable thing and put the responsibility of knowing what good insights are on your user. They are not the expert in your product. You are. We'll explore together other ways in which you can integrate AI into your product beyond the chatbot.

You'll learn from

Madalina Turlea

Co-founder @Lovelaice, 10+ years in Product

I'm co-founder of Lovelaice and a product leader with 10+ years building products across fintech, payments, and compliance. I hold a CFA charter and have led AI product development in highly regulated environments — where AI failures aren't just embarrassing, they're liabilities.

I've watched smart teams make the same mistakes: choosing models based on benchmarks that don't reflect their use case, writing prompts that work in testing but fail in production, and leaving domain experts out of the loop. These aren't edge cases — they're why 80% of AI projects underperform.

Through these failures (my own included), I developed a systematic approach to AI experimentation that puts domain expertise at the center. I teach what I've learned building Lovelaice: how to test, evaluate, and iterate on AI — before it reaches your users.

Catalina Turlea

Founder @Lovelaice

I bring over 14 years of software development expertise and a decade of startup experience to help teams build AI products that actually work. After founding my first company six years ago, I run a consultancy specializing in helping startups build MVPs, solve complex technical challenges, and integrate AI effectively.

I've seen firsthand how AI projects fail due to lack of systematic experimentation—teams treat AI like traditional software and struggle with inconsistent results. That's why I co-created Lovelace, a platform designed for non-technical professionals to experiment with AI agents systematically.

Go deeper with a course

Build and evaluate your first AI feature
Madalina Turlea and Catalina Turlea
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