Free Lesson
AI features are copyable. Distribution Isn’t.
Part of AI-Enhanced Product Management Essentials Certification
30 min
Sep 9, 2026 3:00 PM
What you'll learn
Build AI products that fit existing workflows
Learn how to carry context across tools so users get value without constantly starting over.
Know where your product needs to show up
Choose the channels and moments that drive adoption — and skip the ones that don’t.
Turn attention into repeat product usage
Move users from awareness to trial to habit through trust, context, and better distribution.
Why this topic matters
AI has made it much easier to build and much easier for competitors to copy what you build. When everyone can ship similar features, the advantage starts moving to distribution. But distribution today is being present in the right workflow, with the right context, at the right moment. It’s knowing which channels matter.
Jordan Nolff, VP @ Productboard will share how he thinks about context, channels, trust, and turning attention into adoption.
