Use AI to Create Audience-Centric Content that Converts

Hosted by Lisa Peyton

Thu, Jul 3, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

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AI for Strategic Content Marketing: Building the Future of Engagement
Lisa Peyton
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What you'll learn

Identify the Right Format for Your Target Audience

Use AI personas to uncover content types and messages that resonate most with your ideal customers.

Collaborate With AI to Refine Strategic Messaging

Work with your AI assistant to develop audience-aligned hooks and headlines that drive engagement.

Generate Visual Assets With AI-Powered Prompts

Turn audience insights into compelling visuals using tools like Midjourney, Sora, or your favorite image generator.

Why this topic matters

Learn how to use AI to create content that truly resonates with your audience. This lesson will help you think more strategically, move faster with greater clarity, and build smarter, more engaging campaigns. You’ll leave with real prompts, a clear process, and new confidence in your AI-powered content strategy.

You'll learn from

Lisa Peyton

AI Marketer, Professor, and Innovator

Lisa Peyton is a seasoned AI strategist and enterprise marketing expert with over 20 years of experience advising startups and Fortune 500 companies. As an Emerging Technology and AI Marketing Consultant, Lisa has been at the forefront of leveraging cutting-edge technologies to transform marketing strategies and improve campaign outcomes.

Currently, Lisa serves as an AI & Immersive Communications Instructor at the University of Oregon's School of Journalism and Communication. Her curriculum spans topics such as Generative AI marketing tools, AI Strategies for MarComm, and New and Emerging Technology for Marketing Professionals.

Lisa's industry influence extends beyond the classroom. As a subject-matter expert for MarTech.org, she regularly contributes articles on the intersection of emerging technology and marketing. Her work has covered crucial topics like AI text generators, XR and AI marketing trends, and the metaverse's impact on marketing.

With her unique blend of academic and practical experience, Lisa is passionate about sharing her expertise to help students and professionals navigate the rapidly evolving landscape of AI and digital marketing. By learning with Lisa, students will gain invaluable insights into real-world applications of AI in marketing, develop skills in leveraging emerging technologies, and position themselves at the cutting edge of the industry.

Previously at

Intel

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