Mastering the Message: What to Say When Everything’s Wrong

Hosted by Kathryn Kolaczek

Wed, Dec 3, 2025

7:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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What you'll learn

Tone, empathy, and truth in high-pressure communication

Find the balance between honesty and empathy to build trust when stakes are highest.

How to brief your spokesperson and manage media

Prepare leaders to face tough questions and keep your message consistent across channels.

The anatomy of an effective holding statement

Master the structure of first-response messages that protect credibility under pressure.

Real examples of messages that built — or broke — trust

See real-world crisis responses that shaped reputations—for better or worse.

Why this topic matters

Focus: How to craft clear, credible, and compassionate messages under pressure — for internal and external audiences. Why it works: It speaks to communicators’ biggest anxiety — saying the wrong thing.

You'll learn from

Kathryn Kolaczek

Kathryn is known for creating clarity and control in the moments that matter.

Kathryn Kolaczek is an entrepreneur and communications strategist who helps organizations lead confidently through times of crisis. As CEO of Alchemy Communications — a full-service PR firm specializing in media strategy, stakeholder engagement, and crisis management — she has developed and executed response strategies for product recalls, board governance disputes, environmental crises, and incidents involving employee injury and loss .


She is known for creating clarity and control in the moments that matter most — helping organizations protect their reputation, their people, and their long-term credibility.

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