Alisa Hughley
Free Lesson

The Trust Gap: A Misinformation Response Framework

45 min
Oct 14, 2026 5:00 PM

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What you'll learn

Identify the trust gap driving specific claims in your field

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Address grievances beneath the false claims

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Build communication strategies that hold up to media cycles

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Why this topic matters

Sophisticated misinformation actors exploit legitimate grievance. They study the trust gap between institutions and communities, then engineer false claims that land inside it. A claim earns belief when it resonates with lived experience of institutional betrayal. This framework equips leaders to address the grievance behind the claim, building trust that outlasts any single correction. Gain tools to communicate science across trust divides.

You'll learn from

Alisa Hughley

Alisa Hughley

Alisa Hughley transforms your research into stories people trust

Past Consulting Engagements & Media:
Kiplinger
Washington Post
Howard University
The Washington Times
UC Davis Health
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