Free Lesson
Lead AI in 2027: build your AI Marketing Roadmap
60 min
Dec 15, 2026 12:00 PM
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What you'll learn
Set your direction with a strategic narrative
AI changes too fast for a 3-year strategy. See how enterprise and scale-ups set their AI direction.
Find your first high-impact AI use cases
The 7 categories of AI projects 50+ marketing leaders at Google, Colgate-Palmolive and AG1 put on their roadmaps.
Prioritise use cases in your AI Marketing Roadmap
Score your use cases by impact, return and complexity and pick your first three projects, for a plan your CEO backs.
Choose your AI stack
Compare what Anthropic, Microsoft and OpenAI tools do best for marketing, and the other tools marketing leaders use.
Why this topic matters
AI is now part of the job for every marketing leader, and the people promoted next will be those who can lead it. Your CEO and board expect a plan for 2027, yet in most teams AI is still a backlog of experiments. I share the roadmap process 50+ leaders used in the Agentic CMO Accelerator.
Bonus: every attendee gets the Use Case Discovery Guide, 75 use cases marketing leaders at Google, Colgate-Palmolive, S&P Global, VEED and AG1 are building.
