Bootstrapped Giants

How to build (and save) a $65 Million content business

Andrew Warner

Mixergy & Bootstrapped Giants

Tucker Max

Best Selling Author. Founder of Scribe Media & Tell Your Story Memoir Academy

Learn the approach Tucker Max used to find a problem big enough to build a business on.

Finding a high-value business idea

Hear Tucker's process for getting customers from relationships, publishing content and marketing.

Landing customers

Tucker's business nearly collapsed after he passed it to new management. Learn from his mistakes and how he recovered.

Transitioning the business to new leadership

If you're a leader, you’ve built your success on talent and drive. But to make an impact beyond your immediate circle, you need more than raw ability—you need to be heard by turning your ideas into impact. Many experienced professionals struggle to write in a way that captures attention. Maybe your ideas don't land as powerfully as they should. Perhaps you hesitate to publish, unsure if your writing will resonate. Or you’ve struggled to streamline your process, keeping you from writing faster and with more clarity. It doesn’t have to be this way. With the Writing Accelerator, you’ll learn a proven system that has worked for +160 alumni and will professionalize your writing, help you reach thousands (if not millions) of readers, and grow your audience. You’ll leave with actionable insights, refined writing habits, and the ability to publish confidently. WHAT YOU CAN EXPECT:This course combines cutting-edge learning science with actionable strategies. You’ll gain practical tools, expert feedback, and a structured process that turns your thoughts into polished, professional articles. Every workshop focuses on both strategy and execution. By the end, you’ll have not only the skills to write but the confidence to do it at a world-class level. You’ll leave the course with:● 1 to 3 professionally written and published articles (depending on your time commitment).● A clear path to continue growing your audience and reaching millions of readers.● A bulletproof system to keep your writing sharp and impactful long after the course ends. COURSE CONTENT:●&nbsp;How to choose the best platform for your writing (Substack, Medium, LinkedIn, personal blog).●&nbsp;How to craft headlines that attract thousands of readers●&nbsp;Master the art of writing introductions that captivate●&nbsp;Develop a repeatable, idea-to-paper process to professionalize your writing●&nbsp;Grow your audience and build a loyal following●&nbsp;Edit efficiently and effectively—save time while improving quality. EXTRAS:●&nbsp;Lifetime access to video recordings of all live sessions via the Maven platform.●&nbsp;PDF summaries of the course for easy reference.●&nbsp;Direct access to Eva for personalized feedback and guidance.●&nbsp;Optional co-writing and coaching sessions to refine your work.●&nbsp;AI prompts and custom-built GPTs to accelerate your writing process.●&nbsp;A behind-the-scenes look at Eva’s personal knowledge management system (including Kindle Notes, Readwise, and Obsidian workflows). WHO THIS COURSE IS FOR:This course is for professionals who●&nbsp;Want to grow their thought leadership and communicate their ideas more effectively.●&nbsp;Struggle with consistency and need a structured, actionable writing system.●&nbsp;Are ready to grow their audience and make a lasting impact through strategic writing. The goal isn’t just to teach writing techniques—it’s to help you internalize them, so that writing becomes a consistent and effective part of your professional toolkit. Each session will provide you with the tools, feedback, and frameworks needed to elevate your writing and grow your influence. If you’re ready to become a confident, consistent, and impactful writer, this course is for you. Reach out to hello@evakeiffenheim.com for any questions, corporate trainings, and group/student discounts.

Professionalize Your Writing in Just 3 Weeks

If you want to become a great writer, consistency matters most. You will establish the mindset that helped successful authors continue throughout rejections.

How to get into the mindset that fuels sustainable growth

You will no longer struggle to get your thoughts on the paper. You'll get a focused approach so you can put your ideas on paper. This module will help you find inspiration, have a personal knowledge management system for collecting ideas, creating articles, and deriving motivation from it.

How to have endless article ideas and pick the best ones

Most people think it's the content that matters. But if your headline is bad, nobody will read your work. That's why you need to know how to write great headlines. In this module, you'll apply headline hacks you can repeat over and over again.

How to write headlines that get you thousands of readers

Platforms change. Emails don’t. Your follower’s email address is their most permanent online identity. You will learn how to set up your newsletter in a way that helps you grow your audience. You will create a powerful call-to-action and build or improve your own e-mail landing page.

How to build and grow your e-mail list 

You'll no longer struggle where to start. You'll establish your own arsenal of first sentences and introduction techniques. You'll learn frameworks you can use to share what you know in compelling ways.

The art and science of introductions that hook people in

You will no longer stress about your work not being good enough and your mind getting in the way. You will have my editing framework that will make you feel relaxed and confident about your work so you can hit publish several times a month. ​

How to edit your work to make it 10x better without 10x the work

I'll guide you through my RoamResearch and Obsidian setup. You will learn how you can build your personalized, high-quality personal knowledge management system with minimum maintenance.

How to manage your personal knowledge for effective writing

Tying all modules together you'll leave this course with templates, frameworks, tools, and motivation to continue writing.

Your repeatable idea-to-paper process for attracting an audience online

a step-by-step writing and learning process

Live sessions on Tuesdays and Thursdays (recorded and forever accessible if you miss them).

Tuesdays and Thursdays

You learn best through applying and practicing. During the cohort, you will be held accountable to submit 3 articles that combine everything you've learned. We offer an optional co-writing session. If you get stuck, we will be there to support you.

Guided self-paced action items

Course schedule

Executives and entrepreneurs eager to share insights, stand out as thought leaders, and become a trusted voice beyond their immediate circle

Professionals in tech, finance, or consulting, who want to communicate effectively in technical domains and showcase their expertise.

Writers and creatives seeking a clear, actionable structure to consistently publish high-quality articles.

This course is ideal for 

Topics covered

A clear publishing strategy that suits your expertise, goals and audience.

Choose the right platform (Medium, Substack, or blog) to amplify your reach.

Apply this mindset to overcome blocks and keep creating long after the course.

The mindset to develop the resilience to maintain a consistent writing habit.

Reduce your writing time from 12 to 3 hours, and publish with confidence.

Idea-to-paper workflow to consistently publish high-quality articles.

Leave with repeatable frameworks (including GenAI prompts) to produce clear, engaging articles.

Tools and templates for compelling headlines, introductions, and structure that captivate readers.

Leave the course with a live landing page, a compelling call-to-action to convert readers to followers, and a growing email list to expand your influence.

An optimized email landing page to grow your audience independent of platforms.

This feedback will help you refine your writing, elevate its impact, and build sustainable habits for improvement.

Personal feedback on up to three articles to uncover your blind spots and build on your strengths.

Become a better writer in 4 weeks. Turn your thought leadership into impact and grow your audience. Quick, actionable, proven.

Eva Keiffenheim

Teacher turned writer, TEDx speaker

WOA8

WOA9

DISCOUNT TIERS &amp; DATES: To be transparent upfront and reward early bird adopters.- December 26 - January 15 = 15% (use code CSUITE15)- January 16 - February 23 = 10% off (use code CSUITE10)- February 24 - March 5 = 5% off (use code CSUITE5) COURSE CONTENT:6 hours live class, combining lecture with real-work case studies in small groups and peer networking. TOPICS: You are already someone who has a track record of great results. Many of your peers also do. So how do you shine so your boss and your boss’s peer notice? And further, how do you make the most impact for your company. Four ways: (1) STRATEGIC INFLUENCEThe mindset of being a steward of your company. Moving up to the C-suite means going beyond strategic planning. Strategy and influence go hand in hand. You must develop strategies, vision, and thought leadership that make the business better. Explore/know the market, outside forces, and ecosystem like no other, translate this information so it aligns with your company’s needs, and effectively sell your message to your peers, boss, and team. (2) SCALE CULTUREScaling to large numbers - how do you lead when your team is too big to even know names, let alone what people are doing? Use the skills of principles, processes, and people engagement to demonstrate the mindset of a conductor for your company. (3) DEVELOP TALENTAn emphasis on guiding/coaching a high-performance team. How do you select high-level leaders and make them great in only the small bits of time you have? How do you teach your directs how to coach their team? (4) EXECUTIVE PRESENCEA particular focus on navigating through the highly political world of the top.&nbsp;Leaders who make it to the C-suite are excellent communicators. They are clear and inspiring, and they have a particular kind of confidence and gravitas that sets them a part. What are the best ways for you to upskill both your formal and informal speaking? How do you best cultivate your network and inspire your followers with impact? High emphasis on case studies:Ethan and Sue built cases based on real-work examples. Example: “How do you shift your knowledge-base toward what your CEO values most?”&nbsp; Dive deep group discussions:- Illuminate your executive presence with “Pick your moments, NOT your battles.”- Optimize your coaching with your directs with “Stop solving all your leaders’ problems.”&nbsp; Learn what it takes to break through and succeed in VP, SVP, &amp; CXO roles:&nbsp;- How to think strategically and be seen as an influential leader who enhances the whole company in 3 ways: Explore/Know, Translate, Message- How to influence and optimally lead large teams in 3 ways: Principles, Processes, People Engagement- How to teach your directs how to coach in 3 easy steps: Rapport, Assess, Re-frame- How to develop and demonstrate executive presence and confidence in 3 ways: Gravitas and Grace, Humor + Stories, Superpower- How to see around corners (e.g. think long-term and have a multi-year approach)- How to become a scaled deep leader, change agent, and trusted decision maker- How to manage your organization to execute with little oversight, take calculated risks, and deliver results- How to cultivate peer relationships and inspire your followers Scope, organization size, and consistent high-impact results are important...But are not enough. We will teach you specific actionable steps on how to prioritize the things that matter most to top-level executives. Bonus material:- Video recording of all live sessions available via Maven platform- 120 minutes of prework content, specifically, a 60 minute prework video recording from Ethan &amp; Sue plus another 60 minutes of prework articles and actions.- 100+ page electronic “Living” Resource Guide from Mariposa Leadership- Class slides as a PDF- 20% off all career development on-demand courses- $1000 off 1-1 executive coaching from Mariposa Leadership- By enrolling, you will get a 1-year subscription to Ethan's Level Up paid newsletter comped at the end of the course ($170 value). Proven ROI for leaders getting to and succeeding in top executive roles: Together Ethan and Sue have worked with over 500 executives in operational and coaching contexts.&nbsp;Many of Ethan's executive team members at Amazon have now moved on to either their own VP roles at the company or to SVP/EVP roles across the tech industry, including as VCs, startup founders, and executives at Oracle, Google, Toyota, and more.&nbsp;Sue has worked with over 400 VPs+ who have boosted their effectiveness and results for their companies, including presidents at two $10 Billion+ companies, CEOs at 8 start-ups, and SVPs/VPs at numerous tech companies like: Amazon, Apple, Cisco, Credit Karma, eBay, GoFundMe, Guru, HPE, Intel,&nbsp;LinkedIn, Microsoft, MongoDB, Monite, Paypal, Pinterest, Roku, Twitch, Yahoo!, Zuora, and Zynga. Alumni testimonials:- "Loved the presenters and found the content, discussions and frameworks to be highly applicable to my current and future leadership roles." — Vice President - Global Product Marketing, Visa - "This course was fantastic! Actionable frameworks, tools, and sage advice from both Ethan and Sue. Highly recommended!" — Executive Director of Product Management, Disney - "Uplevel yourself with the skillsets and framework to make the jump into the C-Suite. This course gets straight to the point while providing ample time for coaching, questions and networking among a group of highly successful leaders across the industry. Walk away with actionable next steps to get you from here… to there." — Head of Sales, AWS - "Wealth of knowledge gained from real-world experiences, unexpected curveballs, and people issues shared in 2 days! Super productive course with a ton of learnings and actionable tips. Highly recommended!" — Group Engineering Manager, Microsoft - "This two-day course distilled over 50 years of collective leadership experience from Ethan and Sue into a concise 6 hours of content. Packed with practical frameworks condensed into easily digestible segments, it provides immediately applicable tools for daily leadership growth. I emerged with fresh perspectives on conveying executive presence through intentional awareness of how my actions shape others’ sense of value and belonging." — Senior Director of Product Management, Workday - "Excellent class. I liked to have all the content I've been reading or listened in one place." — VP Engineering and Research, LILT

Cracking the C-Suite: How to get and master key executive roles

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

<ul><li>Strategic Influence &amp; Stewardship: Explore, Translate, Message - How to best utilize this framework to understand the ecosystem, align to your company, and shape audiences.</li><li>Scale Culture: Principles, Processes, People Engagement - How to influence and optimally lead large teams.</li></ul>

Saturday, March 8 - Strategic Influence & Scale Culture

<ul><li>Develop Talent &amp; Effective Coaching: Rapport, Assess, Re-frame - Coach your directs with little time. Coach them how to coach.</li><li>Executive &amp; Top Presence: Gravitas + Grace, Humor, Superpower - Master the tools of projecting executive influence. Cultivate peer relationships.</li></ul>

Sunday, March 9 - Develop Talent & Executive Presence

An emphasis on real-work case studies, dive deep group discussion, and interactive Q&amp;A.

Each session includes case studies, group discussion, and interactive Q&A

The last 30 minutes of each day is dedicated for peer networking for you to discuss key takeaways, share your immediate actions, and meet other high performing peers.

Dedicated peer networking

You will get a 60 minute prework video recording from Ethan &amp; Sue plus another 60 minutes of prework articles and actions.

Bonus — Prework Video Recording, Articles, and Actions (120 minutes of content)

All live sessions will be video recorded and made available to watch/rewatch at your own pace via the Maven Student Portal. Thus, if you cannot attend the full time or need to drop off at any point, you can catch up and watch the video recording.

Important — Video Recordings will be Available

Directors, Sr. Directors, &amp; VPs from all disciplines who have the ambition and confidence to crack the C-suite.

Managing large groups and multiple organizations. Seeking top roles Amazon and Google L10, Microsoft 70/80, Meta D2+.

Startup Founders and anyone in CXO roles wanting to maximize their leadership impact with the right skills.

Who is this course for

What you’ll get out of this course

Learn how to stand out strategically so you can influence the direction of your company.

How to stand out and influence

Scale up and coach your team and make them great in small bits of time.

How to scale up and develop talent effectively

Upskill your communication style and messages to inspire your organization.

How to demonstrate Executive Presence

Content is developed by Ethan's experience as an Amazon Vice President with input from Ethan &amp; Sue's network of executives, coaches, VCs, army officers, and startup founders. You will get specific examples from Sue’s coaching clients.

Optimized actionable advice for Directors & VPs who want to get a higher executive role, internally or externally

Hear Ethan's break through experience first hand and learn from the specific actions Ethan took with his direct reports to help them break through to the C-suite.

Learn from Ethan's personal stories (not theory)

Hear how Sue helped executive clients succeed and how she demonstrates executive presence leading her Mariposa team.

Learn from Sue’s real examples (not theory)

Ethan and Sue built cases based on real-work examples. Example:&nbsp;“How to you shift your knowledge-base toward what your CEO values most?”&nbsp;

High emphasis on case studies

- Illuminate your executive presence with “Pick your moments, NOT your battles.”- Optimize your coaching with your directs with “Stop solving all your leaders’ problems.”&nbsp;

Dive deep group discussions

Network and cultivate peer relationships with other high-performing leaders.

A powerful network

Learn actionable skills for top performance in VP, SVP, & CXO roles: Strategic Influence, Scale Culture, Develop Talent, Executive Presence.

Ethan Evans

Amazon Vice President, retired after 15+ years; 70+ patents; led global teams of 800+; Executive Coach currently

Sue Bethanis, Ed.D.

Executive Coach & CEO/Founder, Mariposa Leadership; has coached 400+ tech executives + has led the Mariposa team for 27+ years

Cracking the C-suite Cohort 2

Cohort 3

What’s the biggest threat to Lifecycle Marketers today?&nbsp; The scope is HUGE and teams are lean. Plus, priorities are always shifting, so driving impact across the entire lifecycle is a moving target.&nbsp; So, Let's Improve Your Prioritization Habits &amp; Increase Your Tempo I'll teach you how to design and build a scalable lifecycle marketing foundation across all areas: activation, engagement, monetization, winback, sentiment, etc without losing sight of the big picture.&nbsp; By Simplifying the Complexity I'll share practical frameworks and methods that I've developed and used over and over again with clients when building out their programs. You'll learn how to set success metrics, decide on channels, and then how to effectively force rank your ideas so you are optimizing for true business impact. And finally, after organizing what needs to be done, we will focus on how to quickly implement all of your ideas in production (without killing yourself) and when and how to effectively run A/B tests to maximize potential learnings and impact.

Designing Lifecycle & CRM programs can be overwhelming

<ul><li>Principles &amp; Goals Overview</li><li>High-Level Method Explanation</li><li>Detailed Walkthrough of Plotting&nbsp;&amp; Prioritization</li><li>Live Demo of 2 Sample Businesses (collaborative)</li><li>KPI Assignment (Breakout)</li><li>Discuss Day 2 </li></ul> TLDR: Day one is all about learning the nuts and bolts of Drew's method; including how to plot out &amp; force-rank all of your ideas

Day 1 - Drew Will Teach his Methodology & Will Demo (Collaboratively w/students) Several Example Businesses


<ul><li>HW Continues into live session</li><li>Periodic Q&amp;A + Break-Out Sessions</li><li>Final Q&amp;A Around Plotting, Methodology, and Prioritization</li></ul> TLDR: Day 2 is a live working session where you get to make meaningful progress on your HW assignment and get direct feedback from Drew.

Day 2 - Live Working Session + Q&A


<ul><li>Detailed Walkthrough of Production Process &amp; Phased Approach</li><li>Best Practices for Maximizing Copywriting &amp; Design Impact (how)</li><li>Discuss Taking a Journey-First and A/B-Testing First Mindset</li><li>Final Q&amp;A</li></ul> TLDR: Day 3 is where you'll learn how to take action on everything and complete implementation on your lifecycle w/in 90 days.

Day 3 - High-Tempo Production & Implementation Best Practices


<ul><li>Methodology Presentations &amp; Demos by Drew (Tue/Th)</li><li>Co-Hosted by Joey Rubin (ex-Reforge)</li></ul>

Monday: Session 1

After Tuesday's session, you'll be given HW which will continue into Wednesday's live working session. This is so you can complete your 1.0 design in ~ one week and move on to production &amp; implementation after the course ends.

Wednesday: Your Lifecycle Project Working Session


I will offer two follow-up office-hours sessions for any students who have lingering questions or blockers after the live course has completed.

Continuing Education Office Hours


You are an early to mid-level DRI and want to build a scalable 1.0 Lifecycle that drives results beyond opens &amp; clicks.

You want to overhaul or enhance your existing Lifecycle to drive better business results because the current foundation has gaps.

You want to up-level your strategic, collaboration, &amp; production skills to build confidence &amp; help with career development opportunities.

You'll learn a practical &amp; proven approach that Drew uses for his own clients to plot out programs and automations for activation, retention, engagement, monetization, winback and any other lanes you desire, without skipping a beat.

Become a Master at Zooming Out and Designing Multiple Lifecycle Lanes (and Channels) at Once


It's one thing to come up with a bunch of ideas. It's another thing altogether to scrutinize those ideas based on projected level of impact. I'll help you avoid making poor investments and ensure the cream rises to the top.

Get Better at Prioritization and Estimating Impact


In an ideal world, you have a lead DRI for strategy, copy, design, and implementation. In reality, there could be as few as two-three of you wearing multiple hats. Either way, this course will create a new muscle and help you see what you're truly made of.

Stress Test How Quickly Your Team Can Create & Implement a Large Scope of Work 


There are a few practical, low-effort tips we'll go over that bake in AB testing from the get-go. This approach will increase learnings and help you combine foundation building with optimization in one track of work.

Improve Results & Learnings w/Only 10% More Effort on the Creative & Automation Side


Design an entire lifecycle marketing strategy in one week. 
And then ship it in 90 days or less.          


Drew Price

Instructor


April '24 Cohort

Cohort 4

If you are :﻿✔️ An aspiring entrepreneur who wants to build a world class technology product✔️ An existing founder who wants to maximize their runway✔️ A startup founder who is building a tech startup but lacks technical background✔️ A startup founder who wants to explore outsourcing This is the single most valuable resource for you. In my career spanning 17+ years I have been fortunate to have played the role of a startup founder who wants to build his MVP as well as of a technology consultant who works with startup founders to help them bring their startup dream to fruition. I have used this unique mix of experience from both sides of the table to assist multiple startups successfully traverse their 0 to 10 startup journey. I have now distilled all of this experience in to a concise and actionable learnings in the form of this course. This course is specifically built keeping in mind the needs of a new startup founder who if bogged down with huge amount of content telling them the theory of building their startup and MVP but does not provide them the tools and actionable items which they can start using immediately. Once you have completed this course you would have learned how to : 🏆 Clearly define a truly lean and minimal MVP.🏆 Get feedback from your ideal customer profile without needing to write a single like of code.🏆 Take key technical decisions about your product which have the potential to make-or-break your startup.🏆 A framework to identify the correct partners for you, be it hires or outsourcing agencies.🏆 Avoid common mistakes/gotchas that could end up as a huge drain of your time, money and effort.🏆 Have complete ownership over your IP while working with multiple third parties🏆 Actionable checklists, frameworks, templates and references to jumpstart your startup journey. I want you to immediately get to work towards building your startup MVP as soon as you finish this course. That is the guiding principal of how this course has been designed.

Jumpstart your startup journey by building your MVP the right way. 

The course will be conducted over a span of 2 days with 4 hours sessions on both the days.

Thursday and Friday

The next cohort goes live on Oct 3rd 2024 and will start at 8:AM EST

Oct 3, 2024

We will practice all that we learn, as we learn, in the form of a do-along case study. In this we take existing popular, complex startup product and go through the complete journey of building the MVP together.

Do-Along Case Study

Aspiring entrepreneurs who want to build a technology product by do not know where to start.

Existing startup founders, bootstrapped or funded, who want to maximize their runway.

Non technical founders who want to build, manage and scale a successful technology product.

Dreamers who are planning to build their startup soon.

This course is much more than explanation of concepts and dos and donts. My goal is to equip you with tools that you can start using the very same day to start building your dream startup. I will provide you with actionable checklists, frameworks, legal templates and contacts.

Get actionable checklists, frameworks, legal templates and references to supercharge their startup product building journey

What used to take weeks can now be done in days (any many times hours) using the powers of GenAI. I will tell you how you can use AI tools to significantly speed up your MVP development without breaking the bank

Use GenAI to significantly speed up all aspects of MVP development

You will not have to wait for the final MVP to be built before you can get feedback from your target customers. I will teach you how you can build prototypes quickly so that you can collect valuable feedback quicker and course correct faster. Without writing a single line of code

Learn to get feedback on your idea without spending a single dollar on development

Converting ideas in your mind to actionable specs is an art that I have perfected over the last 17 years. I will teach how you too can build specs that are extremely cost and time efficient and will be loved by your designers, developers, contractors and you.

Convert ideas to actionable specs faster without ambiguity. Specs that your developers and partners will love.

A new founders journey is full of decisions, all of which can make or break the startup. I will teach you the framework using which you will maneuver decisions like which contractors to choose and how to hire your team making sure that you do not lose valuable resources and time.

Learn to Identify the correct partners to build your startup. Make informed decision on whether to hire devs or find agency.

Working with others is hard. Its even more challenging when you are a new fonder with not enough time and funding. I will simplify and codify the process for you so that you can ensure a smooth working relationship with partners while maintaining complete indemnity and onwership

Learn to avoid the common pitfalls when working with third parties, safeguard your IP and avoid unnecessary hiccups in your startup journey

MVP is just the beginning. You want to build a product that will scale with time as you grow. Something that will make prospective investors comfortable when choosing to invest.

Build a scalable and investable business.

I will teach you how you can maximize your capital efficiency by simply tweaking some product development decisions and significantly improve your runway. This is even more crucial if you are a bootstrapped founder.

Increase your runway significantly

Leverage GenAI to fulfil your startup dream by learning to validate your idea, translate idea to MVP & find right partners for your startup

Lightning Lessons

How to build (and save) a $65 Million content business