Bootstrapped Giants

How to build (and save) a $65 Million content business

Andrew Warner

Mixergy & Bootstrapped Giants

Tucker Max

Best Selling Author. Founder of Scribe Media & Tell Your Story Memoir Academy

Learn the approach Tucker Max used to find a problem big enough to build a business on.

Finding a high-value business idea

Hear Tucker's process for getting customers from relationships, publishing content and marketing.

Landing customers

Tucker's business nearly collapsed after he passed it to new management. Learn from his mistakes and how he recovered.

Transitioning the business to new leadership

If you're a leader, you’ve built your success on talent and drive. But to make an impact beyond your immediate circle, you need more than raw ability—you need to be heard by turning your ideas into impact. Many experienced professionals struggle to write in a way that captures attention. Maybe your ideas don't land as powerfully as they should. Perhaps you hesitate to publish, unsure if your writing will resonate. Or you’ve struggled to streamline your process, keeping you from writing faster and with more clarity. It doesn’t have to be this way. With the Writing Accelerator, you’ll learn a proven system that has worked for +160 alumni and will professionalize your writing, help you reach thousands (if not millions) of readers, and grow your audience. You’ll leave with actionable insights, refined writing habits, and the ability to publish confidently. WHAT YOU CAN EXPECT:This course combines cutting-edge learning science with actionable strategies. You’ll gain practical tools, expert feedback, and a structured process that turns your thoughts into polished, professional articles. Every workshop focuses on both strategy and execution. By the end, you’ll have not only the skills to write but the confidence to do it at a world-class level. You’ll leave the course with:● 1 to 3 professionally written and published articles (depending on your time commitment).● A clear path to continue growing your audience and reaching millions of readers.● A bulletproof system to keep your writing sharp and impactful long after the course ends. COURSE CONTENT:●&nbsp;How to choose the best platform for your writing (Substack, Medium, LinkedIn, personal blog).●&nbsp;How to craft headlines that attract thousands of readers●&nbsp;Master the art of writing introductions that captivate●&nbsp;Develop a repeatable, idea-to-paper process to professionalize your writing●&nbsp;Grow your audience and build a loyal following●&nbsp;Edit efficiently and effectively—save time while improving quality. EXTRAS:●&nbsp;Lifetime access to video recordings of all live sessions via the Maven platform.●&nbsp;PDF summaries of the course for easy reference.●&nbsp;Direct access to Eva for personalized feedback and guidance.●&nbsp;Optional co-writing and coaching sessions to refine your work.●&nbsp;AI prompts and custom-built GPTs to accelerate your writing process.●&nbsp;A behind-the-scenes look at Eva’s personal knowledge management system (including Kindle Notes, Readwise, and Obsidian workflows). WHO THIS COURSE IS FOR:This course is for professionals who●&nbsp;Want to grow their thought leadership and communicate their ideas more effectively.●&nbsp;Struggle with consistency and need a structured, actionable writing system.●&nbsp;Are ready to grow their audience and make a lasting impact through strategic writing. The goal isn’t just to teach writing techniques—it’s to help you internalize them, so that writing becomes a consistent and effective part of your professional toolkit. Each session will provide you with the tools, feedback, and frameworks needed to elevate your writing and grow your influence. If you’re ready to become a confident, consistent, and impactful writer, this course is for you. Reach out to hello@evakeiffenheim.com for any questions, corporate trainings, and group/student discounts.

Professionalize Your Writing in Just 3 Weeks

If you want to become a great writer, consistency matters most. You will establish the mindset that helped successful authors continue throughout rejections.

How to get into the mindset that fuels sustainable growth

You will no longer struggle to get your thoughts on the paper. You'll get a focused approach so you can put your ideas on paper. This module will help you find inspiration, have a personal knowledge management system for collecting ideas, creating articles, and deriving motivation from it.

How to have endless article ideas and pick the best ones

Most people think it's the content that matters. But if your headline is bad, nobody will read your work. That's why you need to know how to write great headlines. In this module, you'll apply headline hacks you can repeat over and over again.

How to write headlines that get you thousands of readers

Platforms change. Emails don’t. Your follower’s email address is their most permanent online identity. You will learn how to set up your newsletter in a way that helps you grow your audience. You will create a powerful call-to-action and build or improve your own e-mail landing page.

How to build and grow your e-mail list 

You'll no longer struggle where to start. You'll establish your own arsenal of first sentences and introduction techniques. You'll learn frameworks you can use to share what you know in compelling ways.

The art and science of introductions that hook people in

You will no longer stress about your work not being good enough and your mind getting in the way. You will have my editing framework that will make you feel relaxed and confident about your work so you can hit publish several times a month. ​

How to edit your work to make it 10x better without 10x the work

I'll guide you through my RoamResearch and Obsidian setup. You will learn how you can build your personalized, high-quality personal knowledge management system with minimum maintenance.

How to manage your personal knowledge for effective writing

Tying all modules together you'll leave this course with templates, frameworks, tools, and motivation to continue writing.

Your repeatable idea-to-paper process for attracting an audience online

a step-by-step writing and learning process

Live sessions on Tuesdays and Thursdays (recorded and forever accessible if you miss them).

Tuesdays and Thursdays

You learn best through applying and practicing. During the cohort, you will be held accountable to submit 3 articles that combine everything you've learned. We offer an optional co-writing session. If you get stuck, we will be there to support you.

Guided self-paced action items

Course schedule

Executives and entrepreneurs eager to share insights, stand out as thought leaders, and become a trusted voice beyond their immediate circle

Professionals in tech, finance, or consulting, who want to communicate effectively in technical domains and showcase their expertise.

Writers and creatives seeking a clear, actionable structure to consistently publish high-quality articles.

This course is ideal for 

Topics covered

A clear publishing strategy that suits your expertise, goals and audience.

Choose the right platform (Medium, Substack, or blog) to amplify your reach.

Apply this mindset to overcome blocks and keep creating long after the course.

The mindset to develop the resilience to maintain a consistent writing habit.

Reduce your writing time from 12 to 3 hours, and publish with confidence.

Idea-to-paper workflow to consistently publish high-quality articles.

Leave with repeatable frameworks (including GenAI prompts) to produce clear, engaging articles.

Tools and templates for compelling headlines, introductions, and structure that captivate readers.

Leave the course with a live landing page, a compelling call-to-action to convert readers to followers, and a growing email list to expand your influence.

An optimized email landing page to grow your audience independent of platforms.

This feedback will help you refine your writing, elevate its impact, and build sustainable habits for improvement.

Personal feedback on up to three articles to uncover your blind spots and build on your strengths.

Become a better writer in 4 weeks. Turn your thought leadership into impact and grow your audience. Quick, actionable, proven.

Eva Keiffenheim

Teacher turned writer, TEDx speaker

WOA8

WOA9

If you're a senior IC or product leader who dreams of building impactful 0-1 products, you've likely already demonstrated your talent and execution. But to bring big ideas to life, it's not just about what you can do—it's about inspiring others, driving cross-functional collaboration, and creating the internal momentum necessary to build something truly innovative. Unfortunately, no one gives us a playbook on how to do this from scratch. The reality is, creating bottoms-up momentum can be intimidating. You'll likely face skepticism, pushback, or apathy when trying to challenge the status quo and advocate for projects you believe in. Most of the time, this doesn't even appear to be an option. But with the right tools, frameworks, and strategies, you can navigate these hurdles, rally your team, and drive meaningful impact. This course is designed to help you do just that. It provides the tactics and lessons I learned while incepting, pitching, and building Figma Slides—a rollercoaster of a journey that taught me how to turn a vision into reality. WHAT TO EXPECT: This highly interactive course will walk you through the key strategies that helped build Figma Slides from the ground up. You’ll dive into frameworks, case studies, and real-world examples with live discussions and Q&amp;A. Over the course of 9 hours of live instruction, you’ll learn how to:- Build internal momentum and hype around your ideas- Present a compelling vision and align stakeholders- Work effectively with cross-functional teams- Advocate for projects with confidence and clarity- Tell stories that resonate and inspire action- Pitch your ideas to senior leaders to gain support- Navigate challenges with practical, battle-tested strategies RESOURCES:This course includes exclusive resources that contributed to the success of Figma Slides and other 0-1 products:- The original hackathon pitch strategy- The first vision deck, complete with design prototypes- Documentation of our North Star, which guided our product development- Tips and tricks for effectively engaging senior leaders- Tactics for smooth cross-functional collaboration- Public speaking advice for presenting your ideas with impact All live sessions will be recorded so you can review the material later WHO WILL BENEFIT MOST FROM THIS COURSE:This course is ideal for senior PMs, ICs, and other product leads who:- Want to create 0-1 products that challenge the status quo- Are passionate about driving impact and influencing company-level strategy- Are ambitious, open-minded, and ready to sharpen their skills in storytelling and vision-building WHO THIS IS NOT FOR:This course is not for those looking for 1:1 coaching or a slow-paced experience. It’s designed for busy operators who want to drastically improve their ability to influence and drive action.

Going 0-1 can be one of the most impactful moments in a career

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

8am - 8:30am PST11am - 11:30pm EST8:30pm - 9pm IST Optional meet &amp; greet. Get to know your fellow students.

December 9, 2024

8am - 9:30am PST11am - 12:30pm EST8:30pm - 10pm IST

December 10, 2024

December 12, 2024

December 17, 2024

December 19, 2024

This course will be interactive, so get ready to chime into Zoom chat, unmute to share, etc.

Live workshops, Q&A, group discussion, exercises, real-life examples

Do you want feedback on a piece of communication? You'll have the opportunity to submit your homework for a live teardown. (You can redact before submitting.) I'll pick to share the most useful ones with the class.

Submit your homework for live review in class

Senior ICs who are looking for an angle change in impact and internal company influence

Product leaders who must collaborate with and influence founders, executives and other cross functional leaders

Any senior tech worker or XFN who wants to build a 0-1 product at their company.

Who is this course for

In this course, you will learn:

Learn to craft and communicate a strong vision, backed by designs, that aligns teams and drives action. You'll gain tools to present actionable ideas and build excitement around your product vision.

Building a vision that wins over your CEO

Master the art of influencing key stakeholders without formal authority. Learn strategies to align goals, build rapport, and gain support from leaders, peers, and cross-functional teams.

Influencing stakeholders upwards, downwards and sideways to get things done

Create compelling narratives that make your ideas resonate. Learn how to simplify complex concepts, tailor your message to different audiences, and ensure your story drives action.

The art of product-led storytelling that goes internally viral

Build bottoms-up momentum for your ideas by getting buy-in from colleagues and leaders. Discover ways to rally support, generate excitement, and create an internal movement for your vision.

How to sell internally and generate momentum across your entire company

Navigate uncertainty and make progress in unclear situations when building 0-1. Learn how to make decisions with limited information and balance short-term goals with long-term vision.

Building through ambiguity and limited resources

Deliver pitches with confidence and clarity. Learn techniques to handle tough questions, manage pressure, and structure presentations that captivate stakeholders and drive decisions.

Presenting & pitching with confidence

Learn to build conviction, generate internal momentum, tell powerful stories, build and sell an impactful product vision.

Mihika Kapoor

Founding PM for Figma Slides

Cohort 1

Cohort 2

If you are :﻿✔️ An aspiring entrepreneur who wants to build a world class technology product✔️ An existing founder who wants to maximize their runway✔️ A startup founder who is building a tech startup but lacks technical background✔️ A startup founder who wants to explore outsourcing This is the single most valuable resource for you. In my career spanning 17+ years I have been fortunate to have played the role of a startup founder who wants to build his MVP as well as of a technology consultant who works with startup founders to help them bring their startup dream to fruition. I have used this unique mix of experience from both sides of the table to assist multiple startups successfully traverse their 0 to 10 startup journey. I have now distilled all of this experience in to a concise and actionable learnings in the form of this course. This course is specifically built keeping in mind the needs of a new startup founder who if bogged down with huge amount of content telling them the theory of building their startup and MVP but does not provide them the tools and actionable items which they can start using immediately. Once you have completed this course you would have learned how to : 🏆 Clearly define a truly lean and minimal MVP.🏆 Get feedback from your ideal customer profile without needing to write a single like of code.🏆 Take key technical decisions about your product which have the potential to make-or-break your startup.🏆 A framework to identify the correct partners for you, be it hires or outsourcing agencies.🏆 Avoid common mistakes/gotchas that could end up as a huge drain of your time, money and effort.🏆 Have complete ownership over your IP while working with multiple third parties🏆 Actionable checklists, frameworks, templates and references to jumpstart your startup journey. I want you to immediately get to work towards building your startup MVP as soon as you finish this course. That is the guiding principal of how this course has been designed.

Jumpstart your startup journey by building your MVP the right way. 

The course will be conducted over a span of 2 days with 4 hours sessions on both the days.

Thursday and Friday

The next cohort goes live on Oct 3rd 2024 and will start at 8:AM EST

Oct 3, 2024

We will practice all that we learn, as we learn, in the form of a do-along case study. In this we take existing popular, complex startup product and go through the complete journey of building the MVP together.

Do-Along Case Study

Aspiring entrepreneurs who want to build a technology product by do not know where to start.

Existing startup founders, bootstrapped or funded, who want to maximize their runway.

Non technical founders who want to build, manage and scale a successful technology product.

Dreamers who are planning to build their startup soon.

What you’ll get out of this course

This course is much more than explanation of concepts and dos and donts. My goal is to equip you with tools that you can start using the very same day to start building your dream startup. I will provide you with actionable checklists, frameworks, legal templates and contacts.

Get actionable checklists, frameworks, legal templates and references to supercharge their startup product building journey

What used to take weeks can now be done in days (any many times hours) using the powers of GenAI. I will tell you how you can use AI tools to significantly speed up your MVP development without breaking the bank

Use GenAI to significantly speed up all aspects of MVP development

You will not have to wait for the final MVP to be built before you can get feedback from your target customers. I will teach you how you can build prototypes quickly so that you can collect valuable feedback quicker and course correct faster. Without writing a single line of code

Learn to get feedback on your idea without spending a single dollar on development

Converting ideas in your mind to actionable specs is an art that I have perfected over the last 17 years. I will teach how you too can build specs that are extremely cost and time efficient and will be loved by your designers, developers, contractors and you.

Convert ideas to actionable specs faster without ambiguity. Specs that your developers and partners will love.

A new founders journey is full of decisions, all of which can make or break the startup. I will teach you the framework using which you will maneuver decisions like which contractors to choose and how to hire your team making sure that you do not lose valuable resources and time.

Learn to Identify the correct partners to build your startup. Make informed decision on whether to hire devs or find agency.

Working with others is hard. Its even more challenging when you are a new fonder with not enough time and funding. I will simplify and codify the process for you so that you can ensure a smooth working relationship with partners while maintaining complete indemnity and onwership

Learn to avoid the common pitfalls when working with third parties, safeguard your IP and avoid unnecessary hiccups in your startup journey

MVP is just the beginning. You want to build a product that will scale with time as you grow. Something that will make prospective investors comfortable when choosing to invest.

Build a scalable and investable business.

I will teach you how you can maximize your capital efficiency by simply tweaking some product development decisions and significantly improve your runway. This is even more crucial if you are a bootstrapped founder.

Increase your runway significantly

Leverage GenAI to fulfil your startup dream by learning to validate your idea, translate idea to MVP & find right partners for your startup

Akhil Gupta

Cohort 3

Before you can be a group lead or a Manager, you need to be a high impact, low maintenance individual contributor. If you have ~3 years work experience, unlocking the 5 key skills will make you an irreplaceable asset to your organization. And if you're in the top 10% of each of these 5 skills, you'll position yourself in the top 1% of all talent. If you are able to take what you learn from this course and get a promotion (let's say, a $7,500 raise), then the cost of the course ($750) then that's a 10X ROI. My goal is to help you reach your career goals, faster.- Sometimes, that's in finding you a new project.- Sometimes, that's in how you position your asks.- Sometimes, that's in how you find ways to provide value to your team that is unique to you. Doing all of this will result in you being better at your job. And when you get better at your job, you get harder problems to solve. And those harder problems tend to get you promoted. ___ You're a high achiever who's used to success and you landed your dream job, right out of college. But since starting your corporate job, things have been off. Your hard work isn't paying off, and you're not getting the opportunities you deserve. It's frustrating and you're starting to doubt yourself, wondering "where did I go wrong, where did I go off track?" Boy, have I heard that before. You don't know what you don't know, and if this is your first job or you have &lt;3 years of work experience, you're facing topics that school never prepared you for. Such as: → Being "manageable"→ Staying top of mind for your busy Manager→ How to take negative feedback (constantly)→ Picking the right projects with outsized impact→ How to ask for a promotion→ Not knowing where to start HAVE YOU EVER... → Felt stuck because you're working hard but you're not getting the accolades you deserve? → Seen co-workers (less talented than you) get selected for projects that match your skill set? → Prepared hours for a presentation to senior leadership, only for them to zone out? → Struggled with talking about your work in a way that doesn't trigger your imposter syndrome? → Thought you were aligned with your Manager, only turns out you were both on different pages? → Been a top performer in school, only to struggle when you entered the corporate world? → Thought something was wrong with you and wondered if you're cut out for the corporate world? NEWSFLASH: THE CORPORATE JOB IS A GAME. And this course will help you learn the rules so you can play the game to win the game. In this course, I will share everything that I have learned (as well as from others) during my 12+ years in Big Tech,. The result?- Driving value that the corporation cares about- Getting unstuck and knowing what skills are "signals" vs "noise"- Getting better, more impactful projects- Increasing your leverage which ultimately builds your brand What to expect: This is an interactive course with in-depth discussion, Q&amp;A, examples, exercises, and tactics you can apply immediately. There are 3 hours of live instruction, all live on Zoom taught personally by me. We will focus on both the "why" and tactical pieces around the "how." This also includes:• Scripts for tricky work scenarios (so you don't have to reinvent the wheel)• Real-life examples• Hands-on experiences• Live coaching as we walk through key examples• Your ability to rehearse and practice with me• Cohort-style learning where you engage with others, learn from each other, and start building a strong(er) network My goal is to help you drastically understand what drives value in a corporate job, what Managers appreciate (and look out for), and how you can position yourself so that when that next high-impact project comes down the line... your name comes up first. What I teach will give you the playbook for what it takes to succeed in the corporate job. Then, you will take it and implement it with continued practice.

More recognition, more impact, reaching your career goals, faster

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

You're working hard but being passed for opportunities Your work doesn't feel valued or recognized. You feel stalled and need a boost

You're ~3 years into a role in Tech or Tech adjacent company You want to work on the right projects, get the top rating, make more money.

You want to minimize trial and error ﻿You want the tribal knowledge to accelerate faster in your career

This course is for you if:

Differentiate yourself from your peers by learning the corporate game playbook that you didn't learn in school. This gives you the edge from day 1.

Get the edge in the corporate job so you can succeed and accelerate faster

You'll learn how to speak to your Manager, build trust, and how to handle feedback so you can make them your #1 advocate who supports your career goals.

Make your Manager your #1 advocate by helping them reach their goals (so you can reach your goals)

Discover what it takes to be a good teammate, the types of co-workers you want on your side, and how to leverage them to help you excel in your role.

Turn your co-workers into your work allies who can provide valuable support and advocacy for you

Learn how the most important word in the corporate job is "Impact" and how to showcase the value you're bringing (without feeling like you're the teacher's pet)

Increase your impact, visibility, and overall value you provide to the team

Adopt the behaviors of busy Execs so you can elevate your brand and go from "beginner" to "high performer"

Get you more inbound projects and opportunities by strenghtening your personal brand 

Double down on the 5 key skills that are force multipliers for individual contributors. Increase your value, build your brand, and level up.

Lightning Lessons

How to build (and save) a $65 Million content business