Sesha Pratap

Startup founder, AI consultant, AI product manager

Build an AI Second Brain for Claude Cowork

Learn how curated, persistent memory turns Claude from a chat tool into a project collaborator with full context.

What an AI second brain is — and why Claude needs one

Build a project workspace and CLAUDE.md memory files live — from an empty folder to a system that knows your project.

Set up a working AI second brain in Claude Cowork

See live examples of reports and meeting prep, plus skills for keeping your second brain up to date.

Run project workflows that use the brain

An executive's Chief of Staff keeps them sharp. Build yours in Claude Cowork.

Founder, MGMT (fmr COO @ Bridgewater)

Amazon

Apple

Nike

Zoom

Uber

Dave Kline

Founder of MGMT Accelerator (prev: Bridgewater, Moody's, PwC)

Founder, MGMT (prev @ Google, Goldman)

Tesla

NVIDIA

Oracle

JPMorgan Chase & Co.

Marsden Kline

Founder of MGMT Accelerator (prev: Google, Goldman Sachs, Compass)

Cohort 3

Cohort 4

We are expected to be compounding with AI. Most are struggling to keep up.Your peers are talking about AI. Your team is using it. Your org expects you to have a point of view on it. But the firehose of tools, prompts, and frameworks is impossible to keep up with. And most of what gets shared online doesn't translate into something you can use on Monday morning.What's missing isn't another tool. It's a system.In this 3.5-hour workshop, you'll build a Management Second Brain: a personal AI that knows your team, your decisions, and your leadership patterns. And gets smarter every time you use it.You'll also build your management playbook: reusable frameworks for the situations you face repeatedly. Combine expert systems (EOS, OKRs, MGMT Accelerator, McKinsey 7-S) with your own hard-won lessons. Your AI references this playbook every time it coaches you, preps your meetings, or helps you make a decision.This isn't a lecture. It's a build session.Bring your laptop, access to Claude Cowork, and your messy notes.Leave with a working management second brain.

Managers with 3+ reports who are overscheduled and underprepared. You know you could show up better if you had more time. Or better help.

Leaders who know AI can do more than write emails but never make the time to figure out what. You want a system, not another tool to try.

Experienced managers who are keeping up but not leveling up. You're tired of solving the same problems and ready to start compounding.

The first mate you should hire to work smarter, not harder.

Building solo. ex-Amazon Sr. PM (9.5yrs)

Deloitte

KPMG

Tzu-Ting Wang

Ex-Amazon Sr. PM (9.5yrs). Now building with AI as my only co-founder.

Cohort 1

Give Your AI a Brain That Knows You, So It Works Like You.You use AI every day, but it never really knows you. The tool is fast, but you are still thinking out loud, every single time.In this build session, you will give your AI a brain with Claude: a small set of skills that hold your voice, your views, and your work. Then you save the tasks you repeat, so you stop re-explaining them. Then you let your AI handle one real job and bring it back for your okay.You do not need code, a terminal, or any technical background. You bring one task you do over and over. You leave with an AI that starts from your facts, sounds like you, and gets smarter every time.This is the difference between using AI and having an AI that works for you.

Turn AI from a blank slate into a personal assistant that knows your voice, saves your repeat work, and runs real tasks for you.

Build a personal AI brain that holds your voice and your view.

Get emails, posts, and drafts that sound like you wrote them.

Hand off a real task and set the exact point where your AI to check with you

Do all of it with no code, and no technical background

Willingness to learn

Solo founders and creators who are the whole team.

Busy professionals who use AI but never made it personal.

People ready to stop tinkering and build something that lasts.

Build a working Team Collaboration Brain starter structure in one session

Director of AI

Schlumberger

Intel

Swarovski

Dalibor Jovic

Leadership & Product Excellence Coach

Tryg

StormGeo

Odfjell

Hussam Ahmad

Cohort 2

In this hands-on workshop, you’ll learn how to turn Claude into a shared “team brain” that understands your product, supports your workflows, and helps your team execute faster and more consistently.Instead of relying on scattered docs, prompts, and individual knowledge, you’ll build a structured system that gives Claude the context it needs to act as a true team assistant.Together, we will:<ul><li>Set up a local Claude Code workspace</li><li>Create a structured knowledge base from your product or business</li><li>Define reusable workflows (“skills”) for common tasks like marketing content and support responses</li><li>Establish a simple system for keeping knowledge updated and improving over time</li></ul>By the end of the session, you’ll leave with a working Team Brain, including a knowledge base, two practical AI workflows, and a foundation you can expand with your team.This is not about learning AI tools. It’s about building how your team thinks, works, and scales with AI.

Learn how to build an AI-Native Team System that enables better collaboration and higher quality in your workflows.

Create the Team Brain Foundation

Build your Product Knowledge Base

Build skills and reusable workflows

Add a continuous improvement loop

Team Leads and team members who wnat to collaborate better across teams and silos

Product and Project Professionals who want to share and harness collective knowledge

HR, Strategy and leadership who want to operate efficiently and in an AI-Native approach

Stop starting over with AI every time a new tool drops.

Founder, Elevaite | Ex-Sr Data Scientist

Thaddeus Demeke

Ex-Senior Data Scientist @ Genentech | M.S. Industrial-Org Psychology

The models got genuinely good this year. They can write, analyze, and build. The tool stopped being what holds your work back. But most people haven't caught up. They keep chasing the next thing, a new model or app every few weeks, and the output stays generic.AI can't run what it can't see.Everything that makes your work yours, your standards, your voice, how you actually do things, lives in your head. The rest is scattered across old chats and forgotten notes. None of it sits where your AI can reach it. So you re-explain yourself every time. A good prompt works once, then it's gone. Nothing you build carries over.Everyone has the same AI models. Your edge is the OS you feed them.In 3 hours, you'll build your AI Operating System in Claude: one place where your context, your standards, and your workflows are written down, so any AI tool can pick them up instantly. Build it once, and every tool you use gets smarter. You build it live with a former Genentech senior data scientist who's now building these systems every day for businesses.<blockquote>You walk out with that framework, a 90-day plan to keep building, and our entire Claude AI OS repository, customized to your work.</blockquote>

Go from chasing new AI tools to running one system that knows your work and gets smarter every week.

Build your own AI Operating System from scratch

Document how you work in foundational files

Create a Voice Profile that gets AI sounding like you

Connect your apps and data sources to Claude

Automate everyday tasks with custom AI workflows

Make your system self-improving

PMs, designers, marketers, and operatorsWho want to be the person others come to for AI, with a real system behind them

Solopreneurs and freelancersWho want AI to do the work of a team they can't hire yet

Founders and small business ownersWho want to build a real AI foundation before they roll it out to a team

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Broad professional audience — content relevant across many roles and functions.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Designing and optimizing the context window for LLM applications — prompt structure, memory, and information retrieval.