Explain Like I’m a Designer; Design Principles for Agents

Hosted by Amir Feizpour and Ruth Birman

Fri, Apr 17, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

67 students

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Go deeper with a course

AI Agents for Pragmatic Builders - Claude Code, LangGraph, n8n
Amir Feizpour, PhD
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What you'll learn

Design as Constraint

How clearly articulated aesthetic and structural constraints improve agent performance.

From Prompting to Art Direction

Why describing intent via design language (style, hierarchy, motion) produces stronger outputs than generic instructions

Style Specificity and Cohesion

Techniques for guiding agents toward a consistent visual identity rather than fragmented components.

Where Agents Struggle

Understanding the limits of current models in transitions, motion, and nuanced creative execution

Integrating Into Creative Workflows

How to incorporate AI into a professional design-to-development pipeline without sacrificing control or quality.

Why this topic matters

As AI tools become part of creative workflows, the differentiator is no longer access to models—it’s the ability to direct them effectively. Designers who translate visual thinking into structured constraints can push agents far beyond generic output. This session reframes AI not as a replacement for design skill, but as a multiplier for those who understand the underlying principles.

You'll learn from

Amir Feizpour

Founder @ Aggregate Intellect

Amir Feizpour is the founder, CEO, and Chief Scientist at Aggregate Intellect building a generative business brain for service and science based companies. Amir has built and grown a global community of 5000+ AI practitioners and researchers gathered around topics in AI research, engineering, product development, and responsibility. Prior to this, Amir was an NLP Product Lead at Royal Bank of Canada. Amir held a research position at University of Oxford conducting experiments on quantum computing resulting in high profile publications and patents. Amir holds a PhD in Physics from University of Toronto. Amir also serves the AI ecosystem as an advisor at MaRS Discovery District, works with several startups as fractional chief AI officer, and engages with a wide range of community audiences (business executives to hands-on developers) through training and educational programs. Amir leads Aggregate Intellect’s R&D via several academic collaborations.

Ruth Birman

Advisor @ Open North

Ruth Birman is a product and design leader known for building award-winning digital experiences while modernizing complex legacy systems. She has led product, design, and development teams across fintech, government, supply chain, and immersive media, aligning technical feasibility with user-centered strategy to deliver scalable, high-impact solutions. Ruth specializes in unblocking teams, driving digital transformation, and turning ambitious ideas into operational reality.

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