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The Public CEO

Break Free From The Single-Income Trap

Iza Montalvo

Ranked #1 in Branding & Positioning. Top 1% LinkedIn Creator. Media Expert.

A defined “top 3 skills” stack you can confidently sell and position in the market

Identify your most marketable skills

A roadmap with 2–3 active income streams not tied to a single employer

Design a flexible, multi-income career plan

Your first (or next) paid advisory or part-time executive engagement

Land consulting and fractional roles

Learn how to confidently launch and grow a fulfilling independent consulting, advisory, or fractional practice.

Fractional VP, Startup Advisor, Founder

Rent the Runway

Modern Animal

Emerson Collective

Emily Hollender

Fractional Marketing VP | Startup Advisor | Founder of Next Wave Marketing

March 2026

May 2026

Have you been thinking about going out on your own but have no idea where to start? I’ve been exactly where you are.You’re a seasoned operator. You’ve built teams, led complex projects, and climbed the corporate ladder. But turning that experience into a business of your own? That's uncharted territory.If you’re like most new fractionals, you’ve probably been spinning your wheels: tinkering with your website, sending cold emails with no replies, second-guessing your pricing, or wondering if you’re doing it right. The questions feel endless:→ How do I turn my expertise into an offer people actually want?→ How do I find and land my first clients?→ How (and what) do I charge?→ How do I set up the back-office of my business?I’ve been there. And after 3+ years, 30+ clients, and doubling my 9-5 salary through fractional, consulting, and advisory work, I designed this course to give you the playbooks, tools, and guidance to build a real, sustainable practice.Whether you’re ready to go all-in on fractional work, easing your way into it, or just looking to diversify your income outside of your 9-5, I'm here to help you kickstart your journey with confidence.I hope you'll learn with me!

It’s time to get off the sidelines and launch your fractional practice.

Articulate your positioning and offer suite that reflects your strengths

Tactical networking & sales strategies to build your pipeline

Proven techniques to scope, price & set up client engagements for success

Templates, tools, systems, and a clear action plan to go from 0 to 1

NEW! Hands-on guidance for applying AI to your business

Full-Time Operators Looking For Greater Freedom + ImpactLearn how to monetize your expertise and diversify your income outside of your 9-5.

Senior Leaders (8+ Years of Experience) in TransitionAssess whether or not fractional work is the right path for your career journey.

New (&lt;6 mo) to Fractional WorkStandup your practice with confidence, clarity, and proven playbooks and accelerate the learning curve.

Go from full-time tech worker to successful solopreneur and launch your client-ready business in 2 weeks.

Tech pro who replaced salary going solo

GitHub

Neo4j

Vail

Clair Sullivan

20+ year tech veteran who who created a successful solo business from scratch.

Cohort 2

Cohort 3

You're competing with thousands of applicants for every role, submitting hundreds of applications that go nowhere. Meanwhile, going out on your own feels terrifying because no one's shown you how to make money at it. You've got the skills companies need, but you're stuck applying instead of converting your expertise into income.Here's what I learned: I started my GenAI business in less than 24 hours and replaced my corporate income in less than a week. That timeline might not be typical, but here's what is: building your own business is often faster than landing another corporate job when you have the right framework. Most tech professionals waste months figuring this out alone. This course gives you the exact system. You'll learn how to calculate your required income, design the right business model for your expertise (freelance, consulting, fractional, or product), set up operations, develop a client acquisition strategy, and set rates. Complete the optional capstone and you'll go live with your business by the end of the course! Whether you're employed or laid off, you'll have everything you need to start generating revenue from your expertise.

Tech layoffs keep coming, and the job market is a nightmare

Apply the Financial Readiness Framework to determine your income requirements

Design your personalized solopreneur model for your tech expertise

Set up your business operations and infrastructure

Develop your client acquisition strategy and set competitive rates

A big portion of what we will be talking about is leveraging your network. So it will help to have worked a corporate job or two already.

Tech workers with a few years of experience working for a company/in corporate

Senior ICs and managers who are worried about layoffs and want to build a business that replaces their corporate salary.

Tech workers between jobs who want to replace their salary through independent work, not through another vulnerable corporate role.

Managers and ICs creating career stability who want to build a side business now that can become primary income if they get laid off.

Learn the shortcut to land media, deals and contracts using AI

$3M in Earned Media. Authority Builder.

Gain the freedom to design your work and your life on your own terms.

Raise Your Hand If You've Heard That You Have To:<ul><li>✕ Grow to 10,000 followers before anyone will take your LinkedIn presence seriously.</li><li>✕ Post every day for a year before you can charge for your expertise.</li><li>X Speak for free before you can land a $5k to $25k keynote</li><li>✕ Go viral before you pitch yourself to media, stages, or corporate clients.</li><li>✕ Hire a PR firm or a personal branding agency before executives will pay attention to you.</li></ul>Is This You?<ul><li>✓ You have been in your industry long enough that your results speak for themselves</li><li>✓ You have credentials that should be opening more doors than they are</li><li>✓ You searched your name on AI last week and did not love what you found</li></ul>If any one of those is true, your authority needs exposure. And the right positioning is what gets you in the room and on the shortlist. That's exactly what this workshop fixes.

Skip the line and land premium opportunities

Build a standout personal brand online

Leverage digital tools for remote work

 Achieve true freedom over your time and work

A consultant or professional with 10-plus years of experience and a client roster that proves their value. Their pipeline is slowing.

A C-suite leader, VP, or senior director who has decided their next move requires a public profile that matches their private reputation.

An entrepreneur whose credibility runs through their personal name. They cannot afford to have that answer be incomplete, vague, or wrong.

Turn decades in the trenches into marketable expertise.

Fractional COO, Startup Advisor

Amanda Schwartz Ramirez

Fractional COO & Advisor | Founder, Garden Labs

Cohort 1

You've spent 15+ years running teams, building businesses, and shipping products at companies people recognize. Now you're thinking: I want to do this for myself.Advise startups. Consult. Go fractional. But when you try to name what you'd offer, it comes out muddy. It's not a confidence problem; it's an articulation one. Your career spanned functions and industries. The expertise is real but buried under titles that don't translate outside the building.The Expertise Sprint is a focused half-day where we will look back at your career and land credible, marketable expertise you can build a portfolio around.Your instructor penned First Round Capital's <a target="_blank" rel="noopener noreferrer nofollow" href="https://review.firstround.com/fractional-exec-hiring-guide/">guide to hiring fractional leaders</a> and personally pivoted from a startup exec to a portfolio operator — advising, consulting, investing, teaching. She's coached dozens of execs through this exercise. Now, it's your turn.The market has changed. AI is commoditizing knowledge work but also fueling startups that need people who've scaled teams, navigated ambiguity, and made hard calls on imperfect data. In short, they need you. But you need to do some heavy-lifting first. Now, there is no need to do it alone.

Walk away with a concrete take on your marketable expertise, informed by instructor and peer feedback.

Your Expertise Map: 3-5 marketable capability themes

A first-draft Offering Canvas you can share this week

An actionable validation plan for you to run with

Real connection with your instructor

A network of peers with similar goals

Big Co operators: Your titles made sense inside the building. Now you need to name what you actually did, and make it relevant for others.

Non-linear leaders: Your career spanned roles, functions, and industries. The expertise is real; you just need help mining it.

You need market feedback: You have a hunch but need a reality check. Not personal branding tips; real POV from someone in the market.