Clinique

Estee Lauder

Too Faced Cosmetics

Origins

Grove Collaborative

Janky Patel

Growth Marketer and LinkedIn Content Creator

How to be a Top 1% Growth Marketer

Develop the strategic mindset, data instincts, and creative psychology that separates elite marketers from the rest.

Think like a top 1% growth marketer

Use performance data and consumer insights to brief better creative and build systems that compound.

Bridge data and creative to drive results

Learn to structure campaigns, test creative, and make smart investment decisions, not based on vanity metrics.

Build a high-performing paid social engine

Grow your B2B sales skills, mindset & habits. Learn from $50M+ seller, 15/17 years over quota with a proven repeatable system for success

Docusign Q3 2026

4X #1 AE  | $50M+ Sold | Trained 800+ 

Chris Bogdan - CEO Sales Rocket Fuel

$50M+ sold, #1 AE 4X, 13x Club Winner

July/Aug Public 2026

Q3 Surge - Public Cohort

So you want to reach the top of B2B Sales or get there more consistently?It takes a system. Sales Rocket Fuel is that system.Sales Rocket Fuel teaches the best strategies, habits and actionable tips that I've used to become a 4-time #1 Account Executive, 13x Club Winner &amp; reach the top 1% of Salesforce - 2x.I've sold $50M+ since 2020 alone and have helped hundreds of AEs &amp; also sales teams level up, while having awesome client relationships.It's helped SMB AEs break $400K &amp; Enterprise reps make $1M+.I built this course to share what actually works in B2B sales today to be consistently successful. This isn't the "standard" training stuff. Almost every sales training I’ve taken has sucked.If you're looking to level up your B2B sales game, you're in the right place. This is a high-impact, high-energy class designed to help you have your best sales year ever.Over 5 interactive group sessions (3 hrs / week for 5 weeks total), you'll level up your sales skills across the entire sales process, along with your mindset &amp; your habits to unleash your potential.This program has been battle-tested for years. "Sales Rocket Fuel was one of the most valuable things I’ve ever done for my career."

Sales Rocket Fuel: 5-Week System for Top 1 Percent B2B Sales

How to have the best year of your sales career with modern training you'll enjoy

Reach more executives & speak their language

Sell on Value & ROI with quantified impact

Fill your pipeline faster with quality AI-powered outreach & discovery

Build strong champions & enable them

Create new habits & focus to drive consistent success

Experienced Salespeople seeking to consistently crush quota or looking for the edge to reach elite sales performance

Salespeople in a new role or company, such as a new job, new territory, between jobs or recently promoted - looking to crush their quota

Founders &amp; Small Business Owners seeking repeatable frameworks and a proven process to drive growth

Learn by doing. Throughout this course, you’ll apply every framework, tool, and technique to your own brand strategy project.

Co-founder & CEO @ Concept Bureau

Nike

Amazon

TikTok

Eli Lilly and Company

Stocksy

Jasmine Bina

CEO of Concept Bureau. Brand Strategist. Cultural Futurist. Keynote Speaker.

Co-founder & CSO @ Concept Bureau

Seed Health

Feeld

Google

Upwork

Skillshare

Jean-Louis Rawlence

Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.

Cohort 2

Cohort 3

Brand strategy will make or break your company, but no one knows how to actually do it well.You have conviction about the brand. You know what makes it valuable. But you can't arrive at a powerful strategy that withstands the market or even the organization.That's not an execution problem. The concept underneath the brand isn't deep enough.The entire field teaches brand strategy as a business discipline. Positioning. Differentiation. Competitive analysis. But brands live in culture. When the concept isn't connected to cultural forces, it has no structural foundation. Everything downstream suffers.Ideas are technology. Meaning is engineered. Cultural forces are readable, structured, powerful enough to build on. We spent ten years synthesizing sociology, semiotics, behavioral science and anthropology into one operational methodology for brand. This course is that methodology, end to end.You bring your brand. Rebuild from further upstream than you've ever gone. 3 weeks that compound into months of velocity. You leave with a core concept, a cultural research system, and a conviction framework. Strategy with structural power to drive through execution.

Build a world-class brand strategy

How to find real opportunities in markets and culture

How to build positioning that actually converts

How to create a core brand idea that holds everything together

How to turn strategy into identity, story, and signal

How to lead with conviction and get buy-in across the company

How to use this system again and again

Brand and Marketing Leaders - Who want to build a defensible brand strategy

Founders - Who want to build culturally resonant and impactful consumer brands

Brand Strategists - Who are looking to systematize their strategy process

Transform Your Marketing Strategy For Sustainable Growth: Harness Customer Engagement, Secure Buy-In, Foster A Thriving Community. 

Customer-Led Growth Architect

Asana

Anaplan

Adobe Marketo Engage

UnapologeTECH

First Round

Kalina Bryant

Forbes 30 Under 30 | Expert in Residence, First Round | GTM Leader

Cohort 1

Customer-Led Growth for GTM Leaders 

Customer relationships are one of the most underutilized growth levers in business. Yet GTM leaders are expected to drive retention, expansion, advocacy, community, executive engagement, and revenue impact—often without a clear framework for success.The challenge isn't a lack of effort. It's a lack of strategy.Too often, customer programs are viewed as support functions rather than growth engines. Teams struggle to demonstrate impact, secure executive buy-in, and link customer engagement to business outcomes.In this course, you'll learn how high-growth SaaS companies turn customer relationships into growth. We'll cover advocacy, community, executive engagement, customer advisory boards, and storytelling while tying every initiative to measurable business results.Whether you're building your first program or scaling a mature function, you'll gain practical frameworks, leadership tools, templates, and playbooks you can apply immediately.The goal is simple: help you become a strategic GTM leader who turns customer trust into growth, influence, and measurable business impact.Because the future belongs to leaders who know how to build trust, community, and opportunity—not just brands.

Customer-Led Growth Leadership: Building Community, Influence, and Revenue

Build a Customer-Led Growth Operating Model

Launch Strategic Customer Advocacy Programs

Lead Executive Engagement & Customer Advisory Boards

Create & Scale Customer Communities

Turn Customer Stories Into Influence & Growth

Measure Impact & Earn Executive Buy-In

Customer Marketing &amp; Advocacy Leaders Customer marketers, advocates, and community leaders ready to elevate strategic impact and leadership

GTM &amp; Customer Leaders Marketing, GTM, and Customer Success leaders seeking frameworks to drive retention, expansion, advocacy, and growth.

Founders &amp; Startup Operators Founders and operators building customer-led growth with advocacy, community, and customer insights.

You'll think like a senior strategist, run a structured brand strategy, see the real ROI of brand love, build AI tools to enhance your work


Strategy Director at Chill Create 

Uber

GetYourGuide

VICE

Zalando

Dentsu

Selicia Richards-Turney

Strategy Director & Agency Partner at Chill Create & Co-Founder at Power Circles

Once you have it, you will stop defending your work on taste &amp; start backing it with evidence.Too many brand, marketing &amp; creative professionals are expected to:<ul><li>Design the identity</li><li>Write the copy</li><li>Build the campaign</li><li>Plan the media </li></ul>....without real insights.You do what you can to get the work done - Reddit threads, insights from articles, social media &amp; McKinsey reports. You rush through the foundations because the deadline is already live &amp; you have to get moving.You present your strategy and it gets pulled apart, not because you're not good at what you do but because you're running in execution mode only.The chaos is not a you problem. That's a strategy problem.When there's no strategic foundation, every decision becomes subjective. Anyone in the room can push back.Street Wise Logic - the 3-step brand strategy framework gives you the process to change that.<ul><li>A discovery phase that indicates what product, comms, culture challenges you need to solve</li><li>A custom built AI-powered brand research tool that finds that core tension that you need to really build a brand</li><li>A repeatable system for turning insight into strategic decisions.</li></ul>That's when you become the most strategic person in the room.

Strategy without the guesswork: the thinking, framework & the tools 

Diagnose brand problems with precision

Run a structured brand strategy process

Conduct discovery that actually informs strategy

Build brand positioning from evidence

Build and use your own Brand Strategy GPT

Make brand the centre of every business decision

If you've been in the industry less than 2 years, this course will be more useful after you've had more context to apply it to.


At least 3–4 years of experience in brand, marketing, or a creative role

Some light familiarity with the tools are needed in order to pick up the custom tool builds with out an explanation on how LLMs work

You need access to the most popular  LLM models: Claude, Chat GPT, Gemini

Real or invented. The more genuine it is, the more useful your Brand Strategy GPT will be at the end. W

Prepare a project or brief you want to work on for day 1 homework

An in-house Brand or Marketing Manager ready to move from execution into strategy

A freelance brand strategist or consultant who wants to formalise their process, charge accordingly and deliver work that changes the game

An agency creative or planner who's been doing brand work but has never had a proper strategy framework to hang it on

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Using data and metrics to measure performance, run experiments, and inform decisions.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Generating qualified pipeline through inbound and outbound programs — lead scoring, nurture campaigns, and conversion optimization.

How to be a Top 1% Growth Marketer

What you'll learn

Why this topic matters

You'll learn from

Janky Patel