Touch Infinity: AI Product Management

Breaking into Tech Sales Engineering

Raji RV

Technical Sales Leader, AI & Automation Advisor

Avinash Mahalingam

Co-Founder, Ex-Amazon PM,Ex- RBC AI PM,

Learn about the role that blends the Technology and Business together.

What is Tech Sales Engineering?

Technical sales engineers are well-positioned in today’s job market, with steady growth & competitive compensation.

Why Tech Sales Engineering is booming?

Roadmap to upskill, land an interview & negotiate offer.

How to break into Tech Sales Engineering?

As engineers, we are used to having things in our control - the outcome of the task normally depends on our implementation. Growing from senior engineer to a lead role requires a mindset shift. You become a multiplier for the team and helping others around you becomes one of the main priorities. You are not judged by your individual contribution anymore. The overall success of the team and projects is what becomes important. We will define the difference between engineering lead roles (1st week): - Overview of career paths and different options available + what you can expect- My personal recommendation for which may be the right fit for you- Main differences between Tech Lead, Team Lead and Engineering Manager We will define the exact steps you need to take to grow toward a lead role (1st and 2nd week): - How to build credibility in the engineering industry- How to let your manager know about your goals and aspirations- How to keep a brag list of all the wins that you achieve- How to become the go-to person or considered an expert in a certain engineering domain- How to manage up as an engineer- How to become a team player and a great engineer to work with- How to become business and product-minded engineer- Real world examples on how Gregor and others have grew from engineers to lead roles We will define the details to help you thrive in a lead role (2nd week): - Mistakes that Gregor has made as a first time manager- How to manage your time- How to have great 1:1 meetings- How to give feedback- How to create a great engineering culture- How to do hiring- How to build engineering teams- How to make decisions and resolve conflicts between engineers 10 exercises that will help you to apply your learnings immediately:﻿- Build your pros and cons list to help you with path selection- Become a credible engineer- Tell your manager about your goals and aspirations- Note down all the wins that you have achieved- Become the go-to engineer- Prepare your list of questions to ask before making your next technical decision- Optimize and manage your time- Fill in the agenda for the next 1:1 meeting- Checklist for a great engineering team or organization- Create a job brief for your next hire Bonus: 1. You'll receive 24 guides, templates and infographics (worth 340$) to help you to grow past senior engineer and thrive in a lead role.- Engineering Career Path Guide- Behavioral Interview List of Questions- Notion Template: Technical Specification- Notion Template: Incident Retrospective- Notion Template: Job Brief- Notion Template: 1:1 Meeting- Notion Template: Checklist for Great Engineering Organization- Notion Template: Hiring Board- Notion Template: Technical Strategy- Notion Template: List of questions to ask before making a technical decision- Notion Template: List of Achievements- Notion Template: Become a go-to person- Notion Template: Tell your manager about your goals and aspirations- Notion Template: Career Growth Plan- Notion Template: Become a credible engineer- Notion Template: Engineering Guild Space- Notion Template: Buy vs Build- Notion Template: Be a proactive engineer- Notion Template: RACI Chart for a Tech Project- Notion Template: Decide Your Career Path- Infographic: How to Build Credibility in The Engineering Industry- Infographic: How to Propose an Impactful Improvement to the Codebase and Own the Implementation- Infographic: How to Build Good Relationships- Infographic: 8 Signs That You Have a Good Manager 2. You'll receive a yearly paid subscription to the Engineering Leadership newsletter (150+ articles) (worth 120$). 3. A LOT of other materials for self-study and to learn further! All of the actionable insights from this course are based from Gregor's experience growing from Senior Engineer to Lead roles (Team Lead to Engineering Manager to Head of Engineering to VP of Engineering to CTO) and through countless successful projects + his network of professionals across various of different fields and disciplines.

Grow past senior engineer and develop the mindset needed for the lead role!

Course syllabus

5:00pm - 6:30pm CET, 11.00am - 12.30pm EST, 8.00am - 9.30am PST

Tuesdays & Thursdays

September 2, 4, 9 and 11 2025

Optional Q&A

Course schedule

Senior Software Engineers who wish to learn the competencies needed to grow and thrive in the Lead role (Tech Lead (Staff), Team Lead, EM).

Ambitious Software Engineers&nbsp;that want to level up and get to know all the skills needed in order to grow and thrive in a lead role.

Everyone in the engineering lead role who wishes to thrive in the role or help their reports with actionable steps towards a lead role.

Who is this course for

What you’ll get out of this course

You'll know what are the key differences between the Team Lead, Tech Lead (Staff), Engineering Manager. I will also share my&nbsp;personal&nbsp;recommendation which may be the right fit for you.

You'll know the exact differences between engineering lead roles

Whether that is the Tech Lead (Staff), Team Lead, Engineering Manager or Architect. You'll know which path is right for you.

You'll know the exact path you wish to take for your next step in your career

You'll get actionable steps for you to work on to grow toward the lead role. We will also go through real-world examples of how I and others have grown to a lead role.

You'll know the exact steps you need to take to grow toward the engineering lead role

You'll learn and understand how to adjust your mindset and focus on good communication and team alignment. I'll be sharing also the mistakes I made as a first-time manager.

You'll know the details to help you thrive in the engineering lead role

15 guides and templates to help you grow and thrive in the lead role. Free yearly access to the Engineering Leadership newsletter and a LOT of other resources for you to learn further.

You'll get 15 guides and templates, a free paid subscription, which will give you access to a LOT of resources for self-study

Learn skills and competencies to grow beyond Senior Engineer and thrive in a lead role (Team Lead, Tech Lead (Staff), Engineering Manager).

Gregor Ojstersek

CTO and Author of Engineering Leadership newsletter (140k+ subscribers)

Cohort 7

Cohort 8

Don't wake up wondering what to do every day. Know that you've got an engine of job search working for you. The problem:Tech hiring has changed dramatically. Mass layoffs, shrinking headcounts, and decreasing venture capital has changed the math. There are more candidates than ever competing for a small number of roles. The competition is intense. The solution:Since 2019, our strategies have helped tech professionals secure over $400,000,000 in job offers. These clear, actionable systems get people more interviews, help candidates pass those interviews with flying colors, and land people top-of-market offers, even in this rough market. 80% of our clients choose between multiple offers. Your instructor:Sherveen Mashayekhi, Founder &amp; CEO of Free Agency• Backed by Maveron, Resolute, Bloomberg Beta, &amp; more• Product leader and technologist with a decade in hiring tech• Advisor and coach to tech executives across NYC and SF Proven results:• Hundreds of placements every year in product, engineering, design, marketing, and more• $400M+ in total offers since 2019, with &gt;80% of clients picking between multiple offers• $15.35M raised from industry-leading investors, executives, and 30+ of our own clients Frustrated by low response rates? Learn how to triple replies and uncover opportunities before anyone else. No gimmicks and no referrals necessary. Struggling to tell your story? Master storytelling about your career at a fundamental level, preparing you for any question or context. Worried about the competition? Implement frameworks to do better research, understand employers, and intentionally stand out at every stage. Course content: Day 1: Lay the foundations (docs + systems)﻿• Templates for resumes, cover letters, cold emails, LinkedIn, + so much more• Systems and tools to use to make the job search painless and efficient• Behind-the-scenes of ATS, LinkedIn Recruiter, &amp; other employer systems Day 2: Flood your calendar with interviews﻿• Advanced job finding techniques, including Boolean &amp; semantic search﻿• Actionable steps to take after submitting an app to 3x your response rate﻿• Strategies and templates to get to know someone at any company (but for real) Day 3: Win over recruiters &amp; hiring managers﻿• Masterclass: Personal pitch and career storytelling (prev. client: "game-changing!")﻿• Repeatable methods for identifying and leveraging recruiter and HM incentives﻿• Win outside the room: templates and nuances for pre- and post-interview comms Day 4: Beat the competition in the interview cycle﻿• Advanced coaching to become stellar at panel rounds, exec chats, case studies, interview homework, etc.﻿• First-of-its-kind framework for interview debriefs + analysis, enabling in-cycle adjustments and "hero stories"﻿• Deep dives on behavioral questions, leadership, end-of-interview moments - be the unforgettable candidate Day 5: Negotiate like a pro and secure the role﻿• Framework: how to seal the deal - to be the #1 pick instead of #2 - and take discrete actions toward winning the job • Behind-the-scenes of compensation systems, databases, and formulas used by companies to calculate offers﻿• Systems and templates for understanding, evaluating, and negotiating an offer (incl. scripts) Plus...﻿• What's the deal with 'hidden jobs,' ATS keyword matching, referrals... get the truth!﻿• Methods of analogy and loop-storytelling, incl. ways to enhance recall + fit through thank you notes, emails, and phone calls • Analysis of all stakeholders and incentives inside an interview process • &amp; so much more Job search has fundamentally shifted. In 2021, a senior PM or an engineering VP was so scarce and hot in the market that it took just weeks for them to find a compelling job with a top-of-market salary. In 2025, a senior PM job receives hundreds of qualified applicants, and dozens who are specifically qualified within the particular sub-industry of the company in question. And so you&nbsp;need&nbsp;to stand out. You need to look different on LinkedIn and in an email inbox. You need to tell your story in a way that goes beyond the "academic right answer," and instead differentiates you from your next peer over. Because how else is a hiring panel supposed to decide to pick you instead of that next person? And where do former clients now work?Companies like Snapdocs, Airbnb, Mozilla, Spotify, Fastly, TikTok, theScore, Zoox, Zola, Cruise, HBO, Kajabi, Lyft, Meta, mParticle, GitHub, Roblox, Peloton, Verizon, Tesla, Notion, Asana, Drift, Instacraft, Reddit, Yelp, Google, American Express, Clover Health, Upwork, Sonder, Oura, Pepsi, Dropbox, SoFi, the NYT, Amazon, Square, Check, Addepar, Electronic Arts, Disney, MLB, Angi, Shortcut, Coinbase, Lob, Roku, Rho, Cash App, Zoom, Motion, Matterport, Twitch, Gong, Chargebee, Wonderschool, The Athletic, January, Newfront, DraftKings, Expedia, Zillow, Shopify, just to name a few.&nbsp;Seriously, this is just a quick few. We're everywhere.

Redesign your job search process and interview strategy to compete and win.

If you can't make it, you will receive a recording of any particular session after it happens.

Every weekday for a week.

Do the homework during the course schedule and you'll receive specific and in-depth feedback. Take it with you afterward to use for future practice and refinement.

Async projects.

Ambitious individual contributors, managers and directors, and VPs already in tech. Minimum 3+ years of experience.

We're technologists who understand the nuances of product management, engineering, design, marketing, operations, &amp; everything in between.

You're actively job searching in tech or are planning a move in the next 6 months.

You'll get systems and structures for every step of the job search process, built by people who know how hiring really happens, enabling you to take intentional actions at every step.

An entire job search engine, from your resume to your final offer

You'll see what an Applicant Tracking System (ATS) actually looks like, how recruiters use it, what LinkedIn Recruiter looks like, a live preview of a compensation database, alongside all the insights + nuances of how these systems are used (for + against) you. Get the intel!

Behind-the-scenes previews of what it all looks and feels like for employers

You don't have to start from scratch. Our templates, frameworks, and worksheets are proven in the tech job market. Start from strength!

Templates, frameworks, worksheets for your entire job search journey

We'll take your interview skills to the top 1%. Past students have put it best: "The interview and storytelling coaching was unbelievable. I'm going to be a better storyteller and negotiator for the rest of my life."

Advanced coaching to make you a STELLAR storyteller and interviewee

And even in 2024 and 2025, there's room to ensure you win not just a great job, but one that pays you well. Our negotiation framework will ensure you're politely but firmly capable of moving up any given offer, set up a competitive offer scenario, and avoid settling.

Data and frameworks to ensure you win & negotiate a top-of-market offer

Take control of your job search. Implement a proven system to get you interviews, win you the next round, and land you a high-paying offer.

Sherveen Mashayekhi

Founder & CEO @ Free Agency; fmr. Product Leader @ Stella (AI job matching), Toptal (jobs marketplace), founder @ JobHero (job search tools)

Cohort 9

Cohort 10

Learn the "Art and Science" of technical selling. AI + Cloud has changed the way enterprises consume software and services.&nbsp;This allows engineers to impact the B2B sales process in a very positive way.

Learn solution sales strategies that leverage your authenticity as an engineer.

Course Syllabus

4 Live Sessions over 2 Weeks

Project Work

Technical Founders who are building category-defining software products.

Technical Solution Sellers looking to speed up their time to revenue.

Software engineers in customer-facing roles who want to rev-up their careers.

Bridge the Gap Between Code and Clients.<ul><li>Gain practical insights into the world of B2B sales, tailored specifically for founders.</li><li>Understand how to articulate complex technical solutions to non-technical stakeholders.</li></ul>

Unlock customer opportunities by harnessing your technical skills

Engineers are in the best position to sell effectively. But, they lack the tools and framework to be successful. You will create your own high-velocity sales playbook that works for your technology domain.

Learn the high-velocity sales framework

Mass disruptions are also creating massive opportunities. Use the energy in the technology market in your favor.

Leverage AI and Cloud disruptions

<ul><li>Equip yourself with the sales acumen needed to successfully launch and sell your own SaaS products to businesses.</li><li>Learn to translate the value of your technical solutions into compelling propositions for potential clients.</li></ul>

Entrepreneurial edge for SaaS creators

You are selling every day to internal stakeholders. This course will arm you with strategies and mental frameworks to progress your agenda. These skills are valuable even if you continue in a developer role.

Cut through the FUD created by entrenched vendors

<ul><li>Enjoy continued access to the exclusive community for ongoing support and events.</li><li>Avail a 25% discount on the premium version of the community with over 50,000 industry experts. JoinTaro.com</li></ul>

Continuous Support Beyond the Course

Technical Selling Framework for the AI Era

Karthik Balachandran

Senior Director, Sales Engineering

Cohort 16

Cohort 17

Save years of grind, trial and errors and become a highly-demanded Senior Engineer in a fraction of time by creating a Career Growth System!

Sofrware Engineer, High Perf Coach

Alex Migutsky

Self-taught Software Engineer turned Coach. Helped 400+ people with their career

Initial Cohort

January 2026

You are spending your time grinding on Leetcode, following Tech influencers and watching all the latest technology trends. Yet, people around you get promoted sooner than you!They are not "secret geniuses", they just manage their careers better.Engineers are hired to build and produce Value. Software Engineers do that mainly by writing code, deploying and maintaining systems. But there are other activities that help you create leverage at work.☝️ This course does not teach technology or programming.It teaches transferrable skills, habits and frameworks that you need to excel at any organization, even beyond Tech.After finishing the course you will have a value creation and growth system in place that will help you get systemically promoted.🤫 Deep inside you already know that you need a system to deal with constant changes, shifting projects and priorities, overwhelming information, AI advancements and personal challenges.You need a different mindset, better models to understand reality and support systems and habits that help you move with confidence.💡 Join this practice-oriented and feedback-heavy course to build that system to control your career growth - even in the AI age!

You need habits and systems beyond technical skills!

Start using a personal system for managing projects, info, tasks and people

Lay the groundwork for lifelong habits that high-performing engineers rely on

Understand how Trust influences your career trajectory💡

Start thinking about Value, Leverage and Impact when making decisions

Create a better mental model of the Tech industry career progression

This course is heavy on real-world experimentation: you will need ~4 hours per week for practicing.

Time for experiments

Ideally, you should have at least 2 years of full-time experience (or 3 different full-time projects).

Job experience

This is a coaching-heavy course. It will be difficult to integrate all ideas and habits if you feel a lot of internal resistance.

Openness to change and personal transformation

Software Developers who want to have a bigger impact, meaningful projects and be paid according to the value they bring without burning out.

Junior Developers who has just started in Tech and feel lost and anxious about the future.

Experienced Software Engineers who are sick of being undervalued and do not understand why they can’t get promoted or find a better job