azgari 

Should You Buy a Franchise or Build Your Own Business?

Azgari Lipshy

Franchise strategist & business launch expert (PBWL & LIV180 Inc. CEO)

Understand the red flags, hidden fees, and fine print that can cost you thousands later.

How to Read a Franchise Disclosure Document (FDD)

Compare control, cost, territory restrictions, and true profit potential.

6 Key Differences: Franchising vs. Starting from Scratch

Get a fast but honest framework for choosing the right direction for your lifestyle and income goals.

Which Path Fits U Best: Based on Your Goals, Skills, Capital

🔥 Being a full-time CFO isn't for everyone. But being in charge of your high-performing advisory biz is. Learn how to do it successfully.

FP&A Advisor, Microsoft MVP, Professor

Carl Seidman, CPA

Principal, Seidman Financial

CAS Expert, Keynote Speaker, Author

Amy Vetter, CPA

CEO of the B3 Method Institute

Being a full-time CFO isn’t for everyone. But being in charge of your high-performing finance career is. Learn how to do it successfully.

Cohort 11

Cohort 12 (January 2026)

You don't want to wait for opportunities to come to you— you want to create your own. You want to elevate yourself into a position of financial leadership. Or maybe you want to take the leap and start your own Fractional CFO, FP&amp;A, or advisory business.There are more than 35 million small and midsized companies in North America in need of financial leadership. Many grow through grit without a financial guide on their team. But they will never get to the next level without the help of someone like you.In this discussion- and content-rich program, you'll learn the many dimensions of this complex yet remarkably rewarding profession. Led by 2 finance/accounting experts, with more than 40 years of combined experience, you won't see yourself as a practitioner competing with others. You'll explore your unique strengths that differentiate what you do from others in the market. And you do so within the privacy and support of a like-minded peer group.You'll position your CAS or CFO services to command premium rates and deliver invaluable services to clients who need you most. This program will support you in your journey and accelerate your advancement, building the practice you envision.

Build the advisory business you've dreamed of running, not the one that runs you

Gain total clarity on the advisory practice you want to build

Confidently position yourself as the go-to expert in your space

Structure advisory engagements thoughtfully for scale while limiting scope creep

Scope work in phases so projects stay profitable and controlled

Market and brand yourself to attract right-fit clients consistently

You're a professional with a background in finance, accounting, consulting, Controlling, FP&amp;A, investing, or the Office of the CFO.

You're an emerging leader pursuing mid/senior level positions in your company or wanting to take the leap into fractional CFO or FP&amp;A work.

You're a challenger who wants to grow with real-life business cases and companies and learning that continues after the program ends.

Learn how to confidently launch and grow a fulfilling independent consulting, advisory, or fractional practice.

Cohort 3

Fractional VP, Startup Advisor, Founder

Rent the Runway

Modern Animal

Emerson Collective

Emily Hollender

Fractional Marketing VP | Startup Advisor | Founder of Next Wave Marketing

Cohort 2

Cohort 4

Is the thought of going out on your own both exhilarating and terrifying? I’ve been exactly where you are.You’re a seasoned operator. You’ve built teams, led complex projects, and climbed the corporate ladder. But turning that experience into a business of your own? That's uncharted territory.If you’re like most new fractionals, you’ve probably been spinning your wheels: tinkering with your website, sending cold emails with no replies, second-guessing your pricing, or wondering if you’re “doing it right.” The questions feel endless:→ How do I turn my expertise into an offer people actually want?→ How do I find and land my first clients?→ How (and what) do I charge?→ How do I set up the back-office of my business?I’ve been there. And after 3+ years, 30+ clients, and nearly doubling my 9-5 salary through fractional, consulting, and advisory work, I designed this course to give you the exact playbooks, tools, and guidance I wish I had when I started.Whether you’re ready to go all-in on fractional work, easing your way into it, or just looking to diversify your income outside of your 9-5, I'm here to help you kickstart your journey with confidence. I hope you'll learn with me!

It’s time to get off the sidelines and launch your fractional practice.

Articulate your positioning and offer suite that reflects your strengths

Tactical networking & sales strategies to build your pipeline

Proven techniques to scope, price & set up client engagements for success

Templates, tools, systems, and a clear action plan to go from 0 to 1

Full-Time Operators Looking For Greater Freedom + ImpactLearn how to monetize your expertise and diversify your income outside of your 9-5.

Senior Leaders (8+ Years of Experience) in TransitionAssess whether or not fractional work is the right path for your career journey.

New (&lt;6 mo) to Fractional WorkStandup your practice with confidence, clarity, and proven playbooks and accelerate the learning curve.

Go from full-time tech worker to successful solopreneur and launch your client-ready business in 2 weeks.

Tech pro who replaced salary going solo

GitHub

Neo4j

Vail

Clair Sullivan

20+ year tech veteran who who created a successful solo business from scratch.

Cohort 1

You're competing with thousands of applicants for every role, submitting hundreds of applications that go nowhere. Meanwhile, going out on your own feels terrifying because no one's shown you how to make money at it. You've got the skills companies need, but you're stuck applying instead of converting your expertise into income.Here's what I learned: I started my GenAI business in less than 24 hours and replaced my corporate income in less than a week. That timeline might not be typical, but here's what is: building your own business is often faster than landing another corporate job when you have the right framework. Most tech professionals waste months figuring this out alone. This course gives you the exact system. You'll learn how to calculate your required income, design the right business model for your expertise (freelance, consulting, fractional, or product), set up operations, develop a client acquisition strategy, and set rates. Complete the optional capstone and you'll go live with your business by the end of the course! Whether you're employed or laid off, you'll have everything you need to start generating revenue from your expertise.

Tech layoffs keep coming, and the job market is a nightmare

Apply the Financial Readiness Framework to determine your income requirements

Design your personalized solopreneur model for your tech expertise

Set up your business operations and infrastructure

Develop your client acquisition strategy and set competitive rates

A big portion of what we will be talking about is leveraging your network. So it will help to have worked a corporate job or two already.

Tech workers with a few years of experience working for a company/in corporate

Senior ICs and managers who are worried about layoffs and want to build a business that replaces their corporate salary.

Tech workers between jobs who want to replace their salary through independent work, not through another vulnerable corporate role.

Managers and ICs creating career stability who want to build a side business now that can become primary income if they get laid off.

Build an income strategy beyond your 9-to-5. Identify what drives you and create a personal brand framework that feels authentic to you.

Adjunct at Columbia University, Amazon

Amazon

Hustle Fund 🦛

Columbia University

The Metropolitan Museum of Art

Forbes

Aaisha Bhuiyan

Adjunct at Columbia University, Director of Emerging Founder School, Ex-Amazon

Cohort One

Over a million job cuts were announced this year, these layoffs have exposed how fragile one income stream can be. If you or someone you know was impacted, you likely want to diversify your income but feel stuck because you do not know what to pursue or how to start. You have years of experience, but it is hard to translate that into a clear advantage, so you get pulled in multiple directions, overthink, and never build momentum. Even with a strong network and ambition, you may not know how to activate the right people or take the first concrete steps without feeling scattered, which keeps the goal obvious but the path unclear.What if you could identify exactly what makes you different and build a concrete plan to leverage it?The goal of this step-by-step workshop is to identify what sets you apart by mapping your unique mix of skills, values, and relationships. Second, we use the Goal Orientation Framework assessment and CMM tools to understand your core motivators. With that insight, we build a focused 90-day Career Moat Map to strengthen your competitive edge, craft a clear personal brand statement, and begin exploring avenues to diversify your income portfolio.

Create a 90-day plan to launch a new income stream.

Identify your unique combination of skills, values, and network connections

Evaluate your top motivators to build a decision-making framework

Build a 90-day Career Moat Map to lean into your competitive edge

Craft an authentic personal brand statement

Learn strategies to diversify your income

This personal branding workshop caters to those who have a baseline foundation in an industry

3+ years of professional experience

This course dives into frameworks that help us understand ourselves in order to understand the career decisions we make

Interest in intrapersonal dynamics

To get the most out of this workshop, participants should come prepared with a transition goal or a current challenge they want to overcome

Experiencing a block or transition

You are a mid career professional (5-10 yrs) in tech who wants to pursue entrepreneurship and build an external source of income.

You're a fractional operator or consultant who wants to diversify your income stream and activate your network strategically.