Noah Adelstein

Intent Signals 101

International Growth @ Rippling & founder of The GTM Engineer Pod + Community

An overview about intent signals and why they are important in GTM Engineering

What are intent signals, and why do they matter?

From basic to sophisticated to complex signals

The 3 levels of intent signal quality

The underlying mechanics to find signals and store them most cost efficiently

How to find, store, and capture signals

You know you need to improve your communication and leadership skills, and your manager has highlighted this as a focus area. They know what got you here won't get you there (your next level). Your peers and cross-functional partners have subtly hinted at it or even included soft comments in your recent performance review. In the age of AI, your ability to communicate clearly, influence across teams, and lead with empathy is what sets you apart from automation. It’s not just a soft skill anymore — it’s your strategic advantage. You want to turn things around quickly, but don’t know where to start, and you’re not prioritizing it. Here’s what might happen if you don’t take action:↳You’ll miss out on visibility within the organization↳You’ll watch others grow and wonder what’s holding you back↳You’ll worry about being flagged as a low performer because your work isn’t visible↳Your confidence will diminish, leaving you feeling stuck, like you’re on a treadmill going nowhere↳You won’t advance to the next level, as strong communication and influence are essential for growth Luckily, there’s a solution for you now. Communication Engineering helps you achieve your communication and leadership goals and creates a feedback loop for measuring your behavioral changes. You’ll learn the 20% that drives 80% of your communication and leadership impact. I learned the English alphabet at age 11, in 5th grade. Despite that, I excelled in my career at Oracle and Meta by leveraging key communication and leadership frameworks. I’ve had the privilege of speaking to C-suite executives at Oracle and Meta and engaging with customers worldwide. If I could achieve this, imagine what you could accomplish! You can find the missing link to your career growth in this course. Many have found it's your turn now! Your&nbsp;peers&nbsp;from&nbsp;Amazon,&nbsp;Ellucian, Fidelity, Kitopi, Nvidia, Oracle, Ridecell, Salesforce, State Street, Kotak, Meta, Airbnb, EY, Nubank,&nbsp;and&nbsp;SAP&nbsp;have attended previous cohorts dialing in from Armenia, India, Ireland, Mexico, Poland, Hungary, Canada, Brazil, and the United States. Read the detailed syllabus and reviews by past participants on this page below. COURSE CONTENT:↳How to communicate complex topics in simple terms using proven frameworks↳How to be charismatic without coming across as salesy↳How to tailor your message to suit your audience↳How to ask thought-provoking questions that inspire change↳How to listen deeply and go beyond just words↳How to create a career growth plan↳How to establish a feedback loop within your organization↳How to secure agreements and hold people accountable without being pushy THE COURSE ALSO INCLUDES:↳Plenty of practice with peers↳Research-backed strategies that truly work↳Immediate encouragement and constructive feedback↳Real-life examples and common workplace scenarios↳A safe environment to make mistakes and foster a growth mindset↳Plus: Homework to apply concepts (including writing assignments)↳All four Zoom workshops are live and taught by Pramoda↳All the sessions will be recorded so you can refer back to the material WHO WILL BENEFIT MOST FROM THIS COURSE:↳You love learning by doing rather than just listening to lectures or reading books↳You are accountable and eager to share and learn from your peers↳You are self-aware, open-minded, and intellectually honest WHO THIS IS NOT FOR:↳This is not for you if you’re looking for 1:1 coaching. However, there will be plenty of Q&amp;A, and I’ll ask volunteers to share their situations/examples for group discussions↳This is not for you if you believe there’s nothing more to learn about structured communication and leadership development↳This is not for you if you’re seeking a quick fix without being willing to make small changes in your behavior This is a 4-week incremental course designed for an immersive experience. You will develop three communication habits in four weeks: authenticity, brevity, and clarity.

Communicate with Authenticity, Brevity, and Clarity: Establish a Growth Loop

Course syllabus

A 45-minute live lecture is followed by 75 minutes of practice, role-playing, and peer sharing in breakout rooms. The experience is like working out at a gym, and you'll build strong communication muscles.

Saturday

Course schedule

Senior ICs and Tech Leads who have challenges with concise and structured communication; either sharing too much or too little.

Technical Experts and PMs who work with customers and are unsure what questions to ask to clarify customer's needs and create clear agreemen

Managers and Technical Leaders who are looking for frameworks and tools for handling difficult conversations and managing conflicts.

Who is this course for

What you’ll get out of this course

so you can confidently navigate workplace scenarios, saving time and effort by focusing on what matters most.

Learn easy-to-apply, proven frameworks for communication 

so you can engage effectively with colleagues and influence them, making you more impactful at work.

Develop conversational coaching skills through peer practice 

so you can effectively communicate your work, leading to greater fulfillment in your role.

Present ideas with clarity and brevity to your leadership team 

so you can measure growth with a feedback loop, which means you can partner with your manager for your career growth and promotion.

Build a personalized toolkit to enhance your leadership presence 

Think Like an Expert. Talk Like an Executive. Thrive in the AI Era.
 

Pramoda Vyasarao

Cohort 5

Cohort 6

Struggling to make the most of what ChatGPT can do? Then this course is for you. Over the last 3 years we have taught thousands of people across hundreds of organisations how to use AI effectively in their daily work and now we're opening it up to individuals who previously couldn't attend our bespoke in-house workshops. Based off our tried-and-tested formula, ChatGPT Essentials is a hands-on half-day workshop where our instructors will lead you through a series of exercises showcasing what's possible with ChatGPT and how to integrate AI into your workflows. Along the way we'll also make sure you have your account configured correctly, show you how eliminate hallucinations and mitigate bias, and answer all of those burning AI questions you have but were too afraid to ask. Our highly experienced instructors are used to dealing with attendees with a wide variety of experience and are passionate about helping everyone to be a part of the AI revolution.

Take your ChatGPT usage to the next level

While you can use a free account, some of the features we explore are only available on the paid tiers so we recommend upgrading pre class.

ChatGPT account

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

People who want to use ChatGPT confidently to save time and solve real problems in their daily work.

Those who have dabbled with ChatGPT but want to make sure they use it as effectively as possible.

Anyone curious about how ChatGPT works and how to use that understanding to reduce hallucinations and bias.

What you'll learn

Learn what’s happening in AI right now, why it matters, and how it’s changing the way we work.

How does ChatGPT work and what's coming next?

We'll show you all the main functionality of ChatGPT and make sure you have you account set up properly for best results.

Explore ChatGPT’s Key Features

Learn how to write effective prompts using tone, role-play, and structure to get better results, faster.

Master Prompt Writing

Apply ChatGPT to everyday work tasks and team challenges through live exercises during the session.

How To Use ChatGPT To Solve Real Business Problems

Gain confidence using AI responsibly with practical guidance on privacy, fairness, and legal considerations.

How To Use ChatGPT Safely and Ethically

Leave with practical strategies to embed AI into your team’s workflows and support adoption across your organisation.

Develop An AI-First Mindset

Level up your ChatGPT usage in this half-day workshop covering the key functionality and ways to make the most of it.

General Purpose

August 2025

September Cohort 

The ChallengeYour days are filled with:🗓️ back-to-back meetings,🚀 sky-high customer or investor expectations,⏱️ wishes that your team could move faster sooner,🔥 wishes that you could move even faster and work on what really matters instead of fighting fires. You start each day with the best intentions, but somehow find yourself constantly reacting instead of leading.&nbsp;Sure, it would be nice to focus on your own goals, but you care about those other people (or at least some of them 😁). They’re colleagues and customers, family and friends... How can you collaborate with them responsively without forsaking your goals and becoming just a (re-)Actor in their story? 🎬 ✨ You wonder if AI can help, you wonder how other leaders are using AI to manage it all and manage their teams--but honestly, who's got the time to figure that out? ⏳ You have a constant, lurking anxiety about what’s falling through the cracks or not getting done, so you work faster. As you try to move faster, people fall short of your expectations and their potential. It causes friction and frustration (even if you hide it well). It's uncomfortable to call out, so you avoid giving feedback or mention it lightly, which makes the situation more uncomfortable. Eventually, you decide to give feedback. Sometimes it goes okay. Often, you try to move through and out of the conversation as quickly as possible because it feels so awkward. Growth and improvements rarely last. You take on more work yourself to get it done. The Solution (Evidence-based. Immediately applicable.)⏱️&nbsp;EVERYTHING YOU READ BELOW WILL BE ORIENTED TO IMMEDIATE APPLICATION DURING THE COURSE ⏱️What if you could shift from reacting to the constant inputs to creating what matters most and leading your team in that direction--everyday? This course will support you, step by step, in building your Operating System to make this shift. Fancy apps aren't enough. Nor are bursts of motivation. A sustainable Operating System has 3 features:🧰 Tools (simple enough to keep using, and amplified by AI)🔁&nbsp;Habits (the tools don't use themselves...except for some of the AI ones we'll build)🧠 Mindsets (you can "productively" spend your life responding to other people's messages and requests--or build something that matters) No, "perfection" isn't possible (or even desirable). But our days--and our results--completely shift when we focus our attention systematically instead of ad-hoc and reactively. And our conversations shift when we stop trying to fix people and start inspiring them to take action and grow. We teach you how to do this by using straightforward approaches that reliably transform defensiveness and friction into self-reflection, connection, and motivation to grow. You will start to look forward to feedback conversations because you will know how to use them as powerful tools for building trust and deepening connection. You will also explore your own mindsets and beliefs around feedback, identifying your own patterns around conflict avoidance, people-pleasing, and controlling behaviors. AI is woven throughout the course, including:1️⃣ building your own Custom GPTs2️⃣&nbsp;mastering your calendar3️⃣ using AI as a practice partner for difficult conversations and coaching skills4️⃣ helping your team use AI, and so much more! Once you've shifted the way you manage yourself and lead your team conversations, applying evidence-based approaches tested with 1000s of managers and amplified with AI, the whole game becomes fun again. Bonus:📝 You will also get 5 step-by-step facilitation guides for sharing and teaching your team members everything we cover in this course. This helps establish shared language and frameworks within your team/organization, and positions you as the leader of change. 📖&nbsp;You'll also get our 20-page Offsite Playbook with step-by-step guidance on how to design and facilitate unforgettable team and company gatherings. 🚀 And you'll get to do this while in a practice lab with other high-growth leaders.

Spend your days fighting fires or each other?

Sundays (+ 1 Thursday)

Weekly Office Hours

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

You'll have the Inner and Outer Game in place:<ul><li>A systematic set of habits, tools, and mindsets to define What Matters Most each day and week</li><li>You'll be using your emotions as signals for what needs to happen next</li><li>Your mind will be at ease</li></ul>

Clear Focus & Emotional Balance

Whether you're currently intimidated by AI, curious, or all-in, you will:<ul><li>know exactly how to leverage Claude and ChatGPT to improve your skills and help you prepare for key conversations</li><li>have your own CustomGPT to do a recurring management task FOR you</li></ul>

AI As Your Ally (including your own CustomGPT)

<ul><li>Next Actions template (simplest tool possible to stay organized)</li><li>Weekly Preview Checklist (define what matters most and who should do it)</li><li>Daily Defining Checklist</li></ul>

The Operating System (feel on top of your s***)

<ul><li>Know how to decide WHAT to delegate to increase your leverage</li><li>Know HOW to delegate (to a person or AI) in ways that build confidence and follow-through</li></ul>

The Leverage Framework

<ul><li>GAIN Template for how to structure feedback conversations that inspire response-ability, action, and growth</li><li>how to use AI to prepare and practice</li></ul>

GAIN Feedback Framework

<ul><li>GROW Template for coaching conversations</li><li>The key skill to coach effectively</li><li>Know the difference between a feedback and a coaching conversation</li><li>how to use AI to practice and get feedback on a coaching conversation</li></ul>

GROW Coaching Framework

What if you felt on top of everything and your team were aligning and growing through every conversation with you?

Jack Cohen

Cohort 1

Cohort 2

Does this sound familiar? You’re expected to deliver more with less. Fewer people, tighter deadlines - and now AI is somehow your problem too. Your team depends on you for everything, and senior leaders have crazy expectations. You’re working harder than ever, but still feel like you’re not doing enough. You barely have time to think, let alone grow. And when things slip, you’re the one who has to explain. You don’t need another framework -you need a practical system that actually works. You’ll learn how to get your team moving without needing you in every step, how to build trust with leadership so they stop second-guessing you, and how to finally carve out time for your own growth. Together, we will:✅ Build a personal focus map that shows your blind spots and where to aim your efforts✅ Raise your team’s visibility - and your own - across the company✅ Create clear plans for each engineer, based on what actually motivates them✅ Connect your engineering work to business outcomes people care about I know you don’t have full days to spare. That’s why this course is built as a tight, practical program - no filler, no theory for theory’s sake. 6 super-focused sessions, each designed to give you tools you can use the next day. Here’s what we’ll cover: Session 1: Managing Engineers (Without Losing Your Mind)- The 3 drivers behind every engineer and how to spot them- Map your team using a simple grid, so you know what makes each person tick- Tactical ways to keep people motivated - without needing a new budget or promotion cycle- How to help your employees create a system that fits THEM (focused on day-to-day, not career growth with KPIs) Session 2: A Motivated Team That Delivers- Team meetings and focus days: two simple levers you’re probably - underusing.- The “Always Green” system: how to make sure you are meeting the executives' expectations- Tech debt + morale: match people to work they care about - and how to fix tech debt and morale at the same time.- The knowledge mapping method - how to measure your team as a whole and find the gaps to take your team forward Session 3: Your Own Growth- The EM Grid system: we'll create a map of where your current focus lies, and what are your blind spots.- The slow death of the hands-on EM: How to stay technical enough to be useful, without getting in the way.- How to avoid the ‘victim trap’ of engineering managers. Session 4: Building Visibility Across The Org- Getting taken seriously outside engineering: The simplest way to build trust with non-tech stakeholders.- Make some noise: Why it’s not enough to “just do the work” anymore - and how to make sure people actually notice.- Leadership trust: How to get senior leadership to take you seriously, know your name, and ask your input before making decisions that hit your team.- Other EMs: Why building real relationships with other EMs matters more than you think - and how to start. Session 5: Real Problems, Real Time- Decision Making 101: Recap of the approaches to solve problems from the best leaders in the world- We’ll focus on solving YOUR real challenges by applying the tools and tactics from the course. Session 6: Driving Real Impact- Product: How to stop launching features no one uses.- Business: Make your work matter to people outside your team.- Industry: Know your space well enough to be taken seriously.- PM partnerships: what a real partnership looks like and how to build one. Every day will have an optional 30 minute Q&amp;A session, to make sure you will be able to actually apply the lessons in your specific scenario.

Build a motivated team that’s trusted by leadership and runs without you.

This course is aimed at active Engineering Managers. We won't cover getting promoted to that role, and neither job searching.

Directly Managing Engineers

You should have at least a few years of experience in the role you are managing (Software/data/QA etc). 

Not covering outsider challenges.

Technical background

You are an Engineering Manager and you want to have a bigger say on things beyond your own team.

You have 2-10 years of management experience. You know the basics and you're ready to grow beyond the day-to-day and take the next step.

You manage 3-12 engineers, and don't have enough hours to do the kind of work you want to do.

What you’ll walk away with:

You’ll use the EM Grid to build a clear snapshot of where your time goes - across work like growing your people, shipping projects, or building relationships - and at different levels (you, your team, the org). You’ll spot what’s missing and where to shift focus.

A personal focus map to spot your blind spots and redirect your time to what actually moves the needle

You’ll learn how to get leadership to notice the work your team is doing — without begging for credit or flooding Slack. Expect specific tactics you can use to build trust and make sure your team isn’t overlooked.

A system to raise visibility for you and your team - without chasing credit or cringe

You’ll learn how to map each engineer to what they actually care about - and use that to assign work in a way that drives motivation, delivers results, and takes A LOT off your plate.

A plan to motivate each engineer on your team in a way that drives results (and frees you up)

We’ll break down how to understand the product, business, and industry context around your specific product and company - and how to tie your team’s output to metrics business stakeholders company actually care about. This applies even if your team is “infra” or “internal”.

A method to connect your work to business outcomes in your specific scenario

Learn the system to always deliver high-impact results as an EM under pressure.

Lightning Lessons

Intent Signals 101