Rossella Blatt Vital is an executive AI leader with two decades of experience transforming data into business value across tech, retail, fintech, and SaaS. As VP of AI, Data, and Analytics at Sprout Social—and former Head of Data Science - Digital at Nordstrom and Levi’s—she has led large-scale AI transformations, built world-class teams, and pioneered next-generation applications of AI years before the GenAI boom.

Rossella’s work has spanned AI agents, conversational and semantic search, generative content, personalization, and decision intelligence—powering billions in revenue impact and reshaping how global brands connect with their customers. At Sprout Social, she is driving a multi-year AI vision that reimagines the future of social media through multi-agent systems, LLMs, and predictive analytics, turning social data into actionable intelligence that fuels creativity and business growth.

A servant leader known for her philosophy of “High performance with heart,” Rossella builds empowered, mission-driven teams rooted in clarity, trust, and innovation.She is a frequent speaker, advisor, and mentor to startups and nonprofits, offering guidance on AI strategy, leadership, and innovation

Rossella holds a Master’s in Telecommunications Engineering and pursued a PhD in Artificial Intelligence at Politecnico di Milano. Her early research in brain-computer interfaces and AI for cancer detection reflects a lifelong passion for using technology to enhance human potential.

She lives in South Florida with her husband, daughter, and two golden retrievers. When she’s not dreaming about what’s next in AI, Rossella finds joy in painting and horseback riding.

Deepsha Menghani is an impact-focused AI and Analytics leader with over a decade of experience at the intersection of AI, data science, business strategy, and product innovation. As Director of AI at Sprout Social, she leads the company’s AI strategy—designing cutting-edge intelligent systems that transform how brands understand and engage with their audiences. Her work spans from building large-scale AI agents that uncover brand and audience insights to developing social intelligence models that help marketers work smarter and faster. Guided by a belief that AI should amplify human creativity, Deepsha is helping shape Sprout’s next generation of customer-centric, AI-powered experiences.

Before joining Sprout, Deepsha spent several years at Microsoft, advancing through roles across product marketing and data science and ultimately leading teams as a Principal Data Science Manager. Her work included building recommender systems, anomaly detection models, and measurement frameworks that drove product growth, operational efficiency, and strategic investments.

Deepsha earned her MBA from the University of Virginia’s Darden School of Business, combining her deep technical foundation with strong business acumen. Passionate about storytelling through data, she believes the most impactful insights are those that inspire action and clarity.

She lives in Seattle with her husband, their almost-toddler, and their happy dog.