4.7 (5)
7 Weeks
·Cohort-based Course
Launch your Fractional Leadership Consultancy using Mike's Playbook that he used to 2x income, work 50% less- while providing outsized value
4.7 (5)
7 Weeks
·Cohort-based Course
Launch your Fractional Leadership Consultancy using Mike's Playbook that he used to 2x income, work 50% less- while providing outsized value
Course overview
Fractional Leadership (if done well) can unlock outsized-value for both clients and you.
For clients, 'outsized-value' means generating a short, medium and/or long-term Return-on-Investment (ROI) by collaborating with you that outperforms all other possible investments for their business.
For you, 'outsized-value' means step-change (not just incremental) improvement in the amount you work, when you work, how you work, what you work on and/or how much you are compensated for this work.
To do this, a holistic approach that takes into account both goals/constraints, as well as outcomes (outsized-value provided) is needed.
In this course, Mike opens up his Playbook to you on how he built up his successful Fractional Leadership Consultancy (www.eightytwentycmo.com) from the ground-up.
Learn, step-by-step, how Mike:
1) Approached goals/constraints holistically to set the foundation for creating a better life
2) Identified the very specific HyperNiche that he knew he could add outsized-value to
3) Created a value proposition that made him the 'only choice' for prospective clients
4) Leveraged his existing network to refine his service offering while at the same time creating advocates that spotted opportunities for him
5) Signed and provided-outsized value to his first client, while creating a foundation to more easily land his next client
6) Grew/scaled his Fractional Leadership Consultancy to achieve even more ambitious goals while respecting his constraints
More than that, you'll also benefit from learning about the missteps that Mike made over his 4 years as a Fractional Leader, so that you can avoid these mistakes and get to success even faster.
Students will also benefit from being a part of this tight-knight Community of Fractional Leaders. This Community includes those members of your Cohort - as well as those alumni from previous course Cohorts. These peers will help troubleshoot, advise and support during the course and, even more importantly, Cohort-Specific, and All-Cohort Slack channels provide ongoing source of support (and referrals) well after the course is complete.
Finally, you will be able to truly differentiate yourself in the growing industry of Fractional with a solid, trusted and proven credential (course certificate) that demonstrates the thoughtfulness of your approach and your commitment to providing outsized-value.
Feel free to visit Mike's LinkedIn Profile to find out more about his career and Fractional Leadership Consultancy: https://www.linkedin.com/in/michaelcgaudet/
*NOTE THAT A MAXIMUM OF 10 STUDENTS WILL BE ACCEPTED INTO THIS COHORT TO HELP ENSURE THE HIGHEST-VALUE EDUCATIONAL EXPERIENCE - SO APPLY SOONER RATHER THAN LATER*
01
Director/VP/Executive-Level professionals of ANY discipline/industry currently working full-time who want to move into Fractional Leadership
02
Current Fractional Leaders of ANY discipline/industry who want to quickly refine and improve results for their current Practice
03
Current Director/VP/Executive-Level Consultants of ANY discipline/industry who want to quickly and successfully pivot into Fractional
Your Holistic Goals/Constraints (HGC) that will improve your life
Establishing HGCs is the essential first step towards creating a Fractional Leadership Consultancy that will enable the life you truly want.
Your well-defined HyperNiche (HN) that you can confidently provide outsized-value to
Knowing your HN enables you to focus on those companies where you can both provide outsized-value to and rationalize a top-of-market investment from.
Your ‘Only-Choice’ Value Proposition (OCVP) that wins deals
The OCVP allows you 'turn the tables' in meeting with prospective clients, unlocking faster time-to-signature and higher closed-won rates.
Your Iterative & Collaborative Go-To-Market (ICGTM) Plan to get in front of the right people
The ICGTM allows you to bring a service offering to market that you know will resonate - while, at the same time, creating a 'Sales Team' from your existing network.
Your Win & Outsized-Value (WOV) Plan to quickly land (and provide outsized-value to) your first client
The first client is the hardest to land and the most important to provide outsized-value to - the WOV Plan ensures that you know what to do to achieve both these tasks.
Your Growth/Scale (GS) Plan for your Consultancy to achieve your longer-term HGCs
The GS Plan lays out your approach for landing your next clients, systematizing your approach and establishing even more ambitious life-changing HGCs for Years 2 and 3.
Your 3-Year Fractional Leadership Consultancy Strategy that pulls it all together
All of the above components in one place, with a coherent narrative thread applied and a clear plan for how to utilize this invaluable asset to achieve your HGCs.
7 interactive live sessions
Lifetime access to course materials
48 in-depth lessons
Direct access to instructor
7 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Launch Your Successful Fractional Leadership Consultancy in 7 weeks
4.7 (5 ratings)
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Marc Binkley
Renee Matsalla
Heather Ilsley
Nish Sampath
Daniel Sacks
Matt Hayles
Jaret Hargreaves
Principal, Eighty Twenty CMO
Mike’s Fractional Leadership journey started 5 years ago, when he was working as in-house, full-time Marketing Leader in Tech. He was working upwards of 60 hours a week, in-office which was doable…until he had his first child. After that, he knew that he needed to think of a way to continue to do the work he loved and provide outsized-value, but to do so within his new (holistic - work and personal) goals/constraints.
The solution Mike came up with was to create Eighty Twenty CMO, his Fractional CMO consultancy. Over the past 4 years, Mike has met (and exceeded) the holistic goals that he set - doubling his income, while providing even more outsized-value than before.
More than that, he did so while respecting the constraints that he set for himself to create the life he wanted - working 50% less than before and taking 3-months of vacation a year, all while (mostly) working from home.
This course is Mike's 'Playbook' that other current and aspiring Fractional Leaders have leveraged to fundamentally change their relationship to work, while not compromising on outsized-value provided or income generated.
5.5 hours per week
3-Hour Live Sessions - 21 Hours of Instruction Total
12:30-3:30pm MT (GMT+7)
3-hour live Sessions will take place every week on the same day/time for 7 weeks.
Sessions are composed of 1) Lectures to introduce and explain concepts and 2) In-Session Exercises to re-enforce and directly apply concepts to ensure success.
2.5-Hours (on Average) of Weekly Homework Assignments - 18 Hours Total
7 Assignments Total (3-Hours Per Week)
Assignments in Weeks 2-7 are designed to provide you with what is necessary to successfully launch your Fractional Leadership consultancy:
1) HGC Statement, 2) HN Statement, 3) OCVP Statement, 4) ICGTM Plan, 5) WOV Plan, 6) GS Plan and 7) 3-Year Fractional Leadership Strategy
5.5 Hours (Approximately) of Weekly of Time Commitment - 39 Hours Total
Optimal Mix of Sessions & Own-Time Work
Other than the 3-hour sessions from 12:30-3:30pm MT on the same day/time each week, Homework Assignments can be completed whenever is convenient for you.
Join an upcoming cohort
Cohort 3
$2,775
Dates
Application Deadline
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you