Launch your Fractional Leadership Consultancy using Mike's Playbook that he used to 2x income, work 50% less- while providing outsized value
This course is no longer available.
Explore other coursesCourse overview
Fractional Leadership (if done well) can unlock outsized-value for both clients and you.
For clients, 'outsized-value' means generating a short, medium and/or long-term Return-on-Investment (ROI) by collaborating with you that outperforms all other possible investments for their business.
For you, 'outsized-value' means step-change (not just incremental) improvement in the amount you work, when you work, how you work, what you work on and/or how much you are compensated for this work.
To do this, a holistic approach that takes into account both goals/constraints, as well as outcomes (outsized-value provided) is needed.
In this course, Mike opens up his Playbook to you on how he built up his successful Fractional Leadership Consultancy (www.eightytwentycmo.com) from the ground-up.
Learn, step-by-step, how Mike:
1) Approached goals/constraints holistically to set the foundation for creating a better life
2) Identified the very specific HyperNiche that he knew he could add outsized-value to
3) Created a value proposition that made him the 'only choice' for prospective clients
4) Leveraged his existing network to refine his service offering while at the same time creating advocates that spotted opportunities for him
5) Signed and provided-outsized value to his first client, while creating a foundation to more easily land his next client
6) Grew/scaled his Fractional Leadership Consultancy to achieve even more ambitious goals while respecting his constraints
More than that, you'll also benefit from learning about the missteps that Mike made over his 4 years as a Fractional Leader, so that you can avoid these mistakes and get to success even faster.
Students will also benefit from being a part of this tight-knight Community of Fractional Leaders. This Community includes those members of your Cohort - as well as those alumni from previous course Cohorts. These peers will help troubleshoot, advise and support during the course and, even more importantly, Cohort-Specific, and All-Cohort Slack channels provide ongoing source of support (and referrals) well after the course is complete.
Finally, you will be able to truly differentiate yourself in the growing industry of Fractional with a solid, trusted and proven credential (course certificate) that demonstrates the thoughtfulness of your approach and your commitment to providing outsized-value.
Feel free to visit Mike's LinkedIn Profile to find out more about his career and Fractional Leadership Consultancy: https://www.linkedin.com/in/michaelcgaudet/
*NOTE THAT A MAXIMUM OF 10 STUDENTS WILL BE ACCEPTED INTO THIS COHORT TO HELP ENSURE THE HIGHEST-VALUE EDUCATIONAL EXPERIENCE - SO APPLY SOONER RATHER THAN LATER*
It is probably helpful to understand the outsized-value that actual students experienced from the course, below are the actual insights provided by students to a third-party researcher (also see named testimonials and ratings further down the page):
“This is the kind of course that could easily help you 50x your consulting revenue”
“Resources have already paid off for me, MSA and SOW are already in play”
"Input from the cohort was really helpful, we were able to build off of each other”
“Each of us was in a different domain, so it was good to connect and get different
perspectives”
“Great having access to all the materials and recordings, I intend to go back and refine”
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Director/VP/Executive-Level professionals of ANY discipline/industry currently working full-time who want to move into Fractional Leadership
02
Current Fractional Leaders of ANY discipline/industry who want to quickly refine and improve results for their current Practice
03
Current Director/VP/Executive-Level Consultants of ANY discipline/industry who want to quickly and successfully pivot into Fractional
Your Holistic Goals/Constraints (HGC) that will improve your life
Establishing HGCs is the essential first step towards creating a Fractional Leadership Consultancy that will enable the life you truly want.
Your well-defined HyperNiche (HN) that you can confidently provide outsized-value to
Knowing your HN enables you to focus on those companies where you can both provide outsized-value to and rationalize a top-of-market investment from.
Your ‘Only-Choice’ Value Proposition (OCVP) that wins deals
The OCVP allows you 'turn the tables' in meeting with prospective clients, unlocking faster time-to-signature and higher closed-won rates.
Your Iterative & Collaborative Go-To-Market (ICGTM) Plan to get in front of the right people
The ICGTM allows you to bring a service offering to market that you know will resonate - while, at the same time, creating a 'Sales Team' from your existing network.
Your Win & Outsized-Value (WOV) Plan to quickly land (and provide outsized-value to) your first client
The first client is the hardest to land and the most important to provide outsized-value to - the WOV Plan ensures that you know what to do to achieve both these tasks.
Your Growth/Scale (GS) Plan for your Consultancy to achieve your longer-term HGCs
The GS Plan lays out your approach for landing your next clients, systematizing your approach and establishing even more ambitious life-changing HGCs for Years 2 and 3.
Your 3-Year Fractional Leadership Consultancy Strategy that pulls it all together
All of the above components in one place, with a coherent narrative thread applied and a clear plan for how to utilize this invaluable asset to achieve your HGCs.
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Live sessions
Learn directly from Mike Gaudet in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
7 live sessions • 54 lessons • 7 projects
Video Recording
May
2
Introductions and Course Overview
Creating a successful Fractional Leadership Consultancy starts with identifying what 'success' means to you - and the constraints that you need to operate in to be successful.
What are Holistic Goals/Constraints (HGCs) and why are they important?
Identifying your Holistic Goals/Constraints (HGCs)
In-Session Exercise - Identifying Your HGCs (30 minutes)
Prioritizing Your Holistic Goals/Constraints (HGCs)
In-Session Exercise - Prioritizing Your HGCs - (15 minutes)
Creating your Holistic Goals/Constraints (HGCs) Statement
Homework Assignment - Develop Your HGC Statement (3 hours)
Video Recording
May
9
Identifying the clients that you are world-class at providing outsized-value to is integral to having a successful Fractional Leadership Consultancy.
Present/Finalize Your Holistic Goals/Constraints (HGCs) Statement (60 minutes)
What is a HyperNiche and why is it important?
Identifying Your HyperNiche Variables
In-Session Exercise - Identifying Your HyperNiche Variables (30 minutes)
Prioritizing Your HyperNiche Variables
In-Session Exercise - Prioritizing Your HyperNiche Variables (15 minutes)
Creating Your HyperNiche Statement
Homework Assignment - Craft Your HyperNiche Statement (3 hours)
Video Recording
May
16
Defining the outsized-value that you provide to your HyperNiche - and how you are going to provide it - is essential in creating a successful Fractional Leadership Consultancy.
Present/Finalize Your HyperNiche Statement (60 minutes)
What is an 'Only-Choice' Value Proposition (OCVP) and why is it important?
Identifying Your 'Only-Choice' Value Proposition Variables
In-Session Exercise - Identifying Your OCVP Variables (30 minutes)
Prioritizing Your 'Only-Choice' Value Proposition Variables
In-Session Exercise - Prioritizing Your OCVP Variables (15 minutes)
Creating Your 'Only-Choice' Value Proposition (OCVP)
Homework Assignment - Create Your 'Only-Choice' Value Proposition (3 hours)
Untitled lesson
May
23
After defining your HyperNiche and Only-Choice Value Proposition, designing an Iterative and Collaborative Go-to-Market that 1) helps refine your offering to resonate with your audience and 2) creates an army of advocates is essential in successfully launching a Fractional Leadership Consultancy.
Present/Finalize your 'Only-Choice' Value Proposition Statement (60 minutes)
What is an Iterative & Collaborative Go-To-Market (ICGTM) & why is it important?
Identify and prioritize the collaborators to engage in your ICGTM
In-Session Exercise - Identify and rank sources of people for ICGTM (30 minutes)
Reach out to and meet with the right people for your ICGTM
Capture insights and make changes to your FLC Strategy
Spread awareness through One-to-Many (OTM) sources for your ICGTM
In-Session Exercise - Identify OTM categories and sources (30 minutes)
Designing your Iterative & Collaborative Go-To-Market (ICGTM) Plan
Homework Assignment - Design your Iterative & Collaborative GTM Plan (3 hours)
Video Recording
May
30
The hardest client to get is your first one - which is why an entire Session is dedicated to not only landing your first client, but also ensuring that you add outsized-value for them, which creates the necessary conditions for a successful Fractional Leadership Consultancy.
Present/Finalize Your Iterative & Collaborative GTM Plan (60 minutes)
Winning (signing) your first client
In-Session Exercise - Turn Your HGCs into Differentiators (20 minutes)
In-Session Exercise - Create Plan for Winning Your First Client (20 minutes)
Providing outsized-value to your first client
In-Session Exercise - Create your Plan to provide Outsized-Value (20 minutes)
Creating your Win & Outsized-Value (WOV) Plan
Homework Assignment - Create Your Win & Outsized-Value (WOV) Plan (3 hours)
Video Recording
Jun
6
Identifying possible paths to grow/scale from the start that fit withing your Holistic Goals and Constraints allows you to better plan and execute for a successful Fractional Leadership Consultancy over the long-term.
Present/Finalize Your Win & Outsized-Value (WOV) Plan (60 minutes)
Getting Your 2nd Client
Systematizing Your Approach
In Session Exercise - Year 2 and 3 HGCs (20 minutes)
Possible Paths to Grow/Scale
In Session Exercise - Possible Grow Scale Paths (20 minutes)
Architecting your Growth/Scale (GS) Plan
Homework Assignment - Architect your Growth/Scale Plan (1.5 hours)
Finally, putting all of the different parts of the Fractional Leadership Consultancy Strategy together (Holistic Goals & Constraints (HGCs), HyperNiche (HN), Only-Choice Value Proposition (OCVP), Iterative & Collaborative Go-To-Market (ICGTM), Win & Outsized-Value Plan (WOV), Growth/Scale Plan (GS)) to set you up for success in launching your Fractional Leadership Consultancy.
How is the Fractional Leadership Consultancy (FLC) Strategy meant to be used?
Homework Assignment - Assemble Your FLC Strategy (1.5 hours)
Jun
13
Presenting your Fractional Leadership Consultancy to Mike and Cohort for feedback and refinement to be 100% ready for launch.
Present Your Grow/Scale (GS Plan) - withing your larger FLC Strategy
Present Your 3-Year Fractional Leadership Consultancy Strategy (2.5 hours)
Final questions, comments and thoughts
Marc Binkley
Renee Matsalla
Heather Ilsley
Nish Sampath
Daniel Sacks
Matt Hayles
Jaret Hargreaves
Principal, Eighty Twenty CMO
Mike’s Fractional Leadership journey started 5 years ago, when he was working as in-house, full-time Marketing Leader in Tech. He was working upwards of 60 hours a week, in-office which was doable…until he had his first child. After that, he knew that he needed to think of a way to continue to do the work he loved and provide outsized-value, but to do so within his new (holistic - work and personal) goals/constraints.
The solution Mike came up with was to create Eighty Twenty CMO, his Fractional CMO consultancy. Over the past 4 years, Mike has met (and exceeded) the holistic goals that he set - doubling his income, while providing even more outsized-value than before.
More than that, he did so while respecting the constraints that he set for himself to create the life he wanted - working 50% less than before and taking 3-months of vacation a year, all while (mostly) working from home.
This course is Mike's 'Playbook' that other current and aspiring Fractional Leaders have leveraged to fundamentally change their relationship to work, while not compromising on outsized-value provided or income generated.
5.5 hours per week
1.5 Hour Live Sessions (7) - 10.5 Hours of Instruction Total
9:00am-10:30am MT (GMT+7)
1.5-hour live Sessions will take place every week on the same day/time for 7 weeks.
Sessions are used to answer any outstanding questions from the Lecture Recording and collaboratively review Assignments, which are the building blocks for your Fractional Leadership Consultancy.
1.5 Hour Recorded Lectures (6) - 9 Hours Total
At Your Own Convenience During the Week
Watch the Lecture portion of the course asynchronously during the week - whenever you have time to do so :)!
The Lectures introduce and explain core concepts, as well as provide guidance on completing the Assignment for the week which will be collaboratively reviewed/discussed.
3 Hours of Weekly Homework Assignments (6) - 18 Hours Total
6 Assignments Total (Begin in Week 2)
Assignments in Weeks 2-7 are designed to provide you with what is necessary to successfully launch your Fractional Leadership consultancy:
1) HGC Statement, 2) HN Statement, 3) OCVP Statement, 4) ICGTM Plan, 5) WOV Plan, 6) GS Plan and 7) 3-Year Fractional Leadership Strategy
45-Minute 1:1 Cohort Get-To-Knows (5) - 3.75 Hours Total
At Your Own Convenience During the Week
From Weeks 2-6, you'll be paired with a current or previous Cohort member for an informal, get-to-know meeting.
Deepening relationships with fellow (or former) Cohort members is consistently rated as one of the best value-adds of the whole course - these meetings make it easy!
5.5 Hours (Approximately) of Weekly of Time Commitment - 42 Hours Total
Optimal Mix of Sessions & Own-Time Work
Other than the 1.5-hour Sessions from 9am-10:30am MT (GMT +7) on the same day/time each week, Lecture Recordings and Homework Assignments can be viewed/completed whenever is convenient for you.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you