Launch Your Successful Fractional Leadership Consultancy in 7 weeks

New

7 Weeks

Cohort-based Course

Launch your Fractional Leadership Consultancy using Mike's Playbook that he used to 2x income, work 50% less, while providing outsized-value

Launch Your Successful Fractional Leadership Consultancy in 7 weeks

New

7 Weeks

Cohort-based Course

Launch your Fractional Leadership Consultancy using Mike's Playbook that he used to 2x income, work 50% less, while providing outsized-value

Hosted by

Mike Gaudet

Proven, long-time Fractional CMO with a track-record of providing outsized-value

Mike Gaudet

Proven, long-time Fractional CMO with a track-record of providing outsized-value

Course overview

Create the life you want by doing impactful work that you love.

Fractional Leadership (if done well) can unlock outsized-value for both clients and you.

For clients, 'outsized-value' means generating a short, medium and/or long-term Return-on-Investment (ROI) by collaborating with you that outperforms all other possible investments for their business.

For you, 'outsized-value' means step-change (not just incremental) improvement in the amount you work, when you work, how you work, what you work on and/or how much you are compensated for this work.

To do this, a holistic approach that takes into account both goals/constraints, as well as outcomes (value) is needed.

In this course, Mike opens up his Playbook to you on how he built up his successful Fractional Leadership Consultancy (www.eightytwentycmo.com) from the ground-up.

Learn, step-by-step, how Mike:

1) Approached goals/constraints holistically to set the foundation for creating a better life

2) Identified the very specific HyperNiche that he knew he could add outsized-value to

3) Created a value proposition that made him the 'only choice' for prospective clients

4) Leveraged his existing network to refine his service offering while at the same time creating advocates that spotted opportunities for him

5) Signed and provided-outsized value to his first client, while creating a foundation to more easily land his next client

6) Grew/scaled his Fractional Leadership Consultancy to achieve even more ambitious goals while respecting his constraints

More than that, you'll also benefit from learning about the missteps that Mike made over his 4 years as a Fractional Leader, so that you can avoid them and succeed even faster.

*NOTE THAT ONLY 15 STUDENTS WILL BE ACCEPTED INTO THIS COHORT TO HELP ENSURE THE HIGHEST-VALUE EDUCATIONAL EXPERIENCE.

Students will benefit from being a part of this tight-knight group of Fractional Leaders who can help troubleshoot, advise and support during the course, as well as after the course is complete, is complete via their cohort-specific, Slack channel.

**Canadian students can get up to 2/3 (66%) of this course cost reimbursed through Federal and Provincial job grant programs - Alberta program URL shown here (similar programs exist in most other provinces): https://www.alberta.ca/canada-alberta-job-grant

Who is this course for

Director/VP/Executive-Level professionals currently working full-time who want to move into Fractional Leadership.

Current Fractional Leaders who want to refine and improve results for their current Practice.

Current Director/VP/Executive-Level Consultants who want to evolve their consultancy to unlock the benefits of a Fractional model.

Director/VP/Executive-Level professionals currently working full-time who want to move into Fractional Leadership.

Current Fractional Leaders who want to refine and improve results for their current Practice.

Current Director/VP/Executive-Level Consultants who want to evolve their consultancy to unlock the benefits of a Fractional model.

What you’ll get out of this course

Your Holistic Goals/Constraints (HGC) that will improve your life

Establishing HGCs is the essential first step towards creating a Fractional Leadership Consultancy that will enable the life you truly want.

Your well-defined HyperNiche (HN) that you can confidently provide outsized-value to

Knowing your HN enables you to focus on those companies where you can both provide outsized-value to and rationalize a top-of-market investment from.

Your ‘Only-Choice’ Value Proposition (OCVP) that wins deals

The OCVP allows you 'turn the tables' in meeting with prospective clients, unlocking faster time-to-signature and higher closed-won rates.

Your Iterative & Collaborative Go-To-Market (ICGTM) Plan to get in front of the right people

The ICGTM allows you to bring a service offering to market that you know will resonate - while, at the same time, creating a 'Sales Team' from your existing network.

Your Win & Outsized-Value (WOV) Plan to quickly land (and provide value to) your first client

The 1st Client is the hardest to land and the most important to provide outsized-value to - the WOV Plan ensures that you know what to do to achieve both these tasks.

Your Growth/Scale (GS) Plan for your Consultancy to achieve your longer-term HGCs

The GS Plan lays out your approach for landing your next clients, systematizing your approach and establishing ever-more life-changing HGCs for Years 2 and 3.

Your 3-Year Fractional Leadership Consultancy Strategy that pulls it all together

All of the above components in one deck, with a coherent narrative thread applied and a clear plan for how to utilize this invaluable asset to achieve your HGCs.

This course includes

7 interactive live sessions

Lifetime access to course materials

28 in-depth lessons

Direct access to instructor

26 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Oct 4—Nov 16

Jan 24—Mar 8

Expand all modules

Week 1
Oct 4—Oct 6
Week dates are set to instructor's time zone
Events
Oct
4
Session 1
Session 1
Fri, Oct 4, 3:00 PM - 6:00 PM UTC
Modules
Module #0: Course Overview
Module #0: Course Overview
1 Lesson
Module #1: Developing Your Holistic Goals/Constraints (HGC) Statement
Module #1: Developing Your Holistic Goals/Constraints (HGC) Statement
4 Lessons • 3 Projects
Week 2
Oct 7—Oct 13
Week dates are set to instructor's time zone
Events
Oct
11
Session 2
Session 2
Fri, Oct 11, 3:00 PM - 6:00 PM UTC
Modules
Module #2: Crafting Your Hyperniche (HN) Statement
Module #2: Crafting Your Hyperniche (HN) Statement
4 Lessons • 4 Projects
Week 3
Oct 14—Oct 20
Week dates are set to instructor's time zone
Events
Oct
18
Session 3
Session 3
Fri, Oct 18, 3:00 PM - 6:00 PM UTC
Modules
Module #3: Creating Your ‘Only-Choice’ Value Proposition (OCVP) Statement
Module #3: Creating Your ‘Only-Choice’ Value Proposition (OCVP) Statement
4 Lessons • 4 Projects
Week 4
Oct 21—Oct 27
Week dates are set to instructor's time zone
Events
Oct
25
Session 4
Session 4
Fri, Oct 25, 3:00 PM - 6:00 PM UTC
Modules
Module #4: Designing Your Iterative & Collaborative Go-To-Market (ICGTM) Plan
Module #4: Designing Your Iterative & Collaborative Go-To-Market (ICGTM) Plan
6 Lessons • 4 Projects
Week 5
Oct 28—Nov 3
Week dates are set to instructor's time zone
Events
Nov
1
Session 5
Session 5
Fri, Nov 1, 3:00 PM - 6:00 PM UTC
Modules
Module #5: Creating Your Win & Outsized-Value (WOV) Plan
Module #5: Creating Your Win & Outsized-Value (WOV) Plan
3 Lessons • 5 Projects
Week 6
Nov 4—Nov 10
Week dates are set to instructor's time zone
Events
Nov
8
Session 6
Session 6
Fri, Nov 8, 4:00 PM - 7:00 PM UTC
Modules
Module #6: Architecting Your Growth/Scale (GS) Plan
Module #6: Architecting Your Growth/Scale (GS) Plan
4 Lessons • 4 Projects
Module #7: Assembling Your 3-Year Fractional Leadership Consultancy Strategy
Module #7: Assembling Your 3-Year Fractional Leadership Consultancy Strategy
1 Lesson • 1 Project
Week 7
Nov 11—Nov 15
Week dates are set to instructor's time zone
Events
Nov
15
Session 7
Session 7
Fri, Nov 15, 4:00 PM - 7:00 PM UTC
Modules
Module #7: 3-Year Fractional Leadership Consultancy (FLC) Strategy Presentations
Module #7: 3-Year Fractional Leadership Consultancy (FLC) Strategy Presentations
1 Lesson • 1 Project
Post-Course
Modules
Slack Cohort Community
Slack Cohort Community
0 Lessons • 0 Projects
Slack Community of All Course Alumni
Slack Community of All Course Alumni
0 Lessons • 0 Projects

What people are saying

I had a lot of questions about how to start my fractional CMO practice. Fortunately, I had Mike to offer guidance and advice. 3 months in, my business calendar is full of exciting, profitable projects which are a direct outcome from the thinking, systems, and processes I learned from Mike.

Marc Binkley

Fractional CMO & Speaker, Quatical

Mike is an expert at creating sustainable and thriving fractional businesses. Before I stepped out on my own, I spoke with Mike and he showed me everything I needed to build confidence that I could operate my own business. Fractional work is a large part of our business and has given me empowerment I never thought was possible.

Renee Matsalla

Co-Founder, Tacit Edge Inc.

Mike’s approach on how to establish and grow a Fractional Leadership consultancy was incredibly valuable. He showed me how to design a practice that fits my goals of meaningful work, driving incredible value for clients, and most importantly living a balanced life. If you are thinking about Fractional Leadership, this course is a no-brainer.

Heather Ilsley

Fractional CMO

Mike stands out as a true authority in Fractional Leadership. His no-nonsense, proven methodology helped me to kick off and grow my own Fractional COO business faster than I imagined. If you’re a Fractional Leader or thinking about becoming one, I highly recommend that you check out his course. It’s straight talk and solid tactics!

Nish Sampath

Fractional COO, Switch Advisory Group

Mike 100% knows his stuff when it comes to setting up and helping others create successful fractional businesses. He gives folks (myself included) the confidence and tools they need to make a fractional business their own.

Daniel Sacks

Fractional Philanthropy & Impact Advisor

Mike helped me level up my positioning, my process and my price. His no-nonsense approach to Fractional Leadership isn’t just talk—it’s practical, actionable advice you can implement today. I would definitely recommend that any current or aspiring Fractional Leader consider taking this course to supercharge their business.

Matt Hayles

Fractional CMO, Interval Consulting

When the opportunity to engage in fractional work presented itself, Mike was the first person I reached out to. His methodical approach to identifying your HyperNiche and crafting an “Only-Choice” Value Proposition was absolutely invaluable for me. I can’t wait to get my hands on (and start applying) the full Fractional Leadership curriculum!

Jaret Hargreaves

Digital Health Product Advisor

Meet your instructor

Mike Gaudet

Principal, Eighty Twenty CMO

Mike’s Fractional Leadership journey started 5 years ago, when he was working as in-house, full-time Marketing Leader in Tech. He was working upwards of 60 hours a week, in-office which was doable…until he had his first child. After that, he knew that he needed to think of a way to continue to do the work he loved and provide outsized-value, but to do so within his new (holistic - work and personal) goals/constraints.

The solution Mike came up with was to create Eighty Twenty CMO, his Fractional CMO consultancy. Over the past 4 years, Mike has met (and exceeded) the holistic goals that he set - doubling his income, while providing even more outsized-value than before.

More than that, he did so while respecting the constraints that he set for himself to create the life he wanted - working 50% less than before and taking 3-months of vacation a year, all while (mostly) working from home.

This course is Mike's 'Playbook' that other current and aspiring Fractional Leaders have leveraged to fundamentally change their relationship to work, while not compromising on outsized-value provided or income generated.

Course schedule

5.5 hours per week

3-Hour Live Sessions - 21 Hours of Instruction Total
12:30-3:30pm MT
3-hour live Sessions will take place every week on the same day/time for 7 weeks.

Sessions are composed of 1) Lectures to introduce and explain concepts and 2) In-Session Exercises to re-enforce and directly apply concepts to ensure success.
2.5-Hours (on Average) of Weekly Homework Assignments - 18 Hours Total
7 Assignments Total (3-Hours Per Week)
Assignments in Weeks 2-7 are designed to provide you with what is necessary to successfully launch your Fractional Leadership consultancy:

1) HGC Statement, 2) HN Statement, 3) OCVP Statement, 4) ICGTM Plan, 5) WOV Plan, 6) GS Plan and 7) 3-Year Fractional Leadership Strategy
5.5 Hours (Approximately) of Weekly of Time Commitment - 39 Hours Total
Optimal Mix of Sessions & Own-Time Work
Other than the 3-hour sessions from 12:30-3:30pm MT on the same day/time each week, Homework Assignments can be completed whenever is convenient for you.

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