Launch Your Successful Fractional Leadership Consultancy in 7 weeks


7 Weeks


Cohort-based Course

Launch your Fractional Leadership Consultancy using Mike's Playbook that he used to 2x income, work 50% less, while providing outsized-value

Course overview

Create the life you want by doing impactful work that you love.

Fractional Leadership (if done well) can unlock outsized-value for both clients and you.

For clients, 'outsized-value' means generating a short, medium and/or long-term Return-on-Investment (ROI) by collaborating with you that outperforms all other possible investments for their business.

For you, 'outsized-value' means step-change (not just incremental) improvement in the amount you work, when you work, how you work, what you work on and/or how much you are compensated for this work.

To do this, a holistic approach that takes into account both goals/constraints, as well as outcomes (value) is needed.

In this course, Mike opens up his Playbook to you on how he built up his successful Fractional Leadership Consultancy ( from the ground-up.

Learn, step-by-step, how Mike:

1) Approached goals/constraints holistically to set the foundation for creating a better life

2) Identified the very specific HyperNiche that he knew he could add outsized-value to

3) Created a value proposition that made him the 'only choice' for prospective clients

4) Leveraged his existing network to refine his service offering while at the same time creating advocates that spotted opportunities for him

5) Signed and provided-outsized value to his first client, while creating a foundation to more easily land his next client

6) Grew/scaled his Fractional Leadership Consultancy to achieve even more ambitious goals while respecting his constraints

More than that, you'll also benefit from learning about the missteps that Mike made over his 4 years as a Fractional Leader, so that you can avoid them and succeed even faster.


Students will benefit from being a part of this tight-knight group of Fractional Leaders who can help troubleshoot, advise and support during the course, as well as after the course is complete, is complete via their cohort-specific, Slack channel.

**Canadian students can get up to 2/3 (66%) of this course cost reimbursed through Federal and Provincial job grant programs - Alberta program URL shown here (similar programs exist in most other provinces):

Who is this course for


Director/VP/Executive-Level professionals currently working full-time who want to move into Fractional Leadership.


Current Fractional Leaders who want to refine and improve results for their current Practice.


Current Director/VP/Executive-Level Consultants who want to evolve their consultancy to unlock the benefits of a Fractional model.

What you’ll get out of this course

Your Holistic Goals/Constraints (HGC) that will improve your life

Establishing HGCs is the essential first step towards creating a Fractional Leadership Consultancy that will enable the life you truly want.

Your well-defined HyperNiche (HN) that you can confidently provide outsized-value to

Knowing your HN enables you to focus on those companies where you can both provide outsized-value to and rationalize a top-of-market investment from.

Your ‘Only-Choice’ Value Proposition (OCVP) that wins deals

The OCVP allows you 'turn the tables' in meeting with prospective clients, unlocking faster time-to-signature and higher closed-won rates.

Your Iterative & Collaborative Go-To-Market (ICGTM) Plan to get in front of the right people

The ICGTM allows you to bring a service offering to market that you know will resonate - while, at the same time, creating a 'Sales Team' from your existing network.

Your Win & Outsized-Value (WOV) Plan to quickly land (and provide value to) your first client

The 1st Client is the hardest to land and the most important to provide outsized-value to - the WOV Plan ensures that you know what to do to achieve both these tasks.

Your Growth/Scale (GS) Plan for your Consultancy to achieve your longer-term HGCs

The GS Plan lays out your approach for landing your next clients, systematizing your approach and establishing ever-more life-changing HGCs for Years 2 and 3.

Your 3-Year Fractional Leadership Consultancy Strategy that pulls it all together

All of the above components in one deck, with a coherent narrative thread applied and a clear plan for how to utilize this invaluable asset to achieve your HGCs.

This course includes

7 interactive live sessions

Lifetime access to course materials

28 in-depth lessons

Direct access to instructor

26 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Oct 4—Nov 16
Jan 24—Mar 8
Expand all modules
  • Week 1

    Oct 4—Oct 6

    Week dates are set to instructor's time zone


    • Oct


      Session 1

      Fri, Oct 4, 3:00 PM - 6:00 PM UTC


    • Module #0: Course Overview

    • Module #1: Developing Your Holistic Goals/Constraints (HGC) Statement

  • Week 2

    Oct 7—Oct 13

    Week dates are set to instructor's time zone


    • Oct


      Session 2

      Fri, Oct 11, 3:00 PM - 6:00 PM UTC


    • Module #2: Crafting Your Hyperniche (HN) Statement

  • Week 3

    Oct 14—Oct 20

    Week dates are set to instructor's time zone


    • Oct


      Session 3

      Fri, Oct 18, 3:00 PM - 6:00 PM UTC


    • Module #3: Creating Your ‘Only-Choice’ Value Proposition (OCVP) Statement

  • Week 4

    Oct 21—Oct 27

    Week dates are set to instructor's time zone


    • Oct


      Session 4

      Fri, Oct 25, 3:00 PM - 6:00 PM UTC


    • Module #4: Designing Your Iterative & Collaborative Go-To-Market (ICGTM) Plan

  • Week 5

    Oct 28—Nov 3

    Week dates are set to instructor's time zone


    • Nov


      Session 5

      Fri, Nov 1, 3:00 PM - 6:00 PM UTC


    • Module #5: Creating Your Win & Outsized-Value (WOV) Plan

  • Week 6

    Nov 4—Nov 10

    Week dates are set to instructor's time zone


    • Nov


      Session 6

      Fri, Nov 8, 4:00 PM - 7:00 PM UTC


    • Module #6: Architecting Your Growth/Scale (GS) Plan

    • Module #7: Assembling Your 3-Year Fractional Leadership Consultancy Strategy

  • Week 7

    Nov 11—Nov 15

    Week dates are set to instructor's time zone


    • Nov


      Session 7

      Fri, Nov 15, 4:00 PM - 7:00 PM UTC


    • Module #7: 3-Year Fractional Leadership Consultancy (FLC) Strategy Presentations

  • Post-Course


    • Slack Cohort Community

    • Slack Community of All Course Alumni

What people are saying

        I had a lot of questions about how to start my fractional CMO practice. Fortunately, I had Mike to offer guidance and advice. 3 months in, my business calendar is full of exciting, profitable projects which are a direct outcome from the thinking, systems, and processes I learned from Mike.
Marc Binkley

Marc Binkley

Fractional CMO & Speaker, Quatical
        Mike is an expert at creating sustainable and thriving fractional businesses. Before I stepped out on my own, I spoke with Mike and he showed me everything I needed to build confidence that I could operate my own business. Fractional work is a large part of our business and has given me empowerment I never thought was possible.
Renee Matsalla

Renee Matsalla

Co-Founder, Tacit Edge Inc.
        Mike’s approach on how to establish and grow a Fractional Leadership consultancy was incredibly valuable. He showed me how to design a practice that fits my goals of meaningful work, driving incredible value for clients, and most importantly living a balanced life. If you are thinking about Fractional Leadership, this course is a no-brainer. 
Heather Ilsley

Heather Ilsley

Fractional CMO
        Mike stands out as a true authority in Fractional Leadership. His no-nonsense, proven methodology helped me to kick off and grow my own Fractional COO business faster than I imagined. If you’re a Fractional Leader or thinking about becoming one, I highly recommend that you check out his course. It’s straight talk and solid tactics!
Nish Sampath

Nish Sampath

Fractional COO, Switch Advisory Group
        Mike 100% knows his stuff when it comes to setting up and helping others create successful fractional businesses. He gives folks (myself included) the confidence and tools they need to make a fractional business their own.
Daniel Sacks

Daniel Sacks

Fractional Philanthropy & Impact Advisor
        Mike helped me level up my positioning, my process and my price. His no-nonsense approach to Fractional Leadership isn’t just talk—it’s practical, actionable advice you can implement today. I would definitely recommend that any current or aspiring Fractional Leader consider taking this course to supercharge their business.
Matt Hayles

Matt Hayles

Fractional CMO, Interval Consulting
        When the opportunity to engage in fractional work presented itself, Mike was the first person I reached out to. His methodical approach to identifying your HyperNiche and crafting an “Only-Choice” Value Proposition was absolutely invaluable for me. I can’t wait to get my hands on (and start applying) the full Fractional Leadership curriculum!
Jaret Hargreaves

Jaret Hargreaves

Digital Health Product Advisor

Meet your instructor

Mike Gaudet

Mike Gaudet

Principal, Eighty Twenty CMO

Mike’s Fractional Leadership journey started 5 years ago, when he was working as in-house, full-time Marketing Leader in Tech. He was working upwards of 60 hours a week, in-office which was doable…until he had his first child. After that, he knew that he needed to think of a way to continue to do the work he loved and provide outsized-value, but to do so within his new (holistic - work and personal) goals/constraints.

The solution Mike came up with was to create Eighty Twenty CMO, his Fractional CMO consultancy. Over the past 4 years, Mike has met (and exceeded) the holistic goals that he set - doubling his income, while providing even more outsized-value than before

More than that, he did so while respecting the constraints that he set for himself to create the life he wanted - working 50% less than before and taking 3-months of vacation a year, all while (mostly) working from home.

This course is Mike's 'Playbook' that other current and aspiring Fractional Leaders have leveraged to fundamentally change their relationship to work, while not compromising on outsized-value provided or income generated. 

Course schedule

5.5 hours per week
  • 3-Hour Live Sessions - 21 Hours of Instruction Total

    12:30-3:30pm MT

    3-hour live Sessions will take place every week on the same day/time for 7 weeks.

    Sessions are composed of 1) Lectures to introduce and explain concepts and 2) In-Session Exercises to re-enforce and directly apply concepts to ensure success.

  • 2.5-Hours (on Average) of Weekly Homework Assignments - 18 Hours Total

    7 Assignments Total (3-Hours Per Week)

    Assignments in Weeks 2-7 are designed to provide you with what is necessary to successfully launch your Fractional Leadership consultancy:

    1) HGC Statement, 2) HN Statement, 3) OCVP Statement, 4) ICGTM Plan, 5) WOV Plan, 6) GS Plan and 7) 3-Year Fractional Leadership Strategy

  • 5.5 Hours (Approximately) of Weekly of Time Commitment - 39 Hours Total

    Optimal Mix of Sessions & Own-Time Work

    Other than the 3-hour sessions from 12:30-3:30pm MT on the same day/time each week, Homework Assignments can be completed whenever is convenient for you.

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Join an upcoming cohort

Launch Your Successful Fractional Leadership Consultancy in 7 weeks

Cohort 2

$1,895 USD


Oct 4—Nov 16, 2024

Application Deadline

Oct 3, 2024

Cohort 3

$1,895 USD


Jan 24—Mar 8, 2025

Application Deadline

Jan 23, 2025

Bulk purchases

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

$1,895 USD

7 Weeks