Julie Johnson

Why Motivation Fails in Digital Health Design

Genially

GRC Educators

Generation Mindful

Integrate Trauma Informed Network

Nervous-system-informed designer helping digital health measure capacity.

Explain why motivation-based engagement metrics often fail under nervous-system stress,

Explain why motivation-based metrics fail

Identify moments in a digital health product where cognitive load, choice, or pacing exceed a user’s nervous system

Identify where product demands exceed user capacity.

Identify moments in a digital health product where cognitive load, choice  or pacing exceed a user's capacity.

Apply a state-responsive metric to an engagement metric

Build your personal BehaviorOS and become the architect of your goals, habits, skills, and effectiveness—forever.



Author, Creator: Unified Behavior Model™

TEDx

The New York Times

CNET Networks

Lifehacker

Fox News

Martin Grunburg

Author, Creator of UBM & Behavioral Systems Theorist

FC-NA2

FC-06

What's the first intelligent question when it comes to your most important goal?"Which framework offers the highest probability to achieve it?"Beware the guru promising "100% guaranteed goal achievement!"Don't just walk away. RUN!Goals exist on a probability spectrum.While few care about behavioral science, intelligent people care about effectiveness and achieving meaningful goals.A recent "AI Existential Goal Challenge" forced the most intelligent systems on the planet—top LLMs— to select ONE framework in order to achieve its goal within 6–24 months or be terminated.UBM was the unanimous choice. (Pause)Not OKRs, SMART Goals, Implementation Intentions, etc.Why?UBM is the only UNIFIED, goal framework, ever.Unified means closed—the guessing ends!"This isn't a tool. This is a power tool.""Unbelievable value." "This isn't a tool, it's a power tool." "This is the framework I've been lacking."=== • The Map &amp; The GPS• 30+ Lessons, Modules, Exercises• Bonus + 2 LIVE #AMAs• Bonus: BA Toolkit• Bonus: Optional BNA Certificate==== 20 years in the making. 8 days to perfect clarity. Apply it for LIFE!Goal-setting has changed forever.Looking for the <a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/thehabitfactor/habits-goals-master-class">3 Hour Workshop</a>?

Discover Why Your Goals and Habits Fail. Then, Use the Framework, Forever.

Understand why your goals or habits fail — and fix them fast

Build your personal BehaviorOS™

Achieve goals more quickly than ever before

 A professional toolkit — for all goals, forever.

Optional: Go for your BNA credential. One that proves you know human behavior

Join a Historic Breakthrough: Democratizing Elemental Behavioral Literacy

Behavior Architecture is for the practical explorer intent on taking responsibility for moving confidently toward their goals and ideals.

Own Your Journey

One habit. Two minutes. Binary tracking (1 or 0). That's it. The feedback changes everything. Without it, you're guessing. With it, you know

Habit Tracking. Reason: FEEDBACK.

Tactics change. Principles do not. UBM is built on timeless first principles—the same 2000 years ago as they'll be 2000 years from now.

You're Done Chasing Tactics. You Want Timeless Principles.

<h3>Leaders &amp; Executives: What might happen if you armed yourself and team/organization with a holistic, proven scientific framework?</h3>

<h3>Coaches &amp; Practitioners: How much time could you save—how much easier would work be—with a unified system that delivers better results?</h3>

<h3>Busy, Driven Professionals: You need a proven system to save time, boost effectiveness and efficiency, and achieve meaningful goals.</h3>

Tuesdays: learn why + design your experiment. Fridays: report back + adjust. Built around your real work, not added on top of it.

Neurodivergent Leadership Consultant

Becca Block, PhD

Neurodivergent leader who bridges the gap between research + practice

spring26

Fall 26 cohort

You've probably already tried the planners, the apps, maybe even medication. Some of it helped for a while. None of it stuck.That's not a discipline problem. It's a design problem.Most productivity advice is built for neurotypical brains. When you use it and it doesn't work, it feels like a character flaw. It isn't. Spicy Brains Get Stuff Done is a 6-week live program for busy leaders whose brains are wired differently: entrepreneurs, managers, and professionals who are done with generic advice and ready to build systems that actually fit how they work.There is no one path that works for every brain. This cohort gives you the accountability, structure, and community to find the right tools for yours.Past participants say:"I make decisions faster and with less second-guessing.""Becca offered concrete techniques...that really helped me accomplish more in shorter blocks of time.""My energy has returned and my spicy brain can now more easily get stuff done."

Stop panic-fueled drive. Start building a system your brain will actually use

Change how you see & work with your brain 

Manage & reduce procrastination 

Switch from panic-fueled drive to lasting motivation 

Find the changes that actually help you focus 

Make faster decisions with less second-guessing 

Build your momentum & your custom toolbox 

Managers, entrepreneurs, &amp; working parents whose brains work differently and want strategies that fit both brain + busy life

Adults with ADHD, autism, anxiety, or other differences who are done with productivity advice that wasn't built for their brain

Anyone who's tried the apps, planners, or sub-reddits and is ready for something that doesn't require them to self-start their solutions

Four weeks. One framework. A different relationship with your phone, tablet and laptop for good.

Founder at Scroll By Choice

Microsoft

Stripe

Atlassian

Caterpillar

Riz Vazir

4,000+ people helped. Microsoft. Northwestern University.  Digital Wellness.

January 2026 Cohort

October 2026

<blockquote>You already know it's happening. Five hours a day. That's the average daily phone use after work. Not work email. Not Zoom calls. Instagram, Reddit, YouTube, news, and whatever opened up when you meant to check one thing.Five hours a day is 76 full days a year.Seventy-six days. Gone. Not to rest. Not to the people you care about. Not to the project you keep meaning to start. To an endless feed that was engineered, by teams of behavioral scientists, working full time to make sure you never quite feel like stopping.And it's costing you more than time. Research links chronic digital stress and poor screen-related sleep to $4,000+ in additional healthcare costs annually from metabolic issues to burnout to the kind of low-grade exhaustion that makes everything harder.The dinner where you were there but not really there. The conversation you half-listened to. The creative idea that never surfaced because your brain never got quiet enough to find it.You've tried app limits. They don't stick. You've tried putting your phone in another room. It migrates back. You've read the articles... probably on your phone.If a YouTube video was going to fix this problem, it already would have.</blockquote>

You opened Instagram. Then Reddit. Then email. 47 minutes gone.

Know exactly where your attention is leaking and why

Stop falling into rabbit holes — without white-knuckling it

Use GenAI and productivity tools without letting them use you

Your personalized plan — and why FOMO isn't your fault

People Managers: You check email in bed. Your team notices your habits. This cohort helps you model the focus you ask of others.

Parents: You can't ask your kids to put their devices down while you're scrolling. Learn the framework to model the change first.

High Performers: Deep work and thinking quality are your edge. Chronic distraction dulls it. This cohort helps you to protect it.

Change Your Days Forever By Optimizing Your Energy. Stop Managing Time. 

Speaker & Coach @The Leader Upgrade

Grammarly

Webflow

Android

Jose M Bermejo

CEO Coach. Speaker. MBA. Ex-endurance athlete. Ex-CRO. Entrepreneur USA-EU. 

Cohort 1

Cohort 2

You've optimized everything. The calendar, the stack, the AI.It works. And somewhere underneath, a quieter thought: I need more time.Because the variable that can make your day worth more isn't time or tools, it's your energy levels.Cognitive, physical, and metabolic capacity, managed the way an athlete manages it: load, recovery, and instruments that tell you the truth before your body stops compensating.Time hacks get you to 24 hours. Still spent in your energy valleys, on work that drains you.More AI floods you with documents and drowns you in micro-decisions. That's decision fatigue wearing a productivity costume.Productivity isn't performance. Output isn't impact.This workshop transforms the one lever that changes what your day is worth: optimize energy like elite athletes.In 3 hours:Match your best cognitive windows to your highest-leverage work.Discover what drains you and what energizes you.Interpret wearable metrics (HRV, RHR) to make energy management decisions..Learn recovery protocols for sustained performance.Redesign your schedule around your daily energy rhythms, not time.The result isn't a fuller day. It's a day that's worth x10.

Your cognitive map, your energy signature, athlete tactics and the set of decisions to maximize your daily output.

 Diagnose when time hacks and AI stop working for you

Align Cognitive Demand To Your Energetic Day (ultradian rhythm). Recover faster.

Audit what drains your energy. Discover your cognitive map & energy signature

Decide what to hand-off, re-prioritize or stop doing.

Turn Oura, Whoop & Apple Watch data into daily performance decisions

Build your personal x10 Energy Blueprint

Senior Executives who've maxed out their calendar and know the ceiling they're hitting isn't about time, it's about what their energy allows

Founders &amp; CEOs running at full throttle who want to sustain the intensity, not just survive it — and suspect there's a smarter way.

Everyone who refuses to choose between performing at a high level and having the capacity to keep doing it for years.

Why Motivation Fails in Digital Health Design

What you'll learn

Why this topic matters

You'll learn from

Julie Johnson