Vittpro Professional Services LLC

Craft Engaging Business Stories Using This Framework

Manish Gupta

CFO and Acting CEO, Hospitality

Identify the key components of an effective business storytelling framework, enabling you to structure your narratives.

Engaging Business Storytelling Framework

Analyze real-world examples to distinguish between compelling and ineffective business stories.

Understand the Best Practices

Apply the storytelling framework to a specific business scenario, crafting a concise and engaging narrative.

Apply this Framework in real life situation

At Airbnb, I experienced the magic that happens when business leaders truly understand Design. What if your stakeholders understood the value of design and empowered you to do the best work of your career? Describing the ROI of Design gives you tools to break through to business leaders. Through frameworks, lessons, and tactics taught in top business schools, you will develop the skills to articulate and demonstrate the value of your work in a way that resonates with non-designers across all levels of your organization. As one design leader put it: "The way I talk since your course has completely changed and I’m being heard by everyone! I’m a little bit pleased about winning arguments and creating visibility and understanding of all the awesome work my team and I are doing." If you want more room to do great work, want leaders to listen to your design rationale, want to be more involved in the product development process, or want to drive more impact as a designer in your organization, this course is for you. -- Training your team? Email Ryan for bulk pricing and private cohorts: ryan@ryanscottconsulting.com

Learn business school tactics to gain influence & drive impactful design work

To influence stakeholders, Designers must connect our work back to business impact. 🔨 Proprietary framework: Outcome Flow Chart 🎙️ Case studies: DoorDash founding story + early company values 📚 MBA lessons: Validation types by company life stage (Entrepreneurship), Systems maps (Systems Thinking), Positions vs Interests (Negotiation) + more!

Gain credibility by connecting Design value to business metrics and financial outcomes

Design creates more value than just what’s measured in Product metrics. 🔨 Proprietary framework: Design’s total business value framework 🎙️ Case studies: Airbnb booking flow redesign, Launching DoorDash’s photography program 📚 MBA lessons: Fundamentals of Profit + ROI (Finance), STAR framework (Management) + more!

Develop company-wide influence by demonstrating Design's holistic business value

Successfully demonstrating design’s value depends on your company's stage, structure, and culture. 🔨 Proprietary frameworks: Company Environment + Approach variables frameworks 🎙️ Case study: Blockbuster vs Apple 📚 MBA lessons: Company life stage fundamentals and Founder profile (Entrepreneurship), Company culture (Management) + more!

Tailor tactics to be successful within your specific environment

Apply tactics from go-to-market strategy to successfully drive change in your organization. 🔨 Proprietary framework: Mainstream adoption framework 🎙️ Case study: Airbnb booking flow redesign 📚 MBA lessons: Diffusion of Innovation, Crossing the Chasm, and Beachhead strategy (Marketing), Identifying allies (Power &amp; Politics) + more!

"Go to market" with changes that will help Design succeed in your business

Course syllabus

2x live sessions introduce actionable tactics and frameworks.

Live sessions

Optional Q&amp;A session immediately after class while lessons are fresh

Post-session Q&A

Optional exercises, lessons, and resources to expand your learning

Self-paced exercises

Course schedule

Experienced UX designers who want to unlock more strategic and impactful product design work for themselves and others

Design leaders &amp; managers who must collaborate with and persuade founders, executives, and other cross-functional leaders

Designers who work in Product or Eng-led environments where good Design must be strongly (and carefully) advocated for

Designers interested in business, but don't want to take on the huge cost of business school to learn key skills

Who this course is for

What you will get out of this course

Through five proprietary frameworks developed by Ryan from his experience getting C-suite execs bought into major initiatives, expand how you think about the business value of your work so you can effectively communicate it to others

A new business perspective on your design work’s value

Lectures pull the most valuable lessons from 11 MBA courses—including Entrepreneurship, Statistics, Finance, Negotiation, Marketing, Economics &amp; more—to help you speak the same language as business stakeholders.

A communication style that resonates with business leaders

Through exercises and Q&amp;A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable to your specific situation

Personalized 1:1 guidance

The course attracts Senior Product Designers to VPs of Design. Through small, live cohorts, get feedback and advice from fellow designers from around the world

Access to an engaged group of international expert designers

Can't make every live session? Never miss a beat with recordings sent immediately after each lesson. With lifetime access, refer back to every framework, tactic, and "ah-ha" moment for the rest of your career.

Lifetime access to recordings from every session

Articulate & demonstrate the value of your Design work in a way that business stakeholders understand, appreciate, and reward.

Ryan Scott

Learn business from a designer with real-world business expertise

December 2024

January 2025

"The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come." – Steve Jobs With ever-increasing amounts of data 📈, do you find it challenging to: - Find yourself drowned in data cleansing &amp; prep exercise 🧹- Rapidly conduct deep analysis to identify key levers and root causes 🔍- Precisely and swiftly identify the key insights that can move the needle 🎯- Tell a persuasive story with data that moves your audience and gets you what you want 🗣️ You are not alone, McKinsey estimates most organizations capture less than one-third of the value from their data. The good news! You now have an AI Sidekick 🤖, which will give you unprecedented speed, scale, and quality to turn your data into gold. ✨ This course will teach you the step-by-step secrets to go from asking the right questions to crafting the most powerful narratives using data to achieve whatever professional and personal goals you set. 🎓 Imagine this: You're presenting your latest project, armed not just with data, but with a powerful story that captivates your audience. They're hooked on every word, every chart, every insight. &nbsp;📊 This is the power of AI-driven data storytelling.✨ 💡 About the Course By the end of the course, you'll become adept at using AI to turn complex data into compelling stories that drive action and impact. 🚀 You'll learn how AI can augment your analytical capabilities, automate tedious tasks, and provide deeper insights that were previously unimaginable 🧠. You’ll get step-by-step guidance and 50+ prompts to go from identifying the right questions to weaving data into an impactful narrative. 📝 Specifically, we will cover: 1. Enhanced Data Processing: AI can handle large datasets more efficiently than traditional methods, enabling faster and more accurate analysis. 📊 2. Predictive Analytics: AI models can predict future trends based on historical data, allowing for proactive decision-making. 📈 3. Automated Insights: AI algorithms can automatically generate insights from data, highlighting patterns and anomalies that might be missed by human analysts. 💡 4. Natural Language Processing (NLP): AI-driven NLP tools can convert complex data into easy-to-understand narratives, making data accessible to non-technical stakeholders. 🗣️ 5. Personalized Storytelling: AI can tailor data stories to specific audiences, ensuring that the right message is delivered to the right people. 🎯

Unleash your data storytelling potential with AI

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Module1: AI Ecosystem &amp; Predictions 🌐

Live Sessions: Monday, Dec 2

Module 2: Supercharge Productivity &amp; Quality with AI 🚀

Live Session: Monday, Dec 9

Module 3: Hands-on Case Study - Real-life example to test the power of AI 💪 🤖

Live Session: Monday, Dec 16

Integration, Live AMA, and Wrap Up.

Live Session: Thursday, Dec 19

Business Leaders and Managers: Who want to leverage AI for better decision-making &amp; greater influence

Data Analysts and Scientists: Looking to enhance their analytics &amp; storytelling skills

Marketing Professionals: Seeking to use data to craft compelling narratives.

Who is this course for

What you’ll get out of this course

Explore the current landscape and future trends of AI in data analytics to stay ahead of the curve

Deeper Understanding of the Gen AI Ecosystem & Predictions 🌐

Evaluate and select the most effective AI models to enhance your data analysis and storytelling capabilities

Comparison of the Best AI Models Suited for Data Analysis & Storytelling 🤖

Follow a comprehensive framework that combines AI techniques with proven data analysis methods for making informed decisions

A Robust Framework for Making Data-Driven Decisions Using AI 🧠

Learn actionable steps to leverage AI tools for boosting productivity and improving the quality of your data analysis

A Step-by-Step Guide on How to Supercharge Your Productivity and Quality of Output 🚀

Utilize a collection of 50+ AI prompts designed to help you start your data analysis and storytelling projects efficiently

Prompting Best Practices with Over 50+ Prompts to Get Off the Blocks Quickly ⚡

Master storytelling techniques and frameworks that incorporate AI to create compelling and impactful narratives

Storytelling Best Practices and Frameworks Along with Strategies to Leverage AI to Tell Powerful Stories 📚

Receive a 50-page playbook packed with 100+ AI prompts and a unique prompting framework to guide you on your journey

Your Data Storytelling Playbook 📖

Get free access to Custom GPT with personalized guidance and support from Amit Rawal, your expert data storytelling mentor

Your Personal AI Coach 🤝

Learn how to master AI 🤖 tools & frameworks to become 10X faster 📈 and smarter 🧠 at analyzing and storytelling with data. 

Amit Rawal

Chief Product & AI Officer, Ex-Apple AI/ML Product Leader, Stanford Fellow

Cohort 1

Cohort 2

After going through An Introduction to Supersize Your Story 4-week program you will: o Understand the different ways to expand your story so that you can start to write confidently, with a clear focus. o Be able to make your story &amp; the opportunity for it bigger than you currently think it is. o Have insights into refining and tightening the thematic premise, the heart, of your story. o Understand why you want to tell this story - why now, why you? o Have an awareness of who you're telling your story to, closing in on your audience, whilst also widening and broadening your potential reach. o Be excited to start skyrocketing your opportunities and attract creative partnerships as a writer. o Identify the 10 tips for building evergreen, robust storyworlds. o and more!

Elevate your storytelling prowess and ignite your writing career!

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Writers &amp; Storytellerswho are hungry to hone their craft, want a deep-dive into story and understand their audiences.

Producerslooking to supercharge their projects, create fresh, captivating stories and skyrocket their projects success.

Novelists&nbsp;excited to elevate their storytelling and stand out in a crowded market by unleashing the power of their stories.

Ad agency execsaiming to revolutionise campaigns and connect with consumers on a deeper level.

Development execswho need to refine thematic premises, unlock narrative potential and craft compelling narratives.

Who is this course for :

You are in the right place if:

Captivating interest and inquiries about your story is essential.Compelling narratives not only engage audiences but also spark curiosity and drive action.Crafting stories that resonate is key to standing out and making an impact.

You want to attract interest and enquiries about your story.

In today's crowded landscape, standing out is essential. Cut through the noise with your unique voice and message. Dare to be different, and be remembered.

You want to stand out from the noise!

Ready to turn your story idea into reality?Committing to mapping and writing your narrative is the vital next step.It's the key to unlocking your story's potential and captivating your audience. Embrace this commitment, and watch your ideas come to life on the page.

You're ready to commit to getting your story mapped and written!

Seeking an entry point to make a big impact with your story?An introduction to learning the ropes is your first step toward discovery.Dive in, and begin your journey toward making a significant impression in your chosen field.

You want an introduction to learning how to make a big impact with your novel / tv series / film / game / brand and be discovered.

Seeking a fresh reality as a writer? Embrace the journey of transformation and open new doors to your creative potential. It's time to redefine your narrative and step into a world where your stories come to life in exciting ways.

You want a new reality as a writer!

It's time to reclaim your creative momentum. Don't let life get in the way of bringing your captivating ideas to fruition. Dive in and turn your compelling premise into reality.

You know you have a fantastic story premise or concept, but everyday life is getting in the way of writing it.

The most low-risk, high impact way to start writing your story, with confidence - fast!

Dr. Alison Norrington

Cohort 6

Cohort 7

Does this sound familiar?•	You’ve pitched promising design solutions that never gain traction.•	Teams remain siloed, missing the bigger picture behind your vision.•	Stakeholders nod, but don’t fully commit to supporting your ideas.•	Organizational resistance and skepticism block even your best concepts. It doesn’t have to be this way. Now imagine if you could:•	Present your product vision in a compelling way that gets buy-in from every stakeholder.•	Tailor your narrative to each audience, anticipating objections and earning support.•	Utilize a proven workflow that takes your ideas from messy text to a structured, story-driven presentation.•	Move beyond just designing aesthetics and turn your presentations into powerful persuasion tools that inspire action. How You’ll LearnThis live, hands-on course is not about theory. It's about how to do storytelling. In four weeks, you'll go beyond just learning the importance of storytelling and instead actively apply it to your work. You'll be guided through exercises and receive personalized feedback as you build tools to make an immediate impact: stakeholder maps, structured story frameworks, storyboarding templates, and more. By the end of the course, you'll have the confidence and skill to create story-driven presentations that will resonate with your teams, influence decision-makers, and spark lasting action.

Overcome Resistance: Master Storytelling to Drive Design Success


You’re a mid-career designer whose ideas often face resistance, ready to learn how to effectively push your vision forward.

You’re frustrated by organizational silos that stall your projects, seeking strategies to unify teams and accelerate progress.

You struggle to clearly convey your product vision, wanting to master storytelling to make your ideas compelling and heard.

<ul><li>Develop:&nbsp;A personal storytelling template to turn raw concepts into compelling narratives.</li><li>Apply: Reuse this framework for multiple projects, ensuring consistent, impactful messaging.</li></ul>

Craft a Reusable Narrative Framework


<ul><li>Identify: Map key players and understand their motivations so you can tailor your narrative effectively.</li><li>Adapt: Adjust your story based on your audiences' concerns, ensuring that each group sees the value in your proposal.</li></ul>

Tailor Your Vision to Diverse Stakeholders


<ul><li>Process: Use a low-fidelity storyboard to arrange your ideas and structure your presentation.</li><li>Refine: Build a framework that ensures every idea flows logically, and your message is clear before you start working on high-fidelity visuals.</li></ul>

Build a Cohesive Storyboard for Structural Clarity


<ul><li>Text &amp; Structure First: Focus on content and structure before jumping to visuals, ensuring your narrative becomes clear through an iterative process.</li><li>Visual Refinement: Start integrating simple graphics that support your story rather than overwhelm it, based on your storyboard.</li></ul>

Adopt a Proven Workflow for Story-Based Presentations


<ul><li>Strategize: Anticipate objections and plan responses.</li><li>Implement: Unite cross-functional teams around a shared vision using your newly developed assets and storytelling approach.</li></ul>

Overcome Organizational Resistance


Learn to create story-driven presentations that persuade stakeholders and unify teams. Adopt a proven workflow to shape your vision.


Lightning Lessons

Craft Engaging Business Stories Using This Framework