Taylor Burgoyne

Run B2B Events That Drive Revenue

Planned

Customer Success Manager (Events) @ Planned

Lucie Loubet

Head of Marketing @ Planned

What buyers get in real life that they’ll never get online

Why in-person events are back on top

And exactly how to run them, including templates you can steal

Event formats that actually drive revenue

The tools and tactics that let GTM teams run events end-to-end

How to pull it off without an events team by using AI

Clients want coaching, your team wants direction, and leadership wants you to 10× your own output with AI - all while the AI tech stack changes every week. When you're not-technical and don't have the time to become technical, this becomes an insane challenge to overcome.&nbsp; It's also the challenge that I had to solve for myself. At Accenture, I went from being a non-technical leader to securing $2M in funding for AI initiatives. Then I helped build the AI strategies that drove productivity improvements for over 14,000 consultants. Today, I advise both tech startups and Fortune 1000 companies on becoming AI-native organizations. What you need are frameworks and cheat sheets on what really matters in deciding what, how, and when to apply AI. This cohort isn’t “AI 101.” It’s applied enterprise-grade learning for leaders who want to be ahead of the curve, not catching up to it. Unlike broad "AI for Leaders" courses that just cover definitions, this live lunch-time cohort is hands-on -- you'll pick your top use cases, calculate ROI, decide on the tech stack, and try your hand at automating some of your own workload. WHAT TO EXPECT:Format: four live, lunch-time sessions across two weeksSupport: two optional interactive office hours for hands-on helpPrep: bite-sized, zero fluff—show up, apply, move onOutcome: identify high-impact AI use-cases, craft an executable plan, and become the AI-native voice in your org (or for your clients) WHAT WE'LL COVER:- Pinpoint problems that are truly AI-solvable (we’ll choose them live)- Scope projects that become career-making case studies, not budget sinkholes- Speak “just-technical-enough” about GenAI, agents, ML, and automation- Make smart Build • Buy • Vibe-Code calls to save cash and time- See case studies from companies seeing 70%-300% improvements in productivity, marketing, engineering, and product management- Select platforms for low-code / no-code AI automations- Set realistic expectations with leadership and clients- Overcome resistance and build cross-functional buy-in- Avoid the costliest implementation traps- Keep your strategy relevant as the tech leaps forward TOOLKIT YOU'LL TAKE WITH YOU:1. Build, Buy, Vibe-Code AI Solution Decision Matrix2. AI Vendor Assessment Checklist3. “Why We’re Going AI-Native” Narrative Template4. 7-Point Checklist to Avoid AI Project Failure5. Handpicked list of my personal AI tech stack (the coolest AI products in the market right now) to explore The goal isn't to make you a technical expert - it's to give you the confidence to lead AI initiatives successfully. WHO WILL BENEFIT MOST FROM THIS COURSE: - You're responsible for AI projects but don't have a technical background- You need to make strategic decisions about AI investment- You're leading consulting engagements and clients want coaching on AI- You're bridging the gap between technical teams and business objectives- You want to position yourself as a forward-thinking leader WHO THIS IS NOT FOR: - Developers or AI engineers seeking technical implementation skills- Those expecting to become AI experts overnight- People looking for general "this is what ChatGPT is" courses If you're still not convinced, consider this: The price of this course is a fraction of the cost of a single failed AI project (so you should ask if your company will pay for this). And even if they won't, this is a small investment towards making your career future-proof.

Expectations have never been higher...

Course syllabus

Use your lunch hour for the most impactful activity you could have on your plate -- future-proofing your career.

Wednesdays & Fridays Live Sessions

Open Office Hours for any questions and deep dives.

Thursday AMA Office Hours

Course schedule

Team leads, directors, and department heads who have been "volun-told" to implement AI and need to show a plan, quickly.

AI consultants who need structured frameworks to help clients decide on AI use cases, execution, and ROI.

Execs, founders, and business owners who need to set the AI strategy for their org and can't afford to make costly mistakes

Who should take this course

What you’ll get out of this course

Companies are already seeing huge results...HubSpot improved email performance by 70%, Gumroad increased feature releases by 300%. Don't reinvent the wheel. Learn directly from real, behind-the-scenes case studies - and leave with a tangible plan for your team.

Leapfrog to picking 2-3 of the most impactful AI use cases based on what top AI leaders are doing

Decision fatigue is real -- and not all use cases need to be custom-built (and who has engineering resources for that, anyway). You'll be able to confidently decide how you should implement each use case to maximize speed to value. We'll apply this framework together in real time

Steal my framework for quickly deciding whether to Build, Buy, or "Vibe Code" AI solutions

Learn how to prompt AI agents like a boss, pick the right platform (Zapier, Make, ChatGPT, N8N), and start to automate your own work so you can deliver 10x more value.

Vibe code your AI "quick wins" live

74% of companies are struggling to see value beyond an AI proof of concept. We'll cover what makes a good AI deployment (to AI agent or not to AI agent) so your efforts stay relevant and scale over time. We'll analyze real situations from within the cohort.

Deconstruct the best practices and top mistakes companies make when deploying AI internally

AI tech isn't even the hardest part -- AI leaders are putting 80% of their effort into aligning people and processes. You'll leave with a clear, actionable roadmap to transform your team into an AI-Native powerhouse.

Create your own "Why We're Going AI Native" narrative to gain buy-in from your team

Pick winning AI use cases, gain confidence in executing your AI plan, and get recognized by bosses and clients for being AI-native

Lauren Vriens

Cohort 1

Cohort 2

The ChallengeYour days are filled with:🗓️ back-to-back meetings,🚀 sky-high customer or investor expectations,⏱️ wishes that your team could move faster sooner,🔥 wishes that you could move even faster and work on what really matters instead of fighting fires. You start each day with the best intentions, but somehow find yourself constantly reacting instead of leading.&nbsp;Sure, it would be nice to focus on your own goals, but you care about those other people (or at least some of them 😁). They’re colleagues and customers, family and friends... How can you collaborate with them responsively without forsaking your goals and becoming just a (re-)Actor in their story? 🎬 ✨ You wonder if AI can help, you wonder how other leaders are using AI to manage it all and manage their teams--but honestly, who's got the time to figure that out? ⏳ You have a constant, lurking anxiety about what’s falling through the cracks or not getting done, so you work faster. As you try to move faster, people fall short of your expectations and their potential. It causes friction and frustration (even if you hide it well). It's uncomfortable to call out, so you avoid giving feedback or mention it lightly, which makes the situation more uncomfortable. Eventually, you decide to give feedback. Sometimes it goes okay. Often, you try to move through and out of the conversation as quickly as possible because it feels so awkward. Growth and improvements rarely last. You take on more work yourself to get it done. The Solution (Evidence-based. Immediately applicable.)⏱️&nbsp;EVERYTHING YOU READ BELOW WILL BE ORIENTED TO IMMEDIATE APPLICATION DURING THE COURSE ⏱️What if you could shift from reacting to the constant inputs to creating what matters most and leading your team in that direction--everyday? This course will support you, step by step, in building your Operating System to make this shift. Fancy apps aren't enough. Nor are bursts of motivation. A sustainable Operating System has 3 features:🧰 Tools (simple enough to keep using, and amplified by AI)🔁&nbsp;Habits (the tools don't use themselves...except for some of the AI ones we'll build)🧠 Mindsets (you can "productively" spend your life responding to other people's messages and requests--or build something that matters) No, "perfection" isn't possible (or even desirable). But our days--and our results--completely shift when we focus our attention systematically instead of ad-hoc and reactively. And our conversations shift when we stop trying to fix people and start inspiring them to take action and grow. We teach you how to do this by using straightforward approaches that reliably transform defensiveness and friction into self-reflection, connection, and motivation to grow. You will start to look forward to feedback conversations because you will know how to use them as powerful tools for building trust and deepening connection. You will also explore your own mindsets and beliefs around feedback, identifying your own patterns around conflict avoidance, people-pleasing, and controlling behaviors. AI is woven throughout the course, including:1️⃣ building your own Custom GPTs2️⃣&nbsp;mastering your calendar3️⃣ using AI as a practice partner for difficult conversations and coaching skills4️⃣ helping your team use AI, and so much more! Once you've shifted the way you manage yourself and lead your team conversations, applying evidence-based approaches tested with 1000s of managers and amplified with AI, the whole game becomes fun again. Bonus:📝 You will also get 5 step-by-step facilitation guides for sharing and teaching your team members everything we cover in this course. This helps establish shared language and frameworks within your team/organization, and positions you as the leader of change. 📖&nbsp;You'll also get our 20-page Offsite Playbook with step-by-step guidance on how to design and facilitate unforgettable team and company gatherings. 🚀 And you'll get to do this while in a practice lab with other high-growth leaders.

Spend your days fighting fires or each other?

Tuesdays (+ 1 Thursday)

Weekly Office Hours

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

Who is this course for

You'll have the Inner and Outer Game in place:<ul><li>A systematic set of habits, tools, and mindsets to define What Matters Most each day and week</li><li>You'll be using your emotions as signals for what needs to happen next</li><li>Your mind will be at ease</li></ul>

Clear Focus & Emotional Balance

Whether you're currently intimidated by AI, curious, or all-in, you will:<ul><li>know exactly how to leverage Claude and ChatGPT to improve your skills and help you prepare for key conversations</li><li>have your own CustomGPT to do a recurring management task FOR you</li></ul>

AI As Your Ally (including your own CustomGPT)

<ul><li>Next Actions template (simplest tool possible to stay organized)</li><li>Weekly Preview Checklist (define what matters most and who should do it)</li><li>Daily Defining Checklist</li></ul>

The Operating System (feel on top of your s***)

<ul><li>Know how to decide WHAT to delegate to increase your leverage</li><li>Know HOW to delegate (to a person or AI) in ways that build confidence and follow-through</li></ul>

The Leverage Framework

<ul><li>GAIN Template for how to structure feedback conversations that inspire response-ability, action, and growth</li><li>how to use AI to prepare and practice</li></ul>

GAIN Feedback Framework

<ul><li>GROW Template for coaching conversations</li><li>The key skill to coach effectively</li><li>Know the difference between a feedback and a coaching conversation</li><li>how to use AI to practice and get feedback on a coaching conversation</li></ul>

GROW Coaching Framework

What if you felt on top of everything?
What if your team were aligning and growing through every conversation with you?

Jack Cohen

A request lands in your inbox: “Can you research these leads and reach out with a personalized email?” GTM work often starts like this. Hours or days of data pulls, manual research, and copy-paste personalization. The creative spark is there, the capacity is not. Even when an experiment works, it waits for someone to wire it together so the team can actually scale it. This course turns that bottleneck into your edge. By the end, you will think and build like a GTM engineer. You will take a fuzzy ask and shape it into a small, testable workflow, connect the right signals, automate the last mile without losing the human touch, and prove impact with clean metrics. Two days later, the pilot is live, the team is looking at results, and you know what to scale next. Stakeholders see a repeatable way to measure ROI, the team ships ideas without waiting on a backlog, and you leave with artifacts that speak the language of decision makers. What you will be able to do &gt; Connect real buyer signals to concrete actions across your stack&gt; Personalize at scale while staying credible and empathetic&gt; Translate vague requests into scoped workflows with clear success criteria&gt; Stitch data and tools into a single path from trigger to touch&gt; Design fast experiments with guardrails, quantify lift, then decide what to keep or kill&gt; Package results into demos and narratives that unlock adoption and budget&gt; Build reusable workflows that teams adopt, not ignore&gt; Assemble a portfolio of shipped automations and clear ROI stories How you will learn &gt; Live workshops from GTM experts teaching key concepts and demoing workflows &gt; Ship something real every week to apply what we learn through carefully designed exercises. &gt; Leverage templates and office hours to adapt lessons to your own workflows.&nbsp;&gt; Demo projects, iterate through feedback, and document outcomes so value is obvious to teammates and leaders.&gt; Interviews with hiring managers and GTM leaders. What projects will cover &gt; Turning signals into context: capture the right inputs from sources like forms, events, and product usage, then enrich only what moves outcomes&gt; Research at scale, then human review: use software to gather last-mile details, keep humans focused on judgment, not copying and pasting&gt; Credible personalization: generate message variants that reference real context so outreach feels specific, not templated&gt; Outbound and follow-up flows: move from prospect discovery to sequencing in one chain, then iterate based on measured liftInbound triage and routing: qualify as data arrives, score using simple rules, trigger the next best action automatically&gt; Data hygiene and refresh: close CRM gaps, prevent duplicates, and update high-value records on the cadence your business needs The result You leave with a working system, not just notes. You have a repeatable method for rapid experimentation, artifacts you can demo, and a clear story of business impact. Most important, you become the person who shortens the path from idea to impact, with proof you can show and systems your team will keep using.

From manual GTM to AI-accelerated systems

You've used general purpose AI chatbots like ChatGPT and Claude

Basic AI tooling familiarity

You've started (or completed) the Clay 101 module on Clay University

Basic Clay exposure (optional)

RevOps, sales &amp; customer experience, or growth hackers looking to create, experiment or scale high-touch workflows

Operators passively or actively seeking a GTM engineer (or adjacent) role internally or externally&nbsp;

Growth leaders &amp; hiring managers looking to build a culture and team of ROI-driven experiments empowered by AI tooling

Who is this course is built for

What you'll become

You investigate every lead &amp; solve the mystery of what drives revenue. No touchpoint goes untracked. You know what really converts, how to trace every customer path, and quantify experiments through ROI calculations.

The Revenue Detective

You experiment relentlessly and find unconventional paths to scale. Status quo is your enemy. You're an experiment machine always testing something new, with a ruthless emphasis on speed to ship fast and learns faster

The Growth Hacker

You transform raw data into golden insights. Where others see spreadsheets, you see stories waiting to be told. You're the pattern whisperer who spots trends others miss, a SQL sorcerer whose queries work like magic, &amp; the insight generator who turns numbers into narratives

The Data Alchemist

You build systems that run themselves. Manual processes fear you, and efficiency is your middle name. You create self-running workflows, eliminate inefficiencies at scale, and literally give hours back to your teams by making growth sustainable.

 The Automation Architect

You optimize and connect every tool with surgical precision. You're an integration expert who connects any tools seamlessly, a stack optimizer who eliminates redundancies, and an efficiency engineer who makes everything run better.

The Stack Surgeon

Scale GTM with AI-assisted sales enablement, growth experimentation & workflow automation 

Clay

Yash Tekriwal

First GTM engineer and Clay professor

Thinkful

On Deck

Maven

Atrium Academy

Uniswap Foundation

Bhaumik Patel

10+ years building vocational training

You know AI is transforming HR, but you’re tired of theory.You've probably experimented with ChatGPT for job descriptions, attended webinars that left you with more questions than answers, and watched other departments race ahead while HR stays cautious. The pressure is real leadership expects AI innovation, competitors are moving faster, and you’re stuck between awareness and action, spending hours on work that could be automated. 📊 Our research with 200+ HR professionals revealed:- 65% are stuck in experimentation.- 13% have integrated AI into core workflows.- Just 2% are leading strategic transformation. The gap isn’t technical knowledge. It’s practical frameworks, strategic context, and real-world guidance to work effectively with AI and prepare for managing AI-enhanced teams. And that’s exactly what this course delivers. 🤔 Critical Questions This Course Will Help You AnswerMost HR professionals know AI is important but struggle with these fundamental questions: - "I know AI could help HR, but I have no idea where to even begin—what's my first step?"- "Which HR processes should I automate first for maximum impact without creating compliance risks?"- "How do I write prompts that capture our company culture, policies, and legal requirements?"- "What makes an AI tool safe for sensitive HR data vs. a compliance nightmare?"- "How do I communicate AI ROI without sounding like I'm overselling technology?"- "How do I position myself as an AI-forward HR leader without alienating my team?"- "What's my roadmap to scale from pilot project to organization-wide adoption?" What to Expect This is an 8-week intensive that combines hands-on workshops with real-world learning from practicing HR leaders. You'll spend your time building actual AI prototypes for your specific challenges, presenting them in peer "shark tank" sessions, and learning directly from CHROs and CPOs who've successfully scaled AI across their organizations. 🛠️ How This Course is Designed for Mastery This isn't passive learning, it's collaborative problem-solving with peers facing the same challenges and guidance from leaders who've already solved them. Our proven three-part methodology builds expertise systematically: 🔧 Week-by-Week Skill BuildingLive workshops where you build working AI solutions for your biggest time-drains. Each week builds on the previous foundation—from individual assessment (Week 1) to team implementation strategy (Week 8)—ensuring you develop both tactical abilities and strategic judgment. 👥 Peer Learning AccelerationWeekly "shark tank" sessions where you present prototypes to cohort members for feedback. This accelerates learning by exposing you to diverse approaches and helping you avoid common pitfalls before you encounter them in your organization. 🎓 Executive Practitioner Insights15-20 minute deep-dives with CHROs and CPOs actively using AI in Fortune 500 companies. These aren't theoretical presentations—you'll learn from real implementation successes and failures, getting insider perspectives on what actually works at scale across organizations from 500 to 50,000+ employees. 🎁 Bonus: Weekly Office Hours - Optional 30-minute sessions for personalized guidance on your specific implementation challenges and organizational context. 💡 What You’ll Learn (and APPLY immediately) By the end of this course, you’ll be able to: ⚡ How to spot the right AI use cases—fastUse a strategic framework to assess your current AI readiness and identify 3–5 high-impact HR tasks you can automate to save 10+ hours/week.⚡ How to build your first working AI solution—without codingCreate live prototypes for resume screening, employee Q&amp;A, and HR report generation using tools like ChatGPT, Copilot, and Claude.⚡ How to craft prompts that actually work in HRLearn proven prompt structures that produce accurate, consistent, and context-aware outputs aligned with your org’s policies and tone.⚡ How to experiment safely with AI toolsEvaluate platforms through a compliance and risk lens—ensuring ethical use, data protection, and legal readiness from day one.⚡ How to pitch your AI use case to leadersGet peer and instructor feedback as you learn to communicate the ROI of your solution—building credibility and buy-in across the business.⚡ How to build a 90-day roadmap for scaling AI in HR - YOUR Capstone ProjectWalk away with a customized action plan, stakeholder map, and metrics to launch your AI pilot immediately after the course. ✅&nbsp;Who This Course Is For You're not here to chase hype, you want to master AI with intention and apply it where it counts. This course is designed for early to mid-career HR professionals (0–10 years of experience) working across Talent Acquisition, HR Business Partnering, Learning &amp; Development, and People Operations—especially if you're: - Recent graduates or career changers (0-2 years) entering HR who want to build AI fluency from day one and start their careers as AI-native HR professionals in an increasingly automated workplace- A Talent Acquisition Specialist drowning in resume reviews and manual JD edits, wondering how to use AI to free up time for candidate engagement- An HRBP or People Partner who just got asked to "explore AI for the org" but aren't sure how to evaluate tools, build use cases, or speak to ROI- A COE leader in L&amp;D or People Analytics who wants to embed AI into development programs or automate internal reporting workflows- HR professionals at any level who are tired of being left out of AI conversations in cross-functional meetings because you don't have concrete examples of how AI applies to your daily work- A People Ops Manager overwhelmed with backlogged policy updates and recurring HR questions, looking to build scalable AI workflows without waiting for IT- A high-performing HR generalist who's used ChatGPT for basic tasks—but now wants a roadmap to scale real solutions and drive adoption across teams You'll learn not just from me, but from a carefully curated network of CHROs, CPOs, and AI-forward HR leaders who join us weekly to share real implementation stories, common pitfalls, and practical advice. These aren't theoretical presentations, they're 15-20 minute deep-dives with executives who've successfully scaled AI across organizations ranging from 500 to 50,000+ employees. Many of our learners come from mid-market companies, Fortune 500 enterprises, and fast-growing startups across healthcare, technology, and financial services—with one thing in common: the pressure to move from experimentation to action. If you've recently been asked to "bring AI into HR" but don't know where to start or you've started but want structure, confidence, and real-world examples to get it right, this is for you. ❌ This course is not for you if… - You want someone else to implement AI for you instead of learning how to do it yourself.- You believe AI is just a passing trend and don’t see a need to understand how to work alongside it.- You're looking for step-by-step tutorials for every AI tool out there. We teach judgment and transferable frameworks, not one-off scripts that may be outdated tomorrow.- You expect to master AI integration overnight. This is about consistent practice, experimentation, and real-world learning.- You're unwilling to experiment with new tools or share your work-in-progress with others. The cohort thrives on shared wisdom and peer feedback.- You need to feel 100% confident before trying anything new—or you're hoping this course will validate avoiding AI altogether.- You're aiming to become an AI engineer or data scientist. This course is for strategic HR professionals, not technical specialists. We focus on unlocking strategic thinking and real-world application, not deep tech. The course also includes: - Real-world case studies from Fortune 500 implementations- Templates for business cases, policies, and implementation plans- Plus: Accountability partnerships to ensure you implement what you learn- Access to course materials, recordings, and practitioner network- All sessions taught by HR practitioners, for HR practitioners All sessions will be recorded so you can refer back to the material and continue learning as AI tools evolve. If you engage fully with the course—building prototypes, participating in peer feedback, and applying frameworks to your specific context—you will make a major leap ahead. You'll position yourself at the forefront of HR's technological evolution while maintaining the human-centered approach that makes our field essential.

From Uncertain Experimenter to Confident AI Champion

No technical background required . just an open mind and a drive to explore new possibilities in HR.

Curiosity

Access to the internet for course materials , tools and readiness to move beyond traditional HR methods.

A browser

Be ready to challenge old assumptions and most importantly, bring willingness to experiment, make mistakes, and iterate as you build.

Willingness to Unlearn

Transform from AI-curious to AI-fluent HR leader through intensive weekend workshops, AI Shark Tank sessions, and real-world prototype building.

8-Week Intensive Program | 19 Live Sessions

You can't master prompt engineering or build working prototypes in 30-minute lunch breaks, you need deep work sessions to truly understand how AI can transform your HR processes.

Weekend Intensive Format | Saturdays & Sundays

Advanced workshops covering multimodal AI, executive strategy sessions, and specialized deep dives when complex topics require extended focus

Selected Fridays

Between sessions, you'll complete application exercises and reflections that help you apply what you learned to your specific organizational context. These are individual assignments designed to bridge course concepts with your real-world challenges.

Weekly Application

This schedule is optimized for immediate application. You learn on weekends, then test and refine concepts in your organization during the week.

Learning on the GO

All live workshops include Q&amp;A, hands-on exercises, and peer collaboration. Sessions are recorded and available for review. Can't make a live session? Catch up with recordings and bring your questions to the next session.

For early to mid-career HR pros (0-15 years): HRBPs, TA Specialists, Directors, People Ops Leaders.

You have a demonstrated interest in HR innovation; ready to be an AI innovator.

You're experimenting with AI but feel overwhelmed or unsure how to scale for real impact.

You're drowning in resume reviews and manual report creation. We'll help you identify your biggest time-drain and build a working AI solution for it without coding.

Master context-driven AI implementation that saves 5+ hours weekly

Your CEO asks "What's our AI strategy for HR?" and you want to give a confident, specific answer. We'll practice crafting responses that demonstrate your understanding of AI applications, ROI potential, and implementation roadmaps so you sound like the strategic leader you are.

Articulate AI strategy with confidence in high-stakes conversations

Every AI vendor claims their tool is "revolutionary" and "perfectly safe." You'll learn to cut through the marketing speak and assess tools based on your specific HR needs, data protection requirements, and integration challenges. No more pilot projects that go nowhere.

Evaluate AI tools without falling for vendor promises

You'll learn to transform your deep understanding of policies, culture, and organizational dynamics into AI implementations that produce work meeting professional standards. Your outputs will reflect the nuanced judgment of an experienced HR practitioner.

Engineer context-rich AI systems using your HR expertise

The biggest barrier to AI adoption isn't technical, it's human resistance. You'll master the change management strategies that get your team excited about AI as a productivity partner, not a job threat. Learn to position AI implementations as career enhancers, not career enders.

Lead AI adoption through strategic change management

Your manager wants to see ROI projections, not just "AI will make us more efficient." We'll help you build presentations with specific metrics, timelines, and success measures that speak to executive priorities turning your AI initiative from a nice-to-have into a must-have.

Build compelling business cases that secure executive support

Master proven AI frameworks to automate HR tasks, build ethical policies, and lead strategic implementation that drives measurable impact.

Lightning Lessons

Run B2B Events That Drive Revenue