Alba

The DIY PR Playbook: Get Seen, Get Hired, Get Booked

Forbes

Techstars

London Stock Exchange

Malak Alba

Founder of Alba Comms. Part of one of Italy's notable startup exits.

You'll craft a compelling personal story so recruiters, journalists, and investors instantly get your value.

Build a Personal Brand That Gets You Noticed

Learn the exact AI-powered workflows to optimize your LinkedIn, pitch yourself to media, and generate inbound interest.

Use AI agents to Land Opportunities 10x Faster

Walk away with a repeatable outreach system you can run yourself in under an hour a week.

Turn Visibility into Real Opportunities

Clarify your value, amplify your voice, and grow your visibility and presence

Personal Branding Pioneer

Google

American Express

LinkedIn

L'Oreal Paris

Adobe

William Arruda

Personal Branding Pioneer. Author. Speaker. AI Enthusiast.

Cohort 1

Cohort 2

Your personal brand already exists.The real question is: is it opening doors or quietly holding you back?In today’s world, where AI is changing how we work, compete, and get noticed, being good at what you do is no longer enough. You need to be clear about your value, visible in the right ways, and consistent in how you show up.Most people struggle with this. Not because they lack talent, but because they lack clarity and a system.That’s what this course gives you.In this highly interactive, one-day workshop, you’ll define your personal brand using a simple, proven framework and learn how to use AI to make the process faster, easier, and more effective.You’ll walk away with a clear understanding of what makes you stand out, a compelling way to communicate it, and a practical plan to grow your visibility and opportunities.No fluff. No jargon. No becoming a content machine.Just a smarter, faster way to build a brand that works for you.

Build a compelling personal brand and use AI to grow your visibility/opportunities. Know exactly what you need to do to achieve your goals.

Define a clear personal brand that sets you apart

Turn your experience into a compelling brand story

Learn how to use meetings to build your brand and impress leaders

Build visibility without feeling self-promotional

Leaders and Career-minded ProfessionalsYou’re good at what you do, but not enough people know it. You seek more visibility and recognition.

Consultants and Coaches You know personal branding matters, but you’ve never had a structured way to define and communicate yours.

People in Career Transition You’re at a career inflection point. You want to grow or pivot and need a clearer way to position yourself.

Position yourself online so clients, media,  & AI tools recognize your expertise

$3M in Earned Media. Authority Builder.

The New York Times

HuffPost

Entrepreneur

Iza Montalvo

Ranked #1 in Branding & Positioning. Top 1% LinkedIn Creator. Media Expert.

Gain the freedom to design your work and your life on your own terms.

Become The Expert AI Recommends

AI is the new first impression. Before a client meets you, they ask an AI. This workshop fixes what they find.Raise Your Hand If You've Heard That You Have To:<ul><li>✕ Grow to 10,000 followers before anyone will take your LinkedIn presence seriously.</li><li>✕ Post every day for a year before you can charge for your expertise.</li><li>X Speak for free before you can land a $5k to $25k keynote</li><li>✕ Go viral before you pitch yourself to media, stages, or corporate clients.</li><li>✕ Hire a PR firm or a personal branding agency before executives will pay attention to you.</li></ul>Is This You?<ul><li>✓ You have been in your industry long enough that your results speak for themselves</li><li>✓ You have credentials that should be opening more doors than they are</li><li>✓ You searched your name on AI last week and did not love what you found</li></ul>If any one of those is true, your authority needs AI exposure. And the right positioning is what gets you in the room and on the shortlist. That's exactly what this workshop fixes.

Skip the line and land premium opportunities

Own Your Identity 

How To Stop The Scroll

The 1-system that trains AI to position you as the authority

Use AI Without Becoming One

Pitch Like A Publicist 

Build Inbound In 1 Hour A Day

A consultant or professional with 10-plus years of experience and a client roster that proves their value. Their pipeline is slowing.

A C-suite leader, VP, or senior director who has decided their next move requires a public profile that matches their private reputation.

An entrepreneur whose credibility runs through their personal name. They cannot afford to have that answer be incomplete, vague, or wrong.

Transform your narrative into a powerful professional brand with tools, strategies and confidence to stand out from the noise & competition.

This is an asynchronous, self-guided course with online support from your instructor.

Cohort 1 - Self-Guided Course

Helping Leaders & Companies Thrive

Microsoft

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson - SocioPunk

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

In today’s competitive market, your story and presence create your opportunities. This self-paced, asynchronous workshop gives professionals, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market.Throughout the course materials, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths, and build a strong presence that opens doors.This is not just theory; it’s a practical and proven framework designed to elevate how you show up in conversations, online and in your career.You’ll walk away with a clear plan, roadmap, foundational system, and tactical plan you can execute immediately.Drawing from 25+ years building &amp; leading high-performing teams at Microsoft, NBC, and Warner Bros. Discovery, this course will help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • Clear, memorable narrative that is differentiated • Foundational brand system to guide your voice + visibility • 30-day plan to consistently grow your presenceBecause this is a self-paced course, feedback will be via the Maven portal, and include a 1:1 meeting to review together.

Build the Brand, Visibility & Executive Presence to Stay Relevant

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create Your 30-Day Visibility & Networking Plan

Strengthen Your Executive & Leadership Presence

Professionals in TransitionProfessionals looking to reposition themselves in a constantly shifting market.

Emerging LeadersProfessionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders, Owners &amp; IndependentsFounders and professionals who want to stand out with clear distinction and an "ownable" voice.

Build the Brand, Visibility & Executive Presence to Stay Chosen

Helping Leaders & Companies Grow+Thrive

Warner Bros.

In 4 hrs, you’ll learn how to communicate your value, shape a narrative & build a brand presence.

The 4-hr Career Workshop: Reposition Yourself for the AI Era - Cohort 2

The 4-hr Career Workshop: Reposition Yourself for the AI Era - Cohort 3

In today’s competitive market, your story and presence create your opportunities. My workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...quickly.In just 4 hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear plan, roadmap, foundational message and brand system, and tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • Clear, memorable narrative that is differentiated • Foundational brand system to guide your voice + visibility • 30-day plan to consistently grow your presence This course will help you better understand and promote yourself through your strengths, narrative and brand.

Transform your narrative into a powerful professional brand with tools, strategies and confidence to stand out from the noise.

Strengthen Your Executive Presence

Professionals in TransitionDesigners, Product, Tech &amp; Marketing professionals looking to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders, Owners &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with clear distinction.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Broad professional audience — content relevant across many roles and functions.

Getting promoted, navigating job transitions, and advancing to the next level in your career.

Building professional visibility, thought leadership, and a public reputation that opens doors.

The DIY PR Playbook: Get Seen, Get Hired, Get Booked

What you'll learn

Why this topic matters

You'll learn from

Malak Alba