The Art of Unbiased User Interviews

If the data you collect from your conversations with customers is tainted with bias, it's worse than useless -- it can actively harm your company by guiding it in the wrong direction. This talk teaches you exactly what you can do to limit bias in your interviews and start making smarter, more confident product & design decisions.

You'll learn from

Elizabeth Creighton, PhD

Founder of Brazen UX | ex-Shopify | 1,000+ interviews conducted

With 16 years of experience conducting impactful research, Elizabeth has shaped the design of hundreds of websites, apps, services, and physical products for companies such as Shopify, Mozilla, Instacart, MTV, and Meta. Her experience is complemented by a PhD in Cognitive Psychology, which gives her a deep understanding of how users think, behave, learn, and remember. When she isn't running user interviews, Elizabeth teaches training workshops on user interview skills for conferences, clients, and the Maven and O'Reilly Media platforms.

clients include