Maven Rewind: Best of 2024
The Art of Unbiased User Interviews
Hosted by Elizabeth Creighton, PhD
Go deeper with a course
What you'll learn
The causes & effects of bias in interviews
My favourite strategies to limit bias
What to do if you mess up!
Why this topic matters
You'll learn from
Elizabeth Creighton, PhD
Founder of Brazen UX | ex-Shopify | 1,000+ interviews conducted
With 16 years of experience conducting impactful research, Elizabeth has shaped the design of hundreds of websites, apps, services, and physical products for companies such as Shopify, Mozilla, Instacart, MTV, and Meta. Her experience is complemented by a PhD in Cognitive Psychology, which gives her a deep understanding of how users think, behave, learn, and remember. When she isn't running user interviews, Elizabeth teaches training workshops on user interview skills for conferences, clients, and the Maven and O'Reilly Media platforms.
clients include