The Future of Design

A Tactical Workflow: Customer Research Analysis with AI

Hosted by Caitlin Sullivan

Mon, Feb 17, 2025

11:00 AM UTC (30 minutes)

Virtual (Zoom)

Free to join

239 students

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AI Customer Research Analysis for Designers, Researchers and Product People
Caitlin Sullivan

What you'll learn

My AI tech stack and how I evaluate tools

I'll show my AI tech stack as an overview of analysis and insights tools, plus share how I evaluate tools quickly.

Live demo: my custom analysis "bot" to clone my analysis

See a walkthrough of the instructions I've used to create a custom bot that runs analysis the way I do, and its results.

A detailed analysis prompt you can copy and use immediately

You'll get a swipeable prompt that gets you similar output as my "bot", plus understand *why* it works.

Why this topic matters

Most people trying to use AI in research feel frustrated when it creates more work instead of saving time. But AI *can* become your trusted research assistant—helping you uncover insights faster, reduce your bias, and deliver actionable opportunities. I’m pulling back the curtain on my AI workflows—showing you how I’ve written better prompts, trained custom GPTs, and saved hours on analysis.

You'll learn from

Caitlin Sullivan

Ex-Head of UXR at Spotify Business/Soundtrack. 400 Hours Testing AI for Research

I’ve run 400+ hours of AI tests for customer research, trained teams at FAANG companies, and helped launch products that drive profits by 30%.


I’ve spent 14 years helping time-limited teams crack fast customer research—as a designer, researcher and marketer.


If it’s about making research faster, sharper, and smarter, I’ve done it. Lately, I’m all about bringing AI into the mix.

Soundtrack
Google
ManyPets
LEGO®

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