The AI-Powered Super IC

How To Realize ROI From Your AI Investments

Hosted by Michael DeNunzio and Pete Monk

Wed, May 14, 2025

2:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

144 students

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Go deeper with a course

Mastering AI Skills For Marketers
Michael DeNunzio and Peter Monk
View syllabus

What you'll learn

How to assess your cross-functional or marketing processes

Identify precise spots where AI can reduce costs, increase productivity, create smarter ways to work & accelerate growth

Addressing your needs

Pinpoints highest-impact AI opportunities; Offers ROI estimates to guide investment, Identifies Best-Fit AI Tools

Learnings from 400+ AI Use Cases

PVAI Consulting perspective spanning real-world implementations, cost-saving strategies, and performance improvements.

Why this topic matters

GenAI is the most fundamental change in society and the workplace—ever.  Unlike previous technologies it’s a transformative force capable of remembering, learning, reasoning, and acting, driving both automation and augmentation. A recent Microsoft and IDC report, underscores this shift: for every $1 invested in GenAI, companies are seeing a 3.7x ROI, with top performers achieving 10.3x returns.

You'll learn from

Michael DeNunzio

Managing Director, PVAI Consulting / Co-Founder, AI SAAS Marketing Platform.

Michael is an Industry leader from internet/web1 to metaverse/web3 and now AI with a unique combination of business, technology, marketing, brand & venture experience. In addition to being Managing Director PVAI Consulting he is also the Co-Founder of AIREA, a SaaS AI marketing platform that combines leading text, image, video, and data AI Models to efficiently produce content at scale. He previously led as CEO and sold a top internet digital marketing firm and was an Advisory Board Member and Shareholder of an AI search platform from its earliest days in an accelerator through its acquisition; President of a multi-brand investment and operating company created by the founder of Nautica; Board member of a fashion accessories company working with IZOD, Calvin Klein, PVH and Kenneth Cole.

Pete Monk

Chief AI Strategist, PVAI Consulting

Pete has been helping Marketing Leaders understand, adapt, and innovate with Emerging Technologies for over 25 years. Working with brands over his career as diverse as Colgate-Palmolive, Hewlett-Packard, Keurig Dr. Pepper, SC Johnson, and Molson Coors, Peter has been responsible for developing consumer strategies and managing multiple $250 million omni-channel media programs. He was an early internet marketing pioneer, pivotal in the development of a leading interactive marketing division for FCB, one of the world’s largest communication consultancies. He then went on to co-found, build as COO, and sell a successful marketing consultancy of over 80 marketing professionals which helped leading brands such as Allstate, AT&T, Sears, Grainger and more develop digital strategies.

Previously at

FCB (Foote, Cone & Belding)
Zales
AT&T
Grainger
Molson Coors Beverage Company

Learn directly from Michael DeNunzio and Pete Monk

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