Kim Falk
Doug Turnbull
Free Lesson

Semantic IDs for Generative Recommender Systems

60 min
Dec 4, 2026 10:30 AM

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What you'll learn

When generative recommenders make sense

Learn where foundation models can improve recommendations—and where traditional methods may still win.

How Semantic IDs represent items for LLMs

See how Semantic IDs turn catalog items into representations language models can generate and reason over.

How to train an LLM recommender

Walk through Semantic ID generation, fine-tuning, and optimization strategies for efficient training.

How to evaluate generative recommendations

Learn practical approaches for measuring the quality of LLM-based recommender systems.

Why this topic matters

Recsys is moving beyond separate retrieval and ranking models toward systems that can generate items directly. Semantic IDs make that possible by giving LLMs a vocabulary for products, content, and other catalog entities. Understanding this approach helps search and recommendation practitioners evaluate where generative models can outperform—or complement—traditional systems.

You'll learn from

Kim Falk

Kim Falk

Recommender expert, Individual contributor, speaker and author

Shopify.com
IKEA
Storytel
Doug Turnbull

Doug Turnbull

Retrieval Scientist - Ex Shopify, Reddit, Wikipedia

Shopify.com
Reddit
Wikipedia
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