Clinique

Estee Lauder

Too Faced Cosmetics

Origins

Grove Collaborative

Janky Patel

Growth Marketer and LinkedIn Content Creator

Use AI Review Mining to Write Outbound Emails That Convert

Turn exact customer words and complaints into outbound copy that sounds human, not templated.

Mine reviews for real customer language

Set up a repeatable AI workflow that surfaces patterns across hundreds of reviews.

Build AI prompts that extract pain points at scale

Structure review insights into outbound that references a real problem, not a pitch.

Turn insights into emails that get replies

Gain hands-on mastery of AI research tools and frameworks to deliver trusted insights faster while maintaining the rigor that matters.

AI Research Expert | Johns Hopkins PhD

Google

Capital One

Bloomberg

Pinterest

John Whalen, PhD

PhD. O'Reilly author. Host of AI for UX, where I interview AI tool founders.

July 2026

September 2026

The researchers I talk to feel two things at once: overwhelmed by the pace of AI, and watching real possibilities open up that didn't exist two years ago.Both are true. AI lets you run 500 interviews across 12 countries in a week. It surfaces patterns across thousands of sessions. It opens research to teams who never had budget for it. Synthetic users let you pressure-test ideas in hours. These are new ways of working.But how do you trust the output? Which tools deliver, and which produce confident nonsense?That's the shift this course is built around: from doing research one study at a time to orchestrating systems that scale. You'll get hands-on with the platforms researchers actually use (Listen Labs, Coloop, Marvin, Synthetic Users), hear from the founders building them, and build the judgment to know what holds up.This is Course 1 of 2 in the Certified Agentic Research Specialist program — your foundation. Course 2, Agentic AI for Research, builds on it. The researchers pulling ahead are orchestrators — conducting research with more reach, impact, and confidence than before.No hype. Just what works.

Create Customer Insights with AI You Can Actually Trust

Conduct AI-moderated customer interviews confidently

Extract insights from 50+ interviews using AI-powered analysis tools

Develop frameworks to assess new AI tools and know when they actually work

Use synthetic users for rapid testing and validation of ideas before launch

Guide your team or organization in adopting AI research tools and best practices

Connect with practitioners navigating AI research together and sharing insights

You've worked with customer insights in some capacity—whether you've conducted research yourself, collaborated with researchers on your team

Experience with customer research or user feedback

This is a practical course with weekly exercises using AI platforms. You'll need time to experiment and apply what you learn.

Willingness to try new tools hands-on

We use tools and prompting techniques that don't require any coding knowledge. If you can write clear instructions, you're ready.

No technical background required

Researchers seeking to deliver insights faster at scale using AI—while maintaining the quality and rigor that makes their work trustworthy.

PMs and research leaders balancing the need for rapid customer insights with concerns about maintaining quality, rigor, and team standards.

Designers seeking practical AI tools to understand users, test concepts, and make evidence-based design decisions with confidence and speed.

Build AI solutions for your real marketing problems (not generic examples).

Previously @ Hugging Face, 11+ yrs in AI

Hugging Face

Amazon

Glowforge

Britney Muller

AI/ML Consultant, Entrepreneur | Former Hugging Face, Moz

Cohort 6

Cohort 7

Most AI courses teach you tools that'll be outdated in six months. We teach you how to think about AI so you can build solutions regardless of what tools come next. In this course, you'll bring a real, specific problem from your job and leave with a working AI solution, not a certificate collecting dust.

Stop Talking About AI. Start Using It.

Create AI tools you'll actually use

Learn from marketers solving similar challenges

Get 1:1 expert help on your specific situation

You'll implement AI on YOUR actual project during the course. Need real marketing problems, not theoretical interest.

Currently working on marketing challenges you want to solve

Our advantage is personalized attention & peer support. You'll share challenges and learn from other professionals.

Willing to collaborate in small cohort discussions

No coding experience, technical background, or previous AI knowledge required. We translate complex concepts into language you understand.

What you DON'T need:

SEO &amp; Digital Marketing Professionals who need to implement AI workflows to support their efforts but don't know where to start

Solo Marketing Consultants who want to add value-driven AI capabilities to stay competitive with larger agencies, while being more effective

Adjacent Professionals (PMs, UX, Analysts) who want to build valueable AI tools &amp; support teams without coding knowledge

Use AI to automate, optimize, and enhance your marketing, saving up to 3h daily, boosting ROI, and staying ahead in the industry

AI Consultant, fractional CMO, ex Nike

Nike

Picsart

Rask.Ai

Deloitte

Sololearn

Tata Maytesyan

15+ years of growth experience, ex growth leads at Picsart, Nike

Cohort 8 - June 2026

Cohort 9 - September 

If you are reading this, chances are that you have tried multiple AI tools, but have not found a way to significantly optimize your marketing strategies, launches and workflows yet.Reports like McKinsey's "The State of AI" say that<ul><li>71% rely on GenAI to plan and optimize campaigns</li><li>Frequent users save ±14 hrs/week and over $5K/month</li></ul><ul><li>82% saying AI drives the biggest impact in marketing</li></ul>And the biggest challenge in using AI is applying a quick tip or guide to real work - repetitive and efficient. But how to actually use AI for marketing to make it work? 1. Have clear framework 2. Understand what AI can and can not do 3. Take your real business challenge and work on itI've built this 4 week bootcamp based on over a decade of marketing experience and 6+ years of hands-on AI practice. It's not a traditional theory course you will find on Coursera or a collection of magic prompts.It's one of its kind practical program designed to fit into a real work calendar. Pre-recorded lessons so you can rebuild any system again whenever you need it. Every topic is covered with framework, real examples, and step-by-step guides. You’ll use every tool and automation yourself to solve your business challenges.

4 weeks business bootcamp to kick start AI optimizations in your marketing

Create a Personalized AI Integration  Roadmap

Enhance Marketing Research with AI

Supercharge Ad & Creative Production

Build with no-code and AI for faster experimentation

Build Automations & Agents you can use at work

🎁 Exclusive Bonuses

This will be helpful for you only if you have actual business tasks to optimise

You have to be actively practicing marketeer

If you work for a large corporation with only Copilot license, you'll largely miss the Bootcamp program.

Clearance to use few AI tools from your company

It's intentionally made to be short 2 days x 3.5 hours each and fit into your work schedule - but you need to be present and active

You are ready to dedicate time

Marketing and growth managers who are curious about AI and want to go beyond chat GPT usage

Freelancers and fractionals working with a few clients, who need productivity boost and ways to "clone" themselves

Agency owners whose business growth heavily depends on scaling team (and they want to change that)

Learn to turn recurring business processes into reliable AI workflows you can run, measure, improve, and replicate across your business.

Automating Ops for 100k+ Community

Alexey Grigorev

Using AI to automate my teaching and community business

Cohort 1

Most founders and operators already use AI but mostly for one-off prompts, drafts, and summaries. The business still runs through inboxes, spreadsheets, SaaS tools, SOPs, and the founder’s memory.To automate your business with AI, you need to turn this scattered work into a process that AI can reliably run.In this course, we'll identify one workflow and automate it with AI.You’ll choose a recurring, high-value workflow and use a practical Map → Specify → Build → Prove → Run method to make it explicit, agent-readable, testable, and safe. You’ll define what AI can do, where humans must approve, how failures are handled, and how to check that the work is done properly.By the end you will have a live, measurable workflow that your team can operate, a runbook for maintaining it, and a repeatable method for transforming the next process — without needing to become a programmer.This is a build-with-support program, not a content-only course. You’ll get hands-on implementation help, workflow reviews, feedback on your setup, and support as you build. After the course, you’ll get one month with office hours to help you refine what you’ve built and decide what to automate next.

Automate Your Business With AI — Without Becoming a Programmer

Identify the best business process to automate first

Turn a messy process into an AI-ready workflow

Build a working AI-assisted automation

Put the workflow into real operation

Repeat the method across your business

Nontechnical founders whose recurring operations still depend on their memory, approvals, follow-ups, and constant coordination.

COOs, chiefs of staff, and operations leaders managing recurring work across email, spreadsheets, CRMs, docs, and other tools.

Agency, consulting, education, community, media, coaching, and professional-services teams ready to operationalize AI safely.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Sales professionals who drive revenue through client engagement and pipeline management.

All lightning lessons and courses associated with the Maven x Clay "Building an AI GTM Engine" campaign. 

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Generating qualified pipeline through inbound and outbound programs — lead scoring, nurture campaigns, and conversion optimization.

Use AI Review Mining to Write Outbound Emails That Convert

What you'll learn

Why this topic matters

You'll learn from

Janky Patel