WISER Method Master Playbook

Go beyond ChatGPT without having to learn Claude Code

Anthony Franco

Built & sold 6 tech companies; Author AI First Principles and the WISER Method

See how file access, version control, and context persistence turn one-off prompts into repeatable systems.

Why desktop tools beat web chat interfaces for real AI work

See the complete cycle: research sources, draft content, apply your voice, format for web—all without manual prompting.

Watch AI write, edit, and publish a blog post autonomously

Learn which repetitive tasks deliver immediate ROI and which ones waste time pretending to be strategic.

Where most professionals start (and why)

Build permanent AI muscle, master the foundations of how AI actually works, and adopt future-proof tactics for the highest quality outputs.

Founder, Free Agency; AI product leader.

OpenAI

Anthropic

Samsung

a16z

Google

Sherveen Mashayekhi

Founder & CEO of Free Agency. AI Product Leader, Investor, & Applied Researcher.

Cohort 10

Cohort 11

Stop relearning AI every month. In 3 weeks, master the mechanics and systems that make AI output reliable, high-trust, and portable -- across ChatGPT, Claude Code, CLI agents, and whatever comes next.Most people are "AI literate" (they can ask for things). This bootcamp makes you AI fluent. You'll be able to reliably steer, debug, and compound results, even as tools change.The course centers around 3 pillars: 1. Gain a foundational understanding of how LLMs and agents work that will keep you ahead of the game moving forward. It's durable literacy. 2. Build an AI operating system around your particular personality and workflow that will make using AI low-friction, high-trust, and high-impact across tools. 3. Develop an initial set of habits to help you build muscle over time, because it's your reflexive ability to reach for and use AI that will make this all matter.If you already use AI but any of these feel true, this course is for you:• Your results are inconsistent – sometimes gold, sometimes garbage• You can't get an AI agent to do what others can, but you can’t diagnose why• You spend too much time rewriting and re-prompting• You keep trying new tools, but nothing compounds

Gain foundational understanding and build your personal AI operating system.

Think beyond the model, get into the scaffold and context.

Not “better prompts” -- instead, better mechanics.

DRIVE, DIFF, your personal AI repo, and more.

Adopt an agent-forward framework to get the best of what AI has to offer.

Instead of being left behind, you'll get and stay ahead of the AI curve

Your personal AI tech stack and operating system.

• you want a PDF of “50 magic prompts”
• you’re not curious about how AI actually works
• you already live inside arXiv 

This course is NOT for you if...

This course is made for you. We'll mostly stay outside of coding tools, except guided projects where they'll be useful even in your context.

If you are non-technical...

... but you still want a foundational understanding of how LLMs and agents work, you'll enjoy this course (a lot)!

If you're already good at using AI...

This is for ambitious professionals who already use AI weekly (or daily), and want reliability and leverage.

That includes founders, operators, product leaders, PMs, engineers, analysts, designers, finance, and GTM leaders.

No technical experience required. This is primarily aimed at non-technical individuals, though engineers also love this course.

Stop watching AI demos. Start shipping AI tools.


Co-Founder of Hapi | +1000 students

Relay.app

Softr

Lovable

n8n.io

Claude

Rafa

Building and Automating before AI existed

The "Figure It Out" Guy | Claude Expert

Bubble

Make

Matt

Product builder & Agent Expert

Cohort 1

Cohort 1 - Claude Code

You've watched the demos. You've played with ChatGPT, Gemini or even Claude. But when it's time to actually build something useful — a lead qualifier, a competitor brief, an outreach system — you hit a wall.Claude Code changes that. It's a terminal-based AI agent that builds complete tools from plain English instructions. No Python. No JavaScript. No Stack Overflow rabbit holes. You describe what you want, and Claude builds it.In 2 weeks, you'll ship 6 real GTM tools you can use the day after the course ends.Not toy projects. Not "hello world" apps. Real tools that qualify leads, track sales signals, generate personalized outreach, and monitor competitors — running on your data, connected to your stack.What makes this different: You won't just learn about AI. You'll use Claude Code to build, deploy, and automate tools that solve problems you face every week. Every session ends with a working tool you can demo to your team.

AI tools are everywhere. But your team still can't build anything with them.

Build and deploy full tools from your terminal using Claude Code

Connect Claude Code to real data sources with MCPs

Automate recurring GTM workflows that run without you

Apply Claude Code to real GTM use cases from day one

Slack, Notion, HubSpot, Google Workspace, or similar. You're comfortable with basic software but want to unlock automation potential.

You're comfortable with business tools

Whether leading teams, running business, or overseeing operations, you have real workflows that need automation and time savings.

You manage processes or people

This is a build-first course. You'll ship something every day. Live sessions are Monday and Thursday; async building is Tuesday, Wednesday, 

You're ready to commit 60 minutes daily for 2 weeks

Marketing Operators &amp; Growth Leads You run campaigns, manage outreach, and track competitors — but everything is manual.

Founders &amp; Solo Operators (1–100 person companies) You're wearing too many hats. Every new client means more manual work.

Agency Owners &amp; Creative Directors You see competitors using AI but your team doesn't know where to start. You need practical tools.

In this course, you'll build real AI systems for your actual work - the kind you open on Monday morning and use.

Marketing Consultant. Founder. Builder.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

Cohort 2

AI is supposed to save you time. So why does it still feel like you're doing everything yourself?That's the difference between "using AI" and having AI systems. This course gets you there.In five weeks, you'll build custom voices, AI projects, and automation workflows you'll use every day. I used these systems to go from 40 to 20 hours/week on marketing work while growing from $18k to $25k MRR.Here's what you'll gain from this course:→ Know exactly when to use Claude, ChatGPT, and Gemini - and which other tools are worth your time→ Stop rewriting AI drafts - get content that sounds like you out of the gate→ Create content and campaigns faster with AI projects that have your briefs, audience research, and brand guidelines→ Stop losing afternoons to follow-ups, meeting notes, and reporting - build workflows that handle repetitive stuff automatically→ Turn transcripts and research into clear customer insights in under 1 hour→ Give your team an AI system to work from so you're not fixing everything yourselfYour AI tools will know your brand, audience, and how you like to work. What used to take half a day will take an hour. And the time you lost to execution will finally be free.

Stop drowning in execution. Build AI systems that save you 5-10 hours per week.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop wondering if you're using AI the right way - and get ahead of it

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Get customer insights & strategy feedback you couldn't get on your own

Build delegation systems so others execute at your quality level

You should be able to apply your projects to the day-to-day work you need to save time on

Active work to apply AI systems to

In-House Startup Marketerswho are doing the work of a full team, and leadership assumes AI can fix that. You need systems to make it true.

Consultants &amp; Fractional Executiveswith clients who want faster &amp; cheaper work because "AI can do it." You need systems to make it happen.

Solo Operators Wearing Multiple Hatswho handle everything with no team to hand off to. You need infrastructure that works when you're not.

Claude is more than a chatbot. This course teaches you everything you're not using and how to leverage its full potential.

Founder | Growth Operator |20k+ Students

Project A

Esade

Università Bocconi

Ethermail.Ethermail

Pietro Montaldo

Creator at AI for Non-techies Newsletter | Top Voice on AI for Growth Systems

You're using maybe 10% of what Claude can do. Or you're still on ChatGPT or Gemini and want to get a head start with the right platform.Either way, you never properly learned the ecosystem, the connections, and the full set of tools at your disposal: Cowork, Skills, Plugins, MCP connectors, automation. In two intensive sessions, you'll learn how to:<ul><li>Why are people switching from ChatGPT</li><li>Properly set up your Claude environment</li><li>Manage safety and permissions</li><li>Organize your workspace and files</li><li>Build and test custom Skills</li><li>Connect Claude to the tools you already use</li></ul>Each session is followed by an optional office hour for hands-on help with your practical homework.<ul><li>50% Theory, 50% Practical</li><li>Small Cohorts to maximize learning</li><li>100% Live Sessions with real demos</li><li>Optional Office Hours for homework support</li></ul>IMPORTANT: this course does not cover Claude Code, which is designed for developers. We focus exclusively on the Claude ecosystem built for non-technical operators.

Go from casual Claude user to advanced operator in 5 hours

Understand the Claude Ecosystem (and What's Actually for You)

Set Up Cowork and Start Using It for Real Work

Build, Test, and Share Your Own Skills

Automate Your Workflows with Plugins and Scheduled Tasks

You should be familiar with ChatGPT, Claude or other LLMs in your day-to-day.

Basic Prompting Skills

We need a pro or max account to be able to use CoWork and Skills to the fullest

PAID account on Claude

Make sure you you hardware is compatible with CoWork

Marketers, operators, and founders already using Claude who want to unlock the full platform beyond the chat

ChatGPT or Gemini users looking to switch to Claude and learn the ecosystem from scratch the right way

No coding or technical skills required. Claude CODE is NOT included in this course.