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Designing Your Design Team

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Kristin Skinner

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What you'll learn

Identify the most effective design team structures

Learn how to choose the right team structure for your organization

Activate your team’s strengths through organizational design

Anticipate common challenges within and across teams

Create your organization’s ideal design team

Together, we’ll build your design team

Why this topic matters

As a Design Executive, your remit spans innovating, building, and sustaining, and often these areas of focus are in conflict with each other. These conditions require understanding how and when to drive connections or divisions, and how to activate your teams accordingly. It takes a clear strategy and durable plan to navigate this effectively.

You'll learn from

Kristin Skinner

Chief Experience Officer, &GSD

Kristin Skinner is a design executive and globally recognized thought leader in design leadership and organization design. She is co-author of Org Design for Design Orgs: Building and Managing In-House Design Teams, the first book dedicated to the organization, management, and operations of in-house design teams. A frequent conference keynoter, Kristin co-created and co-curates the DesignOps Summit series—the foremost design operations event—and has curated the Leading Experience conference. Her executive experience includes leadership roles at Expedia Group, JP Morgan Chase, Capital One, Microsoft, and Adaptive Path. She is the founder and Chief Experience Officer at &GSD, an Experience Design collective, where she advises startups and corporations such as Nike, Grab, Adobe, Zendesk, Wells Fargo, Grubhub, the Institute of Design for Ireland, and many others, on Design Leadership and Organization Design.

Previously at

Capital One
Expedia Group

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