Hanging Rock

Brag Like a Boss: Nail Your One-Liner

Dell

Google

American Express

Cisco

Microsoft

Coach D G McCullough

Trusted communications coach for military and business leaders

Learn journalistic and coaching tips to distill your life’s work into a memorable line that invites curiosity for more.

Learn to brag in a line that sounds clear, bold—and like you

See before and after intros as fodder to craft your own.

Cut out the fluff. Add in the substance.

Start to think differently on that vital introduction moment, and become more audience centered.

Brag more briefly. Land stronger.

Learn storytelling systems proven for any occasion. 🪜 Identify your strengths to create, deliver and refine your first story 🎬 Start building a portfolio of stories to draw upon. 📚

Engage your audience and gain their buy-in consistently!

Course syllabus

11AM-1PM EST<ul><li>Session 1: Storytelling &amp; You - good &amp; bad storytelling in real life</li><li>Session 2: The Science of Stories - concepts and why they work</li><li>Session 3: Scripting &amp; Toolbox - applying what you've learnt</li><li>Session 4: Delivering</li></ul>

Weekly Workshop 

You will work on one primary storytelling project throughout the class. You'll begin with an introductory storytelling exercise. Subsequently each week you'll work on the identified talk/presentation/story continuously refining towards a final presentation.

Personal Project

Each week, we'll have one discussion board to review takeaways from pre-readings and learnings from previous session. Separately you will also provide peer feedback on others' work during live meetings and in-between classes.

Weekly Discussion

Optional office hours follow the 1st and 3rd workshops.<ul><li>AMA with Sri &amp; Bikash</li><li>Peer networking session in week 1</li></ul>

2 Bonus Session (optional)

Course schedule

You are a Product Manager who would like to consistently get buy-in from your teams for your winning ideas.

You are a Marketer who is tired of trying to persuade leadership about your strategy and inspire consumers about your product.

You are an Engineering Manager who finds it a challenge to persuade non-technical execs and project stakeholders.

Who is this course for

After taking this course you'll...

You’ll learn to overcome anxiety whether addressing small work groups, or large professional or social audiences, through practice and feedback in small groups. You’ll learn and practice techniques to build on your strengths.

Become a confident presenter

You’ll learn to make audience-specific cases through structured storytelling. You'll practice a simple 3-step framework to identify your audience, intent and message, to build a compelling script and delivery. Hone this with feedback from your peers and me.

Advocate your cause effectively

Collect and curate a library of personal stories to draw upon at will. You’ll unearth the stories you already tell and identify more that you can tell. Practice repurposing and retelling the same stories for different audiences and outcomes.

Build a flywheel

You'll learn to recognize how persuasive speakers utilize stories. Apply them to your own vignettes and stories. Continuously learn from everyone around you, business leaders, politicians, actors, stand up comics, sportsmen and anyone you encounter.

Sharpen the saw

If you want to communicate your ideas effectively, get buy-in and drive decisions, this 4-week course is for you!

Sri Srikrishna

Entrepreneur, author, professor

Bikash Chowdhury

Entrepreneur, marketing leader

Spring 25-AML-Cohort-2

Summer 25 Cohort 1

But not everyone thinks the way you do, and you need the skills to be effective with everyone. Being your unfiltered self at work is like showing up in pajamas - comfortable, but not helping your career. Here's the truth: more than two-thirds of us are perceived differently than we intend at work. That gap is likely keeping you from achieving your goals - but you can fix it. In this live, cohort-based learning experience, you'll discover exactly how others perceive the strengths and weaknesses of your communication style. You'll practice concrete tools to help you adapt when needed. You'll leave knowing how to read any room and adjust your approach for maximum impact. Through live sessions, practical exercises, and real-world applications, you'll master the Communciations Comfort Zone framework. This isn't theory - it's a battle tested approach used by top performers to: 🏆 Win trust rapidly by identifying and breaking down communication barriers 💥 Approach challenging conversations with confidence 🤔 Stop wondering where conversations went wrong and learn to recognize the warning signs of misperception in real-time 🤖 Reinforce your learning and get suggestions post-course with our exclusive Communication Comfort Zone AI tool Want to learn more? Let's chat: https://calendly.com/sheilaosullivan/communication-style-course-exploratory-call-20-mins

Your authentic style is perfect - for people exactly like you.

Please plan to be live and on camera at this time

Two 1.5 hour sessions in one week, with an optional office hour/Q&A

Cohort participants will need to complete a self-rating survey. The assignment must be completed no later than 24 hours prior to the start of the cohort.

Prep work

New managers or managers taking on new teams who want to quickly understand the team, gain its respect and get results quickly.

The experienced executive who wants to coach young managers on leadership communication to help them reach their potential.

The individual contributor who wants to successfully influence others and advance ideas more effectively.

Who this is perfect for:

What you’ll actually learn

<ul><li>Discover exactly how others perceive your communication style</li><li>Identify where your natural tendencies help or hurt you</li><li>Get concrete tools to adapt your approach when needed</li><li>Access ongoing AI powered feedback post-course</li></ul>

See your blind spots clearly

<ul><li>Learn to read communication preferences in real-time</li><li>Spot potential conflicts before they arise</li><li>Adapt your communication to build trust quickly</li><li>Get practical scripts for different scenarios</li></ul>

Map your stakeholders effectively

<ul><li>Handle high-stakes conversations confidently</li><li>Move seamlessly between zones</li><li>Turn potential tension into productive dialogues</li><li>Practice with real-world scenarios in a safe environment</li></ul>

Master cross-zone communication

Being your authentic self at work: is it working for you or against you? It's both. Learn a proven model to persuade and win more often.

May 5, 6, 7 at 6pm ET

Sheila O'Sullivan

Mar 24, 25, 26 at 12pm ET

June 24-26 1pm ET

Discounted from £599 so that you can kick-off 2025 in style! Be 100% ready for Presentations, Podcasts, Media interviews and Panel discussions. You will learn the tools, tips and techniques to be a credible spokesperson when representing your brand. This course doesn't just share WHAT to do to be a great spokesperson, but HOW to do it. Processes, frameworks and preparation guides will help you be the very best you can be - and feel confident when in the limelight. By working with me, you’ll always be prepared and ready to go, anytime, for any speaking opportunity. Being on the frontline will be fun for you, something you enjoy and look forward to. BONUS #1:Have your Magnetic Message critiqued with in-depth feedback and guidance BONUS #2:50% discount for a 1:1 Performance Power Hour - perfect for a follow-up a few months down the line!

Enjoy public speaking! Feel Confident knowing you're Engaging and Memorable

These workshops span 90 minutes each week.One hour of instructor-led learning, followed by an optional 30 minutes Q&amp;A.Please review Workbooks Two and Three in advance of their respective workshops so that you have the opportunity to make the most of this programme

4.5 hours across three weeks

Media Training 101A mixture of instructor presentation and interactive Q&amp;A

First Week

How to Handle Tricky QuestionsInstructor presentation, interactive Q&amp;A and volunteer critique/s

Second Week

Creating a Standout MessageInstructor presentation, volunteer critique/s BONUS: Have this message personally critiqued by me after the programme finishes!

Third Week

Senior Leaders who want to build, expand or hone their skillset as credible spokespeople

Founders and Small Business Owners who know they have to be the ones to promote their brand but are unsure how to do it best

Business professionals who are ready to step up to a more senior position and need to demonstrate strong spokesperson &amp; presentation skills

Anyone required to earn Continual Professional Development (CPD) or Continuing Education (CE) points. This course will be CPD Certified

Be the spokesperson your business deserves

Do you struggle with public speaking, or just don't know how to do it well? Learn the tools that senior leaders across the world lean on when being on the frontline

Feel confident, whatever the opportunity

Learn the art of dealing with tricky questions with poise and authenticity

Handle tricky questions with grace and impact

Be memorable and interesting! Introduce yourself with ease and help others to quickly buy into you and what you have to say

Create your personal magnetic message

Next generation media training. Be a confident Brand Champion. 
Command the room by being an engaging and memorable public speaker.

Rebecca Jabbar

New Year

June 2025

Stop tweaking words and sentences to craft the perfect report or email. 'Better writing' is not the solution. It's better thinking. Learn a repeatable strategy to clarify and convey complex ideas in any setting. Communicating becomes easy once you have extreme clarity about the message you actually need to convey.

Get out of the details to craft communication that cuts through with busy people

I offer a small mount of reading that will help you prepare for the workshop. It is not essential, but will help you get more out of it.

Optional Pre-work

Other time zones ... Thursday June 6 -<ul><li>New York - 6pm to 8pm</li></ul> Friday June 7 -<ul><li>Singapore - 6am to 8am</li><li>Sydney Australia - 8am to 10 am</li><li>Auckland - 10am to noon</li></ul>

Workshop Details

I offer extra tips and tools to help you apply the ideas we go through during the workshop.

Post Workshop Consolidation

Workshop details

Frustrated PMs experiencing slow responses to their emails, convoluted chains in messaging channels and miscommunication in meetings.

Ambitious experts who want to connect with decision makers, even when they don't share your technical expertise.

Professionals wanting to waste less time chasing for responses and fixing problems caused by miscommunication.

Learn how to structure your thinking to find and frame insightful messaging

We have a joke that the big idea is often buried at the bottom of page 47. This typically happens because the author hasn't prioritised what they really need to achieve with that communication.

Master a simple sentence that defines the outcome your communication must deliver.

Many famous people have said that if you can't say it in a sentence, you don't know it. It's true. You are also unlikely to get the response you need from busy leaders if you don't convey what matters in that single sentence.

Clarify and convey your main message so it jumps off the page. 

Visualise your messaging so it literally jumps off the page. Match the hierarchy of your messaging with the hierarchy of the formatting in your communication.

Structure your messaging so any audience can find it in 30 seconds.

Don't just learn about how to structure your messaging. Do it! We will practice and review the results together.

Practice synthesising your main message.

Do you fear losing your audience's attention? Or, worse: They pay no attention?
Communicating with extreme clarity is essential.

Davina Stanley

Clarity First Program

Learn to structure your thinking so your communication resonates with busy people.

Lightning Lessons

Brag Like a Boss: Nail Your One-Liner