The Marketing Psychologist

Create an Ethical Brand with Psych & AI

Dr. Robert Cialdini

BlueEQ™

Oklahoma State Univ.

OSU Foundation

Occidental Management

Chelsea Burns

CEO of the The Marketing Psychologist™

Learn how to use brain science to create messaging, offers, and experiences that people choose, return to and refer.

Apply ethical brain science to brand building

Identify the deep emotional driver behind purchasing behavior and find audience alignment quickly and effectively.

Identify your audience’s Value Aspiration™

Move from feeling pressured to keep up with technology trends to confidently integrating AI in ethical and human ways.

Leverage AI tools with ethical guardrails

In AI 101 for Conscious Creators, you’ll go from feeling uncertain, resistant, or even fearful about AI… to using it as a powerful ally in your soul-led mission. This course is Ideal for coaches, writers, entrepreneurs, healers, and visionaries curious about a more soulful AI practice. Through simple, jargon-free lessons and spiritually aligned guidance, you’ll learn how to use AI to enhance your creativity, intuition, productivity, and purpose. You’ll uncover how to discern ethical applications of AI, avoid misalignment with unconscious systems, and harness AI to accelerate personal, professional, and planetary transformation. By the end of this course, you won’t just understand AI—you’ll know how to dance with it in a way that deepens your humanity and helps co-create a future where technology serves the soul. By the end of the course you will:- Leave with a personal AI toolkit you’ll actually use- Say goodbye to tech anxiety- Create your own book cover, email sequence, or self-care plan Join a group of aligned creators—community shareouts, worksheets, ongoing support. Here is what you'll learn: 🧭 Module 1 – Orientation &amp; Foundations (1h 30m)- Feel safe+excited: Conscious icebreakers, mindset around AI- Demystify: Plain-English LLMs, generative AI- Own your power: AI is your amplifier, not your boss ⚖️ Module 2 – Ethics, Bias &amp; Discernment (30m)- Stay aligned: Recognize bias, hallucinations, “spiritual bypass”- Anchor in values: Learn simple clarity tools ✨ Module 3 – Personal Empowerment (1h)- AI as coach: Journaling prompts, ritual design, self-care planner- Practice tough calls: Rehearse emotional conversations 💼 Module 4 – Professional Empowerment (1h 15m)- Make your work sing: Emails, content, business ideas with ease- Real‑world example: How Teresa built a skincare brand + online course 🎨 Module 5 – Creative Empowerment (1h 15m)- Breakthrough blocks: Story, idea, and visual brainstorming- Prototype fast: Book covers, brand visuals using text→image- Case study: “Aligned” cover in 30 min 🔮 Module 6 – Integration &amp; Blueprint (30m)- Your next step: Reflect, decide what to amplify &amp; release- Personal AI Map: Tools, prompts, boundaries- Community moment: Share optional insights- Take-away: Co‑Creation Blueprint Workbook

From Overwhelmed Observer to Empowered Co-Creator

Course syllabus

This course is for beginners with NO prerequisites required.

👩‍💼 The Conscious Entrepreneur, mission-driven business owner or aspiring founder who wants to use AI for aligned decision-making.

🧠 The Spiritually-Aware Professional, coaches, educators, or changemakers who want to use AI to scale their impact.

👩‍🎨 The Soul-Led Content Creator who wants to use AI to enhance their creative flow without diluting their authenticity.

Who is this course for

What you’ll get out of this course

No more overwhelm or confusion—walk away with a confident, grounded understanding of what AI is (and isn’t) and how it can serve you.

Comfort & Clarity with AI

Learn to spot bias, hallucinations, and values drift. Develop clear boundaries to ensure AI use feels safe, conscious, and trustworthy.

Ethically Aligned AI Practice

Harness AI to deepen self-awareness, design wellness routines, generate mindful journaling prompts, and practice challenging conversations with ease.

Personal Empowerment Toolkit

Accelerate your projects—emails, brand storytelling, business ideation, course outlines, content repurposing—by blending efficiency with your unique voice.

Professional Amplification

Use AI to unblock inspiration, prototype ideas visually (like book covers or brand visuals), and polish raw creative sparks into finished scripts, poems, or designs.

Creative Freedom & Flow

You'll build a personalized AI system—tools, prompts, and boundaries—for your workflow. Plus, receive a beautifully designed workbook to guide your conscious AI journey.

Your Custom AI Blueprint

Join a heart-centered cohort of conscious creators—share breakthroughs, offer feedback, and gain clarity together, with options to connect beyond the workshop.

Community & Ongoing Support

A soul-aligned course for conscious leaders to amplify purpose, creativity & impact—while honoring values to co-create the New Earth.

Teresa Escrig, PhD in AI, author of "Safe AI"

Cohort 2

Cohort 3

AI is here to stay, are you? Whether you're building a business, launching a platform, or refining your personal brand, this course equips you to show up, stand out, and scale with authenticity. This 2 day course will guide you in connecting your story and voice to tangible strategy. Whether that's offers, thought leadership platforms, content channels, or visibility tactics that reflect your mission — all while meeting your audience where they are. This is about showing up consistently, with integrity, and intention. You’ll leave with an understanding of how a digital brand system can use tech as an amplifier—not a replacement—for your purpose, voice, and impact.

Create a personal brand that doesn’t just survive the AI era, but leads in it. 

The Inner Narrative (Story &amp; Meaning)Signature Story Deep Dive and Hot Seat CoachingRefining your brand and asking “What message does your story want to tell the world?”

Tuesday September 2nd

Using AI to improve your story and grow your brand

Friday September 5th

Course schedule

🌱 The Career Pivoter: You’re moving into a new chapter—and want your brand to reflect your evolution, not just your past.

🧠 The Emerging Thought Leader: You’re ready to turn your lived experience into a clear, credible, and compelling brand voice.

👩‍💻 The Visionary Founder: Building more than a business—you want your story to fuel a movement and a message that scales.

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Define your core narrative: Craft a compelling story rooted in your lived experience that aligns with your mission, audience, and vision.

Identify the language, tone, and messaging pillars that differentiate your leadership in a crowded digital space.

Build a scalable content and brand strategy that connects your values to market-relevant visibility and growth.

Learn how to activate your brand through platforms, offers, and messaging systems designed for the AI-powered world.

In an era defined by automation, noise, and algorithmic influence, your story is your strongest signal - learn how to lead with it. 

Sobanan Narenthiran

Cohort 1

This 8-week cohort helps you build a brand that doesn’t just sell, but resonates—leveraging the BELONG™ Framework to ground your marketing in applied psychology, human connection, and ethical influence. With 80% of consumers more likely to purchase from brands that offer personalized experiences (Epsilon) and 90% of millennials saying authenticity is important when choosing who to support (Stackla), the need for human-centered marketing has never been greater. You’ll learn how to harness behavioral science and neuroscience to connect with how people actually think and feel while using AI tools to amplify your humanity, scale your impact, and automate with authenticity. By the end of the cohort, you'll be able to view marketing through a new lens (a psychologically aligned one) AND you’ll have a complete, psychologically aligned marketing plan ready to implement. You’ll Walk Away With:- A crystal-clear understanding of your ideal audience and what drives their decisions- A Value Aspiration Statement that aligns your mission with your customer’s deeper needs- Messaging that’s rooted in neuroscience and designed to engage attention and emotion- A full, ethically aligned funnel that attracts and retains the right people organically- A complete marketing plan tailored to your business goals and customer journey How We’ll Do It:- Weekly one-hour live trainings that move from insight to implementation through the BELONG™ framework- Real-world examples, scripts, and messaging rewrites that show you how, not just what- Biweekly office hours with hot seats to work through blockers (optional) and refine your work in real time- A bonus 1:1 implementation session to finalize your plan and get expert feedback

Build Your Ethical Brand and Acheive Sustainable Growth

Wednesdays are 60-minute live sessions focused on structured teaching, real-world examples, and Q&amp;A. Tuesdays are biweekly 60-minute office hours where you can join hot seats, move through blockers, and get personalized support from Chelsea and your peers.

Tuesdays & Wednesdays

Each week focuses on a core element of the BELONG™ Framework with clear, actionable assignments. You’ll receive written recaps, templates, and examples to guide your implementation and build your final marketing plan step by step.

Weekly Projects

Every participant receives a bonus 1:1 session with Chelsea at the end of the cohort. We’ll review your plan, identify next steps, and make sure you’re set up to implement with confidence and clarity.

Private 1:1 Implementation Session with Chelsea

Small Business OwnersStill wearing all the hats? Make sure your marketing aligns with your values — and actually works.

EntrepreneursWhether you're just starting or scaling, build a marketing approach that honors your mission and values.

In-House MarketersUplevel your strategy with psychology-backed tools that foster belonging and real customer connection.

Knowing your audience is about more than demographics. We’ll use psychology to uncover how they see themselves, what motivates them, and what actually drives their decisions. You’ll leave with an identity map and decision drivers that shape every part of your marketing.

Identify exactly who your audience is—and what drives them

You don’t have to choose between your mission and your marketing. We’ll identify the overlap between your business’s higher purpose and your customer’s deeper aspirations. This is the foundation of ethical marketing that resonates—and converts.

Align your values with what your audience truly wants

Want your marketing to stick? We’ll explore how attention, memory, and motivation work—and how to design messaging that taps into each. You’ll practice rewriting your own content using psychology-backed frameworks that build trust and emotional resonance.

Craft messaging that works with the brain, not against it

You don’t need to hustle or rely on ads to build consistent interest. We’ll map out attraction, engagement, and retention loops that create organic, ongoing growth. You’ll leave with a sustainable system you can actually maintain.

Design a sustainable demand system that grows with you

Your brand story isn’t about you—it’s about who your audience becomes through you. We’ll use storytelling psychology to help you write from their point of view and create connection. You’ll get frameworks, feedback, and a ready-to-use brand narrative.

Tell a story your audience sees themselves in

Marketing isn’t one message—it’s a journey. We’ll map your customer’s decision-making process and align your strategy at every stage. You’ll finish with a full psychological journey map that turns attention into action and trust into loyalty.

Guide customers from first touch to full transformation

Each week, you’ll create part of your marketing strategy — from audience insights to messaging, funnels, and brand story. By the end of the cohort, you’ll bring it all together into a full, cohesive marketing plan that reflects your values and speaks directly to your audience.

Build a complete, psychologically aligned marketing plan you can actually use

Your bonus implementation call is designed to turn clarity into action. We’ll review your full plan together, identify gaps or sticking points, and outline your next steps—so you walk away with not just ideas, but confidence in how to move forward.

Get expert feedback in a 1:1 implementation session to bring your plan to life

Your marketing can be authentic, powerful, AND profitable. Build an ethical brand with a full marketing plan all based on psychology.

Build an Ethical Brand Cohort 2

Build an Ethical Brand Cohort 1

Build an Ethical Brand Cohort 3

You might enter this course feeling like you’re blending in—working hard, delivering results, yet somehow not being fully seen or recognized. Maybe you’ve struggled to articulate your unique value or felt overwhelmed by the pressure to stay visible and relevant in a world that moves at the speed of technology. You know you’re capable of more. You know you have something powerful to offer. But turning that knowing into a compelling, consistent presence feels daunting. This course will give you a profound sense of ownership over your story and your future. You’ll see yourself more clearly and know exactly how to express what makes you stand out, in ways that feel authentic, confident, and compelling. Instead of feeling burdened by the need to promote yourself, you’ll feel in control, empowered by tools and strategies that take the heavy lifting off your plate and make self-promotion natural and sustainable. By the end of&nbsp;this course, you won't leave with just skills, strategies, and&nbsp;smart systems—you’ll walk away with tangible, customized tools you can put to work immediately. From a branded bio and elevator pitch to a polished digital profile and a personal visibility plan, you’ll build real assets that strengthen your brand. Plus, your one-on-one session with William gives you the chance to dive deeper into any element of personal branding—from clarifying your message to planning your next bold move. You’ll have the confidence to stop playing small. You’ll stop waiting for others to notice your brilliance. Instead, you’ll show up ready to claim your space, share your voice, and attract the recognition, opportunities, and impact you deserve. You’ll experience the joy of momentum as doors begin to open, your visibility grows, and people start coming to you, drawn by the clarity and confidence of your brand. Most importantly, you’ll discover that your personal brand isn’t just a strategy or a set of tactics. It’s the story you tell, the voice you share, the difference you make. And with AI as your trusted co-pilot, you’ll finally have the tools, the confidence, and the clarity to tell that story powerfully—and to live it fully.

Transform Your Career Or Business With the Power of Personal Branding + AI

Wednesdays - Live, Interactive Sessions

This special private session gives you a change to focus on what's most important to you!

Special One-on-One with William

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Explore the proven 3-step process for building a powerful personal brand: KNOW, SHOW, and GROW. Understand how personal branding helps you stand out from your peers and expand your career success.

Discover Your Authentic, Unique and Compelling Brand

Strong brands aren't created, they are uncovered. Learn how to unearth and describe your unique and differentiated brand. Use AI with self-reflection techniques to get brand clarity. Then, let AI help you validate self-perceptions with feedback from others.

Leverage the Power of AI for Brand Discovery

Learn how to tell your engaging story in the real and virtual worlds to inspire, influence, and impress your stakeholders. That includes creating a WOW elevator pitch, managing your Google results, and crafting a stellar LinkedIn Profile.

Tell Your Story (Google, LinkedIn, Meetings, Networking...) in Captivating Ways

Design your personal brand ecosystem — a repeatable system for showing up powerfully across channels. Use the Strawberry Test to make sure your content is ideal for your stakeholders. Discover the 5 secrets for increasing your content visibility and 3 things you must avoid.

Make it Easy to Be Visible and Deliver Value

Create thought leadership that connects using AI to brainstorm, structure, and amplify your best ideas. Take the drudgery out of being visible and get your content to stand out from the noise. Learn the 3-part system for crafting riveting content that's memorable.

Make AI Your Always-On Brand Visibility Assistant

Grow your network, visibility and influence strategically — with AI-assisted outreach, engagement prompts, and content calendars. Build a community where mutual support is the mantra. Learn this proven technique for doubling your visibility while halving your effort.

Expand Your Reach and Influence

Build your own fan club. Then, turn fans into fervent promoters. Explore ways to use touch point analysis to connect and engage with stakeholders in meaningful ways. Attract opportunities that will advance your career and increase your happiness at work.

Become a Brand in Demand

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Lightning Lessons

Create an Ethical Brand with Psych & AI