Create an Ethical Brand with Psych & AI

Hosted by Chelsea Burns

Wed, Sep 10, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

91 students

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BELONG™ Brand: The Ethical Branding Cohort
Chelsea Burns
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What you'll learn

Apply ethical brain science to brand building

Learn how to use brain science to create messaging, offers, and experiences that people choose, return to and refer.

Identify your audience’s Value Aspiration™

Identify the deep emotional driver behind purchasing behavior and find audience alignment quickly and effectively.

Leverage AI tools with ethical guardrails

Move from feeling pressured to keep up with technology trends to confidently integrating AI in ethical and human ways.

Why this topic matters

Brands are built in the mind before they are built in the market. When you understand how the brain makes decisions, you can position, message, and market in ways that earn trust and inspire action without manipulation. It's time to build your brand on brain science and achieve sustainable growth.

You'll learn from

Chelsea Burns

CEO of the The Marketing Psychologist™

Chelsea Burns is the founder and CEO of The Marketing Psychologist™, where she helps conscious companies grow sustainably through ethical branding and non-manipulative marketing. A former VP of Marketing with 17 years of experience and a Master’s in Applied Psychology from USC, she brings deep expertise in human behavior and healthy brand relationships. Chelsea also guest teaches at The Cialdini Institute on the practical application of ethical influence and serves as a RALLY mentor for The Mom Project.

Companies I've Worked With

Dr. Robert Cialdini
BlueEQ™
Oklahoma State Univ.
OSU Foundation
Occidental Management

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