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Build Your Ethical AI Content System
1 Day
·Cohort-based Course
Use ethical AI and applied psychology to generate 8 weeks of content in one session without losing your voice or audience trust.
Build Your Ethical AI Content System
1 Day
·Cohort-based Course
Use ethical AI and applied psychology to generate 8 weeks of content in one session without losing your voice or audience trust.
Companies I've Worked With
Course overview
Create sustainable content rooted in ethics, emotion, and strategy
Creating sustainable content is about building a system that represents your brand's voice, reflects its values, and actually connects with the people you’re trying to reach. In this class, we’ll use applied psychology and ethical AI to build a strategic content plan that’s emotionally resonant, aligned with your audience’s aspirations, and designed to convert organically.
Who is this course for
01
Values-Driven Entrepreneurs
Founders who want to scale content ethically without losing their voice or their audience.
02
Clarity-Craving Small Business Owners
Small teams ready to replace guesswork with a repeatable, values-aligned content system.
03
Curious In-House Marketers
Marketers seeking to streamline content with AI while keeping it strategic and emotionally smart.
What you’ll get out of this course
Identify Your Audience’s Value Aspiration™
You’ll learn how to identify the deep emotional drivers behind your audience’s decision, so your content becomes more resonant, relevant, and high-converting without relying on guesswork, ads, or tired pain-point marketing.
Build Your Emotionally Resonate Storytelling Pillars
We’ll map out 3–5 content pillars based on your audience’s Value Aspiration™ and your brand’s strengths, so you always know what to say, how to say it, and how to stay consistent without repeating yourself.
Use Ethical AI Without Losing Your Voice
You’ll get copy-ready prompt structures designed to pull real, usable, emotionally aligned content from each idea you feed it. You'll amplify your own brand voice in clear, powerful ways.
Leave With a Full 8-Week Content Plan
By the end of class, you’ll have an 8-week content calendar populated with strategic, emotionally resonant posts built using your own brand voice, your audience’s Value Aspiration™, and a sustainable AI system you can run again and again.
What’s included
Live sessions
Learn directly from Chelsea Burns, M.S. in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
What people are saying
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Debbie Solomon
Sebastian D. P. Hidalgo
Michael Gillespie
Dr. Debora Trimpe
Meet your instructor
Chelsea Burns, M.S.
Chelsea Burns is the founder and CEO of The Marketing Psychologist™, where she helps conscious companies grow sustainably through ethical branding and non-manipulative marketing. A former VP of Marketing with 17 years of experience and a Master’s in Applied Psychology from USC, she brings deep expertise in human behavior and healthy brand relationships. Chelsea also guest teaches at The Cialdini Institute on the practical application of ethical influence and serves as a RALLY mentor for The Mom Project.
Companies I've Worked With
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Build Your Ethical AI Content System
Dig into the BELONG™ Framework
The BELONG™ Framework is your roadmap to building a brand that connects, converts, and endures — rooted in behavioral psychology and human-centered strategy.
Brands that leverage psychology outperform competitors by up to 85% in sales growth and see a 23% increase in customer loyalty.
This free guide breaks down the six essential elements of ethical, emotionally resonant marketing and shows you how to apply them in your business right now.
If you're ready to stop guessing and start connecting, this is where it begins.
Enter your email to download.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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