deepdives.eu

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Deepdives.eu

Johannes Verwijnen

Principal Instructor at deepdives.eu

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Over 6 weeks, I will teach the essentials of AI through practical examples, from simple report automation to fine-tuning LLMs for unique use cases. Each weekly session will consist of hands-on examples (with code) that you can adapt to your projects and use cases. 📖 Course Overview: Acquiring a practical understanding of AI through building projects, lectures will center around specific use cases that students can leverage in developing their projects. Students learn the basics of AI, data engineering, machine learning, generative AI, prompt engineering, RAG, fine-tuning, and AI project management. 🎯 Learning Objectives1. Define key terms and concepts associated with AI2. Eﬀectively use AI tools to accelerate existing workflows3. Transform project ideas into valuable prototypes and MVPs with Python4. Develop custom AI systems using OpenAI and Hugging Face APIs5. Identify which AI techniques are best suited to a particular problem ✅ Who should take this course?This course is designed for people at the start of their AI engineering journey. While this can include many backgrounds, basic coding skills (&gt;1 year, preferably Python) are highly recommended. • IT Professionals seeking hands-on experience with AI• Researchers looking to use AI more effectively• Software Engineers building with AI systems• Business Leaders and Product Managers leading AI initiatives and teams• Entrepreneurs building AI-native products and services• Data scientists and ML Engineers new to LLM development and GenAI** **Sessions 1 and 2 will serve as a review for those with a solid grasp of ML and data science concepts. ❌ Who should NOT take this course?• People seeking mathematical and algorithmic details behind AI development.• People who want to learn LLMOps 🧑‍💻 10 example projects we will build in this course... • Automated analytics report emailer• Gmail ETL data pipeline• Machine learning email classifier• Research paper summarizer• LLM-based text classifier• (Local) Document QA Chatbot• Structuring unstructured survey data• Semantic search over Blog Posts• RAG Chatbot with LLM Blog series• Fine-tuning LLM response style

Learn AI by Building It

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Weekly live lectures with instructor and fellow cohort members.

Fridays

(Optional) reading and video content to prepare for the upcoming session.

Session Pre-work

(Optional) weekly homework to put your learnings into practice.

Weekly projects

Course schedule

Technical professionals 🧑‍💻 ﻿Get hands-on experience with AI and build the practical skills you need to advance your career.

Business leaders and PMs 🧑‍💼 ﻿Gain the technical foundation needed to&nbsp;effectively lead AI initiatives&nbsp;and teams.

Entrepreneurs 🚀 ﻿Learn essential AI and ML engineering skills for developing AI-native products and services.

Who is this course for

What you’ll get out of this course

Create AI systems using machine learning, prompt engineering, fine-tuning, and beyond. Build functional prototypes that demonstrate your AI solutions as POCs.

Build custom projects from start to finish.

Build a solid foundation in Python for AI. Learn to automate tasks, create scripts, and understand key Python concepts that power AI solutions, setting the stage for more advanced AI techniques.

Develop essential Python skills.

Explore the evolution of AI, from Software 1.0 to Software 3.0, and learn how modern AI technologies like LLMs, GenAI, and prompt engineering are transforming industries and shaping the future of intelligent systems.

Understand the AI landscape.

Master a 5-step AI project management framework to guide you from problem formulation to deployment. Learn to structure AI projects efficiently, ensuring successful implementation and measurable results.

Manage AI projects effectively.

This is not about theories and abstract ideas. Rather, the guiding learning principle is to learn by building.

Shaw Talebi

Cohort 1

Cohort 3

In Build a Business with AI in 10 Days™, you'll gain practical AI skills to drive business growth and achieve long-term success. By the end of this course, you'll be able to: -Generate and validate business ideas using AI. -Develop a business plan tailored to your goals. -Create a strong personal brand that aligns with your business vision. -Implement effective AI-driven marketing strategies to attract and retain customers. -Optimize your business operations with AI for maximum efficiency. This course guides you through hands-on exercises, expert insights, and real-world examples, ensuring you're ready to apply AI to your business immediately.

Accelerate Your Business Growth with AI in 10 Days for Lasting Success

Aspiring entrepreneurs looking to start their own business and leverage AI for a competitive edge

Side hustlers needing help to form their business idea, create a plan, and perform market research

Previous or current business owners wanting to improve their business with AI and achieve greater success

Learn how AI tools can make your business smarter and more efficient.

Understanding AI for Business

Discover how to make a strong business plan using AI tools. We'll guide you through each step, making it simple and practical.

Creating a Business Plan

Find out how AI can improve your marketing efforts and help you reach more customers. Learn about AI tools that make marketing easier and more effective.

Marketing with AI

Learn how AI can help you manage your finances and avoid cash flow problems. We'll show you tools that make budgeting and forecasting simple.

Managing Money with AI

Use AI to hire and manage a great team for your business. We'll cover how AI can help you find the right people and keep your team working well together.

Building a Team

Explore strategies to grow and sustain your AI-driven business. Learn how to use AI to scale your operations smoothly and efficiently.

Scaling Your Business

Break free from the 9-5 grind and take your business to the next level in just 10 days with AI! 

Build A Business Using AI 

Ashley Gross

Build a Business with AI in 10 Days 

Build a Business with AI in 10 Days™

The challenge: most people who don't have a technical background do not understand the reasons why products like ChatGPT, Claude, or Cursor respond the way they do. Because of this, they also don't understand how to get what they want and need out of AI tools. A quick story: my sister is a physician-scientist. She has an MD-PhD. She does cutting edge scientific research and works with data on the daily. Last year, we were on a video call where she mentioned being unimpressed with ChatGPT's response to her work question. She told me what she was trying to do, and I went, "wait, AI could definitely handle this - what did you type?" I flipped the screen, pointed it at my monitor, and proceeded to have a conversation with ChatGPT that got her all the answers she needed in just a few minutes. This "capability unlock" has gone on to save her at least an hour in her work every day. DAILY. And she was mere seconds away from having given up on it, thinking AI wasn't yet good enough to get the job done. And this is when I realized, every non-technical user needs to understand not just "prompt engineering," as you've heard described elsewhere.It's more fundamental than that. It's...• The reasons and treasons of why AI does or doesn't give you a good answer• The nuances of technical limitations (safety, length, 'correct' output)• The incredible power of chain of thought &amp; reflective techniques This 3-day intensive will cover the above, and so much more, with the outcome of getting you to become fluent in talking to AI systems, including large language models (like ChatGPT/GPT-4o out of OpenAI, Claude out of Anthropic, LLaMA out of Meta) and image generation models (like Midjourney, DALL-E, and Stable Diffusion). And when I say "fluent," I mean something very specific. Just as language fluency isn't about memorizing phrases from a travel guidebook, AI fluency isn't about collecting prompts from Twitter. True fluency means understanding the deeper patterns of interaction -- knowing when to push, when to pivot, and most importantly, why. Consider this: most courses teach you what to say to AI. This course teaches you how to think about AI conversation. It's the difference between learning to order coffee in French versus understanding why French speakers structure their thoughts the way they do. What you'll get out of the 3 day intensive - Day 1Mental Models &amp; Mechanics• What AI knows versus what it can do; how AI reads, thinks, and speaks, + biases and limits• The hidden landscape of latent space, embeddings, and vectors - what does it all mean for your usage?• Differences in AI paradigms, LLM models, genAI models, and the applications that sit on top of them Day 2Conversations &amp; Debugging• Ask the unaskable: form questions that inspire LLMs to answer you; learn the DRIVE context framework• Use layered prompting and multi-turn conversations for your most advanced queries and topics• Get AI to "think out loud," giving you more data, more insights, and the ability to iterate over time Day 3Advanced Applications• Use reflective and agentic techniques + products to get AI "working for you" - soon, you'll have a team• Get multi-modal - combine models, model types, and apps to generate fast, impactful outputs• &amp; more: analysis, tools, fine-tuning, hallucinations, ethical considerations, and real world use And more• retrieval augmented generation (RAG), code use, integration + extensions, voice-based nuances• chain of thought, reflection, context windows, and other AI concepts explained• how do apps make use of LLMs, how is AI being integrated by companies across tech At the end of this 3-day intensive, you'll...• be able to transform vague ideas into incredible outputs, whether you're brainstorming, working with data and statistics, coding with AI, using it for workflow, asking it knowledge questions, utilizing it for research, adopting it as a content companion, or using it in an academic setting• troubleshoot and debug AI responses - you'll know when you've hit a real limit versus a bug or user error, unlocking the boundaries of what AI can do before anyone else -- no matter the field you're in• future-proof your skills - because you're going to have a deep understanding of how these products work, you'll remain capable of using them as the models are continuously updated and evolved, even as the rapid pace of AI development continues It's about harnessing the power of this transformative technology to amplify your own creativity, productivity, and impact on the world. Get ready to go beyond "prompt engineering" and embark on a journey to truly master the art and science of communicating with AI. Are you ready to unlock the conversation?

You're probably bad at talking to AI. I'll make it your smartest friend.

3 days of live classes

Can't make it to the live classes or want to watch them again later? We'll make each day's content available same-day for all students.

Access recordings forever

There will be several projects and optional group workshops to turn the content into usable muscle - attend live for instructor feedback, or access projects, examples, and templates at your own pace - including permanent access after the course ends.

Daily projects (optional)

Non-technical or semi-technical professionals (throughout knowledge work) looking to gain an upper hand in this AI moment.

Anyone who has felt the gap between AI's potential, what they hear about what it can do, and their ability to access the upside.

NOT for engineers who already use LLM copilots every day. NOT for people looking for quick prompt templates.

You'll learn about the cognitive architecture that underpins not just LLMs, but the way that products and apps are built around them. These patterns will work across AI models and will continue working as systems evolve.

Instead of AI prompt templates, learn conversational design patterns

It's hard for even the most AI-passionate people to integrate and reliably, consistency use AI products. I'll give you systems, shortcuts, and methods for making it second nature -- we'll build your AI muscle.

Instead of treating ChatGPT like a magic answer box, you'll make it a constant companion

"Why does it hallucinate here, but not there? When should I restart a conversation versus redirect it? Why does it sometimes forget what we just discussed? How does its sourcing work? When is more context good versus bad?" You'll know. And you'll know what to do next.

Instead of getting frustrated, you'll know how to iterate your way to results

You'll master the art of progressive refinement, building complex outputs and systems, and be able to leverage all of this to be top .5% in your field -- whether that's at work, with a hobby, with a side project, or with something personal.

Instead of being left behind, you'll get and stay ahead of the AI curve

Develop a foundational understanding of how AI & LLMs see, hear, and read your input, + how to use them to 10x your output speed and impact.

Sherveen Mashayekhi

Founder & CEO @ Free Agency; Product Leader @ Stella (AI job matching), Toptal

Cohort 2

Traditional research methods can’t meet the need for ever faster, larger scale, and more global insights. Those who use AI tools will be able to keep up and land top roles. In this interactive course, you’ll learn how to harness AI to deliver insights faster than ever—without sacrificing quality. What you'll gain ✅ Hands-on access to enterprise-grade AI platforms. Get exclusive trials to a curated set of platforms that can moderate interviews, analyze data at scale, and let you interact with synthetic users. ✅ Learn when to trust AI and when human expertise is key. Practice real-world tasks like discovery research, concept testing, and usability testing to get an intuitive understanding of AI's strengths and limits. ✅ Collaborative workshops with expert guidance. Share AI tips with peers, test tools together, and learn from John's experience using these tools over many commercial projects. What Makes This Course One-of-a-Kind ✅ Expert guidance backed by experience. Your instructor has tested over 100 AI tools and interviewed 25+ founders to learn which platforms fit specific needs. ✅ Data on the Strengths of AI vs. Human Researchers. Learn where AI-augmented methods shine and where human expertise is indispensable. ✅ Direct access to AI tool founders. Hear their visions, future plans, and expert tips for advanced use. Course Format and Schedule ● Two live 120-minute workshops per week (recordings provided).● One hour of hands-on practice between workshops using AI tools on real scenarios.● Live Q&amp;A sessions every week for immediate feedback and extra support.

AI-Powered Research Skills for Faster, Smarter Business Insights

Interactive workshop: Learn new concepts and get set up to conduct hands-on training with AI-powered research tools.

Tuesdays & Thursdays

Test and master AI-powered tools for research design, recruiting, research moderation, data analysis, and reporting. Determine which tools are right for you.

Optional time to meet with the session host and get 1:1 advice and support.

Office hours

Researchers and Insights Specialists who want faster, more effective ways to uncover insights.

Product Managers and Designers seeking rapid product discovery and concept validation.

Leaders and Founders looking for efficient, data-driven decisions that keep them ahead of the curve.

This course is for

By the End of This Course, You Will be Able to…

Quickly gather and interpret data sets using AI-moderated interviews, AI-enhanced analysis, synthetic users, and more.

Dramatically Speed and Scale Your Data Collection and Analysis.

You will develop practical instincts for how (and when) to rely on AI, using enterprise-grade platforms.

Be Confident Using Advanced AI-Powered Research Tools.

Develop a custom roadmap for integrating AI into every stage of your research process.

Implement an AI-Powered Insights System.

In 2 weeks, learn how to accelerate your research, gain deeper insights, and create an AI-powered insights system.

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