100+ Startups -  GTM Advisor and Builder

Deepgram

Epicor

Yapstone

UC Berkeley

Santa Clara Univ

Keith Lam

Keith is a startup GTM B2B advisor, connector, and investor

Top GTM priorities for startups

Startup GTM differs from enterprise GTM because you are starting from scratch.

Understanding Startup GTM

As a startup founder, learn what to prioritize for your early GTM work to get traction. 

Learn the top GTM priorities for startups

After operating and advising 100+ startups, I can share the top GTM mistakes they make.

Learn the top GTM mistakes by founders

Master GTM, finance, and executive presence so you can run the business, not just the roadmap.

CPO, Executive Coach, Advisor

Nextdoor

Amazon

Apple

Ant Group

Elena Luneva

CPO & Advisor, Former CPO Braintrust, Nuna, GM Nextdoor, VP LiquidSpace

Joia

Super

The C-suite works on the business. In this program, I teach you to build real business fluency and articulate it in a way your CEO, CFO, and board understand.The gap between Director and CPO is your ability to:<ul><li>Design GTM strategies that unlock new markets</li><li>Present revenue models that earn executive approval</li><li>Build stakeholder buy-in before you walk into the room</li></ul>In this live, cohort-based intensive, you’ll elevate your GTM strategy, financial fluency, executive presence, and influence through an AI-native systems approach that integrates into your day-to-day work.Why learn from meI’ve done the transition you’re aiming for multiple times over the last 20 years:<ul><li>Started as a business analyst at BlackRock, learned product management before it was cool at OpenTable, and grew from IC to leading product orgs at LiquidSpace, Nuna, Nextdoor, and Braintrust</li><li>As CPO at Braintrust, I transformed a struggling marketplace into a $285M AI-powered platform</li><li>At Nextdoor, I built a new B2B vertical from scratch that became 30% of IPO revenue</li></ul>Now I teach product leaders how to build the GTM, P&amp;L, and executive presence systems that move them from “strong operator” to promotion-ready VP, CPO, or GM.

Go from great PM to promotion-ready CPO in 2 weeks.


GTM Strategy Design

Speak the Language of Finance

Executive Presence

Influence

AI Executive Stack

Senior / Group PM. You’re trusted to ship features and lead projects, but you’re hitting a ceiling. You want to be seen as a business owner.

Seasoned Director / VP aiming for CPO / GM. You run a portfolio, but you want sharper financial storytelling and a clearer GTM strategy.

New Director / Head of Product No one taught you GTM, P&amp;L, or how to influence executives. You want a playbook.

Transform Your Marketing Strategy For Sustainable Growth: Harness Customer Engagement, Secure Buy-In, Foster A Thriving Community. 

Customer-Led Growth Architect

Asana

Anaplan

Adobe Marketo Engage

UnapologeTECH

First Round

Kalina Bryant

Forbes 30 Under 30 | Expert in Residence, First Round | GTM Leader

Cohort 1

Customer-Led Growth for GTM Leaders 

Customer relationships are one of the most underutilized growth levers in business. Yet GTM leaders are expected to drive retention, expansion, advocacy, community, executive engagement, and revenue impact—often without a clear framework for success.The challenge isn't a lack of effort. It's a lack of strategy.Too often, customer programs are viewed as support functions rather than growth engines. Teams struggle to demonstrate impact, secure executive buy-in, and link customer engagement to business outcomes.In this course, you'll learn how high-growth SaaS companies turn customer relationships into growth. We'll cover advocacy, community, executive engagement, customer advisory boards, and storytelling while tying every initiative to measurable business results.Whether you're building your first program or scaling a mature function, you'll gain practical frameworks, leadership tools, templates, and playbooks you can apply immediately.The goal is simple: help you become a strategic GTM leader who turns customer trust into growth, influence, and measurable business impact.Because the future belongs to leaders who know how to build trust, community, and opportunity—not just brands.

Customer-Led Growth Leadership: Building Community, Influence, and Revenue

Build a Customer-Led Growth Operating Model

Launch Strategic Customer Advocacy Programs

Lead Executive Engagement & Customer Advisory Boards

Create & Scale Customer Communities

Turn Customer Stories Into Influence & Growth

Measure Impact & Earn Executive Buy-In

Customer Marketing &amp; Advocacy Leaders Customer marketers, advocates, and community leaders ready to elevate strategic impact and leadership

GTM &amp; Customer Leaders Marketing, GTM, and Customer Success leaders seeking frameworks to drive retention, expansion, advocacy, and growth.

Founders &amp; Startup Operators Founders and operators building customer-led growth with advocacy, community, and customer insights.

The fundamentals were always the job. In the AI Era, they're the only job.

Founder | Coach | Product Alchemist

Slalom

Talkiatry

International Coaching Federation

Co-Active Training Institute

World Kinect

Danielle Tye | Activate Edge

Founder | Executive Coach | Product Alchemist

Cohort 2

Here's the uncomfortable truth: AI is doing a lot of what passed for PM work. And for some of us, that's a relief. For others, it's terrifying, because if the tool does the easy stuff, what's left is the hard stuff.Most of us got so deep in the process, the ceremonies, the tickets, the roadmap reviews, that we drifted from the fundamentals without noticing it. The system didn't help, what got rewarded was output, not outcomes which made our strategic skills get rusty.This workshop is a return to the craft. We'll go back to the basics that great product work has always been built on, customers, impact, discovery, prioritization, clear judgment. We will look honestly at what AI changes about how we do them, and what it doesn't change at all.You don't need to become an AI expert, you need to remember what made you a great PM in the first place. This workshop gets you ahead of the pack.

Walk away with sharper PM fundamentals, real practice reps, and a clear plan for how you show up differently starting Monday.

See clearly where the PM role is actually heading

Audit your own skills to see where you stand today

Skill drill by practicing real customer discovery 

Make a sound judgement call when the data runs out 

Build a case using executive presence that actually lands

Leave with an actionable plan, not just inspiration

You're a product manager who's great at execution and ready to invest in the strategic skills that will define your next level.

You're a product lead or manager responsible for developing your team's PM skills in a rapidly changing environment.

You're a senior individual contributor considering management and want clarity on which skills transfer and which ones need rebuilding.

Learn how to become an entrepreneur by acquiring a small business & achieve financial independence.

PM → CEO. Bought a 45-year-old business.

The Home Depot

U.S. Army

Cadence

Unilever

Stanford University

Rocky Sharma

Bought a 45-year-old business. Ran $1.3Bn P&L at Home Depot. CEO at 3 companies.

Sept 2026

Most PMs are taught one job: ship what the customer asked for. Owning a business asks for three.Deal fit: the business has real customers, real margins, and a seller ready to walk. Capital fit: the structure works for your savings, your risk tolerance, your timeline. Operator fit: you can run it after close without burning out.Most searchers solve one fit and discover the other two on the hard side of close.Rocky bought NECI, a 45-year-old business with no personal savings, ran a $1.3B Product P&amp;L at Home Depot, and has been CEO at three companies. He teaches all three fits because he's lived all three. The capstone is a bankable deal memo on a real business (yours, not a case study) ready to take to a banker the week the cohort ends.You've already done the cheap homework: the books, the podcasts, the Reddit threads. The gap is structured practice with someone who has actually closed a deal: a 4-week sprint walking you from sourcing to a bankable deal memo.$2,500 buys access to the playbook and to Rocky during the cohort. For context: that's roughly 1% of the smallest deal you'll close, and less than the legal fees on the LOI you walk away from.

The 15-hour playbook for PMs who want to own the cash flow, not run the roadmap.

Find and close a real deal in 8 weeks without quitting your day job (ACQUIRE)

Run the business leaner than the previous owner ever did (OPTIMIZE)

Open the growth levers the previous owner ignored (GROW)

Build the moat using the product judgment you already have (INNOVATE)

Walk out with a bankable deal memo on a business you actually want (CAPSTONE)

Owners who adapt fast win. $50K–$250K in savings · 6–18 month window · Intent to operate · US/Canada residency · P&L experience

You're willing to sit across from a 60-year-old seller and listen for 90 minutes

This course moves fast. A business background means you'll apply frameworks immediately instead of learning basic concepts from scratch.

You can read a P&L well enough to spot a margin trend.

Small business ownership requires influence and accountability. If you've done this at work, you're already ahead of most first-time buyers.

You have 6+ months of runway to spend on sourcing without panicking.

Ambitious PM. You can run the business. You want the equity, not another title.

Quiet earner. Side-income while you keep the W-2. A weekend asset, paid for in cash flow.

Layoff-tired operator. You will not bet the next decade on a manager mood. You are buying durable cash flow.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Startup founders building new businesses, from MVP to scale.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Planning and executing product launches, market entry strategies, and cross-functional go-to-market coordination.

Top GTM priorities for startups

What you'll learn

Why this topic matters

You'll learn from

Keith Lam