Rachel K. from Maven

AMA with Ben Erez: Building an Async Course

Ben Erez

Former Product Manager at Meta

Rachel Kennedy

Head of Instructor Success @ Maven

Learn how to turn an existing course into a successful async product

Expand to async course offerings

Ensure your course experience works well for students without live sessions

Design your course for a self-paced audience

Field-tested tactics to fix stakeholder misalignment, build plans that actually finish, lead without authority, and prevent project chaos.

CEO @ Projects Right 

Microsoft

Pinterest

Deloitte

Justin Bateh, PhD

Top Recognized Maven Instructor | 200+ alumni | 8x Teaching Awards

December2025Cohort

✨Maven's #1 AI Project Management course ✨Maven's Top 100 Course Award ✨Maven's Job Ready Skills Award ✨Maven's Best Seller AwardThe same frameworks taught here are used in $300/hr consulting engagements. You get the full system for $895.No map. No playbook. No backup. Just pressure to deliver.That’s the reality most professionals face now.Titles don’t matter. Results do.The brutal truth: if you can’t lead projects and get things done, you’re replaceable. Companies aren’t paying for effort. They’re paying for execution that moves the bottom line.That’s why I built the Project Execution Framework™, a 7-step system I’ve taught to thousands of leaders to align teams, accelerate execution, &amp; deliver results that get noticed.And these aren’t abstract lessons. You’ll walk away knowing how to:<ul><li>Fix stakeholder misalignment</li><li>Plan and execute projects that actually finish</li><li>Lead confidently even when you don’t have the title.</li></ul>In a world where projects fail daily and AI reshapes work overnight, this course is your insurance policy. Miss it, and you'll fall behind. Take it, and you secure your seat at the table.

Build the Skillset That Separates Modern Project Leaders From Everyone Else

Build a project foundation that doesn't fall apart at first contact with reality

Make real decisions instead of waiting for perfect information

Lead teams without a title, org chart power, or magic authority

Design workflows that actually move, not ones that look good on a whiteboard

Influence stakeholders without begging, chasing, or escalating

Build a repeatable system so you're not starting from scratch every project

You do not need a project manager title or certification. The concepts are practical and designed for anyone responsible for outcomes.

No Formal PM Training Required

This course challenges traditional approaches and introduces practical methods that work in real environments. An open mindset is needed.

Willingness to Improve How Projects Run

If you want to reduce chaos, gain control, and feel more confident managing timelines, teams, and stakeholders, this course is for you.

Desire to Lead Projects with Confidence

Aspiring &amp; Current Project Managers — You're running projects but winging it. No real system, just pressure to deliver results.

Functional IC &amp; Leads in Product, Ops &amp; Beyond — Projects land on your plate without the title. You need a framework that actually works.

Founders &amp; Senior Executives — You're accountable for outcomes you don't directly control. It's time for a repeatable system.

Using AI in product management is not just about getting better at ChatGPT. It's about how to leverage AI across the product development life cycle (PDLC) to accelerate, expand, and simplify what's possible. Unfortunately, most AI courses for PMs focus on how to build AI-powered features. But PMs can benefit from AI practices regardless of the type of product they are building. This is the focus of this course: helping PMs expand the daily practice of product management and giving PMs super powers. Over two weeks, you’ll learn—by doing—how to use AI to accelerate discovery, synthesize insights, explore solutions, and support decisions, while understanding where AI helps and where it can mislead. This is a hands-on, instructor-led cohort for PMs who make real product decisions. Course Structure (PDLC-Aligned):1.	Discover – AI-Accelerated Customer Discovery2.	Define – Insight Generation &amp; Problem Framing3.	Design – Ideation &amp; Solution Shaping with AI4.	Drive – Validation of Solutions, Decision-Making, Risk &amp; Trust Each session builds on the previous one with hands-on exercises on a real product idea. You practice using AI tools and refining your prompts while developing a critical mindset for when and how AI makes sense. How the Course Works: Duration: 2 weeks (short, intensive, focused) + Graduation Demo dayFormat: Instructor-led cohort with 4 live sessions (you get help as you go)Sessions: 2 sessions per week (gives you time to internalize)Between sessions: Hands-on individual assignments (to build the practical muscles) You will:•	Work on a shared real-life product case in small groups•	Complete individual exercises for each phase of the PDLC•	Review and discuss peers’ work•	Learn through comparison, challenge, and reflection•	Group collaboration is encouraged, but individual practice is required. Instructor:•	Author of "AI for Product Managers"•	Product leader with hands-on experience applying AI to real product work•	Focused on practical frameworks, not theoretical AI•	10-year experience running cohort-based training sessions for Product Managers This course is grounded in real-world product decision-making.

Get AI super powers to grow in your PM job

Course syllabus

Interactive sessions with the instructor to learn new topics, review assignments, and get support.

Tuesdays & Fridays

After each session, you work on a real product using the AI tools and practices learned in the session. This builds the muscles and your repeatable workflow.

Hands-on Assignments

At the end of the course, we'll meet for a final demo of the products built by each team and to get additional support.

Graduation Demo Day

Course schedule

Product Managers, Senior PMs, Group PMs. Product Leaders responsible for discovery and decision-making.

PMs who want to move beyond “AI curiosity” to real, practical capability. PMs who want hands-on practice to accelerate their own product job

This course is not a beginner introduction to product management or a tutorial on ChatGPT. It's a deep-dive on how to use AI in product work

Who is this course for

What you’ll get out of this course

Understand how AI expands each of the PDLC phases in Discovery, Define, Design, and Drive. Accelerate your process from problem definition to idea validation and drive innovation.

Accelerate your Product Management job

Learn how to use AI for customer and market Discovery, from creating synthetic users and interview guides, to conducting customer interviews. All with a critical eye focused on strategy.

Use AI to accelerate customer discovery without losing skepticism or empathy

Learn how AI can accelerate and expand insight generation, interview synthesis, and problem definition. Define problems without inventing false certainty.

Apply AI to synthesize insights and frame problems without inventing certainty

In the Design and Drive phases, AI can accelerate and expand ideation and problem-solution fit. Learn how to use AI to ideate, prototype, and validate new ideas quickly.

Use AI to expand solution space and prototype quickly, without premature convergence

Practice real-life product decisions while working hands-on with AI tools. Learn a repeatable workflow that you can apply to make product decisions. Use AI to support your job, while retaining full ownership and accountability.

Build repeatable AI-augmented workflows you can reuse in real product work

Learn how to use AI to accelerate customer discovery, validate solutions, and make better product decisions, without leaving your desk

Cohort 1

Product Innovation & AI Trainer

Capital One

Cisco

Wesco

Google

Valerio Zanini

Product Management and Innovation trainer. Author, "AI for Product Managers".

Cohort 2

Learn how to build, launch, and sell real products so you can move from designer to confident product builder.

Build products you're proud to launch

Apple

Amazon

LinkedIn

GitHub

Nima Tahami

Product Designer (15 years), Instructor (18K+ students), Solo-building @Mokline

Most designers are great at creating polished screens. What holds them back is turning designs into real products that people actually use and pay for.<blockquote>If you have ideas stuck in your head or half built in Figma, the problem is not talent. It is not knowing what to build, how much to build, and how to get real people to care.</blockquote>This course solves that problem.In just 3 weeks, you will build a working MVP, launch a clear, conversion focused landing page, and put your product in front of real users with a real price. You will learn how to move fast, use modern tools including AI to plan and execute, and focus only on what drives momentum.The bar for designers is changing. It is no longer enough to design screens. Designers who can ship, launch, and sell products have a real advantage.This is not a coding bootcamp or a branding course.It is a hands-on launch sprint where you practice making real product decisions, shipping imperfect work, and learning from real-world signals.If you are ready to stop waiting and start shipping, this course is for you.

Build and launch a real product as a designer in just 3 weeks

Build and launch a real MVP with a clear path to your first sale

Choose the right product idea with confidence

Think and act like a product builder, not just a designer

Create a landing page that clearly sells your product

Put your product in front of real users and ask for money

Experienced designers who want to turn product ideas into a real MVP and prove they can ship and sell beyond client or team work.

Designers curious about entrepreneurship who want a low-risk, practical way to launch a first product without quitting their job.

Product-minded creatives who work close to products but want end-to-end ownership and leverage beyond hourly or salaried work.

Build a PM Copilot: AI that remembers everything, plans your day, and reviews your week. No coding required.

Head of Product | AI for non-tech users

Myles Sutholt

Head of Product, 10+ years - Building AI for non-technical healthcare worker

85% of AI users report saving hours every week. (Workday, 2026)When researchers actually measured it, experienced engineers were 19% slower with AI. They believed they were 20% faster. (METR, 2025)If senior engineers cannot tell whether AI is helping them, the rest of us almost certainly cannot either.I saw this in my own teams. Same tools, same AI. They used it like a vending machine: throw in a prompt, some inputs after being asked, get polished output, move on.The problem was not the AI. It was what AI knew about their work. Very little beyond what it asked for.Most CEOs report no net benefit from AI. Only about 1 in 10 capture real gains. (PwC CEO Survey, 2026)I built a system that gives AI my real context that compounds over time: projects, decisions, priorities. It changes the output because it can ask much better questions. It already knows everything it needs to act as a virtual team member. You leave with a working system built on your actual work. Not a demo, not a certificate. From ChatGPT basics to building automations, the course meets you where you are.If you work with projects, decisions, and AI, this is for you.

AI Copilot that remembers everything and plans your week. No coding required.

AI That is Visibly Better

Your AI never forgets who you are or what you're working on

Context-switch between projects without losing anything

Wake up to your priorities already sorted

Your weekly review writes itself every Friday

Enable seamless AI handoffs with teammates

You'll build on AI habits you already have, not learn from scratch.

Use ChatGPT or Claude regularly (not just tried once)

Proves you have the "I'll figure it out" mindset the course requires

Have experience with Notion, Zapier, or similar tools

You'll run terminal commands and see code - AI writes it, but you'll see it.

Willing to try things that feel unfamiliar at first

<pre><code class="language-markdown">You want a competitive edge. Comfortable being a beginner if it means being the person others ask "how did you do that?"</code></pre>

You want a competitive edge. Comfortable being a beginner if it means being the person others ask "how did you do that?"

<pre><code class="language-markdown">You can't work more hours. You need leverage, not tips. You want a system that compounds over time.</code></pre>