Jim Gordon, also known as Jimalytics, is one of the most trusted voices in the digital analytics industry. At CHEQ, he builds and manages the marketing industry's most powerful data protection layer.

He is a prolific contributor to the analytics community, sharing free content at jimalytics.com and on the Jim's Clueless YouTube channel. He pioneered analytics debugging tools with Tagtician, which he launched in 2014.

In 2021 the Digital Analytics Association awarded him a Quantie, for top consultant in the industry.

His current passion is improving marketing through the identification of synthetic digital activity.

He is based in Atlanta, Georgia with his wife and two kids.

Jim Kultgen leads AI strategy at Amplitude, where he helps leaders understand why, where, and when their organization should deploy artificial intelligence to gain an edge.

Throughout his career Jim has consistently distinguished himself as an analytics expert and has become a trusted advisor across the organizations he’s worked with. His deep knowledge of analytics, coupled with his talent for clear, data-driven storytelling, has made him invaluable in guiding enterprises through complex decisions and pushing the boundaries of what’s possible with data. The analytics industry holds him in high regard for his commitment to mentorship and community collaboration like Measure Slack, where he is a frequent contributor. Prior to Amplitude Jim worked in analytics roles at Cardinal Path, Kohler, and most recently as Principal of Enterprise Analytics at CARS.com.

Connect with Jim and other analytics leaders and AI builders in Cohort, an Amplitude Slack community.