How to leverage "The Cost of Inaction" for growth

Lightning Lessons

Practical skills & tools to accelerate your career

How to leverage "The Cost of Inaction" for growth

Hosted by Steen Rasmussen

What you'll learn

Recognize the risks and costs

Understand how inaction can lead to missed opportunities, stagnation, and long-term negative consequences.

Develop a sense of "proactive ugency"

Learn the importance of timely decision-making and adapting to changing circumstances with data support.

Own the next step

Identify practical steps to overcome inertia and drive meaningful progress with confidence during uncertainty.

Why this topic matters

The cost of inaction is often greater than the cost of making a mistake. Failing to act can result in lost opportunities, diminished competitiveness, and long-term setbacks. Whether in business, personal growth, or innovation, progress requires taking decisive steps. By recognizing the risks of standing still and embracing action, individuals and organizations can position themselves for success.

You'll learn from

Steen Rasmussen

Director of Data Innovation at IIH Nordic, Keynote Speaker and Data Visionary.

Steen Rasmussen, a visionary in digital analytics with a passion for unlocking data-driven marketing's potential. As Director of Data Innovation at IIH Nordic, Steen drives business growth through data insights.

Steen's impact extends globally as a captivating speaker. He humanizes data, inspiring change from Silicon Valley to Mumbai. His warmth and authenticity make complex ideas relatable.

Beyond speaking, Steen serves on industry juries, boards, and educates future analysts. He leads Web Analytics Wednesday Symposiums, hosting them for 15+ years, and brought MeasureCamp to the Nordics.

Steen's journey embodies human connection, empowerment, and progress. Bridging data and real-world impact, he inspires us to embrace data-driven insights' transformational power.

Experiences at